Top Google SEO Strategy To Grow More Search Engine Traffic To Your Website With Google Analytics

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All right what's up everyone welcome to the Surfside PPC youtube channel today...
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all right what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over my number one tip to increase your current search engine rankings so how to really increase the amount of traffic you're getting from Google every single month so for this exercise we have Google search console open we have Google Analytics open and we have Google sheets open so we went to drive.google.com and we open a new google sheets so you can also use Microsoft Excel for this but you really need something like this to be able to use this exercise with me so we're gonna come back over here to google search console and the first thing you want to do is make sure we have our google search console account linked to our Google Analytics account so I'm in my analytics screen here I'm in the admin screen for beachfront decor and what you want to do is under product linking here go to all products and just make sure that your search console is actively linked and receiving data so if you have these set up through the same email like I do so the same gmail account you just click on link here
Somebody's gonna say a just link and then you just make sure you have it...
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somebody's gonna say a just link and then you just make sure you have it linked through Google Analytics so you want to make sure you do this and you want to make sure you're getting all the data from your website through Google search console so we're gonna come back over here we're gonna click on save so we have them both linked now so now all we need to do is use Google Analytics for this entire exercise so we click on acquisition here we're gonna come to Google search console and we're going to look at our top landing pages so here's what I'm gonna do I'm gonna look at the last three months of data so March April and May of 2019 and we're in search console landing pages under acquisition in Google Analytics we're gonna scroll down here and what we want to do is look at the top pages so the top of landing pages by impressions so we're just gonna look at total impressions for some of these top landing pages and we scroll down here a little bit and what we have is the top 50 rows so this is really what I want to do this with and ultimately what our goal is is to increase the amount of clicks to each
Each of these landing pages over the next month and really the next three...
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each of these landing pages over the next month and really the next three months so every time I do search engine optimization work I really consider it kind of a three-month goal so I don't look at it like I need to increase my traffic right away I look at it as okay so the first quarter I want to have this much traffic and then I want to do this much work so over the second quarter I can get even more traffic so what we're gonna be doing is taking some of these landing pages so we'll start right here with beach themed bedroom ideas I'm just gonna take this we're gonna copy the URL we're gonna come over here and we're gonna paste the URL right here so you can see beach themed bedroom ideas and the way this URL works is is it's just our website so we have so I know that it's just like that so I can just keep it just like beach themed bedroom ideas and then as I'm looking up some of these different pages so after we click on that landing page it's gonna show us the top search queries that are driving impressions for that landing page and what's driving clicks so we're gonna scroll down here a little bit we're gonna make sure we have 25 rows so what I want to do is come here to beach
Themed bedroom and I want to copy the first 15 to 20 rows really so anything...
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themed bedroom and I want to copy the first 15 to 20 rows really so anything that's really really relevant so I'm gonna do the top 19 right here so up to beef themed room ideas and we're gonna copy it we're gonna come back over to Google sheets here and we're gonna paste so this is gonna be a little bit of a manual process here so we're gonna take all these numbers over here and what we're gonna do is we're gonna delete this column and now we have all of these different keywords so we're gonna come over here delete this and I'm gonna delete this information here so really simple just kind of trying to pull out some of these top keywords here now there's different ways to do this if you're really good in Excel if you're really good in Google sheets you can figure out really easy ways to do this but what I'm gonna do is open up this row a so now what we're gonna do is take all of these over here just take them like that and we're just gonna drag them right underneath beach themed bedroom ideas so now we have is our page up at the top here and in the top search terms that are actually driving clicks and driving impressions to this page so what
We're going to do is continue to do this for every single page so we're gonna...
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we're going to do is continue to do this for every single page so we're gonna come back to the top here under landing pages we're just gonna come here and click on all so now what we want to do is come down to the next landing page now we're on beach themed bathrooms so with beach team bathrooms I just want to copy this right here so we're gonna copy it click on it come over here copy and paste it into beach theme bathrooms I'll just do value only and we're gonna open this up so now we come back pretty google analytics and now you can see we have the same exact thing here so what we're gonna do is make sure we increase the rows so we're just gonna go 225 so now we're gonna take this first one and we'll come back down here to 20 so 20 should be good right here so we're just gonna copy the first 20 keywords and we're gonna come back over to Google sheets we're gonna copy and paste this and we're gonna take all these keywords right here and we're gonna move them underneath beach themed bathrooms and we're gonna come here and we're gonna delete all these numbers so I'm not really too worried about the numbers right now and you can also make this look a little bit better so maybe I want to bold this make these twelve and we'll
Underline them or something like that so that I can see okay this is for this...
