How to Track Your Rankings For Free with SEM Rush
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[Music] so now we're coming till was the end of the course and now you've gone ahead and you've done your keyword research you understand which keywords you can and can't target you've gone on to your website you optimized your keywords you found a number of terms you can target in the questions in your niche that you could answer for users and now you need to understand how your website is actually performing against those keywords in terms of the ranking position of your website well this is where FCM rush comes in SEM rush is a website analytics tool I guess for PPC and SEO that allows you to understand how websites are performing on the search results page now with FCM rush is the free account we want to use in this example because this course again is all about free value so you can do ten keywords you can track ten keywords in SEM rush for free and you can create a free account quite easily but I'm gonna walk you through how to create an account and how to set up your actual position tracking as well in SEO rush to ensure you can track the results of your SEO coming up hey guys and in this section I'm going to show you how to set up an account with SEM rush which is a SEO tracking tool and it's also a PPC tool as well but for the reasons of this tutorial we're going to set up some keyword tracking to make sure that when we're doing SEO we know the impact of the changes we make to our web pages and we understand the direction we're traveling in and hopefully increasing our visibility over time so the first thing I'm going to do is create an account with SEM rush so of course I just typed SEM rush into Google and I'm gonna head over to SEM rush com now it's gonna ask you to log in or to create an accounts that starts off with entering your keyword but what I would normally want to do is I'll just click on the log in and then I'm gonna click on register so I'm going to create a new account with SEM rush so once you create your account you'll see this screen and I want to click on SEO because that's what I'm interested in and then it says welcome on board you can sign up to an overview webinar but for now going to skip that now what I'm interested in is rank tracking and position tracking so as you'll see here this is the dashboard of SCM rush and the area I want to look at is further down on the main menu you will see an option called position tracking under rank tracking this is the report I want to create and this is the report I'm really interested in so I'm going to click that now so the first thing it asks you to do is enter your domain name so I'm going to start doing that now so I'm going to enter the domain name for Bob's plumbers now of course it's a test domain on this tutorial but for you enter your actual website domain into this area next it will ask you to type in your business name as it appears which is optional so I'm going to skip that and go to a device in location so I'm gonna type in my area which is United Kingdom
Track keywords with SEM Rush.
and I'm gonna keep it as desktop devices primarily now you can change it to mobile as well and I think mobile might be a good place to start for a lot of businesses that are location-based so in actual fact what I'm going to do is I'm going to start off tracking with mobile first because again Google have changed their algorithm about a year ago and the idea is they want to index webpages from a mobile point of view first so now go and Google looks at a website your mobile your the way your site appears on a mobile phone is more important than how it appears on a desktop device so I'm gonna go with mobile for this next up you enter your competitors you could enter different competitors it also automatically suggests the number of competitors but you can actually go ahead and skip this as well and I'm gonna go straight through two keywords so again because I've entered my website and it's all about PPC and SEO is come up with some ideas for keywords here but I'm gonna delete those because of course the keywords I want to track going back to what I mentioned at the very beginning is these keywords so I'm gonna put those into SEM rush to track over time now SEM rata lets you track ten keywords for free before needing to pay for the product so I'm not too sure how much pricing is at the time of making this video I'm sure it changes quite frequently as well so check out the pricing for SEM rush and if it's something you can afford and is something you want to utilize for your business then I'd advise you get an account because ultimately you want to track more than just ten keywords across your entire web domain and there's a restriction for this free product just so you can you know get hands-on and try it they've only given you a trial account and for free you can track ten keywords which is enough for the experiment I'm showing you now but long term it makes sense to get a robust solution in place where there is SEM rush whether it's Moz whichever platform you decide to use it's really important that you have enough space to track all the keywords you need but again for this example I'm tracking the three for that specific
Set up a poisition tracking report for your keywords.
page I created to show you so I'm gonna click this button to add those to the project and it says an option here to send me weekly updates so that means you get an email every single week as to the progress of your tracking which is good it keeps it gives you an opportunity to keep an eye on how your SEO is doing but I advise you log in to the platform directly and check anyway but it's a good reminder to have then I'm gonna click update to make sure the project is updated with those three target keywords and there you have it now I have successfully set up a position tracking report for those three keywords so I'm going to click cross on this very quickly so the data is being gathered now in the background and eventually what will happen is a report will be created to show my position for those specific keywords now of course with this example I don't expect to have any kind of rankings at all because they're not keywords in my niche for my website I've only just done it as an example and for a start the exact test site I created is D indexed from Google specifically on purpose so that won't happen anyway this is just to demonstrate to you guys what you should be doing to track your position over time and I hope this guide has been useful and is something you should be doing to make sure you're increasing your organic visibility over time and get on and do it I think this is something you need to do and it's really important and once the report has loaded this is what you'll see this is this is the dashboard for the position tracking report and as you can see I'm ranking for nothing I've got no visibility and I've got no rankings at all which is pretty typical of someone creating a new page or a new website and targeting keywords for the first time so don't be too alarmed if you see this as well because ultimately you want to see yourself ranking over time now you've made your changes to the website now Google will have to re index those changes that's one part of it and again on page SEO is only one of three important parts of SEO you need to continue to build your backlink profile and increase your kind of off page activity in order to do that and generate backlinks to your website and in addition to that you need to make sure your website is technically sound it's quick it's responsive on mobile devices it can function on multi devices all of that kind of thing as well so that's not covered on this course this course is covering purely on-page SEO and keyword research and that's one part of SEO so ultimately sometimes what can happen is just doing this part of SEO is enough to see some movements on the rankings which I've seen before but overall you should be looking at all three areas of SEO so don't be too alarmed if you see nothing on this page but sometimes what can happen is once you've made your changes to the website and Google has indexed to them then you'll see will start to move position and it will increase and you'll see your optimizations coming through as well
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