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Hello thank you for joining us today for today's webinar my name is Justin and I...
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hello thank you for joining us today for today's webinar my name is Justin and I will be delivering the webinar to you I work for Weebly out of our scottsdale office today's webinar is on search engine optimization how to improve your search results so we're going to be talking a lot about how you can build your site in a way where it naturally becomes more powerful in terms of search engine ranking we're going to be going over different functionality that we offer within the editor to help you do this tricks to help your site become more optimized as well as some apps that we have in our app Center that are going to help you with this with this topic so we are going to jump right in today the topic again is search engine optimization so that is building your site in a way that search engines are
Aware of what your site is about doing this it's going to be much easier for...
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aware of what your site is about doing this it's going to be much easier for somebody who searches for keywords that match your site to figure out exactly what is going on and for the google to actually find your site so I've clicked on settings here at the top and SEO here on the left and the first thing we find is a place where we can input some data we have our site description meta keywords we see footer code header code we can hide our site from search engines and then this little tool called 301 redirects I'll be going over this towards the end a very powerful tool especially if you are rebuilding a website that existed elsewhere so we'll start with a site description now this is going to be the description that shows up in the code of your home page your homepage is the primary page of
Your website the first thing that people see and if somebody just finds your...
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your website the first thing that people see and if somebody just finds your homepage URL in Google this is the thing that's going to show up so my website is about ashtanga yoga so my description is sharing my love for the practice and art of ashtanga yoga with the world learn the asanas be inspired by the gurus and follow along into the beauty of this style of yoga created by Pattabhi Jois so this description can be up to 255 characters long I have 52 characters left I stopped here you can choose to use the entire 255 characters if you would like or you can do less like I did now you'll notice that I used some keywords in here Pattabhi Jois he's the creator of the style of yoga use yoga as a keyword using the word gurus as well as the
Terms Ashtanga and yoga so I'm using keywords in very natural ways within my...
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terms Ashtanga and yoga so I'm using keywords in very natural ways within my site description now these are the types of words that I want my site to show up for in search engines when people search that kind of thing now it's important to know that this description should directly reflect what it is that's on your homepage or what it is that your site is about or your business is about the primary message of your homepage the first thing that people see should be what is reflected in the site description so it's basically like a summary next we have meta keywords these used to be very important when search engines were trying to determine the ranking of sites over time they've become less and less important but we would still advise you to put them in so I will use similar keywords that I used
Before so I should on put separate them with a comma and then yoga interesting...
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before so I should on put separate them with a comma and then yoga interesting thing about Ashtanga is it can be spelled without the H so we'll search that put that in as well now you notice here we have 231 characters left when I press the spacebar I have to 230 so I don't need to add spaces here and they just take up the available characters that I have so I would put in the keywords like this with no space between the words and just use a comma so we'll put in Joyce and we'll leave it at that now this is going to be 15 to 20 words that are good descriptive terms for your site the same words that you used in the description and again the description is going to be a summary of the content
That you have on your homepage if your description doesn't match the content...
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that you have on your homepage if your description doesn't match the content that's on your homepage like if it doesn't share the same words doesn't share the same keywords then it's not going to be really given much credit by search engines they can tell when a description doesn't match the content you have on the page footer code and header code I will be going over these areas a little bit later in the presentation we will be setting up google webmaster tools and we'll talk about that when we get there so oops I forgot to save my keywords so I'll put in Ashtanga and we'll put it in without the H and do yoga comma and then remember to click Save in the bottom right then we'll click out of this and move forward if we go to the pages tab we see our list of pages here my home
Page is called welcome if I click on it I see that there is a place here for SEO...
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page is called welcome if I click on it I see that there is a place here for SEO settings now because this is my home page we recommend that we don't utilize these fields in this area because these rely on the data that we input here where you can do it either way so you can either forget that this exists and simply use this area here or you can ignore this area here and put in the information for your home Paige here it's up to you it doesn't matter which that you choose but we won't be putting in any information in this area for the home page because we set it up in settings SEO so if I back out to my list of pages again we'll go to the second page of my site which is nothing more than a gallery will go to SEO settings and we see that we have a
Page title a page description and meta keywords so the only difference is that...
