How to Use the Organic Traffic Insights | Lesson 4/14 | SEMrush Academy
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[Music] hi in this lesson I will tell you about SDM Russia's organic traffic insights it...
[Music] hi in this lesson I will tell you about SDM Russia's organic traffic insights it is based on real data taken from SEM rush Google Analytics and Google search console this tool offers a solution to Google's not provided issue helping you discover the keywords that generate traffic to your website let's see what kind of information the tool will open up and what to do with to set up the tool go to the project dashboard by clicking the project section and choosing the organic traffic insights keep in mind that in order to be able to use this tool properly you'll need to have access to your Google Analytics account SDM rush will ask you to connect your Google Analytics account in the very beginning we recommend that you also pair it with Google search console to unleash all the tools features why can I've seen Google accounts is so important well first the tool finds the landing pages from your GA we're not provided keywords were shown then emerges as data with your Google search console search queries for each page
Respectively finally it adds keywords that drive traffic to the same pages...
respectively finally it adds keywords that drive traffic to the same pages according to su Marsh's database these steps are necessary for the tool to unlock the not provided keywords at the final step of a set up you'll be asked to choose the desired device in country to pull the most relevant results after the setup you will see the table with main organic traffic data taken from your Google Analytics account it shows the top 50 landing pages of your domain sorted by the number of sessions by default I would like to draw your attention to the table with your domains landing pages it demonstrates the correlation between the pre click data like impressions and position and the post click data like bounce rating goal completion based on this info you can judge which of your landing pages are performing well and which ones are underperforming choose a landing page and click on its keyword content in the Google search console or su Marsh column this rule will direct you to the details report about this page as you can see the keywords that were previously
Labeled as not provided and the Google Analytics are now ready for analysis...
labeled as not provided and the Google Analytics are now ready for analysis furthermore this report will also allow you to analyze how the keywords perform daily how their performance affects your traffic your audience's behavior and your goal completion and how efficient your current SEO campaign is one important feature is that you can filter keywords we have the keyword type new lost winner or loser as well as by its metrics position volume keyword difficulty traffic share by toggling Google search console you can also filter by the following metrics type position clicks impression and click-through rate with the help of these filters you can find for instance a batch of newly acquired keywords which you might want to work on further you can send any keywords of interest to the position tracking tool to monitor your and your competitors results for these keywords so let's review to see the real data of your website's traffic and to cope with the Google's not provided
Issue you can use organic traffic insights remember that practice gives...
issue you can use organic traffic insights remember that practice gives skill so try taking the same steps on your own then consult further materials refer to our knowledge base and see related posts on our blog to learn more [Music]
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