SEOQuake: SEO Tool for Analyzing Keyword Competition on Google

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In this video I'm going to show you how to use the SEO quake extension tool to...
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in this video I'm going to show you how to use the SEO quake extension tool to do some keyword research and try to figure out what keywords do you want to go after for search engine optimization to try to rank different content and articles on Google so first of all we're gonna do is we're just gonna pick a city so again I'm gonna use Miami Florida as my example again so we're gonna do something simple like you know best condominium towers in Miami Florida so we're gonna get real specific there do a detailed keyword search and then what we're gonna do is I'm going to show you the SEO quake keyword tool extension so what we're gonna do here is type in SEO quake plugin for Chrome so when you type that in it's gonna pull open the Chrome Google Web Store so you're gonna see the number one search result there I've already got it installed but you're gonna click on this it's gonna open up the page and you're gonna be able to
Install it into your into your Chrome browser so you can see mine right here...
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install it into your into your Chrome browser so you can see mine right here SEO quake with the sq so we're gonna go ahead and click the install to Chrome once it's installed it puts it in here so these are all the different extensions I've got currently I use for different things on my online business so now that that's installed we can come back out here to do a search so we want to go into Google we want to type in some sort of search that were researching so if I was gonna write content as like a real estate agent related to you know condominium towers in Miami Florida if I was located in Miami Florida trying to sell condos to the home homebuyers you know I might do some research around different keywords that I think people would be typing in so a home buyer might type in best condominium towers in Miami Florida to try to figure out where they want to live so they're gonna get a bunch of search results that pop up alright so now you can see that this blog here called luxe life Miami blog.com is ranking first for the 10 best new condos in Miami so this was an article they
Wrote highlighting the 10 best condos in Miami that are new and so this is the...
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wrote highlighting the 10 best condos in Miami that are new and so this is the type of content you would want to create for your blog you'd want to kind of mirror this match it so if we actually open it up in a new tab here we can take a look at what the article looks like so what I would do if I was a real estate agent I would pull open this article and I would actually go through and read the article see how good it is what I think I could improve what I like from it that I want to take away and kind of copy so we would go through here we'd read the entire article we can see they've got like a little description they've got what the name of the building is and then if you want to find units for sale you can actually click this button here so they've got it integrated probably to to some sort of listing page where they can get more information about the units and that could turn into a lead so it looks like this is you know a real estate broker type of website trying to generate leads for the real estate business to try to get homebuyers that then by different condo units in these different towers so this is an effective way to use online
Marketing to use organic search rankings to get you new leads new customers to...
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marketing to use organic search rankings to get you new leads new customers to grow your commissions if you're a real estate agent and it all starts with trying to figure out what you think somebody would be searching in Google once you know what they've searched in Google then you can try to create content that ranks so we can see all these different articles that have been written about different condo buildings so these are different blogs that are targeting the same sort of topic that you're thinking about targeting so these are what your competitors are all right so to use the SEO quake tool to get back on track with what that is basically you install this extension and it just shows you kind of a quick overview of you know what the keyword volume is cost-per-click what the competition score is so this is a pretty specific keyword best condominium towers in Miami Florida so it's gonna show there's no volume but that's not accurate I mean this is kind of just a rough generalization there are people that probably type in this keyword phrase or they type in some variation of it so
There are actually people typing in this keyword phrase it's just showing zero...
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there are actually people typing in this keyword phrase it's just showing zero meaning that it's real low volume there's not a lot of people that type this in but there's still people that type it in that find you know these different search results that show up for that keyword phrase now if we were going to type something in like you know real estate tips like if we were trying to learn about real estate and we're beginner we could type in real estate tips now just wait for it to populate and you're gonna see now this gets nineteen hundred searches a month and if I was gonna pay for advertising to try to show up first for this keyword phrase you could pay Google ads to get your listing showing up first in the search results it's gonna cost you two dollars and six cents a click so every time you show up in the rankings and somebody clicks on your website you're paying Google two dollars and six cents a click for advertising fees now that's not ideal we'd rather you know get free traffic by just showing up for these keywords naturally so these are the websites that show up naturally called
You know organically that's why it's called search engine optimization seo...
