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Hey what's going on guys in today's video i'm going to show you my free...
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hey what's going on guys in today's video i'm going to show you my free local seo course this is seo for beginners you want to rank on the first page of google watch this [Music] okay guys i'm real excited about this lesson you know my saying don't bore us get to the chorus so let me show you how to rank your website the first thing you'll need is a tool to do some keyword research now if you don't already have a tool you could use sem rush they give away a free trial you can see right here it's for seven days and you get some limited use of the tool but basically that's all you'll need to set up your marketing plan the next one you could use is called ahrefs and hrefs is a really good tool uh because it it
You're able to use your search console you're able to plug your search console...
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you're able to use your search console you're able to plug your search console into hrefs and it pulls out all the information and that's also a free trial they have a trial for seven days and then they also have a free trial on the bottom and if you'd like you could use neil patel's tool called ubersuggest and that's always free in this example today for the most part we're going to use sem rush and we may use a little bit of hrefs in today's example i'm going to use moving company as the keyword so i'm trying to rank a moving company so the first thing that i would do before i did anything else is i would go to google and i would type in moving company i know it seems like that's obvious that of course that's what you should do but i can't tell you how many people just start a campaign without doing this step first so the first thing you want to do
Is if you're going after any keyword is to type in that keyword...
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is if you're going after any keyword is to type in that keyword and then you want to go down to the local search and you want to check out their pages and just see how they're structured okay so that one has a video on it right and so on and so forth so okay you check that out now i'm going to give you a look let me show you a little cheat a little cheat sheet right this was a blog so i'm not going to go to that one but here's moving squad right so i'm going to check that one out that looks like it has a video on it too it has some pictures okay so now what are we going to do in the next slide i'll show you very simply what step two is all right guys so we're in step two and we put in the keyword moving company right and we clicked the three top
Competitors we found two men in a truck we found atlas and we found...
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competitors we found two men in a truck we found atlas and we found moving squad so what i like to do is i open up a spreadsheet and you can find that in your google drive or you can use excel but you just you just create a very simple spreadsheet and this is what i like to do and i like to just try to keep it easy is i put the keyword i put a few websites right you could do this yourself and then i count the words on the page i'll show you how to do that i also check out the pictures i like to know if there's any video and then i also try to get some of the keywords that are on that page and i'll show you how to do that so let's start with we'll use two men in a truck no i used uh yeah i used i used atlas van lines all right so let's use let's use atlas
Fan lines so for atlas van lines all i did was i copied all the content...
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fan lines so for atlas van lines all i did was i copied all the content right here just like this see that i copied all the content all the way down to the bottom just like this right copied everything even the links on the bottom all right control copy then i went over to word counter right and then i just pasted and then i just pasted uh the article in see that just like this boom okay see that and you'll notice that it says 661 words 661 alrighty there you go 661 all right i counted on
The picture on on the page there are three pictures and there are no videos...
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the picture on on the page there are three pictures and there are no videos now using the same formula for two men in a truck it was 605 words they had two pictures on their page they also had one video now moving squad had 1200 words and five pictures and one video but i i can almost guarantee you that the moving squad home page isn't fully optimized number one for the word um moving company these two other sites were optimized for moving company so what am i going to do well i am going to brett's number one mover right that's the name of the moving site is i'm going to write an article my page is going to be 1500 1500 words
Right because i want to outdo everybody but i'm going to put i'm going to put...
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right because i want to outdo everybody but i'm going to put i'm going to put much better content on than everyone else and pictures i'm gonna use uh eight and videos yeah one's enough i'll create a video that says uh that's all about moving companies okay you'll notice in word counter that it also gives you the keyword density so for example for atlas the word moving is said 24 times atlas is said 21 move 14. so what i do is i copy these keywords down and i add them to my spreadsheet i just pasted them right in here right so i see i see the word moving is is 24 is 24 times so i say okay is 20 is uh 24 times so it's 5
So i know i want to use the word moving and movers and moving company i want to...
