How to Drive Free Traffic to your Shopify Store?
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Do you want to learn how to get free Shopify traffic and how to get free Shopify organic traffic? That's what we will be covering in today's Shopify tutorial for beginners!
We will be talking all about how to drive traffic to your online store, how to make money with Shopify by running the conversion rate numbers and how to get free website traffic.
Contents:
Do you need more traffic to your Shopify store?
00:00
do you need more traffic to your Shopify
store well in this video we're going to
go through and actually do the math to
figure out how much traffic you need to
get these sales that you want so stay
tuned
hi if you're new here my name is Elle
McCann and I've been a Shopify expert
for over six years now if you've already
been a subscriber of this channel thank
you so much for all of your love and
support and I really appreciate you okay
so in this video we're gonna be talking
about site traffic so something that is
not known as much is that online sales
is typically about one to three percent
conversion rate so if we do the math
that means for every 100 people that
come to your store you're just gonna get
one purchase on average so let's say
that your goal is to get 10 sales every
single day then that means with those
numbers that you're going to need to
average around a thousand visitors to
your site every day to hopefully get the
10 sales okay
so at first that may sound intimidating
but there are a couple different ways to
get more sales to your Shopify store and
we're gonna go over some of those now so
You should always be working on Social Media.
01:19
the first one is social media you should
always be working on building up your
brand and your audience on social media
whether you choose YouTube as your
audience or maybe Facebook or Instagram
or LinkedIn or wherever it is that you
want to connect with your audience make
sure that you're building up that
connection with them they're you're
building up your community it's gonna be
a lot easier to sell your products
people that know like and trust you
they're gonna know that if they purchase
from you that they're going to actually
get it shipped to them and it's going to
come in a reasonable amount of time so a
great way is to always be sending
traffic to your site through your social
media links as well as working with
influencers and getting them to send
traffic to your site as well so working
with influencers or people that have
bigger audiences and getting them to
promote your product now sometimes this
is just they want free product or they
want an affiliate Commission for any
order that is placed on your site or
sometimes they just want money up front
to promote your product you're gonna
have to first reach out to that
influencer and find out exactly what it
is that they are looking for and how it
aligns with your goals
my main tip
for using influencers is to not just go
after the people that are you know
millions of subscribers because
typically those subscribers or followers
aren't very engaged so instead look at
people that are in me more like thousand
to ten thousand range of followers
because they're gonna have a lot more of
an engaged audience and it's typically
going to be cheaper for you as well
which is always helpful when you're just
getting started so you can start kind of
making a list of people to reach out to
and also think about nano influencers so
micro influencers are about the thousand
to ten thousand range but nano
influencers are people under a thousand
so these people are very connected with
their audience and most likely their
audience is a lot of friends and family
and they're just getting started so
don't always go after that huge million
plus subscriber mark because that's
gonna cost you a lot and it's just not
going to be the most engaged audience
before you reach out to someone make
sure that they have a lot of you know
followers that you're looking for in
your ideal customer range but they also
have a lot of engagement on their post
either just liking sharing the post or
commenting as well that's how you can
tell that they have actually an engaged
audience that it's going to be more
likely to click on their link and to
purchase from you okay so the next way
of getting more traffic to your site
when you're just getting started is
Do guest posting either on people's blogs or on podcast or collaborating with other YouTubers.
03:53
doing guest posting either on people's
blogs or on podcast or collaborating
with other youtubers whatever it is but
figure out ways that you can connect
with other people that are either in
your industry or niche or that are
reaching them and figure out a way to
collaborate on a piece together or give
them content that will come back and
promote you and your brand so bloggers
podcasters and youtubers like I
mentioned are all looking at ways to
generate more content for their audience
and sometimes it can be hard to
consistently put out content all the
time so if you approach someone with a
content idea for them and it's more of a
collaborative effect of how you can work
together then they may be more likely to
work with you on that content and
promote your brand definitely are going
to need to do some research here and
find you
that are going to align with your goals
but it's a great way to get your store
out there and build a brand when you
have a little bit more time than money
when you're first start in your store so
the last way that we recommend getting
traffic to your store when you're just
getting started is of course by using
paid advertising so you can actually get
started with this without spending a ton
of money upfront and there's a lot of
different platforms that you can
actually advertise on we have a free
quiz on our site now that is called our
paid advertising quiz so I will put a
link below if you would be interested in
checking that out but if you answer just
ten questions about your business will
tell you which platform may be best for
you to start advertising on so I
definitely recommend you check that out
now if you're gonna be focusing on
sending traffic to your site you want to
make sure that you capitalize on that
traffic once you've got them to your
site putting so much time and effort
into sending them there so you want to
make sure that they don't just disappear
now we've talked about this a lot of
different ways to make sure that your
site is optimized to just get people to
purchase or to become a fan however a
couple of our big things that we always
Use email marketing and make sure you have a way on your site for people to sign up for your email newsletter!
05:59
recommend is making sure you are using
email marketing and you have a way on
your site for people to sign up for your
email newsletter so if they don't
purchase from you as soon as they come
to your site the next best thing is that
they sign up to your email newsletter so
you can email them later about your
different offerings you also want to
make sure that you have abandoned cart
setup so if they do add a product to
your third cart and they don't purchase
you can then send them an email later
that's a follow up to hopefully
recapture that sale also I really
recommend doing rewards programs it's a
really cool way to incentivize people to
purchase from you a couple of different
times as well as build up a community
and the last way that I recommend in
terms of capitalizing on people that are
already on your site is by doing upsells
on your site so if they are already
interested in one product they may be
interested in purchasing another one
from you and you can increase that total
order value so I hope
that's helpful for you and if you're
interested we do have a guide that goes
through more in depth about how to get
Optimize your site before you send traffic!
07:06
traffic to your site and to optimize
your site before you send that traffic
to make sure that they're going to
convert into sales or convert into your
email newsletter so if you're interested
in that head over to curious themes comm
backslash traffic and check out that
traffic blueprint today so I would love
to know what you think and what way are
you wanting to send more traffic to your
site make sure to comment below and let
us know and we would love to hear from
you also if you haven't yet make sure to
subscribe to this video and give it a
thumbs up and that way you'll be the
first we notified whenever we put out
new videos all out Shopify and how to
grow your online store
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