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you know organically that's why it's called search engine optimization seo it's all about ranking organically to get free traffic that you don't have to pay for so you want your website content to be good enough that Google displays it on their first page of search results so you don't have to spend money paying for ads to force your content up into the top of the search results that's one way to speed it up but we'd rather do it the organic way where it shows up naturally so you can use the SEO quake tool extension basically just to get some quick data on each keyword so just think of different think up a list may be of 50 different keyword phrases that you might want to target ideally once you think up that 50 keyword list you know put it down in like a word doc or an excel sheet then type in each keyword phrase one at a time into the Google search bar like this wait for that SEO quake plug-in to load the data underneath the search bar here so that you can see what the keyword volume is what the competition score is cost per click data so you can write all this
Data down next to that keyword phrase in your Excel spreadsheet that you're...
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data down next to that keyword phrase in your Excel spreadsheet that you're making and you can do that for all 50 different keyword terms you also want to scroll down the results and just take a quick look at each of the websites that are currently showing up for those keyword phrases to try to get a feel of how competitive it is you're gonna know if it's competitive if you see big-time websites like Zillow Facebook realtor.com Trulia Yelp these are big-time corporate websites that have a lot of authority in Google Google already knows these our quality websites that have you know a lot of power and financial backing behind them and therefore Google trusts them it's a good trust metric so Google trust these websites that they're gonna put out quality content and that's why their content tends to get ranked first at the top of the search results so if you see a lot of those big-time websites know that that's probably a high competition keyword meaning it's gonna be tough for you to outrank them so instead think of some longtail keywords
Like real estate tips for college students this would get more specific so...
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like real estate tips for college students this would get more specific so now we have a better chance of ranking for real estate tips we just got even more specific with it so we can see this mash visor coms ranking first HGTV college investor bigger pockets bigger pockets housing wire so these are still some big-time websites I'm familiar with so this would still be somewhat of a competitive keyword but it's way less competition than trying to rank for just real estate tips that would be a high competition keyword you don't want to probably go after unless you already have a big-time authoritative website that could compete with those other big-time websites so that's really one of the cool things about this tool is you can just custom type in a bunch of keywords and it'll show you the different search volumes and when we start to type in a keyword like we just did it's gonna populate a suggested list of other keywords to get different ideas flowing so real estate tips for college students buyers sellers 20 19 tips and
Tricks and you can actually see the little keyword data next to these as...
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tricks and you can actually see the little keyword data next to these as well so we can see how many monthly searches that are getting on average so you want to target keywords that are probably getting at least two to three hundred searches a month ideally however if you have a small website that's new that's gonna be tough to fight off competition with you're probably gonna have to go after small tips small competition low search volume keywords you could still get a lot of traffic let's say these were only getting 50 searches a month but if you went and ranked for you know 10 different keywords that were getting 50 searches a month that would combine together to be the same as if you were ranking for one of these that's getting 500 searches a month so it really doesn't matter I mean one article that ranks for 10 different keywords that are all 30 40 50 searches a month and that could still get you a lot of traffic so you don't always have to go after big keywords that have lots of search volume but it's ideal to go after these because that's how you can scale your website traffic quicker and get more traffic to your website however
These are going to be more competition because you know everybody's going after...
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these are going to be more competition because you know everybody's going after the one the keywords that have lots of traffic potential so if you want lower competition you got to get more fine-tuned for you know college graduate students we could get even more specific so the longer the keyword is you know the less competition you're probably going to face but also the less search volume like in the one case the one we typed in as a college student it's saying that it gets zero a month that's not true it actually gets searched searches but it's probably less than 50 searches a month if it's showing zero here all right so those are some basic tips on what to do using Google how to you know search different things how to use the SEO quake tool to quickly see what search volume is there are other things SEO quake does so for example let's go ahead into the college and investor that's got a pretty good website with a lot of personal finance tips I like to get on and read their blog from time to time to learn new things so when we come into an article the other way to use the SEO quake
Extension is to actually click on the little browser button up here in the...
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extension is to actually click on the little browser button up here in the search bar so we're gonna click on this and it's gonna pull open some data for us so that we can analyze this website in this page so this is how you're going to analyze competition to see alright do I have a chance of out ranking the college investor calm for that keyword real estate tips for college students if that's the keyword I'm gonna write an article sharing maybe my best 15 real estate tips I have for college students I want to know is college investor a website I think I could outrank and get ahead of because you want to show up in those first second third search results and if college investors in the third spot I want to get above them in that first or second spot so we got to see how good competition this is so when we type in go to their website click on this little icon here it pops open this little data box here so right now I can see that the domain itself College investor comm has three point three
Eight million backlinks that means it's got a lot of websites linking to it so...
