Google Analytics | Google Analytics Tutorial For Beginners | Google Analytics Setup | Simplilearn

Get 300 checks per monthabsolutely FREE!

No credit card needed. No strings attached.

Welcome everyone this is Rob Sanders with simply learned and today we're...
00:02
welcome everyone this is Rob Sanders with simply learned and today we're gonna talk about Google Analytics I'm very excited to be with you today because Google Analytics is one of my favorite Google platforms and my favorite topics so let's talk about what we're gonna cover today I'm gonna start out with how to set up a Google Analytics account and so we're gonna talk about everything that entails including creating your Google Analytics account we're gonna talk about setting up a property in your account and what a property is we're gonna talk about setting up a reporting view and your property and we're gonna talk about installing the tracking code so those are the series of steps we're gonna go through today in terms of setting up a Google Analytics account so let's get right to it and so really the brewing prerequisite here when it comes to setting up a Google Analytics account is to have a Google login and ID so when you actually go to Google Analytics you
Need to be able to sign up or sign in and so once you actually sign in now...
01:04
need to be able to sign up or sign in and so once you actually sign in now you're gonna go walk through a series of steps but really that's really all you need to get the account going is a Google ID and login so if you have a gmail account or an other email account that you use for other Google products then you're good to go that's all you need to do so when you actually go to sign up for Google Analytics you're gonna be asked to set up a new account and these are the series of steps you're gonna walk through or go through to set up a new Google Analytics account so you're gonna choose an account name and then you're gonna choose a property name okay so the account name can be anything you want it to be the name your company your name whatever you want to name it the property name is really the website name so what website are we talking about so here I'm going to set up a fictitious website name for now it's called demo simply
Learn so the URL for this website demo simply learned is going to be demo dot...
02:05
learn so the URL for this website demo simply learned is going to be demo dot simply learn comm so that's the property when we talk about properties in analytics we're really talking about what websites we want to measure and then you're going to be asked to choose an industry category and so for simply learn where in jobs and education but you have a number of different industries that you could choose from it's as important go ahead and choose the most relevant industry that your particular business is associated with ok and I'm going to talk about why that's important here in a minute and then you're going to choose your time zone and the time zone is also important because that's when the day starts in analytics then the day ends based on that time zone so the data that Google Analytics collects starts and ends with that time zone so very important to choose the time zone your business is located in ok and then you have some additional options here ok so you have some settings and so the first setting
Is to allow Google products and services so if you opt into this then basically...
03:08
is to allow Google products and services so if you opt into this then basically what Google's going to do is share some products and services with you via email I would go ahead and opt-in to that that's of course recommended by Google it doesn't hurt to hear from Google on related products and services that may enhance your business the second is benchmarking so benchmarking to me is something you should opt into so going back to the industry and category we chose jobs and education so by opting into benchmarking basically what Google's going to do is share your data that it collects on your website in this case demo dot simpler com it's going to share that data anonymously with others in the industry in this case jobs in education and because you've opted in it's going to do the same exact for you it's going to share anonymous
Data on other websites in the same industry and the benefit of that is we...
04:09
data on other websites in the same industry and the benefit of that is we get to see what other websites or how other websites are performing compared to ours what's the benchmark in our industry and so the benchmarking to me is important I'm gonna go over that in a few minutes when we go over the different reports but to me I would always opt into benchmarking because this is the only report Google provides in analytics about how others in your industry's performing versus your website okay so it's a way to compare your website performance against others in the same industry the other options here technical support and account specialists I would also recommend you opt into those because then it allows you to basically Google allow Google access to your account and they'll be able to help you if you occur or run into any issues so these are the options and setting up a Google Analytics account it's very simple very easy to do
You're just entering in a few fields note that we talking about a website...
05:11
you're just entering in a few fields note that we talking about a website right now so I'm talking about demo dot simply learn com but just know that if you want to track a mobile app Google Analytics will allow you to do that as well you just choose the option mobile app so we're tracking a website we want to know how users behave when they get to my website and that's what Google Analytics is going to allow us to measure and look at we just need to do a couple more steps in the process so once we fill out these fields here we're gonna click get tracking ID now I'm going to accept the Terms of Service I'm going to accept another Terms of Service in relation to data protection I'm going to click accept once I accept I'm gonna be able to get some tracking code the tracking ID is the ID associated with your account and so this number is going to be associated with your account so your account ID starts with UA and
It's gonna be this number here now the - one is the property you set up so in...
06:12
it's gonna be this number here now the - one is the property you set up so in this case I set up demo dot simply learn comm if I want to detract multiple websites under that same account then I can certainly set up multiple properties just know that every property I set up in that account is going to have a - one - two - three - four etc depending on how many properties I set up so by default I set up one property so my first property ID is - one if I set up a second property the same account number it's just gonna have a - two and that's important because that ID that account and property ID is going to be associated with that particular property or website so again once you finish setting up the account settings then you're going to be asked to add some tracking code to your site and that tracking code is going to be related to
The account and the property so notice my tracking ID up here notice the...