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so i know i want to use the word moving and movers and moving company i want to use that somewhere around uh five six seven percent you know in a 1500 word article so geez my math isn't real good but let's just say probably somewhere around somewhere around 20 somewhere around 20 for a 1500 word article now how do we go about writing a 1500 word article on the word moving company the next slide i'll show you exactly how to do it it's super easy and uh and you're gonna love it so just hang on there are a lot of free tools that are can help you with your seo you just need to know what they are one of the tools that help me immensely is a tool called
Seo minion in fact i'll put the link in the description below...
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seo minion in fact i'll put the link in the description below but if you just google seo minion it's a chrome extension you add it to your toolbar up top and let me show you how it works remember before you try to rank for any keyword remember we're trying to rank for the keyword moving company we need to first look at the landscape of the other sites that are ranking and see what they're doing first right we don't want to start off on a blank sheet of paper because we're going to make a lot of mistakes the clues are here already on this page on the uh google search results right so what i like to do is i take the first couple of um sites that are ranking and i want to see what their h1 their h2 h3 tags look like that's right here this
Would be for example an h1 tag but let's take a look...
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would be for example an h1 tag but let's take a look so i go to my chrome extension and i hit seo minion right i scroll down in fact let me just take it back when you first open seo minion it's going to look like this and what you do very simply is you just click on page seo and we're going to notice that their h1 tag is home moving company okay all right that kind of makes sense right trying to rank for moving company so that seems like a good idea they're h2 i don't know what that means but the h another another h2 called equipped to handle local moves of any size all right well we're just worried about
The h1 tag right now well let's take a look at atlas...
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the h1 tag right now well let's take a look at atlas and let's see what their h1 tag looks like sometimes it'll fool you you may think it is uh moving made simpler because of the size the h1 is usually the largest tag usually located up on top but that's not necessarily true so once again we go to on-page seo and we notice that their on-page is among the among the most trusted moving companies in the world so once again we're using that keyword right here okay we see there h2 which is moving made simpler that's their h2 tag right so usually after the h2 tag there is some description underneath the h2 tag and you can have several h2 tags on your website let's take a look at moving squad right because they're
Ranking also right away what catches my eye is if you're trying to rank locally...
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ranking also right away what catches my eye is if you're trying to rank locally is south florida moving company right so we're using uh so i probably would have started it with uh the sentence being uh tampa tampa florida moving company uh we are professional movers or something like that but see trying to use some of the keywords in there let's see let's see with their h1 tag and let's see what they're looking like so we click seo minion and uh the h1 tag is work with a professional i like that one work with a professional south florida moving company has geo it has location it has the keyword that they're trying to rank so i would take that one and start fooling around with that one a little bit now i created a document in in google i guess this is google sheets it's like
Word so you can use word or microsoft word or you could use a...
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word so you can use word or microsoft word or you could use a notepad whatever you feel most comfortable with i made up the name tampa bay moving pros now if you're just starting a company i would suggest that you use geo and keyword what do i mean by that well geo meaning where you're located right i'm located in tampa bay so i would use the word tampa bay moving and then put something like moving pros or uh you know the best tampa bay moving company or number one moving company tampa bay something like that right and we're creating a title tag that's the tag that google sees when you when you're doing a search and look what i wrote here reliable and affordable moving company in tampa bay so i'm using tampa bay and i'm using
Word moving all in the first sentence of the title tag now i also want to use local moving...
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word moving all in the first sentence of the title tag now i also want to use local moving right because that is a big service so call local moving company today and then i put the phone number now if you have enough space you could also include your brand which is tampa bay moving pros right so you could put uh call local moving company today the phone number tampa bay movement pros now in the description i try to use as many of the keywords that i used in my title tag as possible i certainly want to use the geo which is tampa bay right i want to use the word moving company and it's okay to use the word tampa bay in tampa bay florida once or twice however i try not to repeat it too many times
So for the third time instead of using tampa bay tampa bay florida i used west coast...