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underline them or something like that so that I can see okay this is for this page these are all the keywords for beach themed bedroom ideas these are all the keywords for beach themed bathrooms now ultimately what we want to do is I open this right here so this is beach named bathroom this is my page that's ranking really well in beachfront decor what I want to do is I want to make sure that every single one of these keywords and if it's close so beach themed mathroom beach themed bathroom if it's close like that you don't have to worry about including both but you can especially if you have a lot of content on the page but I want to make sure I have each of these different keywords on this individual page and so as I scroll down here you can see we have all this text right up here if we scroll down there's a little bit more text as we continue going down the page I want to make sure that each of these keywords is gonna be on each of these pages and I'm just pulling the keywords that are already triggering these pages for my website so I'm already ranking pretty well for some of these keywords here and we're gonna do this for every single landing page so ultimately what I want
To get to is continuing to do this for these top pages here and then as you...
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to get to is continuing to do this for these top pages here and then as you come down here a little bit so I'm gonna open up 250 again as you come down here a little bit again let's just say I have something like Beach and nautical crab bedding so we'll take this will copy it and we'll click on it we'll come over here copy and paste it so I would do it all the way in order and I would do it for the top 50 and we're gonna do paste values only we're gonna open this up like that we're gonna come to Google Analytics and there might be quicker ways to do this honestly this is just the way I've always done it so it might take me about an hour to put together this spreadsheet I'm not gonna do the entire thing of the video just kind of trying to give you some ideas but you can see ocean-themed nursery bedding ocean-themed baby bedding as I scroll down and I copy and paste all these keywords here what I can do is come in here so copy and paste so we're gonna come over here and what it's gonna help me do is not only find additional keywords for my pages here but I can also find some different ideas for new content so something like Beach and nautical crib bedding so you could
See sea themed baby bedding ocean themed baby bedding so maybe I want to create a...
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see sea themed baby bedding ocean themed baby bedding so maybe I want to create a specific page related to ocean themed baby bedding and then what I do is I focus on each page at a time so if I take beach a nautical career bedding the last thing I will do is I will go to the Google Keyword planner so if I open the Google Keyword planner here I already have a different search that I've done recently and what I can do is as I'm improving this page Beach and nautical crib bedding I can come over here and I'll take ten different keywords so we'll do one two three so we'll take ten keywords will copy the keywords so we're just using this right in Google sheets copying the keywords we're over in the Google Keyword planner now and we're gonna paste ten keywords at a time so you can only enter up to ten keywords at one time you can also add a URL but I'm just gonna keep these ten keywords I could also take the URL here that I have up at the top but just to show you the keywords if I click on get results it's gonna show the top keywords by relevance and it's gonna show some keywords down at the bottom so you can see mermaid crib bedding so if I'm already ranking decently for this
Keyword a beach and nautical crib bedding and Google's tell me hey mermaid...
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keyword a beach and nautical crib bedding and Google's tell me hey mermaid crib bedding is also a very popular keyword then that's just another example of content and I can create so example content ideas so what you can do is open up a new sheet so I can open up a new Google sheet here I can just scroll at the bottom and I can just do new content and I can do mermaid bedding so essentially what I'm trying to do here is I'm trying to find some different keywords that will help me rank higher for these existing pages so I already have beach themed bedroom ideas it's already driving a lot of traffic for my website if I take some of these other keywords here so I copied them come up to the keyword planner and I paste those keywords here I click on get results then I can find even more keyword ideas and I can also look for so some different things here so beach themed rooms beach themed room so if I do that I can probably create something like a hundred plus beef steamed rooms and just have a bunch of pictures on the page and I can also rank high for that keyword as
Well so I can find additional keywords here that will be even better than my...