07:13
the account and the property so notice my tracking ID up here notice the tracking ID in the snippet of code now this snippet of code needs to go on every page of your website that you want to track and you don't have to put it on every page but if you want to track website behavior on every page or website then it needs to go on every page of your website so if you're using a you know platform like Drupal or Joomla or even more popular platform like WordPress adding the tracking code site-wide is as easy as maybe adding a Google Analytics plug-in to WordPress for example and then just simply plug it in the ID now there's an alternative to adding the Google Analytics tracking code to your site and that's Google tag manager so Google tag manager is the way I would recommend going so if you're not familiar with Google tag manager I would recommend watching the YouTube video we
Have on Google tag manager you can just go to youtube type in simply learn a...
08:14
have on Google tag manager you can just go to youtube type in simply learn a Google tag manager and this will give you a nice overview of you know what Google tag manager is and how it works but basically this is the way I would go and I would recommend that in addition having Google Analytics you set up a Google tag manager account and then that way you can put the tracking code in Google tag manager so if I go to Google tag manager and I just go into an account on tag manager I can just simply put in the Google Analytics ID right into tag manager and so if I have it in tag manager then tag manager is going to be the place that holds the code and fires page view when somebody comes to my website so that way I don't have to add the tracking code to my website if I do it in tag manager so that's the recommended method for me is to add the
Google Analytics ID associated with tag manager if you can associate it with tag...
09:14
Google Analytics ID associated with tag manager if you can associate it with tag manager then that's the easier route to go versus putting code on your website ok so again take a look at the video we have on YouTube for Google tag manager that's the route I would go now once you do get the tracking code on your website whether that be through Google tag manager or through a plug-in or you know just simply adding the script to your site to pages on your site then what's going to happen is you're gonna start collecting data so that's ideally the way it works you need to add this code your website now if you're not ready to do that and you simply want to basically understand how Google Analytics works then I would recommend getting access to Google Analytics demo account and so if you just type in and search Google Analytics demo account basically what you're going to do you're gonna choose the first listing there and you're gonna
Go to demo account so if you have a Google Analytics for Google login then...
10:14
go to demo account so if you have a Google Analytics for Google login then all you need to do is click on access demo account and so what Google is gonna do is put this demo account into your account and so it's gonna look something like this so if I click on demo account here it's going to add to my Google Analytics account so I'm gonna have then access to the demo account from Google in Google Analytics so I would recommend going this route here if you're not familiar you're not sure what you're getting yourself into so think of the demo account as kind of a test drive your test driving Google Analytics before you even add any code to your website so again all you need is a Google account and if you have a Google account and you add the demo account to your Google Analytics account you're gonna be able to see how analytics works okay and so that's what I would also recommend so if you're not ready to start adding code to your
Website then what you can do is just simply add the demo account and then...
11:14
website then what you can do is just simply add the demo account and then once you add the demo account you're free to peruse around Google Analytics to see the different types reports it has to offer now when you do actually set up a Google Analytics account and you're gonna have some settings that you're gonna want to pay attention to so when you set up the account you have the account name and then you have a property so under each property you have by default you're gonna have one view and so here you can see this view here so if we look at the account we set up we set up a demo simply learn account property is demo simply learn so that's associated with the website we're going to track and then again by default under each property you're going to have a view and so by default the name of the view is going to be called all website data and so in that view is where all your Analytics data is going to be stored so you could see my screen here there's a lot of different settings you
Have you have settings under the account you have settings under the property and...
12:16
have you have settings under the account you have settings under the property and you have settings under the view so we're going to talk more about these settings and future webinars for advanced Google Analytics users but for now know that there's a bunch of settings that you have that you can play around with when it comes to Google Analytics anything from adding users to your Google Analytics account your Google Analytics property or view you can actually set up goals you could set up filters you can set up segments you can link up Google Ads you can you know set up remarketing lists there's a lot you can do in terms of the settings as it relates to Google Analytics but so know those settings are there they're located right down here and this little sprocket icon that's the admin icon so if you need to get to these settings at any time you could simply just click on the sprocket or the admin icon and then you'll be prompted to choose any one of these settings here
That you want to edit or alter so now let's take a look at some Google...
13:19
that you want to edit or alter so now let's take a look at some Google Analytics reports so once you've actually set up your account you have a number of different reports that you have available to you in Google Analytics so we're going to take a look at you know customized reports we're going to get real-time audience reports acquisition behavior and conversion so these are all the different reporting buckets if you will that you have available to you in Google Analytics so if I'm an admin and I'm looking at the Google demo account let's start out by looking at real time so if I click on the real time report and I just click on overview so basically what this is going to do is show me at this point in time how many users I actually have active on the website okay so that's why they call it real-time reporting because it allows you to see the behavior of users who are currently on your website and so this is the
Overview report under real time and you can see here I can see that 79 percent...
