What is SEO? How Does SEO Work? SPPC SEO Tutorial #1

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What's up everyone welcome to the Surfside PPC youtube channel today I'm...
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what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over what is SEO and how does SEO work so I'm gonna be answering those two questions and this is gonna be the first part of my SEO tutorial for beginners I'm planning on doing ten total parts so the first nine will be videos that all cover different topics related to search engine optimization and then the final video will be a complete crash course for search engine optimization you can find all of my videos I'm gonna create a playlist on my channel I know to see here s PPC SEO tutorial for beginners any of these videos that I create as part of this series I will put the link for the playlist directly into the video description so you can easily find it I'm gonna be following my website floor jacks Entercom throughout this process and I'm gonna check in about every three months to make sure that I'm growing my search engine traffic and I'm showing you that the search engine optimization strategies that I'm using and then I'm showing you are also working for my own website now I'm gonna be following along floor Jack's Entercom with the Google
Search console so you can see my total clicks total impressions over the last...
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search console so you can see my total clicks total impressions over the last three months I'll be checking in on this data every three months and what you can see right here is there's been a drop off I purchased this website right or background November 19 November 20th but you can see it's been cut so it was getting anywhere from 120 to about 150 clicks per day from Google and now coming down here it's anywhere from 40 to about 70 so there's definitely been a drop-off in the search engine traffic so my goal is to get my search engine traffic back up and I'm planning on really using 2020 to continue to grow the search engine traffic for this website so coming back over to the video I'm gonna start with what is SEO so SEO stands for search engine optimization and it's the process of optimizing your website and your content for search engines so this includes search engines like Google it can include search engines like Yahoo like being even YouTube so all these different things are really important to get your content out in search engines and make sure that
You're optimizing everything so that you're ranking high and ultimately...
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you're optimizing everything so that you're ranking high and ultimately getting clicks on your content on your website whether it's YouTube or whether it's Google the end goal of SEO is to increase website traffic from organic search results so when it comes to search engine optimization its solely for unpaid clicks in the search results it doesn't count any paid advertising it's just about getting clicks from your organic search listings and the focus of SEO is to rank high on the search engine results pages also refer to as the SERPs for keywords related to the topic of your website so I'm going to start by going over the SERPs so SERPs tans for search engine results pages so this is where you want to optimize your website for it to make sure that your website is ranking high in the SERPs so that people do find you and click on your organic search listings so if we come over here and we do a quick google search for floor jacks again i'm gonna be focused on my website floor jack center comm but if we use a quick Google search we do floor Jack's right in here you're gonna see at the very top
These are Google shopping ads Google product listing ads whatever you want to...
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these are Google shopping ads Google product listing ads whatever you want to call them we keep scrolling down there's more advertisements right here so home depot tool lots Harbor Freight so at the very top is gonna be a lot of advertisements in Google and this section is only continued to grow you can see above the fold there's no organic search listings but that doesn't mean that search engine optimization isn't a vital part to every single business and trying to grow your traffic now as I scroll down you can see for this specific search I'm gonna be competing with Amazon Home Depot Walmart Harbor Freight so it's gonna be really hard to rank high for a keyword like floor Jack's specifically on the first page but if I keep scrolling down here what you're gonna see is an example all garage floors calm the five best floor Jack's for your workshop or garage so if I can put together content on my website like that it's gonna help me rank higher and higher in Google and ultimately my goal at the end of 2020 is to get my website onto this first page now anybody who tells you it's easy to get your
Website and your content on the first page of search results very quickly it...
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website and your content on the first page of search results very quickly it can be very difficult to do so hopefully I can do it as quickly as possible but my goal was by the end of 2020 is to really increase my search engine traffic and specifically to drive over a thousand clicks per day so you can see right now I'm about you know forty to seventy per day so I want to get over a thousand clicks per day directly from Google because can allow me to continue to grow my business now in order to improve your search engine optimization strategy you need to understand how SEO works and how search engines work in terms of crawling your website and indexing your website and then ranking every single website every time someone goes to a search engine and types in a keyword so if we come back over here how does SEO work so search engines crawl websites and their pages to review content website design speed and security search engines want to rank the most relevant useful and user-friendly content and they want to rank really comprehensive content so when you're covering different topics you need to make sure that you're writing complete articles covering the entire subject because what's happening is search
Engines are reviewing a huge variety of on-page and off-page ranking factors to...
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engines are reviewing a huge variety of on-page and off-page ranking factors to determine which pages to rank every time someone types in any keyword into Google so the keywords you're trying to rank for every single time someone types them in Google is looking at a huge variety of factors and search engines in general are looking for a huge variety of factors to determine which websites and which specific pages of content are going to be ranking on the first page on the second page and so on and so forth and now some different things that search engines are looking for is is the content high quality for the topic being covered is it useful and comprehensive is the content updated and optimized for users and search engines basically how relevant is the content how updated is the content is it an old page that hasn't been updated in years and does the content cover that subject from top to bottom next is gonna be our users engaging with the content so after someone clicks through to a piece of content on a website are they staying on that website are they reading it are they bouncing directly off that page so these are all different things that Google is able to monitor is the website
Easy to use and navigate so is the web design allow for users to easily read...
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easy to use and navigate so is the web design allow for users to easily read specific pages and then find other pages that are going to be relevant to the content that they're looking for is the website trustworthy and is the website and authority on the subject so as you start to create more and more content on your own website search engines are able to look at the entire library that you have on your website and determine how well that you cover specific topics with your content so that's a really important part of it as you create more and more pages of content on website let's just say for example you're writing about SEO the more and more articles you can write about search engine optimization the more that search engines understand your website is an authority on the subject it's trustworthy you have some really high quality content and over time it's gonna lift all of your pages in the search engines results pages now the last few is how many other websites are linking to this content and then is this content shared on social media channels so shares aren't specifically a ranking
Factor but there is data that says that websites that get more social shares...
