Improving Your Google Ranking with Google My Business

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This video provides small businesses with a step by step guide on how to create, manage and update their Google My Business account, including hints and tips on how to improve website visibility and overall search ranking.

Today it's important to have a strong online presence and optimize the Google search results for your business!
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in light of social distancing is important to have a strong online presence and optimize the Google search results for your business to start with ranking is based primarily on relevance distance and prominence these factors are combined to help find the best match for a customer's search for example Google might decide that a business that's further away from the customers location is more likely to have what they're looking for than a business that's closer and so rank it higher in local results there are several things you can do to improve your business's google search rankings and this short video will take you through these first
You need to start by creating a Google my business account
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if you haven't already you need to start by creating a Google my business account this is a free tool that helps businesses create and manage their Google listings which appear when customers find businesses on Google
Step 1: Update your hours of operation
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search and maps second update your hours of operation keeping your opening hours current let's potential customers know when you're available you can amend your opening times flag if your services are experiencing delays include extra services you're providing or mark your business as temporarily closed third
Step 2: Enter complete and accurate information
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enter complete and accurate information local results favor the most relevant information and businesses with full and accurate information are easier to match with the right searches make sure you've done this so customers know more about
Step 3: Describe your business, enter unique and valuable
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exactly what you do fourth describe your business enter unique and valuable
Step 4: Add the information about your business!
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information about your business think about the words that customers would type to find you and make sure your listing includes those keywords within it for example an organic coffee shop or a dog friendly pub the more unique the description the easier it will be for customers to find you but make sure to keep it neat and well-organized
Step 5: Verify your location or locations
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fifth verify your location or locations this is important so that your business is eligible to appear for users across other Google products like maps and shopping you can verify your business by
Step 6: Add photos!
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post email or phone sixth add photos adding photos to your listings shows people your goods and services and can help you tell the story of your business accurate and high-quality pictures may also show potential customers that your business offers exactly what they're searching for finally manage and respond to reviews engage with your customers by replying to their reviews responding will show that you value your customers and positive reviews may improve your business's of his ability and appeal you can encourage customers to leave reviews by creating a unique review link which can be shared on words we hope you found this video useful for more information see the useful links section of this page feel free to share this content at any time by clicking the share button

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