How to rank higher on Google Search Engine? What makes google rank your website?

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Hello everybody today I'm having this important question with me what my...
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hello everybody today I'm having this important question with me what my students ask me always how does Google help us rank our website's higher and what are the Google ranking factors required for it well that's a good question first you must have some knowledge of SEO right so how does one do su actually what are the parts to SEO so you will get a good sensibility about actually the word SEO search engine optimization we just look at it like what is this you what I just said in there are lot of things that goes into SEO so I'll start with the first part first part is you do something called keyword research for your product or service what is the meaning of keyword research keyword research means that you go on the Google platform Google shares with you all those keywords that our prospective customers or users who have used the Google search bar what do they tie when they are looking for our product and service did you get that yeah so
Basically Google has record of each and every word that we have typed in the...
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basically Google has record of each and every word that we have typed in the search bar looking for an item of product or service or anything that we type in the Google search bar is saved in the indexes of Google what is the meaning of index as you know address book we have a telephone line right yes we save our friends name if it starts from 8 since a if it starts from B it stays in me so if I tell you give me in the name of shut up we will go to s you won't first go through all a all we all see no you go directly down to s and then the four sash0 that is got indexes Google indexes work pretty much in the same way so what he does is he saves those keywords against these websites on the Google indexes so let's say for example if I'm teaching I'm in the business of teaching SEO and if somebody writes SC of course so what Google has done is
He's picked up my website that is www.binaryoptionsgain.
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he's picked up my website that is www.binaryoptionsgain.com find these keywords on your web page so it's your job first to collect the relevant keywords from the Google indexes that is your keyword planner Google gives you a keyword planner all you need is a gmail account I'll be having another video where I can reach you how to quickly start using the keyword planner right wait for that video to be made and when you have this keyword planner what you do is get your relevant keywords once these keywords are in your hand you
Will obviously filter them there are many keywords related to your business...
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will obviously filter them there are many keywords related to your business you will pick up your top 10 of 25 key words pick up those key words and put it in some relevant areas of your back page right what are those really relevant areas as I have even mentioned earlier you have some 7 to 8 areas on your webpage where you need to have these tables so your first step is keyword research the second step is once you have these keywords you do something called on-page optimization what's the meaning of on-page optimization on-page optimization means you pick up these keywords put it in all the relevant areas of your webpage so for example title description h1 h2 internal linking where to put these keywords once your own page is done you go to something called off page optimization once you come to off page optimization what is off page optimization off page optimization has nothing to do with your changes to your website
But in official optimization what you're doing is you're trying to build links...
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but in official optimization what you're doing is you're trying to build links outside of your website let's say for example you are a web designer I'm a digital marketer I can tell you you know what Sydney since you're a web designer can you put a link on your website saying digital marketing services if anybody clicks on that they come to my website and in my website I'm going to put web designing services anybody clicks on that he will go to your website this is called linking correct once your understanding of linking is done you try looking for all authoritative websites on the Internet to link and give you a backlink so let's say for example I serviced something very simple bring back you know of which optimization you could get some links from very authoritative websites like local directories what is the meaning of local directory just I do like how yeah upon India Mart is there for b2b companies what you do is go there sign up a free account please understand
There's no money involved go there sign up an account they'll ask you for your...
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there's no money involved go there sign up an account they'll ask you for your company name your phone number address and they will ask you for your website address once you put your website address that means you're getting a link from just diary pointing to your website this is how you start creating relevant links that's one way of creating things the other one is writing very nice articles and blog post on a external blog once you write a article over there somewhere in between the article you can ask the user to come to your website where you put our link over there so this is how your link building is done please understand off page optimisation is huge because it is hand-in-hand with content marketing right so there you create blogs you put in a lot of content you register on websites you put your content on social media channels to get a backlink from that area so all this happens it off these so now that you have a clear idea about what is SEO SEO divided in three parts your keyword
Research your office optimization and your sorry your on-page optimization and...
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research your office optimization and your sorry your on-page optimization and your off page optimization now that you're clear with SEO your second question being what is the ranking factor correct the ranking factor depends on a few metrics that is how does Google decide that you are good enough to be on the first page of Google please understand how does Google think if you can understand that you will be able to give that to him Google simply says are you a good quality website what does a good quality website mean that means when I come on your website I stay there for a good time because there is some good interesting content that you're offering me that is the first way to find out whether your website is good or not good in the sense are you interesting enough are you giving the value that a user was looking for correct so your first metric ranking factor is time spent on the website which means you got to have good content
On your website relevant content again having good content is not enough the...
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on your website relevant content again having good content is not enough the reason being that is what if you have good content in many pages of your website that means your web designing should be done in such a way that you can go to hop on to other links and other pages that means navigation should be good on your website and so these two things you want to take care from website point of view secondly are they enough search visits if there is not much search only for your content then how can you get traffic right secondly once you have some searches that means your website but your product is in demand once there are enough search visits and your website comes up when a person comes over there Google looks at the total visitors that have come to your website and with that he links the time spent on the website once he has sent you visitors right so that's major ranking factor then you
Go on to something called bounce rate that means he I got a lot of traffic to...
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go on to something called bounce rate that means he I got a lot of traffic to my website but a person came there and he's bounce back bounce back means he didn't find any interesting so he went everything let's say 10 seconds less than 30 seconds Google will wonder what did you do to him then he left your website so quickly was it not relevant for him are you using wrong keywords are you not giving him good value content so this is some mismatch somewhere that's what Google is thinking because why would somebody search for you and I would give you sure your website and he would just bounce back so please understand Google is thinking that you are doing something not right at that time he would be rank you so the best thing is to make sure that your bounce rates are low how do you make sure that you use the right kind of keywords get the right kind of traffic make sure your advertising even even your using advertising norm processes please understand my Google Ads display ads Facebook Ads when you're sending
Traffic to your website make sure that you have got the right audience you have...
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traffic to your website make sure that you have got the right audience you have it the right demographic you have created the right audience around your topic so you're not just sending general audience to your website make sure you're sending relevant please understand miss SEO is concerned no I use this word relevant at least 50 times in one lecture because you need to have relevant keywords you need to have relevant audiences coming to you and your website should speak what your user is looking for right and then obviously once a person is on the website Google looks at the very important metrics how many page views did he do that means he came on your website this is run away from the homepage No or did he download something did he fill up an in lead form or did he visit other pages as well so you need to have your linking very well so I think very simple tips these are in SEO you have to make sure the ranking factor Kelly a first the visitor should
Be there once the visitors come in the time spent on the website make sure you...
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be there once the visitors come in the time spent on the website make sure you reduce your bounce rates make sure you have enough pageviews I think this is a good discussion about gives you a good feel about what is SEO and what is ranking factors we can go deeper into this in some other see you later I hope this helped

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