Google My Business SEO | Dominate Google Maps and Rank #1 (Local SEO)
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Hey guys Stewart here welcome back today we're going to talk about Google my...
hey guys Stewart here welcome back today we're going to talk about Google my business SEO search engine optimization and how to dominate and rank on Google Maps in 2020 now today is actually the 13th of November 2019 however because you know 2020 is just around the corner we thought would provide you with this practical information and you can implement as soon as 2020 comes around or you can implement it now but so that you can crash it on Google on Google Maps in 2020 now today we're going to cover seven practical steps that you can implement on your Google my business listening and on your website so that you can rank in the triple pack or their Google snap pack listings this is going to drive more leads and sales to your business now before we get started if you're interested in learning more about digital solutions for local and small businesses then make sure you subscribe to this channel tap the Bell icon and that way you'll be notified when we upload new and relevant content all right that being said let's get started
[Music] okay so the first thing you want to do is log into your Google my business...
[Music] okay so the first thing you want to do is log into your Google my business dashboard now if you don't have a Google my business listing all you need to do is head over to google.com forward slash business and apply online apply through Google all you need is your business information and a gmail account so it's free to apply if you want to know the step by step process to actually verifying your Google my business listing and feel free to watch the link above I've created tutorial in the past that guides you through this initial process Tachi getting your business verified and listed on Google Maps now with this being said you might not know if you have a Google my business listing so if you're not too sure if you do have a business on Google Maps or Google my business listing then what you can do is type in your business on Google and see if a listing pops up on the right side of Google if it does not show if it does not show on Google Maps then you do not have a Google my
Business listing and you need to create create one now once you've done that all...
business listing and you need to create create one now once you've done that all you need to do is head over to your Google my business dashboard okay so once you log into your Google my business dashboard your back-end what you want to do is head over to information info on the right-hand side of your dashboard now here is where you'll find all your business information so this is information that you added when you signed up when you first signed up to Google my business now you might have signed up and verified your business a while ago so some of this information might be outdated now it's really important to make this information as accurate as possible so Google knows that this is all the relevant information associated with your business so what you want to do is go through everything make sure your business name is correct make sure that your services that you provide a correct so you want to have your main one first which is for example this business is web designer then we also provide engineer marketing services then
And also there's a whole bunch of different categories you just click...
and also there's a whole bunch of different categories you just click there and you check the different categories now you don't want to have too many categories or as you can start to confuse Google and you won't be as I guess specialized in Google's so once you've done that click apply and then what you want to do is make sure the rest of the information is correct so as your address correct make sure that's that's perfect then come down to service areas where do you provide your services change that or add information make sure your opening times the correct and your closed times the dates that maybe you're close for they could be public holidays then your phone number and your @ so this is basically your short name that people can type into final Google my business listing so make sure that is as accurate to your business name as possible and then you want to add your website's if you haven't done so already add your website there your home page URL then you have
Your appointment URL so if you've got a contact form or a booking form you can...
your appointment URL so if you've got a contact form or a booking form you can add that to the appointment URL then you want to add your services so make sure your services have keywords in there then your products if you provide products to your customers then come down and your description is here so this is the description of your business you have about 750 I believe characters yep and here what you want to do is add keywords so for example here we've got mount maunganui tearing out which is the geographical location that we operate in so that's a keyword then we have web design and digital marketing so those are the core keywords that we want to shop for on Google now if we come down here we've pulled out as much information as we can try and fill up the 750 or as close as you can to the limit the more the better it's going to help so here you can see again focusing on web design digital marketing and other complementary digital services so we've got the keywords here that we want
To rank for again we've got our business name down here and our key words so the...
to rank for again we've got our business name down here and our key words so the most important thing for your description is making sure that you have keywords embedded into your description and make sure that it flows make sure that it makes sense you don't just want to add your random keywords anywhere now again keywords what you want to rank for on Google's they could be you know for this business it's going to be web design tearing a digital marketing tearing a graphic design search engine optimization so make sure you've got your keywords embedded into your description and then save once you've saved it you can come down and here you've got your opening when you when you first open your business so here you just want to add as much information as you can accurate information and then once you've done that we can move on to the next step the third step to help your business rank on Google Maps is to get reviews you want to get positive reviews for
Your business now you do this by it you go to your dashboard and copying the...
