Ranking A Website Safely & Quickly On Google - Money Making Strategy
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Hello and welcome my name is eric lanches and today we're going to be...
hello and welcome my name is eric lanches and today we're going to be talking about ranking safely and quickly on google we're going to be talking strategy strategy to make your money making website grow as quickly as humanly possible so if you're up for a good strategy and you want to know how the biggest sites have grown online this is for you we're going to be talking about the pages every single money making website should have we're going to talk about striking a balance between money pages and growth pages and i'm going to show you how i like to execute my projects so who am i and why am i telling you about a strategy to grow your website online well i've been doing consultations for over a decade i've been working in seo for over a decade and i've had the opportunity to look and get a behind-the-scenes look at the sites that make it versus the sites that just struggle and eventually die and just don't make it i've worked with very successful entrepreneurs i've had my own sites and i still have my own sites what am i saying and i just get to see what works and what doesn't work and you know what there are some certain trends
There's some certain strategies that most of these successful sites...
there's some certain strategies that most of these successful sites adopt and that's what i'm just gonna bring forward to you today so we're not gonna focus on a single page instead we're gonna be looking at a collection of pages we're gonna look at all the pages and how link juice flows and how your website grows because of those uh link pages so eventually the goal is to make you money so this is gonna be a strategy session where we wanna make use of money and that at the end we want to make sure that you're getting traffic to your money page so how does this work well here are some examples of what doesn't work we're gonna go over some some sites that i keep on seeing struggle and hopefully or maybe not you might recognize yourself here or you might not we'll see so this is going to be the pure money page site so it never gets natural links and it means it needs to manufacture every single link and the site never becomes an authority site so i don't know if you've ever heard of the term pure affiliate site this is typically it where you have a
Whole bunch of money pages every single page on the website is designed to make...
whole bunch of money pages every single page on the website is designed to make money and this is your site and this is all the pages on the site they're all money pages so the consequence is none of these ever get any links you're stuck manufacturing the links and as soon as you don't um get a positive roi on the links versus how much money a page makes you end up shooting yourself in a foot and the other thing is these are very uh susceptible to penalties because you're manufacturing all the links so if you don't do it properly google might come in and say hey you're not an authority site you're just pretending to be and that ends up getting you into trouble so this is going to be one of the um ones that i keep on seeing struggle the next one is going to be the filler page site so these guys are creating pages just to create content and what i say is what i mean by that is it's just average content that doesn't do anything so the site doesn't rank because these are not getting any links and they have a few money pages and
These are not getting traffic because they don't have any links so this is...
these are not getting traffic because they don't have any links so this is another site what i'm calling the filler page site where they just have a whole bunch of posts for the sake of having posts and they have a few money pages scattered on this is going to be the most common type of site i see where you're just like okay well i guess we need another another article because it's been a week since we haven't posted an article and they just put another article on the site and then they have a few money pages and this is just this is really like probably 90 of people end up in this category unfortunately and i've i've ended up in that category two until i i recognized that hey this is what i was doing and once i changed my set strategy that's when i actually saw starting to get a much better success so the almost their site happens this happens more often than you think but there's amazing link bait but it gets no outreach so you don't get any links so this is also something that i've gone through where you have link bait content so link bait essentially is content designed
To get links this is going to be really high value content...
to get links this is going to be really high value content and it's just prime people would love to link to there but it's actually not getting your links so you have a whole bunch of link-based content you have money pages which is great it's a really good foundation um but nothing is happening so no links here's the broke successful site this i've also seen this is very rare but there are some people this is the site that has tons of traffic tons of authority but because they don't want to mess things up they never add any true money pages to the site so they don't make any money and then they can't afford to reinvest into the site so this is a guy oh my god i think there's a guy with a podcast oh is it matt anyways yeah who had a pa something like similar to this where um had a whole bunch of link bait sites link bait pages amazing content but was scared to death to monetize it and just put pure money pages on there so it doesn't you know it gets a whole bunch of traffic it gets a whole bunch
Of you know has a whole bunch of authority but then doesn't make any money right so...
of you know has a whole bunch of authority but then doesn't make any money right so this is gonna be another the broke successful site looks good on the outside but the guys broke a right no no one specific that i'm talking about here obviously but this is some this is actually a model that i've gotten into at one point as well so what is the solution what's the building a profitable site well you've probably figured it out by now but essentially it's to balance growth and profit so this is how i do it i try to stay between a one to three ratio to a one to five ratio of link bait content to money content so for every one really good piece of link bait that's one i'll put and i'll create three to five money pages so that is a money page if you're not familiar with that what that is is essentially it's a very high uh it's a page with a very high commercial value that no one would usually link to on its own because it's just very commercial so things like reviews of high value adsense keywords affiliate
Product pages and so forth this is what i would consider a mini page...
