Website Speed Optimisation MAXIMUM BOOST– Did it improve Google rankings?

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Do local rankings improve with a faster website to find out i have run the test...
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do local rankings improve with a faster website to find out i have run the test using one of my clients website who runs a carpet cleaning business in london and optimizes website speed from this to this keep on watching if you want to see the results [Music] hi everyone i'm luke duran the founder of rankingacademy.co.uk i'm here to help you make the most of your business online so if you want to join the community just subscribe and click on the bell button so you don't miss a thing in 2018 google incorporated page speed as part of the ranking factors for mobile searches since a vast majority of people searching for local business online will do so on a mobile phone website speed optimization should be quite high on your agenda the simplest way to check your very own website speed is to head over to google page insights enter your website url in the field and click on analyze after a few seconds this handy google tool will show you the speed performance of your own website
On mobile phones by default and also on desktops when you click on the desktop...
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on mobile phones by default and also on desktops when you click on the desktop link the results are rated on a scale of 0 to 100 with 0 being the worst and 100 being the best performance between 0 to 49 is considered as poor between 50 and 89 is fair and if you hit the 90-100 bracket your website is doing very well you can do this with any site including your competitors website and verify if you are better or worse than them which i would recommend you do so when i conducted my client's website audit i realized that his home page speed performance was very poor and i really wanted to improve it as part of our seo strategy the good thing about the google page speeding site is that once the analysis is complete if you scroll down you have access to all sorts of recommendations you can apply to your site in order to optimize its speed the downside is it's not easy to understand and overall very technical and i have to
Admit that i don't really understand much of it myself but...
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admit that i don't really understand much of it myself but when there's a will there's a way so i decided to seek help from a website speed optimization specialist to do this i went to a platform called upwork.com which i believe is one of the best resources on the web if you need help from any freelancer i don't get any commission from mentioning these guys by the way it's just i genuinely feel they are very good at what they do and all the freelancers on there are very professional the whole thing would cost around 250 which i thought was reasonably cheap for what i was trying to achieve the aim of this exercise for me was to figure out if i could increase my clients rankings voice homepage for keywords such as carpet cleaning london office carpet cleaning london professional carpet cleaning etc just by improving the speed of his site to make sure the experiment would be conclusive enough i didn't amend the home page during the time the project was going on or built any new links to it to avoid
Skewing the outcome by other factors after just a few days mr speedguy completed the...
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skewing the outcome by other factors after just a few days mr speedguy completed the work and he did deliver on his promises my client's size speed performance had hit the hundred point mark on more buys and 95 on desktop which is pretty astonishing if you ask me but the question is did it help rankings well let's have a look to track keyword performance of my clients website i use an seo tool called ahrefs which i feel is the best in the business and gives me historical ranking information for each keyword once again i don't get paid to mention these guys i just think they're the best the website speed optimization job was completed at the beginning of june 2020 which is 30 days before i filmed this video giving me a month worth of data let's drill down the ranking history of the very first keyword here for the home page carpet cleaning london and check the ranking history before the website optimization job was completed and right after on the 2nd of june my
Client ranked number 47 in google for this keyword and the last time it was tracked which...
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client ranked number 47 in google for this keyword and the last time it was tracked which was the 1st of july the ranking moved up to 34 which is an improvement of 13 positions let's have a look at the next one office carpet cleaning london which ranked in position 24 at the end of may and 21st at the end of june next is best carpet cleaning london which was 29th at the end of may and moved up five positions to 24 towards the end of june let's do a couple more carpet cleaning in london which moved from 33 to 32 and professional carpet cleaners london which climbed 5 spots from 29 to 24. overall there seems to be a trend showing an uplift in most of the rankings which would lead me to believe the website speed optimization exercise helped but there wasn't any significant jump that propelled my client's side into the top spots obviously there is a
Massive caveat here this test was run for only one website and it is possible rankings...
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massive caveat here this test was run for only one website and it is possible rankings have gone up naturally even without website speed optimization as always there is no magic bullet when it comes to seo it's just a combination of signals that will get you there and speed is just one of them the biggest advice i can give you is to focus on the end consumer who will be more likely to convert from a speedy website than from a lagging one so do it for the visitors and then rankings will follow i hope you enjoyed this short video if you have any questions post them in the comments below and until next time happy marketing

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