What is Bounce Rate in Google Analytics? Bounce Rate Definition and Meaning

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All right what's up everyone welcome to the Surfside PPC YouTube channel today...
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all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm gonna be going over Google Analytics bounce rate so I'm gonna be answering the question what is Google Analytics bounce rate what are some ways to improve it and should you even be optimizing for your bounce rate in Google Analytics so if we open up Google Analytics here you can see for beachfront a core common so this is just looking at the month of April so you can see we've had about 14,000 users visit our website we've had a little bit over 30 thousand page views on our website and our bounce rate is seventy two point seven three percent so what is bounce rate so bounce rate is single page sessions divided by all of your sessions or it's the percentage of sessions on your website in which users viewed only a single page a bounce is a single page session on your website so for an example here if someone goes to a page on your website and leaves your website without visiting any other pages during that session that's considered a bounce so if seven out of ten users only visit
One page in your website then your bounce rate would be 70% so if we come...
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one page in your website then your bounce rate would be 70% so if we come back over here you can see it's seventy two point seven three percent so that means for every 10,000 users it's over 7,200 of them specifically seven thousand two hundred seventy three of them are gonna leave the website by only visiting one page so I'm gonna give you some sample data here real quick so coming back over here so one thing is Surfside PPC calm so this is just a short period of sample data looking at our website so you can see users so you can see page views over here is three thousand eight for every seven hundred seventy two users and pages per session is three point two two per user and the bounce rate is just around ten percent so that means basically only one out of every ten people that visit Surfside PBC com bounce right away so if I'm looking at a specific campaign here so this is a campaign I ran through Facebook recently it's our Surfside PPC newsletter campaign I was trying to get people to visit my website fill out a form and they would go to a new web so my bounce
Rate is just around 6% here so 5.
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rate is just around 6% here so 5.9 3% so these are great bounce rates so your bounce rate is really gonna vary depending on what type of website you have so if I open up farmhouse goals here so this is an their website similar to beat run to core but it's farmhouse decor farmhouse goals comm sample data you can see my balance right here is very similar to beachfront of course so seventy two point eight four percent so they run the same exact theme it's a very similar setup on each individual website and what you can see right here is there's less pages per session than what we saw previously with the Surfside PPC comdata and if we come over here our bounce rate for a recent farmhouse goal search campaign was sixty three point nine five percent so actually better than the bounce rate on our website so truthfully you don't need to just optimize for bounce rate but it does represent how good of a user experience your website has but it really depends on the overall goals of your website so for farmhouse goal comm there's a lot of people that click to my website and then they're gonna click off on an affiliate product and they're not going to visit any
Additional pages so I don't necessarily need to optimize for bounce rate...
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additional pages so I don't necessarily need to optimize for bounce rate although I'd rather have a higher pages per session I'd rather have higher average session duration so if we come back over here to beachfront decor let's look at some quick and easy ways to kind of fix your bounce rate and see where some of the issues are occurring so you can see a very similar bounce right here very similar average session duration so with a website related to home decor a lot of people are just looking for one type of thing so they come onto the website they see an individual page maybe they click off on a specific product or they click off on the page all together now with Surfside PPC more people are gonna be visiting different pages because not only are they signing up for my newsletter which redirects them to another page they're also gonna be looking for other information and other content related to that content that I'm putting out so people that are visiting my pages are gonna be looking for specific types of content so when you're trying to learn something you're more likely to click around to different places when you're just looking for something specific like maybe some type of beach themed bedding you might click
On a product and leave the website altogether so now we're gonna come down...
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on a product and leave the website altogether so now we're gonna come down here some different ways to fix your bounce rate and to kind of find some of the problem areas so first what you can do is come to acquisition and look at overview here so this is gonna look at all your different channels and where you're getting traffic from so for Beach one two core the majority of our traffic comes from organic search and social so you can see both of them have pretty similar bounce rates to the average here direct traffic is a little bit higher referral traffic is actually the best performing traffic and sometimes you might find if you're running paid advertising for example your bounce rate might be much higher with paid advertising than it is with organic traffic or social traffic on your website so you might be able to find some issues right here by just looking at the different channels and then you can click through each individual channel and see if one specific channel is driving up your bounce rate so generally with the organic search social and direct your bounce rate isn't going to be too high from those sources of traffic but sometimes with paid advertising you might just have a higher bounce rate with the types of paid
Advertising you're running to your websites now the other thing you can do...
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advertising you're running to your websites now the other thing you can do is if we come over here to behavior and we look at site content and we look at all pages it's gonna first show all your pages by the amount of sessions that they're getting the amount of pageviews that they're getting so you can see here our home page gets a lot specifically best wooden Beach signs gets a lot and you can see some of the different bounce rates for these different pages so my home page is only around 40% so that's much better than the average whereas this article on my website best wooden Beach signs is that 77% this amp version of it so the accelerated mobile pages version of it is actually at eighty one point four eight percent so it's a very high bounce rate for those pages so I might want to try to find ways to kind of improve the people on that page but if we look here for average time on page people are visiting this page for over two minutes that's pretty good for this individual website so that's higher than my average of 1 minute and 16 seconds so if we keep coming down here you can see the shop page a very good bounce rate because people are clicking through to
Shop other products my product category page here for bedding and comforter sets...
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shop other products my product category page here for bedding and comforter sets also very good now Beach coastal bedroom furniture beach themed bathrooms Beach teen bathroom idea is pretty high bounce rates here so there's different ways I can try to improve those bounce rates for individual pages but I can see what the problem is is that when people visit the blog pages on my website they're probably looking at best wooden Beach signs they might click out to different types of products they might purchase those products and they're probably not looking at any other pages on the website so I don't necessarily need to improve the bounce rate that much because ultimately my goal is to get people on these pages and click different products so that's kind of the end goal there so what I would try to do is focus more on the average time on page because even if you see here this beach themed bathrooms here people are visiting the page for two minutes and 45 seconds for beach themed bedroom ideas people are visiting the page for 3 minutes and 29 seconds I would much rather optimize for the average time on page for those specific blog post type pages because that means people are looking at all the different products they're probably clicking on multiple
Products and rather than optimizing for bounce rate I'd rather have people on my...
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products and rather than optimizing for bounce rate I'd rather have people on my page longer and I would prefer to have more page views and people kind of looking around different pages on my website but ultimately my goal is to get traffic to these pages and get people to click off on to affiliate products so coming back over here you don't necessarily need to optimize for your bounce rate it is better to have more people visiting different pages on your website but if it's single page sessions you really need to understand why that's happening on your website and focus on whatever metric is the most important for your website so for Surfside PPC I would like to keep my bounce rate around 10 percent if it goes up a little bit it's not the end of the world especially if I start to drive more and more traffic to my website so ultimately what I try to optimize for our pages per session an average session duration rather than just individual bounce rate but a higher bounce rate with a an advertising campaign could signal that your advertising campaign isn't performing that well but ultimately you need to look at conversion data so
That's bounce rate so anytime someone goes to a page on your website and...
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that's bounce rate so anytime someone goes to a page on your website and leaves your website without visiting any other pages during that session that's considered a bounce so a single session page on your website and the rate is the amount of time it happens for every single session on your website so if you have any questions leave them in the comment section thanks for watching my video today and make sure you subscribe to the Surfside PPC youtube channel

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