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so for the third time instead of using tampa bay tampa bay florida i used west coast of florida or i could have said south florida same thing right southwest coast of florida now the h1 tag is because i want to find i want to be found on the local i want to be found under the geo which is tampa bay and i want to be founded moving company now i use the synonym of moving company which is relocation best relocation rates so in the next tag in the next uh slide i'm going to show you how to set up the h2 tag and how to get content but i hope this is um this makes sense why don't you take a look at your website and if you're trying to rank for local take a look and see what your title tag says
Your description and your h1 tag that would be something to do right now if...
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your description and your h1 tag that would be something to do right now if you pause the video right now and just took a look at your website all right so we have our document open and we're looking for an h2 tag and that's basically just a a head a headline that's going to state what we're going to talk about but we want to make sure that we create a headline like an eye-catching headline that people actually want to read remember what google wants to do is present its searches people looking through for for keywords when they click your website and or article they want they want people to read what's on your page something that's interesting to them so you want to come up with content that people are looking for well how do we go about how do we go about doing that well i'm going to show you the paid way and i'm also going to show you the freeway now i use the paid version of ahrefs
However i told you in the beginning that you could download...
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however i told you in the beginning that you could download ahrefs for free and if you go to keyword explorer not download ahrefs for free you could use ahrefs for free however the free version i'm not 100 sure if you could uh use keyword explorer and how much it actually shows you but i'm going to show you another way just in case you don't want to purchase ahrefs in fact i'm going to give you a little tip right here go to google and type in group by group by seo tools so go to google typing group by seo tools and you'll get all the tools you can use all the tools sometimes like a couple hundred people use all the tools and they use one dashboard and you're able to use all the tools for like forty dollars a month instead of two hundred ninety nine dollars a month right so that's a little that's a little tip right there and it'll save you save you a couple of dollars but okay
Let's say that uh you have a paid version or the free...
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let's say that uh you have a paid version or the free version of ahrefs allows you to use the keyword explorer i put in the keyword that i'm trying to rank for which is moving company tampa and i notice that it has a medium difficulty rate okay i feel pretty confident that i could rank on the first page using uh that keyword doesn't seem too hard there's about a hundred searches a month and those are searches with intent you don't type in that keyword without if you're not moving to a from tampa right all right so i need some questions i need some questions so if you notice on hrefs they have several questions here so what i could do is i could pick a few of these questions and i could answer i could answer these questions another thing that i could do is i could copy down these questions and i could do
A variation of the questions well i could go over to this website called...
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a variation of the questions well i could go over to this website called quora that's q u o r a dot com i'll put it in the description below just click the link and super easy to sign up and if i just type in the word moving company i'll see a bunch of questions that people are asking well i really like this one what are some tips on how to carefully find and choose the right moving company and i would just put in tampa so i would copy that right there see how this is working boom and then i would want this question answered now you remember that tool that seo minion tool we need to go back to it we want to see in regards to our competition how many h2s does our competition have well it looks like show all headlines
It looks like uh two men in a truck have what is this three three h2 tags...
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it looks like uh two men in a truck have what is this three three h2 tags let's see what uh atlas has atlas has uh alex has a couple looks like they have uh looks like they have a four or five and let's take a look at moving squad show all headings and it looks like they have several geez looks like they have about 15. all right well i don't know necessarily that i need to create 15. see the h2 tags what i like to do with the h2 text is kind of answer some questions right to put some really good content out there when i create my h3 tags well i would create my h3 tags around the smaller services that i have so for example if i wanted to write about storage and packing
About local movers about i don't know different types of services...
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about local movers about i don't know different types of services when i when i want to get more granular in regards to the things that we actually do those will be my h3 tags okay guys so as you can see i'm starting to put together this uh document right i have uh three h2 tags located right here with some really good questions now i'm going to send this over to a writer so i want them to be able to research where i got this question from so they could answer it uh correctly now i don't want them to copy and paste but if they type in what are some tips on how to carefully find the right moving company if they put that into quora well they could kind of take some ques take some answers and you know write them down and then kind of switch some things around add adding their own content and i'm probably going to want around
Uh three to four hundred words right and i'm going to want...
