Rank in Google Maps Fast – Top 10 critical ranking signals revealed (2019)

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Ranking in Google Maps is key to every local business the higher your business...
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ranking in Google Maps is key to every local business the higher your business ranks the more visitors your website will receive and the more customers you'll get the question is how can you make your business ranked in the top three results so it features in a Google map pack without having to wait for a month in this video I'm going to go through the top 10 most influential ranking signals Google uses to rank businesses in Google Maps so you can focus on them to climb onto the Google Maps podium in record time I'm leader and the founder of ranking Academy Dhaka UK where I have small business owners like you with their marketing effort for better online visibility step by step and click by click if you are new to my channel why don't you subscribe today and click the bell button so you don't miss any of my future videos and if you like this tutorial please give me a thumbs up as it will be very helpful for me to grow my channel this countdown is based on the result of a survey which is conducted every year by the very reputable most calm asking hundreds of
Local search marketers and their clients what strategy works best for them in...
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local search marketers and their clients what strategy works best for them in local search from this a top 50 local search ranking factors is drawn which helps understand business owners what signals they should focus their efforts on if you want to find the full survey results go to most calm slash local search ranking factors but today I will cover the top 10 ranking signals which will help you rank in the Google Local Pack ranking signal number 10 claim your Google my business listing and make sure it is a hundred percent complete I'm going to stay the obvious here but having a Google my business listing is clearly essential if you haven't claimed your business on Google yet do it today watch my video how to add your business to Google Maps if you don't know how but most importantly once you've claimed your listing make sure you provide as much information about your business as possible the more complete your profile will be the higher you will rank as it
Is a ranking signal to Google ad images website link a phone number your...
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is a ranking signal to Google ad images website link a phone number your operating hours opening dates amenities you can also add costs and a list of questions and answers which you can fill in yourself so don't hesitate and go ahead do not leave any stone unturned ranking signal number 9 the domain authority of your website if you don't know what domain Authority is here is a brief definition domain Authority is a search engine ranking score developed by Moore's comm that predicts how well a website will rank on search engine result pages the domain Authority score ranges from one to a hundred with higher scores corresponding to a greater ability to rank this is calculated based on the combination of the volume and quality of links pointing to your website if your competitors have a higher domain Authority than your own
They are likely to rank higher to check you on domain Authority and compare it...
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they are likely to rank higher to check you on domain Authority and compare it with your competitors here is a handy tool you can try enter your website's address in the main field along with the address of your competitors then click on check Authority you will be able to see the authority of your website is weaker than the ones of your competitors to improve your domain Authority you will simply need to increase the number of Link's pointing to your site and make sure they are quality ones ranking signal number eight consistency of your business citations once again let me explain what this means a citation is a mention of your business on the web which generally includes your business name your address and your phone number also known as nap citations are generally found in business directories such as Yelp calm yupp calm and of course Google my business Bing business Apple maps and many more listing your business in these is
Generally easy and free since Google uses the information listed in these...
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generally easy and free since Google uses the information listed in these directories as a strong SEO signal to help them rank businesses in Google Maps I strongly advise you start listing your business in key directories if you haven't done it yet to help you speed up the process I have compiled a page of the most important directory's you should consider listing your business in just go to the address displayed on your screen or in the description of this video but be aware of one very important point the accuracy of the information you will be providing is crucial the name address and phone number of your business must be listed exactly the same in each directory otherwise you may send search engines off-track here is an example of a dentist located in London called Camden High Street dental practice although it is correctly named in Google my business and has the right address and phone number when I dig around the web
I can find this business listed under a different name in another couple of...
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I can find this business listed under a different name in another couple of directories the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook this type of inconsistency can be very harmful for your business since Google will struggle to understand which business is which ranking signal number 7 does your Google my business category match a broader category of the search category what the way you need to look at this is as follow according to Google for your business to get optimum results you should use as few categories as possible to describe your overall core business from the provided list when you create a Google my business listing the idea behind this concept is that businesses who have chosen a broad primary category such as lawyer may have an advantage over businesses who have chosen to narrow the category down to divorce lawyer check this example if I search
For divorce lawyer in Fulham which is based in London the top result is a law...
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for divorce lawyer in Fulham which is based in London the top result is a law firm which has chosen lawyer as its primary category and although the keyword I entered in Google is very specific as it says divorce lawyer only the third result as its primary category it sets to divorce lawyer this means that Google will implicitly include more general categories to your business like divorce lawyer or family lawyer based on other factors such as how your business is being seen across the web so your category selection matters a great deal but if you are a divorce lawyer then this is a primary category you should be selecting ranking signal number six quality of links pointing to your site google revealed in 2016 that links are one of the key signals that helps them ranks website this also applies to local results so it's no surprise to see this signal as part of our countdown links pointing to your
Website will influence your ability to rank in a google map pack quite...