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well so I can find additional keywords here that will be even better than my existing landing pages so something like mermaid nursery bedding here like I showed you if I come up over back to the keyword planner you can see coastal bedroom beach themed living room so I'm looking at some of the top keywords here so beach themed bedroom is already has a ton of average monthly searches and I can just click buy average monthly searches to find more examples of keyword ideas that I'm not ranking for so beach themed living room beach room decor Beach bedroom decor coastal bedroom so some different ideas that I can continue to create new content for so let's just come down here we'll do beach themed living room and I can see okay I'm not already ranking for that page yet or that search term yet so I want to create a page related to beach themed living rooms so it's just another way to find more keywords for your business you can do the same for each individual page here and what I would continue to do and basically what I do is I first start by building out about 50 of these total so I'll come back over here to landing pages I'll look at my
Top landing pages by impressions and it's gonna help you find pages that you...
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top landing pages by impressions and it's gonna help you find pages that you can really optimize for because they're already getting a ton of impressions there's already a lot of keywords that people are typing in that are triggering these pages and you can see here my click-through rate is only 1.18 percent for this individual page it has 73 thousand impressions 870 clicks so there's a lot of opportunity there beach themed bathrooms only as 0.86% click the rate so if I can continue to optimize these pages for the existing keywords that are triggering these pages and continue to add more content I can really get the most out of these impressions so ultimately what I'm trying to do here is improve my average position especially for some of these keywords so if I click on beach themed bathrooms and we look at the different keywords that are triggering this page you can see my average position is pretty good for the most part for most of these as we come down here a little bit if I look at 50 total you might find some different keywords my or my average position is a little bit lower so let's see 8.3 for BG
Bathroom maybe I want to add more you know I just want to add this individual...
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bathroom maybe I want to add more you know I just want to add this individual word to the page so BG bathroom and maybe I want to do something like 10 BG bathrooms you'll love for your children 10 BG bathrooms you'll love for inspiration that can include improve my average position here and help me drive more clicks for the existing impressions I'm already getting so hopefully this is all helpful so basically I'll just take these landing pages I'll find the top search terms that are triggering these landing pages and I'll continue to improve my content over time so this is really a long-term process it's not something that's gonna happen overnight and everything that I know about search engine optimization is it's a long term process so I'll take the ultimate guide to nautical betting sets copy it we'll come over here we'll paste it I'll just paste the value only I usually rank these by the top 50 so then I know kind of how to work with them and then as I do want I'll just take the column and I'll just fill it in and I'll just fill it in with the color so whichever color it is so as I finish
It I'll just do that and then I move on to the next one so it's really gonna...
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it I'll just do that and then I move on to the next one so it's really gonna help you find some some different optimization opportunities for your business and you can keep doing this so we'll show rows 25 and again you're gonna find more examples so if I'm looking at just nautical betting sets I can find some longtail keywords that are triggering this page so I'm gonna do a little bit more about longtail keywords in an additional video but just coming down here so we'll take the top 17 here down to nautical sheets we'll come over here we'll copy and paste it and there you go now we could just get rid of this other information here you can keep that information if you want to I mean if you want to group things together and things like that that's something that you can do but just really simple ultimate guide to nautical betting sets I can see some of the top keywords that are triggering this and then I can also just come back over here copy and paste some of these top keywords here so I'll copy them come over to keyword ideas and copy and paste our new ones and click on get results and now we can see which keywords are driving the most average
Monthly searches so nautical betting nautical quilts I can make sure I have a...
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monthly searches so nautical betting nautical quilts I can make sure I have a page on my website related to nautical quilts nautical comforter nautical bedding sets a nautical bedspread so all of these I can really use to create additional content on my website and then link it to that main content and continuously increase the impressions for my top pages and increase the clicks for my top pages so if you have any questions leave them in the comment section I love to use Google Analytics and use the Google search console data in particular to really find the top search queries for my individual pages here so if you click on page you can go to search queries here and you can also do it this way as well so just some different ways to do it I like to use Google Analytics it's just the way I've done it but you can use either or here so just look at individual pages get rid of it come back over to pages and you can continuously look at all this data here so you don't need to connect your Google Analytics account it's just the way that I do it I find it very easy that way so if you have any questions leave them in the
Comment section thanks again for watching our video today and make sure...
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comment section thanks again for watching our video today and make sure you subscribe to the Surfside PBC youtube channel

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