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SEO Blog you must check out in 2024

Rankinity standards for SEO are in a constant state of evolution

  • Site indexing in Google: setting, checking, accelerating indexing

    August 10, 2023

    An important component of search engine optimization is the work with internal factors. Such factors include, among others, management of resource indexing - setting up its interaction with search engine robots. This issue of site functioning should be addressed at the design stage, which will avoid problems with promotion in the future.
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  • How to work out the structure of the site for promotion

    August 10, 2023

    Site structure is a set of all landing pages of a web site, arranged in a logically defined hierarchical order. Thanks to the correct structure of the site, it is easier for users to navigate it and find the necessary information.
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  • How to write texts, rules, tips and advice

    August 09, 2023

    SEO texts are becoming more complex. It used to be that pages stuffed with keywords would rise to the top of the list. Now this does not work. The first positions belong to sites with high-quality and useful content. If you want to be ahead, you have to meet the requirements of search engines and the interests of readers.
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  • Promotion of the site in Yahoo and Google search engines: how to get to the TOP

    August 09, 2023

    If your site is on the first page of the output, readers and customers will find you on their own. This is the point of site promotion in search engines. You get targeted visitors without large investments in advertising. And it happens all the time - every day.
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  • SEO promotion of a young website - how to get Google organics?

    February 04, 2023

    The development of Internet marketing has led to the fact that a large part of small and medium-sized companies have representation in the network and use search engine promotion and contextual advertising as an effective advertising channel.
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  • Does the dark theme on a webpage really save smartphone power?

    February 04, 2023

    This statement appeared on the web for quite some time, and it has a proven track record. In addition to the fact that the dark theme reduces user eye fatigue, it is also known to help save battery power when it comes to smartphones with OLED/AMOLED screens.
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  • Synchronizing Google Analytics with Google Ads

    February 01, 2023

    If you already have advertising campaigns, or if you plan to create them, you need to remember that you need to synchronize Google Ads with Google Ananytics, to get a complete picture of your advertising analysis.
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  • Making a banner for your website. Without a designer and for free!

    February 01, 2023

    Banner advertising in the contextual media networks of Bing and Google is an effective way to promote completely different topics: entertainment, trade, services, events and many others. A "selling" banner should have an attractive appearance, interest the user and keep his attention. Create such a banner can be created independently, without asking for help from web designers. The main rules - compliance with the size of the chosen format and originality of the idea.
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  • Automatic content generation for Google SERP

    February 01, 2023

    Today we will discuss a fairly new, but already quite common, way of filling a site with relevant content. This material will be useful both for optimizers, who are looking for solutions to fill the site with large amounts of content, and for marketers/site owners - in terms of assessing the possibility of implementing the described solution on their own site in order to increase the share of low- and mid-range traffic.
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  • AIDA aggressive and intrusive advertising. Does it work?

    December 27, 2022

    If we talk about advertising, then we can say with a single thesis - any advertising works: both aggressive, and intrusive, and passive, and on the radio and on TV. the "salt" is not in the presentation of the advertisement at all, not in the advertising format as a whole, but (primarily) in the target audience.
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  • 10 mistakes in creating a website you should know

    December 27, 2022

    Online stores open and close every day. The reasons for going out of business can be different: problems with logistics, competition, marketing, or other workflows. Want to make your store unprofitable and out of business? Take a closer look at our 10 "harmful" tips.
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  • Fell site positions - causes, analysis, how to restore

    August 10, 2023

    The position of the site in the search engine results is the main metric of the quality of the optimizer's work. A sharp drop out or even a small drop in positions for queries becomes a problem both for the SEO specialist and for the resource owner. Reduced visibility on the semantic core leads to negative dynamics of traffic indicators, in other words - sales decrease.
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  • How to redesign a website and not harm SEO: practical tips

    August 09, 2023

    We have been contacted with this problem several times. It turns out that we were going to change the design, and at the same time we changed the structure, added functionality and adjusted the URL, but forgot to set up redirects. Meanwhile, a year has passed and it's too late to save the situation - the moment has passed and you need to start working again. That's why it's important to do everything on time during the redesign.
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  • Checking site positions in search engines

    August 09, 2023

    In today's world of personalized search, when its results depend on personal preferences, search history, location and user's device, analysis of website positions becomes a complex and time-consuming task. Nevertheless, an SEO specialist needs a convenient tool to monitor the results of search engine promotion of a website, and one of the most effective and visual ways is to check website positions by queries in various services.
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  • Features of promotion of the clinic website in search engines

    August 09, 2023

    The websites of medical organizations receive close attention both from legislation and search engines. Medical companies provide services to the public, which is connected with the life and health of their visitors. Hence the large list of requirements for the quality and expertise of website content.
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  • Setup robots.txt correctly! WordPress examples, rules and recommendations

    February 04, 2023

    Proper indexing of site pages in search engines is one of the important tasks facing the owner of the resource. Inclusion in the index of unnecessary pages can lead to lowering of documents in search results. To solve such problems the W3C consortium adopted the robots.txt standard on January 30, 1994.
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  • What is the impact of reviews on SEO promotion?

    February 01, 2023

    In a highly competitive marketplace, companies use a variety of tools to increase sales. There are many ways to increase customer traffic, but the easiest and most accessible are tips and recommendations from your customers. Positive feedback from people increases the interest and loyalty of potential customers, and thus contributes to the growth of customer traffic.
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  • How do I set up remarketing in Google Ads?

    February 01, 2023

    Remarketing is an advertising tool that targets users who have visited the site or interacted with the advertiser's app.
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  • Impact of SSL certificate on Google ranking

    February 01, 2023

    The share of HTTPS sites in the top 10 on Google exceeded 70%. While official sources have not made a statement, let's track when the number of HTTPS sites in the top 10 began to increase. Let's find out what caused such a rapid growth.
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  • How to make a content plan without mistakes?

    February 01, 2023

    Regularity is the most important principle of blogging. Updating content on your corporate site allows you to be a constant reminder of yourself. Reviews, instructions and news of interest to your target audience will turn ordinary readers into customers. But to do this, you need to follow a few rules. One of them is a competent content plan.
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  • What does error 404 mean?

    December 27, 2022

    A lot of users who encounter a 404 error on the website may leave the website. This should not be allowed to happen. The owners of both young and long-established web resources should care about keeping any visitor. Proper design of non-existent pages will help in this.
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