9 MUST-HAVE Pages For A Local Website (Do you have them all?)
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What pages should you consider having on your small business website?
What should be placed on your service or product pages and why separate contact page is important.
What other pages do you might want to have to rank your website better in Google search results?
i call location pages pages that are created to promote your business in certain areas within your city if you run a brick and mortar type of business and have multiple stores creating location pages is easy you just build a page for each store location making sure you describe what can be found there who the team members are where the store is located etc if you only have one brick and mortar business you won't need any location pages instead use your home page in which you can refer to the city you serve by adding your location keywords as part of the content now if you are a service area type of business such as a window cleaner or a plumber things become a little bit more complex you clearly want to be found in google for loads of locations and might think that by creating tons of location pages you will be found in search results for those locations you are targeting sadly you couldn't be further from the truth proximity of the search to a business is a key ranking factor so if you are a family lawyer located in sacramento and have created a page for family lawyer in las vegas trust me it's highly unlikely your business will ever be found for anyone searching for a lawyer in las vegas your business is located way too far instead this is what i recommend you do pick around five areas near where your business is located and create dedicated pages for them add relevant content to the area you are targeting such as jobs you have completed there testimonials from the locals etc this will give you a much better chance to rank for multiple locations for more information on this topic i suggest you watch my video how to rank in google for multiple locations let's now talk about one last page i think most small websites should have a cost or a price related page whenever i do keyword research for clients there is one theme that is common across all industries costs and prices potential clients want to know how much is going to cost them to hire you yet i see so many websites with no price page i believe the main reason behind this is because a lot of local business owners are a bit key about revealing their prices and feel it could scare people off so they hold back and hope they will get calls from customers anyway which is when they can seal the deal i think this is a bad idea you want to be as transparent as possible customers will find out about your prices one way or the other so be upfront about it and if they find out you are a lot more expensive than your competitors anticipate some backlash such as a negative review for example and nobody wants that here is a simple example of a price page i have built for one of my clients website it is the fourth most popular page on the entire site just build one already that's it this was the last must-have page i recommend you need on your website regardless of the vertical you are working in there is one more page you might want to consider depending on your business type a gallery page this can be particularly useful for businesses that rely on selling products or services that are visually powerful such as wedding dresses landscape gardening or anyone involved in a food related industry i don't believe it's a must-have page you should be able to showcase all of your products or services on all the other pages i have already described probably more of a nice to have page you now have everything you need time to start creating those pages and roll them out if you have any questions post them in a comment below if not i'll see you soon in the meantime happy marketing
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