How To Get Free Traffic From Google (SEO Tutorial For Beginners) Part 1
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In this video, I will show you how to get free organic traffic from Google with SEO or search engine optimization, this is a free SEO tutorial for beginners who want to understand what is SEO and how it works.
I will explain what is SEO and How it works, then I will talk about the main 3 steps of SEO, which is keyword research, on-page SEO, and off-page SEO.
How to get free traffic to your website with Google search results?
00:00
                        
                                if you go now to my main website H-educate.com 
you would say i have 22% traffic directly  
                                from search engines organic search so i'm getting 
like 4,000 or 6,000 users every month for free  
                                from google search results you can see here i have 
like 20,000 users per month on my website if you  
                                go to my blog again you would say have 27 percent 
are coming out from organic search free from  
                                google search results so what is this it 
is simply SEO or search engine optimization  
                                in this mini course i will go over SEO and tell 
you exactly how it works and how you can get free  
                                traffic to your website with google search 
results so stay tuned and follow up with me
                                hi everyone i'm Hasan from H-educate and 
today i'm so happy to be with you in this  
                                new mini course about SEO or search engine 
optimization in this video you will simply learn  
                                how SEO works and how you can get free 
organic traffic from google before we  
                                start please don't forget if you like to watch 
more videos like this about digital marketing  
                                online business make money online please 
don't forget subscribe now to my channel  
                                turn on notifications and don't forget please 
if you want to support me and support my channel  
                                please like the video if you like it so let's 
stop wasting time and go directly to our point  
                                and start with our SEO mini course by 
the way this course is the road map  
                                if you understand this course you will understand 
every topic in SEO later on when we go in depth in  
                                each detailed topic so please make sure don't miss 
any minute in this video don't miss anything it's  
                                very important to understand every word said in 
this video and please if you have any questions  
                        
                    What is SEO?
02:08
                        
                                anything you want comment it below i will be 
almost every day here to answer the comments about  
                                this video so let's start together okay friends 
so what is SEO or search engine optimization  
                                let's make things simple by a direct example i 
will search for open ses limits this keyword so  
                                someone is searching how to open the amazon ses 
limits and you can see now my video is on top of  
                                google my blog here H-educate is on top of google 
what this means simply whenever someone searches  
                                for this keyword he will see my website so i will 
get organic free views to my website free traffic  
                                directly from google if i go now to my website 
let's open H-educate.com to show you this  
                                and let's go to the back end the dashboard it's 
a wordpress website by the way and let's go to  
                                google site kit here to to analytics you will see 
i have like 20,000 users per month on my website  
                                if you go down here to see that traffic you will 
see i have 22% organic search you see this 4,000  
                                users every month coming directly from google 
search free organic traffic if i go to google site  
                                kit here in my blog you see i have like 6000 users 
per month i have 27% organic search free organic  
                                traffic from google so i have around 10,000 users 
coming to my websites every month only from google  
                                so after we saw this what is SEO now simply it's 
a technique to optimize your website you do some  
                                things in order to rank your website on top of 
google to get free traffic that's it you rank your  
                        
                    How SEO works? 3 steps!
04:15
                        
                                website on the first page of google or any search 
engine to get free organic traffic that's simple  
                                now let's see how SEO works simply three steps 
to optimize your website or your web page to rank  
                                on google number one is something called keyword 
research number two is called on page optimization  
                                number three is off page optimization when 
you do these three steps you will start  
                                getting free organic traffic from google and 
search engines automatically on your website  
                                so let's start one by one what is keyword research 
so we have keyword research what is a keyword  
                                simply whenever you type here is a keyword as 
an example open ses limits this is a keyword  
                                is what people are searching for on google it's 
a keyword if you go down to google down here  
                                you will see searches related to open ses limits 
you can see all these are also keywords so these  
                                are the keywords what is keyword research simply 
is finding keywords is searching for keywords  
                                that you will optimize your website on to rank 
on google as an example in my case in this small  
                                example i am ranking on this keyword so if you go 
here to my blog let's open my blog and let's see  
                                this i'll go down here to the second page you'll 
see here amazon ses full set up open the sending  
                                limit so this is the guide that i'm ranking on 
on google with this keyword so your job now is to  
                                find keywords that your website is able to rank on 
how to know this the first step is to do research  
                                is to find keywords as an example you go to 
websites like H-supertools my free SEO and digital  
                        