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eight million backlinks that means it's got a lot of websites linking to it so it's a strong authoritative website and that's why it's showing up in that first or second or third position in Google you can see there's seven thousand websites referring to it so basically that means it's a credible source all these websites are linking to the college investor so they're probably citing the college investor if they write some content on their blog and then they quote something they're probably citing college investor comm as a source or sending their traffic to college investor to some other articles on college investor so that just means you know this is a Thorat ativ web site it's got a lot of power in the niche of personal finance and real estate so it's gonna be tough to beat I mean this is a very powerful website when you see that many backlinks and that many domains so it's gonna be tough probably to outrank them but you still could rank on the first page of Google for this keyword phrase you just might be further down the page so we might check out the next website let's see here let's do Fenway Realty so they're
Ranking in the 13th position so we can click on their website do the same thing...
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ranking in the 13th position so we can click on their website do the same thing it opens up and then we'll click on this little button here so since this happens to be like a real estate brokerage they're probably a smaller website so you can see they've only got 44 referring domains 980 backlinks that's still pretty good numbers especially for you know a small website so this might still be tough to outrank these guys now some other things you can do is look at that specific page so this specific page you can see how many backlinks are pointing to it so right now they've only got one referring domain one backlink so if you can get you know three or four referring domains and maybe three or four five six backlinks pointing to your blog post that gives college tips for college students that's one way to outrank this specific page Google has lots of different ranking factors just because it's a strong domain doesn't necessarily mean they're always going to outrank everybody else sometimes you could have a really strong blog post and
It could be powerful enough if you enough websites linking to your one blog...
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it could be powerful enough if you enough websites linking to your one blog post that that could be more than what is linking to another blog post so for example if your webpage your guide on tips for college students had 30 websites and 30 backlinks that would be way more powerful in the eyes of Google as compared to this website that's only got one backlink so you might be able to quickly outrank this website for that term just because you've got other websites linking to your blog post so going off that tip real quick how do you get other websites linking to your one specific blog post well you'd probably want to do some sort of outreach so if we wrote the article real estate tips for college students and we made it really good what we might do is find some college based websites that typically write blog posts related to college students and share your article with them send up an email and say hey I just wrote this resource about real estate tips I don't know if it's a topic you've covered before on your website but I thought it'd be a good fit for
Your audience because your audience is mostly geared towards college students...
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your audience because your audience is mostly geared towards college students that's what most your content I saw on your blog is I read a lot of your blog articles I like your website you know give them some compliments let them know hey here's this guide I put together if you find it helpful could you please consider using it as a resource maybe in some of your articles so maybe in the future that website that writes a lot of articles geared towards constitute college students they might find your article as a resource guide that they can link to and that's how you could build some backlinks to it and if you get enough backlinks to it from enough of those types of websites that could help push that one specific blog post of yours up the rankings ahead of all these other pages so sometimes like I'm saying these pages just get ranked number one because it's a strong website so Google says hey it's a strong website that must be a strong blog post that they wrote it's got quality content because it's coming from a quality website however if your website you know isn't as strong you don't have all those millions of backlinks like the college investor
Website had you still could outrank them if you get your one specific blog post...
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website had you still could outrank them if you get your one specific blog post showing that it has a lot of backlinks pointing to it from other way sites that becomes more credible more powerful than you know the college investor who might not have as many backlinks so if we wanted to check this blog post we could again click on the little icon we could go here to URL so you see this one's got six referring domains for 11 total backlinks so again that compares to this website where when we clicked on it they only had one referring link one backlink so again that kind of explains why you're seeing the college investor website ranked seventh way ahead of the other one that's down here at 13th because they had a more powerful page where they had more backlinks to it now one final note before we close this video out just because you do have these different backlinks doesn't always you know impact the whether you rank first second third fifth they're not totally judging it off
Total backlinks that's just one ranking factor in fact Google knows that a lot...
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total backlinks that's just one ranking factor in fact Google knows that a lot of people are going out sending email blasts out trying to build backlinks to their articles trying to do link exchanges where they say hey I'm a blogger you're a blogger let's exchange links to each other to try to help each other's SEO score and boost our total backlink counts so we can look more powerful in the eyes of Google Google knows you're doing that Google doesn't necessarily care but at the same time if you're getting spammy with it it could be a penalty against you Google could set you back for doing it if you're doing it with some sort of unethical way now the main thing Google cares about is just serving the most high-quality content to the searcher so when the searcher types in real estate tips for college students Google wants to show the best content to that searcher they want the best content possible so even if you don't have a lot of backlinks we don't want you to be discouraged you could still have the best piece of content and Google will find that piece of content and find out
That it's the best piece of content they have 200 different ranking factors so if...