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uh three to four hundred words right and i'm going to want that for each h2 i am going to want three to 400 words so for the second h2 to go to wikipedia and for the third one now i'm just making this up i like the website that had uh can moving companies disassemble and reassemble their furniture i just made this up localmovingcompany.com i like what they had so the writer will go to that site see the content and then you know write something different all right so those are my h2 tags now my h3 tags what i'm trying to do is i'm trying to get found for many different terms on the google maps besides just moving company well whoops mover let me change that move mover okay
So what are 10 tips hiring a qualified mover in southwest florida which is the same...
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so what are 10 tips hiring a qualified mover in southwest florida which is the same thing as tampa check the mover google five-star reviews hire the best moving company in tampa find the top rated mover near you see because what google will do is if you're searching for top-rated mover in uh in tampa it'll take top rated mover from here and it'll take tamper here and there's a chance you may come up in the in the three pack for that key term so your h3 tag should have all your key terms that you're trying to get found in now they don't have to be found in one sentence because google's going to take some of the keyword here and five star reviews here and put them together and so you could get found the key here is to make this
All an h3 tag so i'm not a developer i i but i understand you need to wrap...
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all an h3 tag so i'm not a developer i i but i understand you need to wrap your h3 tag around the whole thing all right so you want you know these several bullet points to all be h3 tags once again i don't know why i was thinking plumber mover there you go dual do a google search for a local mover near me right because we want to be found for that we also want 24 hour for most local businesses you want to add that 24 hour and when you're on the back end of your google my business it's really a good idea to make your hours 24 hours because while you may close the front door at 5 00 pm you're answering emails and taking phone calls all through the night when you first wake up in the morning it certainly sounds like a 24-hour job
To me right so um google gives a slight nudge up to 24-hour businesses...
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to me right so um google gives a slight nudge up to 24-hour businesses so something you may want to consider so we're starting to lay out our content it's starting to make sense here now i'm gonna have a link to this content so you could use this as a template and i'll put the link below as to where you could click on my on my website it'll be uh you just click the link and then you'll be able to download the sheet you don't need to put in your email address or anything like that you just download this template sheet i'll make it available all right so the next thing we're going to do is do your h4 tags all right so now we have the h4 tags and the h4 tags that's where we're trying to get a little bit more granular in regards to the services that we offer so for a moving company we would want to talk about you know about packing and supplies moving tape
And storage and that's where you would add your picture...
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and storage and that's where you would add your picture your pictures remember we said we had you know several pictures we could put the pictures here uh we could also add the video underneath here in the h4 to talk about moving and if you want to do a little bit of text right so those would be your four we're just um we're just you know narrowing down what a moving company does remember something when you're creating content for your website google does not want to rank companies that only talk about why they're the best people are coming to your website because they want to read information they're looking for information your website needs to answer the questions that they have the longer people stay on your website and the more they they they read your
Website the better your rankings will be so it's super important to get...
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website the better your rankings will be so it's super important to get really good content on your website i'll show you how to do that but we're laying out the document right here so that's your h4 tag now your h5 tag is i would just go to google and type in the city you're trying to rank in and get a similar picture right you could buy pictures on the internet you don't want to steal any picture so use any other pictures because you know you may run into problems right and then what you want to do is you want to write maybe about i don't know three to five hundred words about your city so if you're trying to rank in tampa bay i would just put text over this picture about tampa bay tampa bay was founded in 1700 1800 whatever it was it currently has a
Population of 300 million people and you know talk about the city that you're...
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population of 300 million people and you know talk about the city that you're trying to rank in it's not the most important thing but google knows that you're from tampa bay if you have content on your website about tampa bay or kansas city or about whatever city you're trying to rank in so you want to have about three to 500 words on your website you know it's it's kind of funny i do a lot of consultation with clients and they're trying to rank in in in certain cities and there's absolutely nothing on their website about the city that they're trying to rank in except maybe a google map on the bottom of their website or on that contact us page it's just not enough it's not enough so you want at the very least to have on your home page it's not the most important content that's why it's
Granular on the bottom h5 tag talk about the city that you're in...
