How Does This Spammy Site Rank So Well? SEO Deep-Dive/Analysis
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So earlier we were having a conversation um you know just a little debate on you...
so earlier we were having a conversation um you know just a little debate on you know the usefulness of backlinks um sky said he hadn't been having too good a luck and he's been seeing a lot of you know low content sites ranking in serps a lot of no backlinks and then some other stuff so he asked us if we could explain why healthza.com is ranking so well i want to go ahead and check it out yeah i looked a little bit earlier yeah so right out of the gate we're looking at a site with 1.2 million pages it's a big website so it's a big boy like insanely big can we look up one more thing go to um who is i want to see when it was registered yeah it's a big old directory i just want to see what's going on here okay so it's like a coupon directory type thing i mean i'm gonna sing this is like an auto-generated
Site but um yeah so click on view health i guess and see what that is send us to...
site but um yeah so click on view health i guess and see what that is send us to healthcare.gov i don't even know what this is man so it could just be like some sort of aggregator that helps crawlers maybe or something hmm well let's look i wanna see what like their top ranking pages are at least yeah so okay um and see what their their top check out what my boston heart is maybe it gives like it's a news aggregator or information aggregator this is so weird though well regardless all right so let's see because i guess it's ranking for stuff um it's obviously a massive site so i guess you can okay so i guess then yeah it's just some aggregate where it's sending into other stuff um this is interesting though yeah it's pretty cool all right so check the who
Is and see how long it's been registered so it's new yeah so it's a new site...
is and see how long it's been registered so it's new yeah so it's a new site all right so now let's cross-reference this information to what's going on in a refs so you know we're talking about 4.5 000 referring domains so massive amounts of domains all of them coming in within the last six months right yeah they're just so my domain my guess is this guy if i had to guess right so auto generated website to get to you know one point something million um pages within six months um but relevant enough to be you know moving through the serps and then my guess here is going to be the majority of that 4.5 k referring domains is heavy spam what's the uh yeah so you know he's jumping up quick it's like a super influx in the
Serps over the last basically in one month or like three...
serps over the last basically in one month or like three months or basically you know the one not even one about one month he's got like you know from 50 000 traffic which is a ton up to like almost a million yeah and he's just pumping you know thousands and thousands of backlinks see the backlink profile real quick okay that's fine all right so looks like a bunch of ra like open a few of them up but i'm guessing they're just like it's it's going to be diversified spam and the cool thing is if you look at it i bet you he doesn't have a really spammy anchor profile hershey person yeah so spammy links oh that's stuff loading it's just it's all the same it's all that's not too slow for the stream no i think this is just low yeah see it's this low quality um auto generated stuff um a lot of times it looks like comments even could be yet yeah that's gonna be a blog comment all right so
This site is just being spammed out in the form of their on-page to a certain...
this site is just being spammed out in the form of their on-page to a certain extent because it's auto-generated and then the backlinks that they're procuring all done extremely fast um no he's kind of he's he's got a mix right that's how you get some of this stuff to work right out of the gate like that um check out his anchors cool okay so you have like a spammy site right with over a million urls tons of content tons of backlinks i mean it's got the site it doesn't look like paragraphs of content like you're used to seeing on a website but it has tons of content on it right milli over a million pages and then they're spamming it with links so this is like you know people like to pretend this stuff doesn't work yeah it's just more technical really yeah this is and and you know this it could technically come crashing down at any second right
Most likely it will um this is like well this is a cash grab rank and bank um...
most likely it will um this is like well this is a cash grab rank and bank um you know basically what you're looking at is a recipe that can trick crawlers right into here's a new business that showed up massive amounts of content flying massive amounts of press following and boom they resonate in the serps with all this stuff yeah is that a korean trend here open open that up no that doesn't look like it go back open up a sample of those of what these i have just like any of them open that up image links don't do them so they have 301 or something well i wanted to see what the inner page they went to is but it looks like they're all 301 now so maybe you know this could have also been a site that was um repurposed um maybe a korean site
In the health niche um and then they repurposed it now they're doing heavy...
in the health niche um and then they repurposed it now they're doing heavy spam it's a good way to kind of revive an old asset and then do a ranking bank situation with it um but basically you know what we're looking at is a intelligent use of spam uh can we go to the anchors real quick that's all the korean stuff oh yeah so it's all korean but it's all diversified too like there's you know countless different 12 800 phrases um maybe translate it to english and see what they add up to i bet they're all just completely random like you're not going to see a bunch of money targets uh money anchors rather um right click right just anywhere and then translate no massage they seem like korean specific these are like names of places i feel like they probably district in seoul they probably
Repurposed an old domain just given the fact that you know a lot of these links are...
repurposed an old domain just given the fact that you know a lot of these links are redirecting to the home page what's weird though is when you come into backlinks i didn't see anything in korean no you see that it's got like actually pretty nice um natural random anchors all flowing through you don't see a single money keyword and so you know that's an intelligent use of um anchors for spam as well as if you're gonna do some obvious spamming then try and be less obvious um with what you're doing in the form of something else so in this case anchors you know you use real natural anchors you can get away with more spamming um yeah yeah so basically it's it's got a huge site with a but ton of content and then they're just spamming it with backlinks possibly built on an old yeah foreign medical domain well we could look that up go if you go to archive.org it was also pretty new oh yeah
Right unless maybe yeah yeah that's true we'll still put it...