14:20
overview report under real time and you can see here I can see that 79 percent of my users are coming from desktop 18 percent 20 percent are coming from mobile and then approximately 3 percent of coming from tablet here I can see how they actually came to the website so this is the referring source if they came from say search or social I can see the source there and I can see what pages they're active on and then here I could see what locations where they're located and so if I want to see a breakdown of everything in the overview I can certainly do that if I go to locations under real time I could see a majority on my users are coming from the United States ok where are they coming from I'll just click on traffic sources in here I could see the different sources and mediums medium is the means in which the traffic was driven so if it's Google it's either paid search or organic search so I can see here it's organic
Then I can actually see what contents they're looking at on my website so I...
15:20
then I can actually see what contents they're looking at on my website so I can see currently have 3 active users on the home page 2 active users on the Google's women's white tee page so forth and so on now most importantly if you have a vent tracking set up so if you taking a look at our Google tag manager webinar you know that you could set up a vent tracking in Google Analytics to measure engagement on your website whether that be a form submission or somebody clicking on the play button of a video so if I click on events I'll be able to see what events are firing so here I can see we have a vent tracking setup and I can see how many different events are firing on my website in real time so here I can see ecommerce somebody clicking on the quick view click some a couple of users clicking on add to cart a couple of users clicking on the promotion click and as these events are fired you're going to be able to see
Them highlighted so if something gets fired it's going to get highlighted and...
16:21
them highlighted so if something gets fired it's going to get highlighted and I could see that these are the current events that I have currently firing on the website and that's what's currently fire now if I want to look at the events that have happened in the last 30 minutes I can just click on this link here last 30 minutes and it's going to give me an overview of the events that have happened over the past 30 minutes okay so that's event tracking and then more importantly we can also look at what conversions are happening in real time just by clicking on conversions and so now I can see I had one active user who entered the checkout so that's gold number four so in analytics you can have up to 20 goals and so here I can see we have goal number four has already had one active user and so if I look at the last 30 minutes I can see I still have only one goal over the last 30 minutes and that was somebody who entered the checkout so that's real-time reporting
In summary it just gives you an idea of what's currently happening on your...
17:23
in summary it just gives you an idea of what's currently happening on your website and so for me ideally if I'm launching a campaign or let's just say you do a new website redesign and you want to see how users performing and behaving then real-time is a good option for you so you can see how things are happening in real time now let's jump down to audience reporting so if I click on audience if it's just right underneath real time I'm gonna see a number of different reports available to me under audience and so let's click on the audience overview report so audience reporting basically allows us to get a sense of who is coming to our website when I say who is coming to our website it doesn't necessarily a specific person in fact Google doesn't allow personally identifiable information in Google Analytics personal identifiable information such as a specific name
Social security number credit card information etc however we could still...
18:23
social security number credit card information etc however we could still paint a nice picture on who is coming to our website meaning what country city or state did they come from what language what device do they get to our website from how old were they okay were they male or female or other what interests do they have what browser do they is so we can paint a nice picture based on all this information that Google Analytics is providing us under audience so if I go to audience overview here I can see I have all these different options available to me to get a basic understanding of who is coming to our website so for example I could see a majority of the people coming to our website speak English and are from the United States okay in fact that represents 61% of the users and so Google Analytics does a great job of
Giving me an overall percentage so if I have a hundred percent of the users...
19:23
giving me an overall percentage so if I have a hundred percent of the users I could see sixty-one percent of those users represented english-speaking users from the United States seven percent represented english-speaking users from Great Britain and so when it comes to analytics we have users and users are broken down into two categories there either returning or they're new so when you add the Google Analytics tracking script to your website what's going to happen is if a user or when a user goes to your website they're going to get cookie if it's the first time they've been to your website what Google Analytics is going to do is store a cookie in the browser so when that same user comes back another day in the same browser analytics is going to recognize that that cookie is in the browser and so then analytics is going to categorize that user as a returning user okay so that's how analytics is able to differentiate new versus returning so if
That user doesn't have a cookie in the browser then analytics is going to...
20:25
that user doesn't have a cookie in the browser then analytics is going to recognize that store the cookie and then count that user as a new user and so when you're looking at analytics you're going to be able to see a breakdown of new versus returning so here I can see over 3/4 of my traffic over the past week here I can see April 6 through April 12 3 over 3/4 our new users to the website here I could see about 23 24 sent our returning users okay so I can get a good breakdown of what type of users are coming am i driving any traffic am i driving traffic that's meant to my website before what language are they speaking okay I can also paint a bigger picture how old are they are they what gender are they do they come from mobile so let's take a look at some of these different reports under audience so if I skip down now to demographics I can click on overview and when that report loads I can see now
Under demographics overview I can see the breakout of age ranges and so here I...