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factor but there is data that says that websites that get more social shares generally do rank higher in google and in other search engines now our other websites linking to this content one of the main things that search engines look for when it comes to ranking different pages is how many links and backlinks a page has to the content on their website so if I write a really long comprehensive guide on search engine optimization and let's just say ten really high-quality websites start to link to that page then search engines are able to say that okay this page is probably trustworthy because these other websites that we think are also very trustworthy are also linking to this page and showing that they trust this content and they also think that it's good content so it's just another way for search engines to understand what people are consuming and if I were for example to start linking to different pages on different websites then search engines are able to say okay this is probably good content if a lot of different high-quality websites are also ranking to this content that we
Determine is high quality is useful is comprehensive and so on and so forth now...
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determine is high quality is useful is comprehensive and so on and so forth now to break it down and kind of make it a little bit easier let's come back over here to the search engine results pages and I typed in for Jack's and let's just go through through this page right here the five best for Jack's for your workshop or garage so we're gonna click on it okay so we come in here you can see was last updated on December 4th I'm creating this video on December 10 so it was last updated this week so that shows that this is a really updated piece of content if I scroll down you can see there's a lot of information here even though it's just five different floor Jack's being talked about if I keep scrolling down you can see they have the best budget floor jack keep scrolling down they have some benefits best value floor jack continue to scroll down the best low profile for Jack with high lift so different things that people might be looking for this is a really good piece of content and the way that Google is gonna decide okay should I rank this on the first page of search results is they're gonna look at a variety of factors the first thing they're gonna look at is a content grade so they're gonna review all of the content on the page and they're gonna
Look at it and let's just say for example they give that content an A it's...
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look at it and let's just say for example they give that content an A it's quality it's useful it's relevant it's recently updated it's comprehensive so people can easily find what they're looking for if they do click through to this page the next thing that they're gonna look at is the design grade so how well is the website design is it easy to navigate and let's just say for example again this website gets an A so let's say the HTML is good these your experience is good and the speed is good so when it comes to HTML this is gonna include things like title tags and if we come over here you're gonna see right here this is an h1 tag at the very top of the page so it's our view of the top five floor Jack's for your garage keep scrolling down and you're gonna see they have a link to another page about choosing car floor ramps that can be useful for somebody who might be looking for a car floor ramp rather than a floor jack so I can can you continue to scroll down using so next if we come down here you can see best budget floor jack so this is an h2 tag so it's the secondary heading and all these different headings are helpful for the reader of the page
And also helpful for search engines who are crawling this content because they...
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and also helpful for search engines who are crawling this content because they can understand okay this page is looking at four jacks this is the best budget floor jack down here this is an h3 tag so it's the best budget floor jack is this pro lift F 767 according to this website okay continuing to scroll down you can see there's an image here of the actual floor jack and keep scrolling down and you can see benefits and specifications so this is an h4 tag so all of these header tags allow search engines to crawl this page and understand what the page is about and it's also helpful for the user so they can easily go through this page read this content and see exactly what they're looking for so all these are really important when it comes to the design grade so overall content and design are really vital for ranking high in search engines so now if we come back over here last but not least after design grade is going to be the website grade so search engines are gonna look at the end our website how trustworthy is this website what's the domain age how long has this website been producing content how old is this specific page and how
Often has it been updated so if we come over here you can see they're gonna look...
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often has it been updated so if we come over here you can see they're gonna look at backlinks Authority engagement so engagement could be any time someone clicks through reads this page let's just say for example every single page in the search engine results when someone types in for Jack this specific ones people stay on for the longest period of time that tells Google that people are engaging with this page they have an interest in the content that's on this page and they're not just coming here and not finding what they're looking for they're taking time to read this content and engage with this page now let's say Google can also see that this specific page has hundreds of backing links to it so I don't know if it does or not but let's just say they can see that then it's telling search engines that this is a good piece of content it's something that they should rank high in the search results as long as they come through here and they decide okay the design grade is good and the content grade is good so all these things are really important for ranking high in search engines and hopefully this is a good overview of what SEO is and how SEO works so SEO is search
Engine optimization and ultimately it's about optimizing your website your...
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engine optimization and ultimately it's about optimizing your website your content your on-page and off-page factors that search engines are looking at so you can rank high in search engines and drive more of that traffic back to your website so if I come back over here to the Google search console you can see I'm looking at my website farmhouse goals calm now and from September now to December you can see I've worked a lot on this website to try to improve my rankings and in September I was only getting anywhere from 40 clicks all the way down to 8 clicks so I wasn't getting a ton of clicks per day and I've really worked on my website over the past few months and you can see now I'm up to upwards of 400 clicks for some days over 300 for the most part every day and some days maybe down to 250 or higher but it helps me drive more and more traffic to my website and again my goal with farmhouse kohls.com with floor jacks Entercom and even with my website beachfront Accor calm and Surfside PPC calm I want to get over a thousand clicks per day from each individual website because all of that
Traffic is ultimately going to turn into revenue for my business so if you have any questions...
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traffic is ultimately going to turn into revenue for my business so if you have any questions about search engine optimization please leave in the comment section I'm planning to release a lot more tutorials about SEO and I'm gonna go along with the process of me improving my website in the search engine results and driving more and more traffic back to my website thanks for watching my video today and make sure you subscribe to the Surfside PPC youtube channel

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