Why Isn't My Website Ranking in Google? Onsite & Offsite SEO
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Hello savvy business owner and entrepreneur this is Pierre with the...
hello savvy business owner and entrepreneur this is Pierre with the Institute of web design today I like to talk about lead development more specifically how to drive online traffic to your websites to develop leads that turn into sales well as a small business you're always looking for competitive ways to give your business and advantage so you can provide more and more value to your customers so probably a while back you decided like most business owners hey it's time to get a website but you also probably rather quickly figured out they're just having a website it's not going to give you the results you were looking for and we're probably very disappointed the reason for that long gone are the days of you building and their comp that landscape has become very competitive so in order to win in the online game you need to make sure to optimize optimized known as search engine optimization now search engine optimization can be broken down
Into two major categories one would be on-site SEO and 2 will be off-site SEO...
into two major categories one would be on-site SEO and 2 will be off-site SEO so let's talk a little bit about both on-site SEO stands for the optimization of the content and pages within the website so that doesn't mean just having a pretty beautiful website nobody sees it doesn't matter how attractive the website is if it can't be found then it serves no value so how do you make that website found how do you identify and get that traffic well you want to make sure that the content within the website content being the written website being videos being images you want to make sure that that is written and established in a way that actually profiles the products and services that you offer you have in-depth articles not just brief content you're providing value to the consumer let's give you an example let's say for example if you
Were a dentist in Miami more obviously you're looking to provide dental...
were a dentist in Miami more obviously you're looking to provide dental services to clients within again market so one you want to make sure that very clearly within the side it identifies the locations that you serve and it identifies the products and services that you offer an example is Ana dentists you may provide braces invisalign teeth whitening teeth cleaning teeth extraction all those fun things well you want to make sure that there's deep content for each one and that each different service you provide has its own page with its own relevant content its own videos it's on text its own images and those videos text and images within the content itself optimize the different services that are offered so that when that resident that lives in Miami is looking for an orthodontist or a looking for Invisalign that Google is able to say hey this website provides
Value there's deep content about that particular product and related products...
value there's deep content about that particular product and related products let's showcase a mister website now obviously there's a lot more to it than that but that gives you an overview and may give you an understanding why your website is not producing the results that you hope for now let's talk a little bit about off-site SEO off-site SEO has to do with those things outside of your website well one of the key components of off-site SEO especially for a local business has to do with your citations are your listings and local directories these citations would have your name your address your phone number a link from that particular directory back to you and also information about the business about your business and the services you provide let's take a look at it this way let's say you have Dennis a and you have Dennis B all things being equal let's say they have a pretty equal website Dennis any however has 40 different
Citations within local directories that profiles their business the services...
citations within local directories that profiles their business the services they provide and links back to their website in other words they're pulling an authority from outside sources so when someone is searching for madonnas in Miami or Dennis in Miami who do you think Google's going to trust who do you think who was gonna profile well they're gonna profile that site that's built that Authority and has those outside links again all of our things being equal so in addition to your citations and your directory listings you also want to set up your profiles your profiles in your Facebook your Instagram your Twitter your LinkedIn all of these give you an opportunity to also include your address or phone number and link back again to your website and you want to make sure that you're active within these profiles as well you also want to set up your Google my business profile your being profiled your Yahoo profile you want to make sure that those
Profiles are set up as these are also online real estates or consider that an...
profiles are set up as these are also online real estates or consider that an online storefront so again that gives you a brief overview of both on-site SEO off-site SEO also gives you an idea of what can be done and why maybe your website is not pulling the authority is not pulling in the traffic the leads that are turning into sales and the upcoming videos will take each one of those sections and will dive down deep into one of those particular topics if you have any questions in the meantime please feel free to reach out to us we'd love to talk to you and offer a free consultation to take advantage of our free consultation just click on the link below you could also give us a call at nine five four four one seven nine eight five four or visit our website WWE Institute of web design com thank you
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