SEO Blog you must check out in 2023

The basis of successful search engine promotion is correctly collected and properly grouped semantic core. On its basis the structure of the site is made, and then the positions are monitored to assess the dynamics of visibility in search engines.

Internal linking is the process of linking pages with each other through hyperlinks.

Is it possible to hack into an eCommerce site? The answer is unequivocal: yes. The field of eCommerce came under the radar of hackers several years ago, and during the pandemic shopping shift to online mode, cyberattacks have increased in frequency. How do you protect your online business from the threats of the digital age?

A corporate blog article should be informative, useful, relevant, and translated from professional language to customer language. Learn how to create blog content so that articles are useful and understandable for your clients.

Collecting website data using marketing tools such as Google Analytics is essential to growing your business, making the right decisions when promoting your site, converting visitors into leads and optimizing your business strategies.

A chatbot is software or computer program that simulates human conversation through text or voice interactions. Users communicate with the chatbot through a chat interface or by voice, as if they were talking to a real person.

CTR of a document in search engine result page (SERP) is one of the behavioral ranking factors in modern SEO. CTR (click-through rate) is a measure of link clickability in search results, equal to the ratio of the number of clicks to the number of times the link to the document is shown.

The development of Internet marketing has led to the fact that a large part of small and medium-sized companies have representation in the network and use search engine promotion and contextual advertising as an effective advertising channel.

This statement appeared on the web for quite some time, and it has a proven track record. In addition to the fact that the dark theme reduces user eye fatigue, it is also known to help save battery power when it comes to smartphones with OLED/AMOLED screens.

If you already have advertising campaigns, or if you plan to create them, you need to remember that you need to synchronize Google Ads with Google Ananytics, to get a complete picture of your advertising analysis.

Banner advertising in the contextual media networks of Bing and Google is an effective way to promote completely different topics: entertainment, trade, services, events and many others. A "selling" banner should have an attractive appearance, interest the user and keep his attention. Create such a banner can be created independently, without asking for help from web designers. The main rules - compliance with the size of the chosen format and originality of the idea.

Today we will discuss a fairly new, but already quite common, way of filling a site with relevant content. This material will be useful both for optimizers, who are looking for solutions to fill the site with large amounts of content, and for marketers/site owners - in terms of assessing the possibility of implementing the described solution on their own site in order to increase the share of low- and mid-range traffic.

If we talk about advertising, then we can say with a single thesis - any advertising works: both aggressive, and intrusive, and passive, and on the radio and on TV. the "salt" is not in the presentation of the advertisement at all, not in the advertising format as a whole, but (primarily) in the target audience.

Online stores open and close every day. The reasons for going out of business can be different: problems with logistics, competition, marketing, or other workflows. Want to make your store unprofitable and out of business? Take a closer look at our 10 "harmful" tips.

Proper indexing of site pages in search engines is one of the important tasks facing the owner of the resource. Inclusion in the index of unnecessary pages can lead to lowering of documents in search results. To solve such problems the W3C consortium adopted the robots.txt standard on January 30, 1994.

In a highly competitive marketplace, companies use a variety of tools to increase sales. There are many ways to increase customer traffic, but the easiest and most accessible are tips and recommendations from your customers. Positive feedback from people increases the interest and loyalty of potential customers, and thus contributes to the growth of customer traffic.

Remarketing is an advertising tool that targets users who have visited the site or interacted with the advertiser's app.

The share of HTTPS sites in the top 10 on Google exceeded 70%. While official sources have not made a statement, let's track when the number of HTTPS sites in the top 10 began to increase. Let's find out what caused such a rapid growth.

Regularity is the most important principle of blogging. Updating content on your corporate site allows you to be a constant reminder of yourself. Reviews, instructions and news of interest to your target audience will turn ordinary readers into customers. But to do this, you need to follow a few rules. One of them is a competent content plan.

A lot of users who encounter a 404 error on the website may leave the website. This should not be allowed to happen. The owners of both young and long-established web resources should care about keeping any visitor. Proper design of non-existent pages will help in this.