Should I use a separate IP address for each country-specific site?

Get 300 checks per monthabsolutely FREE!

No credit card needed. No strings attached.

MATT CUTTS: Hey, everybody. Today we have a question from Germany.
00:00
MATT CUTTS: Hey, everybody. Today we have a question from Germany. The question is, "For one customer, we have about a dozen individual websites for different countries and languages with different top-level domains under one IP number. Is this OK for Google? Or do you prefer one IP number per country top-level domain?" Great question. So in an ideal world, it would be wonderful if, for every different .co, .uk, .com, .fr, .de, you could have a different separate IP address for each one of those and have them placed in the UK, or France, or Germany, or something like that. But in general, the main thing is, as long as you have different top-level country code domains, we are able to distinguish between them. So it's definitely not the end of the world if you need to put them all on one IP address. We do take the top-level domain as a very strong indicator. So if it's something where it's a lot of money or it's a lot of hassle to set that sort of thing up, I wouldn't worry about it that much. Instead, I'd just go ahead and say, you know what? I'm going to go ahead and have all of these domains on one IP address and just let the top-level domain give the hint about what country it's in. I think it should work pretty well either way.

Get 300 checks per month absolutely FREE!

No credit card needed. No strings attached. 👍