Mastering Google Search Console to Rank No#1 on Google | What is GSC
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Google is search console is like a Bible for SEO professional like me why because...
Google is search console is like a Bible for SEO professional like me why because it keeps a cord of how good your SEO efforts are let us learn more about Google search console in this video [Music] hi I'm Avinash we have been talking about SEO for some time now if you want to Menace your professional Google search console or Google Webmaster is something you should be aware of Google is search console is like a Bible for SEO professional like me why because it keeps record of how good your SEO efforts are let us learn more about google search console in this video you'll see wondering what exactly is google search console when Google search
Console is a free platform that can be used to monitor the performance and...
console is a free platform that can be used to monitor the performance and organic presence of your website search console tool and report help you measure your site's organic search traffic and performance fix issues and make your site sign in Google search results it tells you about the clicks impressions highest traffic queries mobile site quality and gives you an overall idea about your web pages Google search console was initially called Google Webmaster Tools and many of you must be knowing it by that name so let us understand how to use Google search console we know that performing SEO and feeding high quality content is required for your pages to perform well in Google search listing once your content is
Ready and you have done a CEO of your page you need to monitor how it is all...
ready and you have done a CEO of your page you need to monitor how it is all working out and weed out errors to make your website more efficient this is exactly what is done by Google search console to use Google search console first you need to add your website to Google search console please note that only you and only and only if you own the website you will add Google search console code to your webs if you don't own the website you will not be able to add a small tag to any website and you will not be able to read what exactly is happening in that website so let us see how to add your site on Google search console and how to start using the benefits of Google search console for your SEO efforts to
Use Google search console head straight to search or google.
use Google search console head straight to search or google.com from this place you can access google webmaster Google search console dashboard to do that you must have a gmail ID or a Google ID and if you have that you can you can use that ID also here to create your webmaster account for your website okay so let's click on the button start now I'm going to click on this button it will take you straight to the dashboard now in this dashboard there are some websites which are of our clients are here I will show you something from my own website so before you see the dashboard of the of your own website you need to add your website property so you have to click on add property button and you it will give it two options one is the domain and what is the URL prefix the difference between the two is in the in the hierarchy when you use the domain property type it is considering the highest domain so for example if your
Domain name is example.
domain name is example.com you're actually indexing with Google example.com and this is the most preferred option so that you should be using this this domain has a child themes like child options like www.example.com or HTTP and then dot example.com and things like that that's why it is actually showing you the hierarchy the top in the hierarchy is showing you but suppose for some reason you don't want to add the entire domain then you can use individual URLs which you are working with so for example if you are using only HTTPS then you can use that one otherwise you can use whichever is a preferred child domain okay now this is something which is very important in critical because unless you verify your property you cannot access data of that website on your sense console I'm sure that you would not like somebody else to see what's happened your website that's why there is something which is very very important once you have added your website it will ask you to verify
It and to believe a certain options like for example let's say I am adding here...
it and to believe a certain options like for example let's say I am adding here one of my website which is my personal website and I say continue it is saying verifying property Avinash and now this is giving several options okay now these options you can use to verify your your ownership of the URL so for example you can sign in with a domain name provider like GoDaddy or Namecheap or you can copy the text below the HTML code below and add it to your website and by that you can verify your website and the website will be good to use this is this one option there are other several other options which are here and you should use it based on whatever you want to do and once you click on verify it will it will go in check and after that it will start to work now anyway so my my site is already verified so I don't need to do this and I'm going to just cancel this so now after you have verified your account you will see a
Dashboard like this so in my dashboard this is showing the performance of my...
dashboard like this so in my dashboard this is showing the performance of my website over a period of last three months in last three months my sign caught around 25,000 clicks on Google search engine result page so this is how it is and my performance is actually improving over the over day this is also showing some coverage issues like for example how many pages have errors and how many of edit pages so there were some errors and we made some changes now those errors are resolved but there are no errors on my website it is also showing some other issues which are related to its performance or mobile phones like for example EMP or mobile usability it is talking about things like FAQ schema to talk about how to schema schema is the future of SEO a schema is izl is the way by which you communicate to search engines what essentially you are publishing on a specific webpage and with schema tags search engines are basically bifurcating content into various buckets like for
Example FAQ or how-to or the author information and things like that I am...