                    Use keyword research tool!
06:17
                        
                                marketing tools and here you can go to SEO and 
click on keyword research tool let's say now  
                                you want to write an article about email marketing 
anything you go here and type email marketing then  
                                you select the country you want you can set it to 
global and click enable deep search to get a lot  
                                of keyword ideas then just wait a little bit and 
now that application H-supertools will give you  
                                for this keyword how many people are searching for 
per month it will give you also related keywords  
                                that people are searching for also on google so 
all these are keywords that people are searching  
                                for and you can get the monthly search volume 
for each keyword so all these are keyword ideas  
                                that you can write articles about and rank on 
google your aim now is to find a low competitive  
                                keyword what do i mean by a low competitive 
keyword a keyword if you go now to google
                                sorry if you're going to google and search 
for email marketing you will get a list  
                                of top websites that rank about email 
marketing like optinmonster like hubspot  
                                like campaign monitor these are big companies 
that somehow hard to rank on and break their  
                                rank on google as a beginner in a web in a new 
website so you must search for different keywords  
                                you can see a lot of keywords so it's better 
so it's better to use a long tail keyword what  
                                do you mean by a long tail keyword as an 
example email marketing maybe tutorial for  
                                beginners this is a long tail keyword you 
can see this this is easier to rank on google  
                                and another way to get somehow good 
keyword as i told you is to go down here  
                                and find related searches so these are also long 
tail keyword that is easier to rank on google  
                                so your job now is to do some keyword research 
and choose the best keyword after you choose some  
                        
                    What is a SEO difficulty and how to take advantage of it?
08:27
                        
                                keywords you can go to tools like uber suggest 
which is also free to it has a free plan i mean  
                                if you open it and let's write like an example 
email marketing tutorial for beginner this one  
                                i will write it here and click on search so this 
is a keyword what's nice about ubersuggest it  
                                will give you something called SEO difficulty so 
this is a metric you can see it's easy to rank  
                                on you can see the SEO difficulty is easy 
so this keyword is easy to rank on google  
                                so your goal now is to go and find keywords with 
somehow good monthly search volume like 1000  
                                2000 as a beginner is very good 1000 searches 2000 
searches and check the SEO difficulty and select  
                                one keyword with high search volume and low 
difficulty and pick up this keyword to rank on  
                                google and to write an article about this is the 
idea to sum up go now and do some keyword research  
                                pick up a list of keywords and then filter them 
out to get high search volume keywords with low  
                                difficulty this is simply the idea of keyword 
research so after you pick your content ideas  
                                or your keyword list now it's time to go to 
the second step which is on page optimization  
                                let's go back to my blog and here i have a guide 
about powerMTA setup guide powerMTA is an smtp  
                                server so in this guide in this blog post i'm 
explaining step by step how to install powerMTA  
                                anyway so this is an article and i want to rank on 
google i want to get free traffic on if i go here  
                                to the back end to edit the post you will see here 
if i click on this plug-in here i'll talk about it  
                                in a little bit you will see i have SEO analysis 
is green so this article is optimized for SEO what  
                                do i mean by this it means that this article is 
optimized for this keyword that i choose powerMTA  
                        
                    How to create and optimize an article for my website SEO?
10:34
                        
                                so how to optimize this article with something 
with something called on page optimization on  
                                page optimization is simply what you can do 
on your website on your page like editing your  
                                text editing your images so things that you can do 
directly on your website to optimize it for SEO as  
                                an example this keyword is mentioned the heading 
in the heading of this title it's mentioned again  
                                here in the subheadings if you go down you will 
see that powerMTA is mentioned again and again  
                                so in this way google can know that this 
article is about powerMTA that's simple you see  
                                so this plugin will tell you exactly how to 
optimize what you can do to optimize your articles  
                                for on-page SEO another example is if you add 
some images let's say this image click on the  
                                image you will see i have something called alt 
text alternative text this is also important to  
                                optimize your images for SEO to enter the alt text 
also it's important to to compress and optimize  
                                the size of the images so the website speed will 
be somehow fast other important thing for on-page  
                                SEO is an example the url the path or the link 
of this post if you open it here you see powerMTA  
                                set up guide so it's also mentioned in the url 
you must use friendly urls optimized for SEO also  
                                so to sum up on page SEO is things that you 
can do on your page on your website to optimize  
                                it for search engines you must tell search 
engines that your article is about your topic  
                                that simple tell google that you are talking about 
in my example powerMTA your example whatever about  
                                cats dogs i don't know about the keyword that you 
chose in the first step in the keyword research  
                                so simple i think so we pick up a keyword with 
keyword research we optimize our article for these  
                        
