SEO. It’s so hot right now, and for good reason. SEO, or Search Engine Optimization, is what makes it so others can find you on Google. Have you been wondering how you do SEO for a website. Or, you have implemented SEO, and need to learn a bit about SEO website optimization. Maybe you have a new website, and you need to make sure your SEO is tight. In this episode, Scott is going to take you through the Top 5 changes you can make right now to improve SEO on your new website, with a special guest appearance from HostGator SEO Expert Alexis Krasinski.
Perform keyword research and plan your website architecture.
Hey everyone! It's me, Scott. Your
trusted HostGator website guy!
In this episode of 'Hosted', we'll cover my five
favorite SEO things you can do right now to help
your site get noticed and stick around for some
tips from HostGator's SEO master Alexis Krasinski!
Are you feeling desperate to get noticed? Not me!
I'm confident enough in myself to not need to
wear an obnoxious shirt. Well if you are looking
to get your website noticed, here are five easy
things you can do to improve your SEO. Number One!
Perform keyword research. My favorite go-to
advice on optimizing SEO is to amp up your text
with keywords, but did you know that there are tons
of tools out there to help with keyword research?
semrush.com and ahrefs.com are two great examples
that can help you gain insight into what potential
visitors are looking for, or try Google's keyword
planner. Just like your old school Trapper Keeper
day planner, but digital and built into your Google
Ads Console, and really not at all a day planner.
It's free to get started, and will even help
you build very targeted ad campaigns with easy
budgeting tools. Pro-tip, when you're starting out,
short keywords are highly competitive, so instead
find long tail keywords and get specific.
For instance, web hosting would be probably
competitive against a super awesome web hosting
service provider like, I don't know, Hostgator?
You probably want something more specific,
like web hosting for guys who need to build
a website to get noticed by girls, or
something like that. Just as an example.
Tried it, doesn't work. Number two! Plan site
architecture. If you're George Costanza,
another way to get noticed is by claiming
you're an architect named Art Vandelay.
Faking you are an architect won't help with
your website's SEO, but planning your site's
architecture will. It is important for your site
to have a logical structure that is easy to follow
for your visitors, promoting longer page visits and
a better user experience. If you're just starting
out, your site will be pretty simple, but some rules
of thumb remain the same. Most sites should have a
pyramid style architecture with your home page
at top and secondary pages, the pages your main
menu will navigate, to directly below. And below
that, any subcategories or individual pages.
Think mobile first and focus on page speed.
With proper site architecture, you
will become the master of your domain.
Yes, love a good Seinfeld joke, though not at
all what they were referencing in the show.
Side note, if you find this video helpful,
smash that like button. If you have questions
about any of this go ahead and ask me in
the comments. I'll respond to all of them!
Number three! Think mobile first. Did you know
that about half of all website visits come from
people on their phones? In fact you're probably
watching this on your phone right now. Yeah I know
you. You're watching on your phone. With so much
traffic coming from mobile, it's super important to
make sure your visitor experience is good on both
mobile and desktop. Make sure it's responsive! Avoid
using flash, and use large buttons that are easy
to tap on for people with clumsy thumbs like me.
Number four! Focus on page speed. Here to help speed
this point along please welcome HostGator's SEO
guru Alexis Krasinski! Hey Alexis, how you doing? Hey
Scott! Doing well. So why is page speed so important
for SEO? So page speed has always been important for
SEO, but in 2021 it's going to become an even more
essential component of your SEO strategy. In 2021,
Google is planning on incorporating what they're
calling core web vitals into their algorithm,
meaning your site rankings will be impacted by
your page speed. You can track your CWV scores and
other page speed metrics in Google Search Console,
as well as Page Speed Insights. Both tools created
by Google, so you're saying page speed is important.
What can we do about it? What are your top
three page speed improvement recommendations?
So my top three would definitely be
Defer offscreen images so your images
only load when someone scrolls to see them.
Eliminate render-blocking resources, which
basically means to make sure your code files
are in the right order and to minify any extra
code. You got it! So making your code nice and tidy
will keep things fast, and help your SEO. Exactly.
Cool man! Everyone needs an Alexis in their life.
Thanks for stopping by Alexis! Number
five! Optimize on-page elements.
Optimize indexable elements.
Search engines are smart, but still not human,
so two things they can't do well are find true
love, and index things like images and animation, so
you should focus on optimizing indexable elements.
This means doing things like writing customized
meta tags, meta titles, and meta descriptions,
making sure your videos and images have
text descriptions and captions with keywords,
and get rid of any flash animations. They're
not indexable, and they don't load on all the
devices anyway. So gross. What year is it 2002? I wonder
if Ross and Rachel will get back together again?
Until search engines learn to index
love, focus on the things they can.
And there you go! Five easy things you can do
right now to improve your SEO. So go do it! Now! N,o
what are you still, what are you still doing here?
The video's over, go home, put your phone down, I'm
gonna go optimize your SEO. Go. I'm gonna go do it
my-. Do you have any favorite, uh, Seinfeld moments?
Look like you put the bomb on. I didn't tell you
put the bomb on! You put the bomb on. It was classic.
He spills the coffee on himself? Yeah, yeah,
yeah, yeah. Really good. Anything Kramer and the lawyer.
I just died. Really yeah, yeah what's the
lawyer's name? Remember? Oh god, Jaaaa-.
If you know, leave it in the comments! There it
is! Also are you the master of your domain?