21:26
under demographics overview I can see the breakout of age ranges and so here I can see the majority of the traffic coming to my site again over the past week now if I want to change this date range I could simply do that I can change the date range just by clicking on the date range and then maybe going say the last 30 days and I can even compare it to the previous period or the previous year I'm gonna choose the last 30 days I'm gonna click apply now I'm looking at data over the last 30 days and again you can change the date range to any range you want you can only go back as far as when you actually created the Google Analytics account you can't go prior to that so here I'm looking at the last 30 days and I can see almost 47% of my users were in their age range of 25 to 34 now when it comes to gender I can see 66% represent males so I can
Get a breakout of gender and age as well as interest and click on interest and...
22:28
get a breakout of gender and age as well as interest and click on interest and look at the overview there and see what the interest is of the users are coming to my site based on in market segments or affinity I can also choose language and location so if I want to know exactly where my users are located when they're coming to my website I can click on location and here I can get a breakout 43% of the users of the last 30 days were from the United States more importantly I can align my audience with goals we'll talk about goals here in a minute but here I can see five an e-commerce website I can see of those 43% point to 9% of those converted or purchase something and that equates to 94 transactions so I can get a good sense of not only how many users are coming from a specific country but are those users converting if I click on
Mobile and mobile to me is one of those reports I tend to spend a bit of time on...
23:31
mobile and mobile to me is one of those reports I tend to spend a bit of time on because I want to know what devices users are coming to my website and so for my website here or this is the Google demo website I can see mobile represents approximately 27% of the traffic so desktop still represents a majority of the traffic so for you you want to keep an eye on mobile because mobile is definitely a majority of what people use nowadays that's how people start their day that's how they transact via mobile whether that's purchasing something communicating or searching it all starts with mobile so you want to keep an eye on mobile and more importantly you want to keep an eye on behavior so Google Analytics is telling me that yes I approximately 27% of my traffic of the last 30 days came from mobile how are they interacting with my website so if I
Look across this report I'm gonna be able to see different metrics so if I'm...
24:33
look across this report I'm gonna be able to see different metrics so if I'm measuring specific metrics against my dimension in this case the dimension is what we're measuring and in this example we're measuring mobile I can see that the bounce rate is approximately 48 percent and bounce rate means that if a user in this case from mobile landed on a page they left the site without going any further so they consider it a bounce if they don't go to another page if they leave the site from the page they landed on and they don't go any further that's considered a bounce so bounce rate is the percentage of people who come to the site and leave the site without going any further so in this case we have 48 percent bounce rate that's almost half of our users should come from mobile leave the website from the page they landed on so is that good is that bad well it's open to interpretation is
Definitely subjective but you want to keep the bounce rate as low as possible...
25:36
definitely subjective but you want to keep the bounce rate as low as possible you want to keep people on your site especially if you have an e-commerce website you want people who come to your website to purchase and so here we could see 48 percent mobile in desktop it's a little bit lower at 41% now if I look a little bit further at engagement I can see how many pages on average do mobile users look at so versus desktop it's a little bit lower you can see 3.86 on desktop it's four point five now if I look a little bit further in engagement I want to be able to measure how long somebody from mobile stays on the website if they're bouncing a 48% but they're also looking at three point eight pages three point nine almost four pages per session then that means in this report analytics is telling me they're spending about two minutes on the site and interestingly enough I can
See that mobile over the last 30 days had more transactions so 51 transactions...
26:36
see that mobile over the last 30 days had more transactions so 51 transactions versus thirty four transactions from desktop and interestingly enough the commerce conversion rate is at point two nine percent that's higher than desktop at point zero seven it's lower than tablet but it's higher than desktop and mobile has the most transactions and since they are the most transactions they have the most revenue at 2380 so yes the engagement isn't exactly as great as it is as desktop but we can see that people are still purchasing with their mobile devices so it's something to keep an eye on and mobile is something I definitely look at in fact since it's such an important report one thing you can do in analytics is if you actually like a report and you think you're gonna look at that report multiple times then you can simply just go ahead and click Save at the top
Here so if I click Save I'm going to enter a name for this report I'm just...
27:36
here so if I click Save I'm going to enter a name for this report I'm just gonna call it mobile report and click OK and then what's gonna happen is it's gonna be located under save reports and save reports is located under customization customization is located above real time okay so if I close that up you can see audience real time customization if I click on customization if I click on save reports I should be able to see my save report here and I do so here I can see mobile report if I click on it I can simply go to the report I was looking at before I saved it so save reports to me is a good feature in analytics because it allows you to quickly access a report that you've saved in the past so let's take a look at one more report under audience now let's go to benchmarking so remember when we were setting up our analytics account we had the option to opt in to benchmarking and I recommended you do so
And so if you did actually opt in to benchmarking then you're going to be...