                    What is off page SEO?
12:40
                        
                                keywords that we choose and then we move on to 
off page SEO but before we move on i want to tell  
                                you about this plugin it's called yoast if you go 
here to the back end and go to plugins and go to  
                                add new it's very important to install this plugin 
for SEO if you search for SEO you will find yoast  
                                SEO this is the plugin with five million active 
installations you can see twenty seven thousand  
                                five star reviews it's a perfect plug-in it will 
help you and make things so simple for you if you  
                                click on yoast SEO here SEO analysis it will give 
you in detail what you need to fix like SEO title  
                                like images meta description it will 
give you everything you need to do  
                                to optimize your article for on-page SEO so 
after you optimize it for on-page SEO we move now  
                                to off page SEO so what is off page SEO simply off 
page SEO is everything you do outside your website  
                                outside the website what can i do simply a basic 
example is sharing your website on social media  
                                what this helps it will give something called 
social signals so google also will track social  
                                signals of your website it will see if people 
are sharing it on social media it will see  
                                it's getting traffic from social media and so 
on so there's a metric that search engines will  
                                track to see how much people are interacting with 
your website on social media it's called social  
                                signals other important factor is what we call 
backlinks if you go here again to uber suggests  
                                you will see i have like 3,700 backlinks what are 
backlinks simply is any website any other website  
                                that is linking to your website that simple if 
you watched my video about the SEO service that  
                                you can provide as a freelancer i mentioned 
that one important service you can provide  
                        
                    What is a backlink and why is it important?
14:45
                        
                                is to give a backlink for someone else so on 
your website as an example here on my blog  
                                if you go to this guide here's an example let's 
open this blog post and if you go down here you  
                                can you can see i have links here's a link here 
is a link here is a link all these are href links  
                                so if someone is linking is giving you a link from 
his or her website this is called a backlink it's  
                                a link from somewhere else into your website from 
other website to your website whenever you have  
                                more backlinks when you have a lot of backlinks 
what this means simply it tells google and search  
                                engines that this website is important everyone is 
linking into it so it has good information so this  
                                is how backlinks work so you need to build 
backlinks you need to get backlinks maybe  
                                like by sending cold emails to other website 
owners asking and exchanging maybe backlinks  
                                or maybe buying a backlink from them or whatever 
or maybe you can build them organically as i will  
                                talk in depth later on other videos this out of 
scope now but just to understand that you need  
                                to build backlinks in order to get high rank on 
google this is very important this about off-page  
                                SEO another factor is what we call if you go here 
back to the dashboard google siite kits analytics
                                if you go here you can see something called the 
bounce rate and the session duration also these  
                                are important if you want to rank your website 
higher you need to decrease the bounce rate and  
                                increase the session duration how much people 
are staying on your website if you go back to my  
                                main website let's see here H-educate.com  
                                wp admin you see here my bounce rate is somehow 
good it's lower than my blog why simply i  
                                mentioned this before because i hosted my courses 
my free courses directly here on my website what  
                        
                    3 steps. Conclusion.
16:57
                        
                                this means that someone will go here and watch 
my course if you watch a course of one hour he  
                                will stay on my website for one hour and this is 
very important for google it tells them that this  
                                website is important for people they are staying 
on the website they are not bouncing directly and  
                                going out the website and so on so this is about 
off page SEO is building backlinks social signals  
                                shares outside your website so that's it this is 
what SEO is is optimizing your website to get free  
                                organic traffic from search engines it's about 
three main steps keyword research on-page SEO and  
                                off-page SEO please if you have any questions 
you have anything you want to share with us  
                                just comment it down and you'll be more than happy 
to discuss together any problem you have in SEO
                        
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