Rankinity is designed to provide efficient, quick and user-friendly website rank tracking service in various Search Engines. With Rankinity you will always know Search Engine visibility of your website and what part of the search space you share with competitors.
We carefully designed the user interface of our service so you could find the UI comfortable and familiar even at the very first time you see it. With it, you find the functions you need exactly where you expect. Instead of reinventing the wheel, we adopted widely applicable material design principles brought by Google. So, if you have ever worked in such services as Gmail, Google Adwords, Google Plus, Google Search Console, GSuit and so on, you’ll find Rankinity as straightforward and easy to use as possible.
What’s under the hood? Again, we used the progressive web apps (PWA) technology developed by Google. Among the long list of advantages of this technology the most vital are: high operation performance and the ability to execute the application on any device regardless of the screen size. This means you can run Rankinity and analyze your website positions both on your desktop and on a smartphone.
The backend of the service, its server part, is designed for unhindered scalability. Thanks to huge capacity reserve you can analyze unlimited websites, keywords, competitors and Search Engines. And you pay only for checking keywords.
Here are the main features we were able to implement using the Big Data techniques:
Rankinity is a Search Engine analysis tool. It collects, structures and displays search results data in the most comprehensible form. And you can use these data to evaluate efficiency of your SEO campaigns, adjust promotion strategy and reveal new directions of your SEO efforts.
Quick analysis features:
Quality and completeness of reports achieved by the following features:
Surely, Search Engine analytics is a prerogative of webmasters and SEO specialists. However, clients and customers may also need to get access to reports and projects to periodically measure Search Engine visibility of the promoted websites. In Rankinity, all cooperation options are well-thought-out and implemented so to fulfill the needs of both small teams and major companies and their clients.
Enjoy the following teamwork capabilities:
Each project corresponds to a website you check position of. A project contains keywords, Search Engines, groups and competitors. You can create as many projects as you need; all of them are displayed in the list of projects.
To create a project, click the "plus" button in the bottom right corner of the screen.
Creating a project consists of the following steps:
Minimum project setup includes entering the name of your project and the URL of your website. In the address field you can type both the domain name of your website or the URL of a specific page.
If the Track subdomains option is enabled, the system takes into account positions of all subdomains of the specified website. For example, for the domain.com the following subdomains will also be considered as the same website: blog.domain.com, catalog.domain.com and so on. Note that the www.domain.com subdomain is always taken into account by default.
Automatic positions checking can be configured for any day of the week or for the first day of the month. You can also specify the time where you want to run the check or turn off automatic check completely.
After the initial setup of the project is done, click the Next button and follow the instructions of the dialog window to add Search Engines, keywords and competitors.
The area of the project is divided to three main zones:
In the upper navigation panel you can do the following actions:
Please note that when you select keywords, groups, competitors or Search Engines, the navigation panel turns red to indicate the editing mode is on.
Depending on the type of selected elements, the following operations become available:
The side navigation panel offers the following functions:
Also, the side panel offers four interactive reports of your choice:
Interactivity of the reports means you can use the following functions in reports:
When you select a report, its contents are displayed in the data view area. The upper part of each report contains the metrics panel where you can quickly switch between various data views.
When you click on any of the metrics, the list of appropriate elements appears in the side panel. Now, simply select any element in the list and the data in the report update. The following data views are available:
We save results of the search by every keyword and track changes of positions for all links. When you click a keyword you see detailed information about this keyword. Specifically:
By sorting the list by position change you can quickly evaluate the dynamics of search positions and instantly see fast growing or dropped links.
To get detailed information about visibility of a website by group / competitor / Search Engine simply click the corresponding line in the table. The dialog will display the following information then:
If you see drastic changes in position dynamics and want to get more detailed information on what keyword went up and what get down, click the values of Up or Down and you will instantly see these keywords in the keyword section.
