The Best Amazon Tool to find your competitor’s top-ranking keywords on Amazon

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Hi and welcome to datahawk maintaining a competitive edge on amazon is no mean...
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hi and welcome to datahawk maintaining a competitive edge on amazon is no mean feat especially if you're not keeping a tab on your competitors we'll talk about the various decision criterias and datahog tools for identifying potential competitors at scale with datahawk you can see the number of active inactive and new sellers daily sales volume and revenues from brands and their products you set up an alarm notification the alarm system will automatically notify you of the changes in your competitor's inventory pricing reviews rating revenues etc so you're always one step ahead of your competition by gathering competitors data it helps you get a clear image of where your business positions in the market to sum up it gives you an idea of how you're doing as compared to your competitors here's how you can identify your competition in the best possible way let's talk about the various decision criterias the first one could be product your competitors are not just those who are
Selling the same products like yours but also other brand sellers who are...
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selling the same products like yours but also other brand sellers who are selling products that can be purchased as supplements to what you are selling it is therefore important to track your competitors products and thus derive who is your direct and indirect competitor datahux product research tool can help you to easily identify your competitor's best selling product and monitor the product price review sales profit margins and inventory amounts the next one is pricing pricing is a crucial factor as it is one of the deciding factors in your potential customers decision to buy it also affects your buy box share using datahog's buy box tracker it will help you to increase your probability of winning the buy box as our insights will help you understand your competitive dynamics henceforth adjust your products pricing accordingly the next is rating count and star ratings first things first the number of ratings in the top selling category results in an easy way of
Judging the competition of a search term if the top five on the list all have...
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judging the competition of a search term if the top five on the list all have 4.55 ratings you know they are all selling fairly well and therefore this may be a very high competition for instance if a product has both a large number of reviews and an average score of 4.5 or more stars you're going to struggle to compete you can easily assess the competition by using the competition scorecard on both the products as well as keywords let us now type let us now dive deep into how we can identify competitors at scale you can go to the keyword rank tracker for this tracking changes in a product's keywords ranking is a good way for you to benchmark your performance against your competitors and extract insightful learnings from how they are piloting their amazon business it allows you to discover the keywords for which you com your competitors products are ranked and track how their ranks change over the time you then get to compare those findings to your own products
And better understand from where they drive sales as well as how their seo efforts price...
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and better understand from where they drive sales as well as how their seo efforts price positioning ppc strategy and other advertising techniques might be explaining the gap between their performance and yours for instance how this product is ranking from day one to day two the star sign you see here shows the product is responsive on this day with these techniques you can thus compare the overall performance of your product and your competitors while ranking on the same or similar long tail keywords you should note that such a competition monitoring approach is very helpful not only when you're actually an existing seller within a specific niche but also when you're considering launching new products as you can get better sense of the degree of competition you would encounter beforehand you can monitor the listings to find some of the keywords your potential competitors use or you could also track an async using datahawk how can you do it simply identify a set
Of short tail keywords that best represent the products categories you're...
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of short tail keywords that best represent the products categories you're benchmarking and track them on datahog for instance we have tracked the keyword brow shaper it had a competition score of 76 it is also important to monitor the monthly search volume and average ratings data hog keyword research also gives you a list of products ranking organically on any keyword along with the information of their position and page numbers we use datahog keyword lookup to identify your competition for instance if your product is chic silk touch from a planning tool you can simply go to the keyword lookup and check the keyword suggestions like that you will have keyword suggestions like derma planning tool eyebrow trimmer eyebrow razer etc you can track the keywords that matter to your product then follow the same process of tracking the products that rank for it organically in this case we found that finishing touch flawless dermaplane hair removal tool is ranked number one on page one you could then go ahead and check its
Listings keywords and make them yours by adding them to your own listings...
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listings keywords and make them yours by adding them to your own listings and bidding on them if required another very important tool that you can use is the bestseller rank tracker tool datahog si datahog sales rank tracker is the most powerful tool to monitor the sales performance of any product on amazon by tracking daily changes in sales rank or amazon bestseller rank in up to five browse nodes or categories by monitoring changes in sales rank across different categories for your products and others competing in the same niche you can extract insights about the potential sales performance of your competitors and leverage other data points to outperform them for example we identified the top competitors for chic derma planning tool using datahog's bsl tracker in category tools and accessories here's your list of top 100 products in the category this enables you to draw comparisons and help you analyze your competitive landscape
You can also use sales rank data to run product research by unveiling top...
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you can also use sales rank data to run product research by unveiling top selling products and thus identifying your competitors in that category that's it for this episode guys let us know in the comments section if you have any questions on how to use these tools you can also read our detailed articles click on the link below i'll see you in the next episode

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