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website will influence your ability to rank in a google map pack quite dramatically but don't be fooled not all links are made equal in order to rank you need to get good quality links so what's a good quality link when it comes to local SEO here are a few examples try getting a link from the local news site or local newspaper get listed on your Chamber of Commerce website sponsor a local sports team or an association for a small fee and get your business listed in return give a student discount that will show on a university website get links from a third party company website you are working with as a supplier for instance if you have an accreditation claim a link on the official website there are many other ways to get good quality links but these are some of the most common ones ranking signal number fiver location keyword in your Google my
Business title this is a very easy to understand signal if your business name...
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business title this is a very easy to understand signal if your business name happens to include your location you will benefit from a significant ranking boost in Google Maps here is a great example if I look for a dentist in Twickenham the top result is a business called Twitter named ental care which legitimately includes the keyword location in its name a lot of local business owners have understood this concept very well and add location keywords as part of the business title even though the legal name doesn't include any reference to their location this will often help them rank in a google map pack unfairly here is an example of a business doing just that if I search for a list in Brighton the first result that comes up is Bert Braille and Gardens solicitors Brighton but if I check what their legal name is it's simply Bert Braille and Carlton's solicitors there is no mention of their location as part
Of their name which means they are gaming the system this is totally...
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of their name which means they are gaming the system this is totally against Google's guidelines and is seen as spam as it's falsely represents their business in Google search results if you find one of your competitors doing such thing watch my video on how to fight back against those spammers but if you are only starting out and have yet to decide what you will call your business I strongly recommend you consider including your location as part of your name ranking signal number four is the service you offer or product that you sell part of your Google my business title just like the location keyword having your product or service keyword as part of your title in Google my business is a strong signal to Google it's even stronger than having your location in there when I search for Cardiff electrician for instance the Google map pack displays three businesses all of which have their service electrician as part of their
Title these businesses have also combined it with their location keyword...
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title these businesses have also combined it with their location keyword Cardiff which gives them a great advantage against potential competitors and that's why they're ranked highly in the map pack once again you need to adhere to Google's guidelines and not add any keyword in your business title to gain an unfair advantage following a closer inspection of the results however reveals that only one of these businesses is using its name genuinely 24-hour electricians Cardiff the other two Aard EE and Riley have clearly added both the location and service in the Google my business listing to gain the system the recommendation here would once again be if you are just starting out make sure you choose a business name that includes your service or product along with your location as it is a day the combination to rank in the mat pack ranking signal number three the business
Category associated to your Google my business profile when you create a...
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category associated to your Google my business profile when you create a Google my business listing for your business you will need to choose a business category the category you choose will influence greatly how your business ranks in Google Maps for the keywords related to that category that's why it sits at number three on the signals list the problem is choosing a category is not as simple as you might think if you are a pizza takeaway business then your primary categories should be pizza takeaway this will help you rank for any pizza takeaway related keywords in your local area but what if you are a broader type of business such as these guys hi Milton group core of UK who do pretty much everything from plumbing heating electrical and much more which category should they choose as their primary category not so simple anymore the recommendation here would be to choose a primary category where the thing that business is either most lucrative or in which they want to
Expand let's say bathroom remodel for example and add the other services are...
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expand let's say bathroom remodel for example and add the other services are secondary categories such as drainage service and waste management service which should still help with rankings for related keywords ranking signal number two is your physical address in the city of search this one is straightforward if your business address is in the city or location for which a search is conducted then you have more chances in featuring in the map pack for example if I search for a solicitor in Balham which is in London I can see the three results displayed in the map pack are located in Balham this signal is so strong that if your business is not in the location of search you literally have no chance of ranking in a map pack you can still however rank for classic organic results for more info on this topic just watch my video how to rank in google for multiple locations and finally ranking signal number one
Proximity of the business address to the searcher this has become the strongest...
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proximity of the business address to the searcher this has become the strongest ranking signal of the with the explosion of mobile devices and improvement in GPS technology Google is now able to determine a user's location whether he is using his desktop or his phone the map pack results will be therefore completely adapted to the location of the searcher if I search for the keyword coffee shop from my house without specifying my location Google will show me the nearest coffee shops available in my area conducting the same search from my office will show me a completely different set of results which are adapted to that very location unfortunately there is nothing you can do to optimize your business for this signal as it is completely dependent on the searchers location this takes me to the end of the most important signals you need to take into consideration if you want to rank in google map fast just to recap to make it to the Google map
Pack podium you must have a business located in the area searched for choose...
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pack podium you must have a business located in the area searched for choose the category that is most suited to your business try adding the service and location keywords as part of your business name build quality links to your website build business citations have a fully completed Google my business profile and of course don't forget to create quality content on your site which wasn't mentioned on this list you now have the magic recipe so time to roll up your sleeves we're done for today thanks very much for watching if you found this tutorial useful please give me a thumbs up if you're new to my channel don't forget to subscribe and to hit the bell button for any comments or questions post them right below the video and I will respond to them hope to see you soon happy marketing you

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