The semantic core of even small websites can have dozens or hundreds of keywords. Running a Search Engine analysis based on positions only would be too long and too tedious. To solve this problem, we designed the visibility index that determines how the website is seen in search for all keywords at once. The higher visibility is, the better are positions of a website in the search results.
We could say, visibility – is the average position of your website in the search results for all keywords, expressed as a percentage, taking into account the weight of each keyword:
The formula uses the following variables:
Pi – position of the i-th keyword [1..101].
Wi – weight of the i-th keyword.
The weight of a keyword can be one of the following values:
You can also specify zero weight for a keyword, but such keywords won’t be used in the visibility formula.
Ability to assign a weight to keywords is a unique feature of Rankinity helping you adjust the extent to which a certain word influences visibility of the website. The higher the keyword weight is, the more effect changing position of this keyword in SERPs has on the entire visibility of the website. And vice versa. We recommend the following rule of thumb when assigning a weight to keywords: the longer a long-tail keyword is, the lower its weight should be:
However, this is merely a recommendation, not a strict rule, so you can assign weight according to your own vision. Weight coefficients are simply a tool to adjust the visibility formula to your requirements.
To set the weight, select keywords from the list and click the weight icon on the toolbar:
In the popup window select the weight you need and click SAVE:
The current visibility value will automatically update taking into account the new weight.
Let’s review a simple example to better understand, how the visibility formula works. Suppose we have two keywords:
High-frequency keyword Test1 with the maximum weight.
Low-frequency keyword Test2 with the minimum weight.
After the first check we get the following positions of keywords:
Visibility = 101 — (20*1 + 20*0,1)/(1 + 0,1) = 81%
After the second check the Test1 keyword goes one position up, and the Test2 keyword goes one position down:
Visibility = 101 — (19*1 + 21*0,1)/(1 + 0,1) = 82%
As you see from these results, even though the average position of keywords did not change (20), overall visibility of the website increased by 1%. This can be explained by different weight of our keywords, so more significant keyword Test1 had more effect on visibility than the same change in position of the less significant keyword Test2. If the weight of both keywords was equal, the visibility value would not change.
Please note that if the number of keywords is large enough, it is recommended that you split them to groups. Thanks to that you will be able to analyze not only overall visibility of the website, but also visibility of specific groups of keywords. Such approach allows faster localization of keyword sets for analysis, and greatly improves the performance of your work.
Splitting keywords to groups is done in two steps:
First, create a group in the Groups section, then switch to the Keywords section, select keywords you need and click the group icon on the editing panel:
In the popup dialog assign one or more groups to these keywords and click SAVE:
With the next check, Rankinity will calculate visibility for the new group.
To quickly review the overall situation across all your projects, switch to the Visibility section where you can find all projects and Search Engines with the visibility values. This list is formed automatically when you add new projects and Search Engines. You can sort it by the name of the project, by visibility and by visibility change.
When you go to the visibility section, the data in the table are updated automatically. You can also update the data manually by clicking the update button in the top right part of the section.
For more in-depth visibility and position analysis, click any project in the table to switch to it. The corresponding Search Engine will be selected automatically.
One-time check function is designed extremely flexible in Rankinity. You can run a one-time check for all Search Engines and keywords, or individually for any keyword, group and Search Engine.
To start a one-time check of all keywords, open the project and click the check button in the upper part of the website screenshot:
If you need to check one or more keywords, groups, Search Engines, you can select the corresponding records in the list and click the one-time check button as shown below.
White Label or a brand in Rankinity is a set of settings that allow running our service on a separate domain with your own names and graphics. Thanks to this capability you can offer your own Search Engine position analysis services or create individual UI of the service for every client.
You can create a branded version of Rankinity in just a few minutes. To do this, go to the White Label section and click the "plus" button in the bottom right part of the screen.
Then, enter the following data:
Then you need to open the White Label verification dialog to setup DNS of your domain. These settings are required to make Rankinity control panel work correctly from your domain (i.e, rank.yourbrand.com). After the verification completes you will be able to assign the White Label for the specific projects.
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