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granular on the bottom h5 tag talk about the city that you're in once again you're going to uh create a source so you know good source for is either the town is either a government website that could give you stats or wikipedia and you're going to tell your writer you need three to 500 words on the town you're trying to rank reckon don't mention moving company in this section don't mention plumber whatever you're doing just you're just talking about the town that you're trying to uh show google that you're uh that you're located in right does that make sense does that make sense all right all right good stuff so in the next slide the last slide i'm going to show you how to find the writer now when i show you this it's going to
Be super easy because you already have a templated document now you could do the writing...
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be super easy because you already have a templated document now you could do the writing yourself if you have those type of writing skills or if you have the time but if you don't i'm going to show you how to do it so you've prepared this uh fantastic document for uh somebody to write the article now we have to get the article written and let me show you a couple of sources that i use the first one is called iwriter now there are three different types of uh of of content that you have buy the most expensive one because uh i think they're ten dollars an article or fifteen dollars an article i would definitely use you know the the most expensive one if you use the cheap one you get some spun crap and it's really really not any good so uh i think the most the most expensive one is uh i forget is
Is 10 or 15 so uh you'll send them over this document and you'll have several people...
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is 10 or 15 so uh you'll send them over this document and you'll have several people write the article you pick the one that's the best and then you pay that person through iwriter so it's very simple very easy to use but here's another one if you go over to facebook and you type in mommy bloggers there are a bunch of communities of people who are at home who are fabulous writers and if you go over to mommy bloggers in the philippines our us dollar is much stronger so for seven or eight or nine dollars you could probably get a fabulous written article by somebody who really understands seo by joining one of these groups now you remember something in the philippines most everybody speaks english there so
Their english is real good and you could probably get an article...
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their english is real good and you could probably get an article probably less than ten ten dollars for fifteen hundred words so you could go you could go over you could go over there once you get the article back from either i writer or mommy blogger now you want to make sure that the that the uh article is optimized for the keyword that you're trying to rank for so i see it's i i understand you know it's a lot of steps but you know you've gone this far i always tell my staff it's like you know playing football and you know uh running the ball back to the two yard line well that's not a touchdown it's not a touchdown until you pass the goal line so we need to pass the goal line with your content how do we go about doing that we make sure that the site is uh the the page is optimized and not over optimized and you and you're trying to rank for the keyword that um that that the article is written for that the
Page is written for so in the next slide i'll show you exactly...
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page is written for so in the next slide i'll show you exactly how to do that nice and easy so now that we got the article back from either the mommy blogger or from iwriter now you want to make sure that the content is optimized so i'm going to give you three fabulous tools that you could use to optimize your content well one of them is called uh surfer seo and they have a seven day trial for just one dollar all right and what that does is it it helps you optimize your content the other one is called page optimizer dot pro and you could try it free for seven days i'll put the uh links in the description below so you'll be able to just click them and get them started right and the other one is a brand new tool called in links.net happens to be my favorite one you could start for free and uh
All three tools will help you optimize your page for the keyword you're trying...
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all three tools will help you optimize your page for the keyword you're trying to rank and make sure that you're not using for example moving company tampa too many times so you're over optimized so that could be a penalty you want to make sure that you're putting out the best content the most readable content that you can so you have the best chance of ranking i hope that made sense guys i hope you uh enjoyed this video like i was saying all my videos uh please make sure that you tell the people around you that you love them and that you appreciate them and that's great that you were able to sit in the in on this video for almost 35 minutes and uh and learn about how to rank your website locally uh get up stretch your legs and go throw the garbage out walk the dog and do the dishes and help out around the house and uh enjoy enjoy your day so guys until
Tomorrow i just uh thank you very much for being part of this uh...
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tomorrow i just uh thank you very much for being part of this uh of my youtube channel please give my channel a like and please subscribe thank you guys

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