28:38
and so if you did actually opt in to benchmarking then you're going to be able to see how your site compares to others in the same industry so if I click on benchmarking and then click on channels what I'm actually able to do now is compare my website with others in the same industry so if I go back to say jobs in education and I choose education all education as my industry vertical I should be able to see websites that are in the same particular industry and how I compared with those websites so I'm choosing all countries I can narrow that down if I wanted to I can just search for the United States I can choose a specific state and then I can choose a particular site size so here I'm choosing sites by daily sessions so these are sites that have an average of 5,000 to almost 10,000 sessions a day and so in this vertical
Education in the United States sites that have 5,000 to 9.
29:38
education in the United States sites that have 5,000 to 9,000 900 99 sessions per day that means that they're approximately 310 web properties contributing to this report okay based on this criteria I chose now if my site is similar meaning if I'm in the United States if I'm in education and I'm receiving 5,000 to 9999 sessions per day then I'm able to compare my site against 310 other websites now Google's sharing this data anonymously from the other websites and they're doing the same with your website to those particular websites benchmarking reports okay so it's a shared data anonymously in particular industries and verticals and so now I'm looking at a channel report so if I want to see how I compared to others in my industry then I can go ahead and see my channel for example am i driving as much
Traffic as others in my industry and you can see I'm not in fact I'm 76 77...
30:41
traffic as others in my industry and you can see I'm not in fact I'm 76 77 percent worse in terms of the amount of traffic being driven from organic search so anything in red is going to show as a negative result and negative comparison whereas something in green is a positive comparison so if I look at engagement I can see that I might not be driving as much traffic but I can see that the pages per session are better than the site average or the industry average I can see if I go over again looking just at organic search I can see the bounce rate is better than the industry average so the channel report under benchmarking allows you to measure how you compare to others in your industry and you could do so by looking at location and devices so if you opted in to benchmarking when you set up your account then you'll be able to compare your website against others
In your industry in your country region and based on the size of your website in...
31:41
in your industry in your country region and based on the size of your website in terms of how many visitors or sessions you're getting per day so let's go from audience to acquisition so if audience is who is coming to your website acquisition allows us to see how the traffic was driven to your website so how did these users get to our website and so under acquisition if we click on overview we'll be able to see an overview of how users whether they're returning or new came to our website and so what analytics does by default is they have a number of default channels and when we say channels we mean analytics is grouping different channels based on how users got to your website meaning how did users get to our website did they come via organic search meaning did they type something into Google and find you in the organic listing analytics also groups users based on whether they came
To your site directly meaning did they type in the URL directly into the...
32:43
to your site directly meaning did they type in the URL directly into the browser or did they bookmark your website and come back via the bookmark so they're grouping users under direct they also group users under referral meaning did they come from another website they group users by social did they come from a social media platform like Twitter or Facebook if you're running paid search meaning if you're running paid search on say Google then do they come from paid search ads now if you're running display ads on say Google's Network Google's Display Network that's a default channel so analytics will group users there so if they don't recognize a channel then they're going to group it as other so by default Google Analytics groups users and how they came to your website via these default channels and so I can see how many users came to the site from each Channel now if I want to drill down on this report I can click on all
Traffic and then if I click on all traffic I can go to channels I can look...
33:43
traffic and then if I click on all traffic I can go to channels I can look specifically at the channels report it so now I can see organic search again over the last thirty days is the number one Channel driving traffic and they represent approximately again you can see this number here in parentheses next to the raw number of users I can see that number is about 56 percent so 56 percent of my traffic over the last 30 days came from organic search and so those are the number users again as a metric you're also going to have sessions and you'll see sessions a lot as a metric so users are broken down between new and returning so every time a new or returning user comes to the website basically what they're doing is initiating a session so you can have a user who can come back multiple times every time they come back to the website it's a session so session is simply the
Start of somebody coming to your website and the session ends when they leave the...
34:45
start of somebody coming to your website and the session ends when they leave the website and so just like we looked at with the audience reports when it came to mobile we can also look at engagement by channel so just like mobile we looked at bounce rate pages per session average session duration we can do the same thing here with our channel report more importantly in addition to behavior we can see conversions and since we're running an e-commerce platform we could see what the conversion rate is by channel so organic search did drive the most traffic and they did have the most transactions over the last 30 days and the conversion rate in this case is point one seven okay so how Google determines the conversion rate they basically take the number of transactions and divide that by sessions so that means that over the last 30 days organic search drove thirty eight
Thousand 123 sessions and of those thirty eight thousand 123 64 actually...