product pages and so forth this is what i would consider a mini page essentially when someone lands on this page you are very likely to make money a link bait page in contrast typically has almost no advertisement and it really doesn't make any any money except it tends to get a lot of links all right so here is gonna be the one three ratio i would have one linked page i do outreach i get a whole bunch of links it powers up my site and then i will have money pages right so i have three money pages with a 103 ratio and this is how you grow once you get build these three pages you put another piece of link bait to keep on growing your site add another three money pages and so forth so essentially you grow this way where you're creating link bait once in a while add a whole bunch of money pages then back to link bait money pages link bait and you're doing outreach at the same time so this is the one to five ratio um just to give you an example it's very very similar except you're adding five
Money pages for every single piece of link bait and eventually you get to a point where...
money pages for every single piece of link bait and eventually you get to a point where you have a whole bunch of money pages so the more successful you are with the link bait pages then typically the more commercial pages you could add so if you get if you put out a link bait page you create let's say a resource a calculator right you put a mortgage calculator that is you know the one a super good mortgage calculator everyone links to it then you could afford to add more money pages because you've gotten a whole bunch of links back to your link bait page if you put out a link bait and no one links to it then you might want to go back to bat and create another link bait page just cut you you got to gauge it right if your link bait pages are doing well you can add more money pages and if you're not well you have to add more link bait pages this is what i mean by the balance of kind of like link bait to money page so why do we want this well essentially even if you plan on paying for links sometimes high quality links require natural content to link to
So no matter what you on google or if you want to rank for...
so no matter what you on google or if you want to rank for on google you need links you need authority links you need powerful links even like the really good sites the really good authority sites they don't even want to link even if you give them money to a pure affiliate page they don't want to link to scamming pages so in order to get natural links or even paid links from authority websites you need to have some really high quality content that i would name link bait so this allows you it enables your website to get authority site links naturally or sometimes you'll even manufacture them even if that's against google's guidelines so um here's the master plan what i personally i found has worked the best is i build super like i built link bait right link bait is amazing gets you authority links these are natural links that are coming in and then for my money pages if you need to spice it up a bit more then you can get manufactured links now you got to be careful with these because google doesn't like these and they sometimes they'll penalize your site if you're
Getting too many manufactured links however for pointing at money pages...
getting too many manufactured links however for pointing at money pages sometimes these will just be that extra spice that will help you get those extra rankings so i combine authority links small spice of manufactured links you get yourself you just have yourself a nice recipe for ranking online so this is the best way i found to rank websites on the internet so um usually provides me with the best rankings and it's pretty safe in terms of competition however once again i want to restate that google doesn't like you manufacturing links and if you do manufacture links google is after you so all right if you are enjoying this content so far i'm not even done yet hit that bell icon and click subscribe right this is free content cool so now how do i put a good site together um link bait so link bait is gonna be the what the thing the content that i provide that gets me all the links and essentially the goal with link bait is to provide immense value
And i make it void of any commercial intent whenever you're creating link bait let's...
and i make it void of any commercial intent whenever you're creating link bait let's say you're creating the ultimate guide to uh the samsung vr headset you want to remove all the commercial like affiliate links the advertisements and all that the more commercial stuff you have on the page i find the more the harder it is to get links because people don't want to link to you if they think you're going to make money so remove all the making money stuff on that page you're usually going to get more links all right so for example if you have five ways to cook chicken versus a hundred ways to cook chicken this will typically be a better link bait because it's going above and beyond you want to impress people you want to go you want to really put in the effort whenever you are creating link bait this on the left hold up let me go back this is going to be filler content five ways to cook chicken you didn't know what this is kind of the type of content that you're gonna that's boring and no one's ever gonna link to this is the type of content that a lot of people put because they're
Like i don't have an article for this week what do i do...
like i don't have an article for this week what do i do and this does nothing there's 100 ways to cook chicken man you had to put some time in to put that to create that article and this is why it's going to get some links or it's going to get bookmarks it's going to get shared this is the type of content you want next beautiful montreal pictures generic nothing special about it 32 pictures of montreal's best kept secret locations this captures attention this will get links you're going above and beyond and you're capturing attention is useful people will want to go and to those locations um here and link bait is relative by the way whenever you're creating link bait you need to make sure you're creating a link bait that is better than your competition if for instance you google your your term or you google whatever you're trying you're thinking of creating and there already are articles that say 32 pictures of montreal's best kept secret locations you can't just have 33 you need to go above and beyond so you can have 259 forbidden pictures of
Secret montreal locations right you really have to look at what's out...
