New Website SEO - How to Optimize Your Site in 2020
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Perform keyword research and plan your website architecture.
Hey everyone! It's me, Scott. Your trusted HostGator website guy! In this episode of 'Hosted', we'll cover my five favorite SEO things you can do right now to help your site get noticed and stick around for some tips from HostGator's SEO master Alexis Krasinski! Are you feeling desperate to get noticed? Not me! I'm confident enough in myself to not need to wear an obnoxious shirt. Well if you are looking to get your website noticed, here are five easy things you can do to improve your SEO. Number One! Perform keyword research. My favorite go-to advice on optimizing SEO is to amp up your text with keywords, but did you know that there are tons of tools out there to help with keyword research? semrush.com and ahrefs.com are two great examples that can help you gain insight into what potential visitors are looking for, or try Google's keyword planner. Just like your old school Trapper Keeper day planner, but digital and built into your Google Ads Console, and really not at all a day planner. It's free to get started, and will even help you build very targeted ad campaigns with easy budgeting tools. Pro-tip, when you're starting out, short keywords are highly competitive, so instead find long tail keywords and get specific. For instance, web hosting would be probably competitive against a super awesome web hosting service provider like, I don't know, Hostgator? You probably want something more specific, like web hosting for guys who need to build a website to get noticed by girls, or something like that. Just as an example. Tried it, doesn't work. Number two! Plan site architecture. If you're George Costanza, another way to get noticed is by claiming you're an architect named Art Vandelay. Faking you are an architect won't help with your website's SEO, but planning your site's architecture will. It is important for your site to have a logical structure that is easy to follow for your visitors, promoting longer page visits and a better user experience. If you're just starting out, your site will be pretty simple, but some rules of thumb remain the same. Most sites should have a pyramid style architecture with your home page at top and secondary pages, the pages your main menu will navigate, to directly below. And below that, any subcategories or individual pages.
Think mobile first and focus on page speed.
Optimize indexable elements.
Search engines are smart, but still not human, so two things they can't do well are find true love, and index things like images and animation, so you should focus on optimizing indexable elements. This means doing things like writing customized meta tags, meta titles, and meta descriptions, making sure your videos and images have text descriptions and captions with keywords, and get rid of any flash animations. They're not indexable, and they don't load on all the devices anyway. So gross. What year is it 2002? I wonder if Ross and Rachel will get back together again? Until search engines learn to index love, focus on the things they can. And there you go! Five easy things you can do right now to improve your SEO. So go do it! Now! N,o what are you still, what are you still doing here? The video's over, go home, put your phone down, I'm gonna go optimize your SEO. Go. I'm gonna go do it my-. Do you have any favorite, uh, Seinfeld moments? Look like you put the bomb on. I didn't tell you put the bomb on! You put the bomb on. It was classic. He spills the coffee on himself? Yeah, yeah, yeah, yeah. Really good. Anything Kramer and the lawyer. I just died. Really yeah, yeah what's the lawyer's name? Remember? Oh god, Jaaaa-. If you know, leave it in the comments! There it is! Also are you the master of your domain?
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