35:46
thousand 123 sessions and of those thirty eight thousand 123 64 actually turned into a transaction which equates to point one seven which also equates to three thousand and revenue so I'm able to determine not only how users are getting to my website by looking at the channel report I can actually see if they're engaging and if they are converting and notice when you look at a report in analytics you can look at it by Channel you'll also get a summary so here I can see a summary or a total based on my date range so I see over the last 30 days I've had fifty-four thousand users forty nine thousand of them were new okay that meant that Eva's for fifty four thousand users I had seventy thousand sessions I can see my average bounce rate was 43 percent the pages per session were just over four and the average session duration how long did somebody stay on
My website on average about two minutes and 55 seconds the average conversion rate was 0.
36:47
my website on average about two minutes and 55 seconds the average conversion rate was 0.14 and at a total 97 transactions totaling $5,500 and that's all over the last 30 days so any report you look at in analytics is going to have a summary and note that any report you look at in analytics is going to allow you to save it so if it's a report you think you're gonna go back and look at at a future date then you simply just have to click on the Save button conversely if you don't want to save it you can simply just export it so you can export it as a PDF if I click on PDF it's going to allow me to export that as a PDF now you have other options available to you as well you can do a Google sheet you can export it as an excel or you can export it as a comment delimited file so here you can see I can save it as a PDF if I want to and if I click OK it's going to save to my
Desktop or a location of my choosing and then I can go back and look at it in...
37:48
desktop or a location of my choosing and then I can go back and look at it in that format at a later time so that's the export feature available to you and analytics again if you you could save it as well or you can export it okay some other reports under acquisition if you're running Google Ads note that you can connect Google Ad to analytics and this is key because now I can see how many people are coming from Google Ads to my website and are they converting now this is important because with Google Ads I'm actually paying for the click so you can see here I'm running a report based on campaign data so I could see what campaigns are driving traffic how much of pain per click and you can see on average paying 34 cents per click and then more importantly I want to be able to see if they're converting so you can see I've spent eight hundred and ten dollars over the last 30 days and received eight
Hundred and fifty eight dollars in revenue so you want to make sure that...
38:49
hundred and fifty eight dollars in revenue so you want to make sure that you link up your Google Ads account to your Google Analytics account for this very reason you want to be able to see how your Google ads campaigns perform once the users get to your website and so I want to see if they're engaging and I want to see if they're converting so there are all sorts of reports under Google Ads so you can look at it by keywords by search queries by hour of the day if you're running display campaigns you can look at display targeting so there's all sorts of reports under Google Ads you just have to link it up and you link it up under the admin now there are other reports that you can look at so if I go to campaigns I can look at all campaigns so if you're running all sorts of different types of campaigns whether that be on Facebook whether it be email whether that be you know other types of advertising let's just say Twitter or
Instagram you're going to be able to see those campaigns here and that's under...
39:50
Instagram you're going to be able to see those campaigns here and that's under all campaigns and again you'll be able to see the campaign name and you'll be able to see metrics associated with those campaigns and more importantly you'll be able to see your ecommerce if you run in e-commerce platform or if you have goals set up so you'll be able to look at how your campaigns are not one not only driving traffic but - are they converting let's go from acquisition reporting to behavior so behavior reports are going to actually show you how users behaved once they got to your website once they landed on a page on your website how did they behave so when we looked at audience we got a sense of who is coming with acquisition we get a sense of how the traffic got to our website do they come from organic direct social etc the behavior reports allow us to actually measure how that traffic behave once they landed
On a page on our website and so if I go to overview under behavior now I'm...
40:51
on a page on our website and so if I go to overview under behavior now I'm looking at this graph here it's shown me how many pages have had and a page U is simply once a page is viewed it's counted as a page view so if a user comes to my site they're initiating a session and if they look at a page then that page is going to have a page view okay so a user can look at a page multiple times in a session and every time they look at that page it's going to count as a page view so here I can see in this graph how many kgs I've had again over the last thirty days and if I look further at my overview report I can see the specific pages and how many pages they've had and I can also look at some other metrics okay the average bounce rate the average time on page I can look at the exit rate which means how many people actually exited or the percentage of people who exited from that page so I can dig
Deeper into my behavior reporting so if I click on site content and I click on...
41:52
deeper into my behavior reporting so if I click on site content and I click on all pages then I'm going to look at a report by page this is my dimension this is what I'm measuring my page and now I can see how many page views each page had over the last 30 days now know you also have something called unique pageviews so unique pageviews is equivalent to one per session in other words if the user came to my site and looked at the home page then the home page is going to have one unique page view in one page view now if the user in that same session looks at other pages then every page that user looks at it's gonna have one unique page you however if the user goes back to a to the same page in the same session then it's still gonna be one unique page view but in this case the home page if they look at the home page a second time then the home page is gonna have two pageviews if they look at the home page five times in
One session then the home page is gonna have five total pageviews in one unique...