your business now you do this by it you go to your dashboard and copying the review link there and sending that to your customers and that way they can leave review on your business now it reviews a positive for two reasons the first is going to help with Google's ranking algorithm it's going to help rank your business on Google Maps if you have consistent high quality reviews on your Google my business listing and the second is it's going to help with that social proof if customers see that your Google listing has positive reviews it's going to give them more of a reason to actually click through to your website or call your business and buy from you so you want to get Google reviews now if you want more information on how you can get these Google reviews and strategies around that and watch this video above that I made a few weeks ago that kind of gives you a strategy so that you can actually get those reviews from high quality customers and they will leave hype on the reviews so feel free to watch that video to get Google reviews
The fourth step to ranking your Google my business on Google Maps is to upload...
the fourth step to ranking your Google my business on Google Maps is to upload photos and videos to your Google my business listing and you want to upload as many as you can now this is going to help for many reasons people can scan through your photos when they find your business on Google Maps and also it helps with Google's algorithms if you're if you're consistently uploading photos new and relevant images for all the different categories that Google my business provides this is going to help you rank on Google Maps now another important thing to do before you upload your images to geotag your images okay so geo-tagging your images is actually really straightforward and essentially what geo-tagging is is it's adding the latitude and longitude so your coordinates to your images so when you take a photo with your phone if you've got location services on what that does is it adds these these coordinates to your images these tags to your images
And basically that just shows where the photo was taken so you can do that or...
and basically that just shows where the photo was taken so you can do that or you can upload photos to your Google my business but before you do that you want a geo tagging you can do this through this website so all you need to do before you upload your photos to Google my business is you want to click here upload an image this is a cilium it took earlier obviously you want to upload professional images and then you just want it to load it might take some time it's going to show you that the old no geo tags found and then down here are your new coordinates now as you can see up here this is the map you can drag the coordinates around and it's gonna change down here or you can manually input them what I recommend you do and to do that it's quite easy all you need to do is head over to Google and all you need to do is pop in Google Maps and here we go this is Google Maps that shows kind of my geographical location and what you want to do is type in your business and try and find out on Google Maps so if you've got a Google my
Business listing it's going to show up so if I type in Cindy oh that's got it...
business listing it's going to show up so if I type in Cindy oh that's got it Oh yep here we go it's popped up here I'm gonna click this and it's gonna show the business location there we go that's the one then what you can actually do is head up to your URL that number via for latitude and this number here for longitude and that's it then that's my legend longitude and you want to go right EEGs ieave tags so your geo tags photoes with the geo the coordinates that you entered and there we have near you can also add your document name which is just a bonus it's gonna help Google kind of see these keywords and help you rank so document name I'm going to go because I'm in digital marketing digital marketing tarragon which is the geographical location and the page description I'm going to copy this
Keyword and edit and there and that's all there is to it and then you just...
keyword and edit and there and that's all there is to it and then you just click download and that's going to download your geotag image and here you can just add your images again you just click Add there we go and then you can add your image here and what you want to do is you can add them under each of these categories for example could be part of your team it could be work videos customer like we mentioned before so very straightforward that is the fourth step to ranking on google map the fifth tip that's going to help your Google my business rank on Google Maps is to update posts so post is something you can do through your Google my business dashboard and what you want to do with these posters you can leave updates again this is going to help Google understand that you're consistently updating information in regards to your business your active business and it's going to help rank your business on Google Maps so posts are a great way also to educate and
Update your customers or potential customers with deals and just updates...
update your customers or potential customers with deals and just updates about your business that are happening then and there it's really easy to create posts you can do it through the app which is on your phone or you can do it through your Google my business dashboard on your desktop you can upload videos photos a caption and you can also have a call-to-action button that can send customers or potential customers to an article to your website to a video can you can send people anywhere so Google my business updates will post a very effective also what you want to do is make sure you have keywords that are embedded into your post so for example if you're a dentist make sure that you have dentists throughout your post every time you post you could talk about you know being a great dentist or what services that you provide as a dentist you want to have those key words in place so that it helps when people search for specific keywords and your business your Google
My business listing will shut on Google because you have those relevant keywords...
my business listing will shut on Google because you have those relevant keywords embedded into your not just your profile but also your Google my business post now the six-step is all about on-page SEO and this is going to help your Google my business rank on Google Maps so on-page SEO is all about what happens on your website so for example I'm going to briefly go through this and show you what you can edit to essentially help you rank on Google my business and on Google Maps so if we come over to our website here what you'll notice is we have keywords embedded into our content so this is what we call on-page SEO it's when you add relevant keywords like digital marketing web design tearing onto your website pages ok so you want it throughout your entire website now as you can see we've got our keywords here so keywords is the first thing second is if you can which is going to help you
With your Google my business SEO is to have a video on your homepage and the...
