How to Use the Position Tracking Tool | Lesson 11/14 | SEMrush Academy

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In this video we will look at the Position tracking tool.

Position Tracking
[Music] hello and welcome back to our course this is the first lesson of the measure module it is dedicated to monitoring your campaign and justing your strategy in this lesson we will learn how to use position tracking to monitor the progress of your rankings on search engines to do this we will use the data picked out from the keyword magic tool position tracking allows you to monitor you and your competitors organic and paid google rankings for a list of keywords you've selected and to manage them in several ways let's set the position tracking tool up go to your projects list then select position tracking in the setup menu choose what you want to track a root domain a sub domain a URL or a subfolder we recommend
Position tracking settings
you to begin with setting a root domain for tracking and narrow your tracking script only after but if you need to setup a specific URL mine that you will get results exactly matching this URL so make sure that you've typed in the URL that you actually want to track you can change the tracking scope at any time and all the data including the historical data will be updated right away setting up your business name will help you see the locations where you succeeded with getting into local packs it's an important set to take in case your businesses focus on certain locations which the position tracking allows you to track rankings for select your location down to the neighborhood level if you need to track your visibility locally alternatively you can also choose a country a region a city a borough or an area belonging to a certain zip code if you target one of the multilingual countries like Canada or Belgium where Google performed searches in various languages you will be able to choose the desired language besides you can select Spanish language if you're targeting the United States choose your search engine Google is set by default but if you want to track search results in China click Baidu then select the device to track results on it can either be desktop mobile or tablet choose search engine location language and device settings responsibly you won't be able to change these after you run your tracking campaign finally choose keywords for your tracking campaign you can add the manually receive suggestions based on SEM Russia's analytical organic or paid position reports receive suggestions from your Google Analytics account import them from a file you can also add more keywords whenever you want remember that you can attribute tags to any of your target keywords in order to be able to filter them by these tags later on it may take some time for position tracking to gather the data for your projects it depends on the number of keywords you wish to track though once the report is gathered you'll wind up in the landscape report in this report you'll find widgets with all the most important metrics and graphs from other tools reports at your fingertips all in one place first and foremost you'll see the trends and current values of your website's visibility estimated traffic in average position visibility is a metric that
reflects how visible your domain subdomain or URL is for the list of keywords you've set up a hundred percent visibility means that the tracked domain subdomain or URL has the first position for every keyword in the project while zero visibility indicates that it doesn't rank in Google's top 100 for these keywords estimated traffic is the
Estimated traffic
calculation that predicts how many people will visit the domain daily from the keywords being tracked average
Average position
position is the average of all the rankings for the keywords in your campaign an increase in your domains estimated traffic as well as its average position rise indicates that you are making progress in your SEO below you'll see the distribution of your website's positions for your target keywords across the top three top 10 top 20 and top 100 as well as the comparison between improved in decline positions to the right of this widget there's a bar chart showing how your rankings distribution changes over time then there are three widgets that deal with your set of keywords top keywords
Top Keywords, Positive Impact, Negative Impact
positive impact and negative impact top keywords are sorted by their contribution to your website's visibility the positive impact and negative impact list shows how much visibility your website's gained or lost due to a position change of a certain keyword these lists can help you decide which keywords to focus on when doing on-page SEO the top competitors widget is a descriptive visualization of your website's competitors taking a quick look at the graph you can judge how you fare against them the short features widget is a bar graph that shows how many keywords have sert Beacher's on their results pages and which it also shows how many search features are occupied by your domain on the overview page you will find the visibility trend of your website at the top of the page also you can toggle
Overview Page
estimated traffic and average position view you can type in and compare up to five domains subdomains subfolders or URLs by these metrics at the same time to see who performs box below there is a table that allows you to compare your and your competitors rankings for your target keywords you can measure your progress in positions estimated traffic and visibility you can use the table settings button to customize a table and throw out all the unnecessary columns use various filters to see the trends and the keyword lists with specific conditions applied for instance you can filter keywords by specific positions and their changes the presence of certain sort features on their surface volume presence or absence of particular words the ranking distribution report allows you to find out who attracts more attention by comparing your and your competitors domain visibility and estimated traffic see the number of keywords in the campaign you and your competitors have in the top three top 10
Ranking Distribution
top 20 and top 100 positions additionally you can look at the rankings and the top paid results from Google Ads the rankings report provides
you with data in your and your competitors ranking for every keyword you've setup in your campaign the report is organized as a table with the list of keywords every competitor you add for comparison is represented as a column of data the landing pages report shows you the complete list of your website's landing
Landing pages
pages that rank for at least one of your campaigns keywords here you can find the distribution of target keywords and estimated traffic between the pages as well as their average positions and total volumes use filters to refine the lists and be able to see new and lost pages pages that rank for keywords with a specific aggregate volume or pages ranking or not ranking for a certain keyword or a set of keywords that contain the inserted term the competitors discovery report will help you find out who you are competing with
Competitors Discovery
for your target audience it is a good place to find your competitors because it discovers them based on your lists of keywords and the specified location you can see the domains that compete with you for keywords in the top 3 5 10 20 50 or 100 Google results choose the desired depth of analysis of your competitors by simply applying their appropriate filters you can also see who you compete with for winning a certain sort feature also by using the filter under the winners & Losers tab you'll see how your competitive landscape shifted over the selected time frame explore the table to examine your competitors more closely and attribute tags to them based on your analysis the devices and locations report allows you to track and compare
Devices and Locations
your visibility across various targeting's or combinations of locations devices and languages you can configure up to 10 targeting's within a project this is what we call multi targeting we'll see this feature in its full splendour and the module devoted to local SEO the featured simple report
will help you find that unit needs to get a featured snippet position see the keywords your domain already ranks for in a featured snippet furthermore it estimates how much traffic you might gain in case you win it with a breakthrough in voice search and the importance of getting a featured snippet cannot be overemphasized you can also set up alerts triggered when a certain event takes place for instance you might want the tool to notify you and your website leaves the top 10 with any of your target keywords to be aware of this and take immediate action then the tool offers you to get summary of your progress via email every week just a reminder in this lesson we've
learned about the position tracking tool it allows you to observe your SEO campaign in comparison with your competitors we advise you to play around with position tracking because practice makes perfect also don't forget to consult the read further section and visit the SEM rush blog and knowledgebase [Music]

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