SEO Hacks to Skyrocket Your Google Rankings | 3 Tips to Grow Website Traffic
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What are impressions and how to create an appealing one?
- Do you want to work hard, or do you want to work smart? Of course you want to work smart. And you know What? With your on-page SEO, there's only a few tactics that will make up the majority of your result. That's right, yes you can do a ton of things, and yeah, it'll all help with your Google rankings, but there's a few that'll really just skyrocket your rankings. Hey everyone, I'm Neil Patel, and today I'm gonna share with you three on-page SEO hacks that'll skyrocket your rankings. So for those of you who don't know what on-page SEO is, these are the changes that you make on your own website, with your code, to get higher rankings on Google. See, Google's a computer. When it's crawling your website, it has to read code, ones and zeroes. You've seen the Matrix, it's kinda like that. They're crawling to figure out what your website is all about, and yes, you can end up making tons of changes, and they'll all help with your rankings, but today, I'm gonna share with you three that'll help skyrocket your on-page SEO and your rankings. So the first one is Google Search Console. You've heard me talk about it before, it's a free tool that Google gives you. This free tool, the reason I keep talking about it, is because enough of you aren't using it. Why wouldn't you use a tool that Google gives you, and tells you how you can boost your rankings. So you sign up for Google Search Console, once you've added your website, they give you the instructions, step-by-step. You go in, once it collects data, it may take a few days, you click on search analytics. Once you click on search analytics, you'll see what pages are getting rankings, how many clicks, how many impressions, and your click-through rate. What impressions are, is how many people are doing a Google search, and your listing's on that page. For example, let's say you Google the word "dog," and you click on the number one listing, the number two listing still gets that impression, because you did still see it, but you didn't click on it. That's what impression is, it doesn't mean you did click, or you didn't click, it just means you saw a listing. All the listings on page two, wouldn't get that impression counted, because you only clicked on the listing on page one. So you want to look at the ones that have a high impression count, but low click-rate. That means people are seeing your listing, but they're not clicking on it. So by adjusting your title tag, the title tag is, when you do a Google search, you see a title, which usually the blue or pinkish, or actually not pinkish, it would be the blue or purplish text. Purple's usually when you click on it, already. And then the description underneath. And, what ends up happening, is if you make that more appealing, what's gonna happen? More people are gonna click on it. So take your title, and put in adjectives, words, right? That make people want to act now, such as, effortless, 10 effortless ways to double your search engine traffic. You see how that's more enticing than, 10 ways to double your search engine traffic? You're like whoa, I want the effortless ways, because that means it's gonna be way easier for me to double my search traffic. And the same goes with your meta description. By putting appealing sentence, that includes the keywords, you're much more likely to get clicks. It's not about stuffing keywords everywhere. You gotta make sure it's readable for humans. And if you're using WordPress, you can adjust your title, and your description, using the Yoast SEO plugin. Now once you do that, you want to keep it, and after 30 days, you want to see if your click-rate went up, or down. If your click-through rate went up, overall what will happen, is Google will be like, whoa, these guys are getting a lot of impressions, and a lot of clicks now, that means people love it. And if you get more clicks than the person above you, what does that mean? Google's gonna be like, whoa, this listing is more relevant than the one above it, let's switch them out. That's how you can keep increasing your ranking, slowly and slowly. It's a grind, it's not that hard of a change, but it's a grind in which it takes a long time before the rankings increase from it, but it's one of the best ways to grow your traffic. And the cool part about Google Search Console is it shows you all of the keywords that you're getting impressions for. And you can add in the ones that are high-impression count, and ignore the ones that are low-impression count. The second tip I have for you is to make sure
Why your website should be super fast?
your website is super fast. I'm not talking about just making sure that your code is really clean, and that way you know your website loads fast. I'm also talking about your server, and using a content delivery network. For example, if your server is slow, it doesn't matter how clean-coded your website is, your site isn't gonna load fast. Don't get that cheap five dollar hosting solution, pay for something that's decent. I'm on WP Engine, it's expensive, but my site loads fast because of them. The other thing you want to do, as I mentioned, is a content delivery network. That way if someone in India is coming to see your website, they're getting your website pulled from a server in India. It'll load so much faster for them, versus them being like, oh we gotta wait for the internet signal to pick it all the way up from the server in, let's say, North America. You want to make sure that your server is close to them, and no, you don't have to buy servers all around the world, instead you want to use a content delivery network, like Akamai, and that'll ensure that your website loads super fast. And the last tip when it comes to speeding up your website, make sure you're using Google's AMP framework, so if someone's on a mobile device, it'll make sure that your website loads super super fast for them. I don't care if someone has a 4G or LTE phone, you know what? Sometime you're in an area that has shitty reception, so having an AMP-compatible website ensures that it loads super fast. And I've heard a lot of people say, if you have an AMP-compatible site, traffic skyrockets. I've found that it usually doesn't, in regions like North America, Canada, Australia, United Kingdom, but I found my traffic from places like Brazil, have gone up tremendously, once I implemented AMP protocol. So, by having your website compatible with the AMP Google framework, you're gonna notice that you get more traffic from, third world countries, or regions that don't have as good technology as, let's say North America. The last tip I have for you, is theme-out your website. And here's what I mean by that. Let's say your website is on SEO, stick with just SEO. Don't go from SEO to TV ads to radio ads.
Have a website that's very specific on one theme.
By having a website that's very specific on one theme, you're gonna do way better. After Google's Hummingbird update, they were like, oh wow, websites that are super detailed and thorough on one topic, are usually much more likely to have more knowledge on that topic, and we should rank them way higher. And you know what, that's what's happening. So here is what I mean by theming out your website. Let's say you're writing a big guide on SEO, kind of like Moz's Beginners Guide to SEO. You can have a page that talks about, what is SEO? Then you can talk about on-page SEO, or then link-building, or then you could even talk about brand-building, and how that impacts SEO. Do you see how I'm talking about different sections of SEO? You don't have to have one big page. Just like their guide, you can separate it into different chapters, or subsections, or pages. That allows you to rank for multiple pages, for one term, like companies like Moz are doing. So make sure you're really going after one theme. A lot of people want to go broad, it's not about going broad, it's about being very specific on one topic, dominating it, and continually creating more topic around it. That doesn't mean you should just continue to create on-page SEO content. I wouldn't create 50 articles about on-page SEO. Why? Because that's gonna confuse Google, they're gonna be like, which on-page SEO article should we rank for the keyword, on-page SEO? Instead, I would want to make that article more detailed, put more subsections that explain different components of on-page SEO. It's all about theming. If you follow those tips, you'll do extremely well. If you're not sure how to theme your site, leave a comment below, share your URL, ask a question about theming, and I'll respond, helping you out. If you like this video, and share it with other people, right here on Facebook, Youtube, you can always click the like button. I really do appreciate it. Subscribe to the channel, and anything I can do to help you, just let me know, and I truly am here to help you with your marketing needs.
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