with your Google my business SEO is to have a video on your homepage and the video is going to be great because if you can upload a video to YouTube and it has keywords in your video it could be in the description it could be in the title we don't have a title at the moment we've only got business 6 you know we help local Kiwi businesses succeed online we've got our business name but if you had say for example if I had digital marketing or web design and this title that's going to help as well but what we have here is just an introduction video about what we do so if you can add a video that's linked from YouTube because obviously Google owns YouTube that's going to help with those social signals and it's going to help you rank on Google Maps it's also important because you know Google likes to push video content video gets a lot of engagement and that's gonna help users stay on your website because they're going to be engaged in watching your content so video is going
To help then if we come down again we've got keywords throughout our content and...
to help then if we come down again we've got keywords throughout our content and if we come down to the bottom what we have is obviously we've got external links on the pages we also have internal links which is important so internal links are links to other parts of the website then the most important thing we have down here is we have our footer now in our footer what we have is keywords as well as our business name we have our contact information here so it's important to to understand that with your website you want to have on every page you want to have your in ap name address and phone number so you've got your business name you've got your address and phone number and ideally want it to kind of relate exactly to how it shows up on Google my business if you can do that you've got more of a chance to help Google rank your website and rank your Google my
Business listing so again you've got your business name address and phone...
business listing so again you've got your business name address and phone number so in AP remember that it's really important so you want to have the that footer on every page if you can atom it that would be great that's something we need to do and we've done for our clients but just adding a map and your footer helps kind of just reinforce where your business is located so remember keywords are important on your website keywords that relate to your business adding a video is going to help also having a map in your footer and also having keywords and you're in ap name address and phone number embedded and your foot of that's gonna help your business rank okay now the final in seventh step that's going to help your local business your Google my business rank on Google Maps is to work on off page SEO or what we call citation building now citation
Building is basically putting your business you're in AP like we talked...
building is basically putting your business you're in AP like we talked about in the last stage or last step name address phone number in AP into other listings other websites their direct to your business so for example citations could be social media they could be local directories like the Yellow Pages it could be Facebook like I said social profiles that you create a profile that has your website your business name their links directly to your business to your Google my business to your website so for example white sparks a great website where you can actually find the top 20 citations or the top citations in your country so for example I'm based in New Zealand these are the top 20 citations that I should sign up for that are going to help my business and I Google my business rank locally on Google Maps so again Google my business is a first citation because it has my
Business information and all these other ones pointing if you sign up they will...
business information and all these other ones pointing if you sign up they will point your website to I'm sorry link to your website so you want to sign up to as many of these as you can now there'll be other ones as well and some of these are industry specific and you want to sign up to as many of these citations as possible this is what we call citation building and this takes time there's software out there there's there's things you can buy packages you can buy and say Fiverr or upwork and people can do this for you because it does take time and you want to be as accurate as possible especially when it comes to in AP name address and phone number remember I can't I can't emphasize how important that is to make sure that that's consistent across all these different citations when you sign up to all these business citations now you also want to sign up to your Chamber of Commerce it might cost money if it does it won't be much but essentially what that's going to do is it's going to
Point to your website and this is what we call edging backlinking so what you...
point to your website and this is what we call edging backlinking so what you want to do is build links so these are links from authoritative websites that point directly to your website and if you can get these this is going to help with your Google my business ranking and ranking on Google Maps so backlinking is extremely important that's really the last thing so citation building and back linking if you can get as many links as you can from other organizations other web sites which you can do it again it does take time you got to reach out to these businesses provide value ask if they can have a link that goes to your website from theirs and that's going to help you rank over time again it's going to take time so yeah once again is a there's a website called Moss which you can pay for which just basically shows you what what citations you've already made if you've made any
And what inconsistencies or consistencies you have across all your...
and what inconsistencies or consistencies you have across all your business citations because consistency is key especially for business citations and that's going to send positive single signals to Google and help you rank so that's the last step is off page SEO and citation building and back linking there you have it guys you now know the seven steps to Google my business is CEO search engine optimization and how to dominate and rank on Google Maps in 2020 which is just around the corner now with that being said you need to implement each of these steps because each one has a complimentary effect and it's going to help you rank on Google Maps and reach that top Google snack pack which is where you want to be in which drives the majority of traffic we're just going to turn into leads and sales now let me know in the comments down below if you have actively jumped on these steps and you're working towards increasing your Google my business listing let me know how that goes let me know if they are
Effective and let me know if you're ranking well in the Google snack pack...
effective and let me know if you're ranking well in the Google snack pack I'd be curious to know now if that being said guys if you're interested in this kind of content make sure you leave a like down below subscribe and we'll see you in the next video you [Music]
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