example FAQ or how-to or the author information and things like that I am going to talk about a schema tags in one of my videos later on so if you have not subscribe to my channel do subscribe now now once you have once we are you are on this page you will see all of this performing on a dashboard now let me take you to other tabs which are there on this dashboard now that time is performance this is the this is the dashboard which I always ask all my team members and all the people who want to become an SEO experts to look at on a daily basis now if you look at this is showing your three months performance right now if you dig deeper then an option there is an option to compare performance over the last seven days I always ask my team to look at these two things last seven days the last 28 days and if you see any anomaly like for example if the traffic is going down or a number of such impressions going down you know you can take an action you can figure out what is not working and then you can take an action so let's say I do compare the last 28 days period and I say apply if you look at it last 28 days
My performance is actually improved significantly now here there are two...
my performance is actually improved significantly now here there are two things that total clicks and total impressions most of the people will say clicks are more important but what I say is that to understand the direction because the SEO is a long-term strategy game it is important to understand whether you are getting more impressions on Google organic search engine page if you're getting more impression like for example if you look at here previous compared to previous 28 days my impressions are actually gone about four times now this is something which is very important because what happens here it was up on page one of Google at number 10 position even if you're at number 10 position you might not get even one person click the number one position gets so for example if on a page where 100 clicks are going to happen the first listing folks are with 50 to 60 clicks the second listing walks away for 25 clicks the third get around 15 now what is left only 5 clicks are gonna get spread out
Between number 4 to number 10 so stability is this that you are you are...
between number 4 to number 10 so stability is this that you are you are you are visible to people but people are not clicking on your listing so that is something which will happen if you are creating a new article so you will start to see impressions first and you will get clicks later so the impressions is the leading indicator as long as this is going up you are in good space now once you get this then you should start worrying about number of clicks okay now number of clicks also will have an impact in terms of average CTR and average position if your position is improving if your impressions are improving you're in safe hands because your future is bright okay and if your number of clicks are also increasing accordingly then you are in a very very good space so what it means is this that in this case I am going to see significant number of clicks as you go along because my impressions have already gone up significantly okay the third tab is your inspection whenever you create a new URL it is important that you go and notify Google
Go and tell Google Google BOTS that come and have a look at my web page please...
go and tell Google Google BOTS that come and have a look at my web page please index it and you come here you submit the URL here and you just say enter and Google will start to look at the thing so for example let's say I take this URL and I am clicking now it is it is saying that is retrieving data from Google index now because I have already submitted this URL it will tell me that the URL is already in Google's index so look at here it's saying the URL is on Google okay so the and I I can click request index now and I requested indexing Googlebot will start to index it somewhere okay it is also showing that there is no coverage issue there is no mobile you know usability issue there is no AM pay issue there's no show breadcrumbs there is no issue with site link search box so everything technically is sound on this page and this page is ready to get indexed there are other tabs which are important so for example if you look at sitemaps a sitemap tabs is very
Important because every website has a sitemap it is like the the blueprint of...
important because every website has a sitemap it is like the the blueprint of the website now when you submit a sitemap here Google gets to understand how we have classified or categorized the different pages of a website and there is something it is very very useful and helpful for Google to understand the structure of the website okay so another thing is very important you must put your sitemap on this this this place on the of the dashboard then here are the some of the - some of the tabs which allow you to check the quality of the website so for example will buy usability it will show you if you have any error on the website so look at this 126 valid pages means there is no where mobile is already issue EMP EMP is basically accelerated mobile pages there is a new technology which with which Google is serving the content of your website to its users very very quickly and very very fast so within on EMP I have 98 pages and all are valid there is no error if you look at breadcrumbs little bit breadcrumbs there
Are 120 foot pages with bread comes and there are no issues on the website if...
are 120 foot pages with bread comes and there are no issues on the website if you look at FAQ I think use a very important thing because this part of voice search there are five as I think you are it so I am going to correct these errors and there are thirteen very delicous how does so done up we will look for how-to information and there are two houses on our website and there is one error and one is valid site link search box now this another thing which is important to look at the site links and I have got no error here so this is how you can actually go around checking your website you can also check security in manual actions when reductions happen when Google penalize you and it will notify you if there is any panel action any manual action Google is taken against you and then you can do corrections and then you can ensure that your say website is in good health security issues if any security issues are identified it will get notified here and then you can take corrective actions there so this is how this is how you can use the Google search console and
Improve your performance over a period of time and this is something which is...
improve your performance over a period of time and this is something which is extremely critical if you're serious about your SEO game so I hope that you will use Google search console as we go along so I hope you learned something new about Google search console it is a free service like I said before it helped analyzer website before so I recommend that you must must use Google search console if you're going to usual search console it is definitely going to add in your SEO efforts so please go ahead and create an account and start using this free service of Google and if you have any question feel free to reach out to me I'm always here like ever to help you and help you in your SEO errors thank you [Music]
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