right unless maybe yeah yeah that's true we'll still put it in there i just want to see because that is that's a curious little thing but yeah i think um you know it's pretty obvious this thing's just being spammed um you know if we we talk about in reference to referring domains um just because so that was like 10 years ago or something just because you know backlink profile is heavily or completely made up of spam doesn't mean that google's algorithm might not health and your take it in a little bit differently um as you can see with this one you know it it does have good organic rankings but how long that's actually going to last um you know the people that do this kind of seo typically it's what they specialize in like the guys that i know that happily do spam uh tactics majority of them they just
Spam that's their business model um you know they find recipes and they do that...
spam that's their business model um you know they find recipes and they do that um you know i've always gone after longevity i don't like building things but uh that are that are not gonna have that longevity but i also i'm not technical enough to know how to do some of these things so like when you talk about auto-generated site i imagine you know the people involved in this website have some idea of how to procure content and then mix it up or do something that's going to it's just an advanced level yeah i mean i don't think there's really i was kind of just looking through pages of backlinks it's all completely um you know for the most part just um non-relevant spam and yeah keep your eyes on it and you know when it tanks let us know and you know it it might last till you know another algo update or you know i think it's if i had to guess it's going to drop fairly quickly yeah the question is just when right and
So you know if you're someone that does this kind of stuff you know it...
so you know if you're someone that does this kind of stuff you know it it works it really does in the short term um but it needs to be part of your overall strategy you know we're not saying that you shouldn't do this you know as long as you're not hurting anybody and you're not like hacking or something or you're not doing anything like horrible um you're you're fine uh you know building spam links in an auto-generated website doesn't hurt people um so yeah it breaks google's rules and you see it as like super black hat or whatever but you know it's a legitimate business strategy so you know if you're if you're factor that into your your business model and your you know you're budgeting and stuff and you say okay we'll build this it's going to cost like x amount of money and we expect it to completely blow up in x amount of time but during that time we're going to make x amount you know maybe maybe it works for you um but yeah you know that's just goes to show you uh as as far as google's algorithm has come this is the kind of thing that still
Works i'd really be interested in finding out how they monetize um...
works i'd really be interested in finding out how they monetize um those things uh you know i bet you they've got several of these kinds of businesses going on i'd like to know how it's monetized i didn't get an idea of that just by looking at it let's go ahead and unless it's like health affiliate somewhere like any time somebody clicks like so they're looking hypothetical for their login to something so parents health and then you go go now is that an affiliate link no baby health quiz um the one i saw earlier could have been a um because look so this one unicef.org parenting is a baby baby health kit so see it sends you to unicef it's a um what's this but you i never mind i thought it was from their site i thought it was like a pretty link or whatever um
I think it's acting as you know it's already outbound link yeah but what is...
i think it's acting as you know it's already outbound link yeah but what is this okay so here we go now aggregating sellable things and rebates and coupons so depending on the serps that they get i guess um some of it has an ability to carry on through healthsaw.com slide slice amazon right this guy is too advanced to advance yeah i just i don't know what the hell they're trying to do i'm not 100 sure either or maybe maybe you know it might be part of their business strategy you know they might just have this auto-generated site with tons of crap everywhere and then um you know there's getting some traffic and stuff and then they might flip a switch and then inject auto-inject tons of affiliate links all over yeah or just uh turn it into like a five-page sniper site that's just completely dedicated to selling and see how long it works if you're getting a million traffic per month and you have
A million urls with affiliate links everywhere how long how long would that site have...
a million urls with affiliate links everywhere how long how long would that site have to be live for and not penalize yeah before it gets a ton of clicks just from people being like oh yeah what is this and then conceptualize how much it probably cost them like they they have recipes for this like it's probably not as exhausting i i don't understand what they've done with their actual website but as far as their backlinking goes i'm i mean you put together a 500 to a thousand dollar budget a month on fiverr just you know really diversifying the type of stuff you're buying or just really go hard like gfa or something you know that's going to be harder to get to work now um but i guess you could if you're good at it if you're doing it yourself um if you know how to do it then maybe you could mix it in the thing is you wouldn't even need fiber you just could like scrape box and scrape it looks like a lot of stuff with blog comments and stuff yeah if you're if you're i mean this could technically be one
Individual who just is they just could have like five computers like five desks listen rain...
individual who just is they just could have like five computers like five desks listen rain man we wanna meet you we want to talk to you interview you i'd like to learn desktops running with like square bucks full time just like pumping out blog comments by the thousands sick [Music] yeah yeah i mean you know in regards to this it still goes to show the power of backlinks right so it's it's nefarious use of backlinks but you know they work um you know it's still definitely a huge ranking factor [Music] hey everybody thanks for watching be sure to check the description below for links to our blog for more info on this topic along with a bunch of other cool stuff like case studies our facebook community and our link building services and like always remember to like comment subscribe and turn on the notification bell if you enjoyed the video thanks and happy ranking
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