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that it's the best piece of content they have 200 different ranking factors so if they analyze your blog post maybe you wrote a four thousand word guide that's all about real estate tips for college students you make this big massive complete guide it's super helpful super resourceful linking out to resources they can check out you know you've broken it up into different sections with different headings you've made it this really impactful guide that pretty much answers every question somebody's gonna have when they type that search result in if you do that much good work in your article Google is gonna find it they're gonna scan it they're gonna realize how powerful your article is and they're gonna compare it to these other articles and see that you provide way more information way more resources it's easy to scan easy to read all these different factors they consider and that's what's gonna push your article up to the number one search result here for that specific keyword phrase and you might even rank number one for lots of other keyword phrases because when you write a 3,000 word
Guide or a 4.
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guide or a 4,000 word guide that's gonna give you the chance to rank for lots of different keywords with that one piece of content so that's one of the powerful things with you know doing some keyword research ahead of time figuring out multiple keywords that you think you can rank for and then maybe writing one master guide that uses all those different keywords in that one piece of content so now you've got this in-depth guide that Google eventually is going to get indexed into their system they're gonna scan it and they're gonna realize that your guide is way more in-depth than some of these guides that they currently have ranking number one and they're gonna start moving you onto the first page of Google and start working you up the rankings with time and maybe after 30 40 weeks you find yourself ranking in that number one spot after you've given Google time to really you know learn about your posts see how people interact with it if they're clicking through to your post instead of these other posts that can help catapult you up the rankings quicker so overall the big takeaway here today download the SEO quake tool to analyze
Not only search volumes but also clicking into individual websites and...
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not only search volumes but also clicking into individual websites and using it to quickly look at the website distribution to see how many backlinks that page has that specific blog post has you can also look at the domain to see how powerful their website is in general and then you can look at different things like internal-external you can look at keyword density which pulls up you know it analyzes their page and shows you what words they use most in their article so you can see why they're ranking for these different keywords so you can look at one keyword phrases two keyword phrases three keyword phrases so it breaks it down for you they've got you know one hundred and twenty one three word phrases they've got one hundred and six forward phrases so you can kind of analyze your competition multiple ways to see what you could potentially rank for and how what you would need to do in other words what you need to do to outrank them so you can see what they're doing already you can see how how their backlinks are how their keyword density is you can go
Recreate this guide but make it way better more resourceful more in-depth...
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recreate this guide but make it way better more resourceful more in-depth and then you're gonna also be able to you know experiment and see with time if that keywords actually something that you you have a chance of ranking for just by putting out the content and waiting to see how it does in Google and if you notice it starts ranking well then you would go back and update your content again make it even better and that could even further improve your rankings so that's going to be it for this video I kind of went off on to multiple topics originally I just wanted to go over the SEO quake keyword extension tool for your Google Chrome browser but we ended up getting more in-depth on SEO how SEO works how rankings work with Google and so now you have a better understanding a complete picture if you found this video helpful do me a favor hit that thumbs up button and you can scroll through my playlists and find more videos on SEO and on blogging tips thanks for being here and I'll see you guys in the next tutorial yo check this out so if you type in ask
Nick for teachable com ask Nick 42 Bolcom when you hit enter it's gonna...
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Nick for teachable com ask Nick 42 Bolcom when you hit enter it's gonna open up my resource library so I've been working on tons of training video modules and I put them together in these different courses and you can go over here to ask Nick forty djegal com and you can learn how to start a website that makes money so this is called profitable blogger you can also learn how to make money from social media like Pinterest you can also learn real estate investing so these are three ways I currently make money right now I'm making six seven thousand dollars a month I've already come out with a video showing you how I was making fourteen hundred a week a little while back and we're on pace to eventually get to 10k month passive income through websites through social media and through real estate investing so these three methods combined I created these three training courses you can go here to ask Nick boy teachable calm to check them out and I look forward to seeing you guys on the inside when you enroll in them yo before you go make sure you are subscribed to the channel Nick Floyd if you hover the lower right corner of your video right now you're gonna see the little red
Subscribe button when you hover that it's gonna pop up that subscribe button...
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subscribe button when you hover that it's gonna pop up that subscribe button and it would mean a lot I already appreciate you gave me your time your attention today but if you could also hit that subscribe button support the channel and smash the like button as they all say in every youtube video so smash like button hit subscribe and I'll see you guys in the next video [Music]

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