42:53
one session then the home page is gonna have five total pageviews in one unique page view okay so that's why unique pages is equivalent to one session where page ease is accumulation of how many times the page was viewed in the same session so in other words you're always going to have more page views than unique pages okay so this gives me a sense of how my page is performed so again I can look at total page views and then engagement so ideally what you want to do with a report like this is if a user is not engaging on the page then that should tell you something about the page itself if they're not engaging of the bounce rates high if the time on page is low if the exit percentage of exit rate is high then you probably want to do something with that page now these are all pages but if I jump down to landing pages my landing page report is showing me how many people actually landed on that page and so here I can see under my landing
Page report I can see the home page had thirty six thousand seventeen sessions...
43:55
page report I can see the home page had thirty six thousand seventeen sessions in the last thirty days that's how many people landed on the home page so here I can see seventy-one percent were new sessions meaning that I had a lot of new users who landed on the home page in fact twenty-five thousand or fifty two percent of the people who landed on the home page for new I could see the bounce rates about forty two percent but of those who didn't bounce they went on to look at about 4.5 pages per session and spent about three minutes on the site and the one thing I liked about the landing page report is I can also see whether that particular page in this case the home page did it help contribute to a goal or conversion and in this case I can see of those thirty six thousand sessions I had twenty two transactions totaling twelve hundred in revenue and that's an e-commerce
Conversion rate of point zero six percent so the home page over the last...
44:56
conversion rate of point zero six percent so the home page over the last 30 days contributed to point zero six percent of the revenue so this gives you an idea of when somebody lands on your website and they land on a page is that page helping to move that person along meaning are they not bouncing and is that page helping to move people towards converting and so that's what the landing page and a fact allows us to measure is the engagement and in this case we're measuring transactions okay so analytics also gives us some other reports under behavior including site speed so site speed to me is an important report to look at just like the mobile report to me site speed is important because what Google Analytics does is they take a sampling of pages and in this case you can see over the last 30 days they sample 2835 pageviews and of that sample they came back and
Said the average page load time is about four seconds now ideally you want to...
45:58
said the average page load time is about four seconds now ideally you want to keep it as quick as possible I would say even under three seconds okay now there are other factors involved with page load time the browser you're using the country that you are actually browsing that page from Minot how to have the best infrastructure you name may not even be on the best internet network meaning you're on a cell network or the Wi-Fi is not that grey or you can be on a page that just has a lot of images or a lot of code that may slow it down so there are other factors involved and so what Google Analytics does show you what those factors are so here I can see by browser what the average load time is if I want to look at country I can see what country is contributing to the low time now the great thing about the site speed report is if I go to speed suggestions okay what speed suggestions is going to do is it's going to show me the page
Load time by page and then it's actually going to provide a link where I can...
46:59
load time by page and then it's actually going to provide a link where I can actually click on to get suggestions on increasing the page load time so for example I can look at this particular page here this Google redesign shop by brand slash YouTube page line number five if I look at line number five I can see the average load time of this page is 8 seconds almost 9 seconds ok that's an eternity to some piece now notice this link next to it so Google's recommending seven total suggestions so if I click on seven total what it's actually going to do it's going to open up a new window and it's going to open up another Google report called PageSpeed insights and PageSpeed insights is going to give me some information about what I can do to create correct correct the page load of that particular page so look at the site speed report it's important because there is a correlation between site
Speed or page load time and user behavior of that page and there's also...
48:01
speed or page load time and user behavior of that page and there's also correlation between page load time and a page ranking organically on search so page load time is very important it's so important that I'm even gonna save it so I'm gonna click Save and click on speed site speed suggestions as my name and click OK and now that report is going to be saved under customization under save reports let's jump from behavior to conversions now conversion reporting is arguably the most important section in in Google Analytics because what the conversions reporting allows us to do is see how people are converting or if they're not converting on our website and so in Google Analytics we have the opportunity to set up goals now you have the opportunity to set up 20 goals in your Google Analytics view and so to set up a goal ok so you're gonna click on admin and under the view you're gonna
See goals and so if you don't even have goals the first step is to create goals...
49:03
see goals and so if you don't even have goals the first step is to create goals and so you have four different gold types and analytics so you have pages per session so how many pages per session is so if your goal is set to say 3 or 2 if somebody actually looked at 2 or 3 pages per session it's going to count as a goal okay so if I look here I could see I have pages per session set at 10 so that means that if a user came to the site looked at more than 10 pages per session then it's going to count as a goal another type is destination so destination means that if somebody actually went to a specific page then it's going to count as a goal and in this case I can see here that the goal is set to this particular page here and so when somebody actually lands on that page it's gonna count as a goal now there are two other goal types we can look at one
Is duration so just like pages per session in our previous example if...
