Improving Your Google Ranking with Google My Business
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This video provides small businesses with a step by step guide on how to create, manage and update their Google My Business account, including hints and tips on how to improve website visibility and overall search ranking.
Contents:
Today it's important to have a strong online presence and optimize the Google search results for your business!
00:03
in light of social distancing is
important to have a strong online
presence and optimize the Google search
results for your business to start with
ranking is based primarily on relevance
distance and prominence these factors
are combined to help find the best match
for a customer's search for example
Google might decide that a business
that's further away from the customers
location is more likely to have what
they're looking for than a business
that's closer and so rank it higher in
local results there are several things
you can do to improve your business's
google search rankings and this short
video will take you through these first
You need to start by creating a Google my business account
00:42
if you haven't already you need to start
by creating a Google my business account
this is a free tool that helps
businesses create and manage their
Google listings which appear when
customers find businesses on Google
Step 1: Update your hours of operation
00:55
search and maps second update your hours
of operation keeping your opening hours
current let's potential customers know
when you're available you can amend your
opening times flag if your services are
experiencing delays include extra
services you're providing or mark your
business as temporarily closed third
Step 2: Enter complete and accurate information
01:16
enter complete and accurate information
local results favor the most relevant
information and businesses with full and
accurate information are easier to match
with the right searches make sure you've
done this so customers know more about
Step 3: Describe your business, enter unique and valuable
01:31
exactly what you do fourth describe your
business enter unique and valuable
Step 4: Add the information about your business!
01:38
information about your business think
about the words that customers would
type to find you and make sure your
listing includes those keywords within
it for example an organic coffee shop or
a dog friendly pub the more unique the
description the easier it will be for
customers to find you but make sure to
keep it neat and well-organized
Step 5: Verify your location or locations
02:01
fifth verify your location or locations
this is important so that your business
is eligible to appear for users across
other Google products like maps and
shopping you can verify your business by
Step 6: Add photos!
02:17
post email or phone sixth add photos
adding photos to your listings shows
people your goods and services and can
help you tell the story of your business
accurate and high-quality pictures may
also show potential customers that your
business offers exactly what they're
searching for finally manage and respond
to reviews engage with your customers by
replying to their reviews responding
will show that you value your customers
and positive reviews may improve your
business's of his ability and appeal you
can encourage customers to leave reviews
by creating a unique review link which
can be shared on words we hope you found
this video useful for more information
see the useful links section of this
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any time by clicking the share button
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