secret montreal locations right you really have to look at what's out there and then completely go above and beyond that's when you're going to get a whole bunch of links so this is the type of link bait content that you need to be creating to be successful so if you want more ideas here are some great link bait ideas that have worked in the past white papers web tools royalty free downloads picture collections video collections cheat sheets ultimate guides timely news memes even sometimes so these all work as link baits there there are there's an infinite amount of link bait content that you create out there but you just remember that linked bait content needs to have some effort put into it so money pages now this doesn't happen very often but some authority pages some authority sites don't have enough money pages money pages are typically going to be things like reviews of products and services within your industry best of lists with links uh usually affiliate links or
Products that you're selling guides to accomplish x which i would...
products that you're selling guides to accomplish x which i would that's one i really like it's how do you do this how do you build a table and you have a whole bunch of affiliate links within that table uh how do you do that um how do you you know guides to accomplish and then you have a whole bunch of recommendations that are natural within that that article those make a ton of money and then you sometimes you just have buy if someone like you have an ecommerce store just have like buy this buy a protein powder buy your supplement here just straight up money pages like this and then lead generation pages so this is going to be for local or sometimes you're looking for roof repair you're looking for lawyers looking for whatever lead generation pages could also be very profitable and these are going to be within the money page category all right so when crafting the money pages make sure even though you're focused on conversions you still need to get that page to rank so don't forget the critical ranking elements that i cover in other videos such as um you know you want to have a decent
Amount of word count you want to have good headlines sub headlines images...
amount of word count you want to have good headlines sub headlines images lists and so forth word count doesn't matter as much but hey you want to have something that stands together you don't want to put out a money page with only 100 words try to aim for at least 800 or or more that will typically work better so whatever you want inside traffic research i actually have the on-page mega guide for ranking money pages and also doing copywriting that will help you sell while ranking on google cool so here is typically my end result this is my ideal strategy for my money making website that grows quickly essentially got authority sites that are linking that are linking to my link bait so my my website is constantly growing because of these authority links that i'm using internal links from my link bait pages directly to my money pages so i'm funneling this juice from my link bait via internal link to my money page i'm getting a whole bunch of manufactured links as that extra spice
Back to my money page this page ends up ranking number one...
back to my money page this page ends up ranking number one make up i make a ton of money and this is going to be the cycle that i keep on pushing forward over and over growing my site with a mix of money pages and also linked pages to grow my my site's authority and trust so my personal preferences is going to be for links and contents i find that having someone else create it for you is the easiest and most sustainable way of creating of basically growing a website and in general you can't do all the writing yourself uh whenever i'm doing link bait i want to have a lot of effort a lot of work that goes into it so essentially i try to be the person that thinks of the topics and tools and then i just outsource everything that i can outsource get other people to do the uh the grunt work as i call it um attracting the link actually requires a little bit of outreach most of the time so i will try to get a team member that will go out and once i have a really good piece of link bait sometimes it just needs that extra little nudge
To get some really good links so i'll either do this myself if i'm...
to get some really good links so i'll either do this myself if i'm reaching out to peers in my industry or i'll get a team member to do it now manufacturing links once again against google's guidelines you got to do this at your own risk however paid and self-created links is very effective and i usually to to speed up the process when i'm trying to rank some specific money pages where it's really hard to get natural links like no one wants to link to a review on you know on a book or so but if i want to rank and i want to compete with other people that are manufacturing links i have to get a few so it's a combination of both that is what i personally do but you got to be careful if you are going down this route all right so are you a good fit for traffic research all this stuff everything that i do is typically discussed inside traffic research and traffic research is a special communities membership where i help you achieve your traffic goals if you're building a website and you want the insider tricks to what's working right now on google you want to learn from people that are profiting from google traffic
You want to get zero day tactics special exclusive software...
you want to get zero day tactics special exclusive software all my latest research and a feedback on how you're doing this is the community for you so if ever you want you there's an application process you could apply at mytrafficresearch.com or just check it out we have a whole bunch of content inside i post stuff weekly i have you know years of content on there um and it's a special software so check out mytrafficresearch.com and apply if it sounds like it's a good fit for you otherwise i thank you for watching click uh watch the video to the right watch the video to let click the subscribe like if you've liked this video and i will talk to you soon take care guys
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