50:05
is duration so just like pages per session in our previous example if somebody looked at ten pages per session it's going to count as a goal what duration is based on time so in this particular case if you set up a duration goal and the duration is set to say one minute and thirty seconds then that means if the user comes to my website and they spent at least one minute and 30 seconds then it's going to count as a goal okay and then the fourth type of goal and Google Analytics is an event-based goal so when you set up event tracking you could turn that event into a goal so if somebody clicks on say the submit button of a form you can turn that event into a goal so here you can see the category equals contact form so you can always verify if a goal works just by clicking on verify this goal and in this case this event is turned into a goal so any time somebody fires this
Event it's gonna count as a goal so you have four different goal types in Google...
51:05
event it's gonna count as a goal so you have four different goal types in Google Analytics you have pages per session destination event and duration and so once you've set up a goal then you can measure goals under conversions so now if I look at goals overview I can be able to see how many total goal completions I've had so if I want to look at it by goal I can just choose the goal option here so if I want to look at for example goal two engaged users this was the pages per session I can see that I had a conversion rate at 10% meaning that I had 7,000 of all the users who came to the website 7,000 goal completions meaning 7106 users looked at ten pages or more on my website and so that's how you want to be able to measure whether users where they're ever they're coming from whoever they are whatever pages they look at you
Want to be able to look at the conversion reports to see if they're...
52:06
want to be able to look at the conversion reports to see if they're actually converting based on the goals you've set up whether that's pages per session duration destination or event goal conversion tracking reports can help you measure who is actually converting and the great thing about Google Analytics here is that I can actually see by segments so the default segment in a segment is just looking at a specific user set so the fault segment is always all users however I can choose a different segment so if I want to choose instead of all users if I don't choose mobile traffic I can select mobile traffic hit apply so I'm actually now looking at a subset of data I'm looking at mobile traffic so if all the mobile users have come to my site I can see 1400 engaged or looked at 10 pages or more okay and that's a 7 percent conversion rate so the great
Thing about Google Analytics is you have the opportunity to set up for different...
53:07
thing about Google Analytics is you have the opportunity to set up for different goal types okay based on those goal types you can go to goals overview and look at the conversion rate of each goal but you can also change the segments of that particular goal to see who exactly converted ok another report I like under conversions is the multi-channel funnel report so if I click on multi-channel funnel basically what this allows me to do is see how different channels work together to convert so remember the channel reporting we looked at under acquisition here I can see now how different channels work together to drive the conversion so if I look at three channels direct organic and referral I can see all three together drive two percent of the conversions if I look at direct and referral twelve and a half percent if I look at direct and organic twelve point two four percent so I can see how different channels
Together and so if I look at top conversion paths as an example I can...
54:08
together and so if I look at top conversion paths as an example I can actually see what channels how channels work together to drive the conversion so in this example I can see over the last 30 days that my top channel grouping was direct x - meaning that somebody came to the website directly meaning they typed in the URL in the browser or they bookmarked it and came to the site okay they came the first time but didn't convert but then they came back a second time via direct and then converted so that combination is my top conversion combination over the last 30 days my second best conversion grouping is organic search and direct meaning that a user came to the website via organic search first did not convert and then came back via direct the second time and converted so basically what analytics does is give credit to the last referral
Meaning if you came to the website via referral a referring website and...
55:08
meaning if you came to the website via referral a referring website and converted then the referring website's gonna get the credit for the conversion but analytics does a good job of showing you how different channels work together so a channel may drive a lot of traffic like organic search but that traffic may not convert the first time around for number different reasons whether it could be brand recognition price shopping reading content whatever the case analytics is able to measure if that channel actually did contribute at a later point and in this case we could see organic search drove traffic that didn't convert but that traffic came back a second time the interact and did convert so that's our second and best channel grouping and so the multi-channel finally report top conversion passed to me is a good report to look at so you can actually see not only a channels work together but you can see sources and mediums and
Campaigns and how all that all those different campaigns from different...
56:09
campaigns and how all that all those different campaigns from different sources work together to convert so that's just a good report to look at there are so many different report ports available and analytics there's so many that we haven't even gotten to yet so my advice if you look at the demo report you can get a feel for each of these reports under each section whether it be audience acquisition behavior or conversions take a look at these reports see what makes sense to you see what you can use to improve your website performance now if you have any comments or questions about any of the reports we covered feel free to comment underneath this video we're definitely gonna have more webinars in the future about specific analytics settings that we didn't get to today and other types of analytics reports and features that we didn't get to today so I want to thank you for attending today's webinar certainly if you have more information please visit simply learn comm thanks
And I'll see you future webinars hi there if you like this video...
57:11
and I'll see you future webinars hi there if you like this video subscribe to the simply learn YouTube channel and click here to watch similar videos to nerd up and get certified click here

Get 300 checks per month absolutely FREE!

No credit card needed. No strings attached. 👍