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page title a page description and meta keywords so the only difference is that we have this page title so what what is this well if we go and open up my live website and we go in we're now at that lunchtime asana page see that here so here in the let me publish real quick and refresh so here in the header what we see is the name of the page which is this hashtag lunchtime asana and then we see art of ashtanga yoga which is my site title so we see the page name then a dash and then the name of my site notice that this page name matches the name that shows up here in my navigation so if we go to the editor the page title would basically allow us to change this
Part of what shows up in the tab so I want this page to look like this in my...
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part of what shows up in the tab so I want this page to look like this in my navigation hashtag lunchtime asana that's just how I want it to look but let's say I want it to be more descriptive here in the tab as well as on search results in Google that's why I would use this page title so this is a gallery so we'll just say check out our image galleries exclamation point we'll put in a little description we can see here that the description should be two to three sentences long and provide a fairly detailed description of what the site is about so this will be for this particular page so image galleries consisting of various asanas of the Ashtanga practice and I
Won't continue fairly boring watching me type but you can get the idea we want...
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won't continue fairly boring watching me type but you can get the idea we want this text to directly reflect the content that is on this page now as we talked about the content of this page there is actually very very little I have one word of text and then I have a small gallery if this was a real website that I was actually trying to get to be really strong in search results I probably wouldn't have any pages that were this simple I would want much more content on them because this page does not have a lot of value in and of itself it's kind of a table of contents but it doesn't provide anybody that sees it with anything significant in and of itself ok so it's not something that I would actually have I would have a text element down here put a whole bunch more text maybe describe what's going on in
These galleries and then I would use that text down here and I would...
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these galleries and then I would use that text down here and I would summarize it for the page description so hopefully you can kind of see how this is all interconnected again we can put in keywords they're not as meaningful as they used to be for search engines but we give you the ability to do it and I choose to do it myself again footer code and header code we'll touch on in just a bit we could also hide this page from the search engines altogether so if you have a page that you have you just don't want to show up in search engines for whatever reason you have the option to hide it but if you're here watching this webinar you're probably not going to be using this option so we'll just move forward so now I've set the title of the description in the key words nothing goes to my live website until I publish so let's go
Ahead and do that real quick so you publish go back to the live site and...
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ahead and do that real quick so you publish go back to the live site and will refresh the page and we see here in the title and the tab check out our image galleries that is what I typed in is the page title but the URL didn't change because I want it to be this and the navigation item didn't change either so now I just have more information showing here which I like but I didn't change the formatting of my menu now one thing to point out if we just go to google.com and we search yoga so we see down here are the natural search results what we put in as the page title is what is going to show up here in these blue links so whatever you want to be the
Front and center text that appears in search engines is what you will want to...
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front and center text that appears in search engines is what you will want to put in as the page title right here this text beneath is the description of the page so you can see how that looks next to the title and again that would be what we put in here so if we go back to our live site we can tell that publishing made these changes show up on our site but this is the only one that we can see is the title we don't see the description and we don't see the keywords so how do I know they're actually there well they're hidden in the code of your site now we're not going to get too deep into the code of your website but I do want to show you the source so I can show that the description and the keywords show up here on the live website so search
Engines like Google are going to find this as they're reading through all the...
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engines like Google are going to find this as they're reading through all the code of your site and they're going to know that this is what you say is the description of your page and then Google will check this description against the content that you have on the rest of your page just to make sure that it actually reflects the content and acts like a summary and if it doesn't match then it's not going to have any value so again this area we will treat as a summary now as we move forward here we're going to be covering a lot of different things with the whole goal of building up a really strong foundation for our website when it comes to the optimization and how successful it is with the search engines there is not going to be one specific thing that you're going to be able to do to solve all of your search engine optimization
Problems it's very much a pie with a lot of slices and you go through and you...
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problems it's very much a pie with a lot of slices and you go through and you want to go slice by slice item by item and complete these tasks so that your site is a well rounded optimized site with a really strong foundation now the best foundation for every site on the Internet is going to be the content so I searched for yoga it's a very popular term how does yoga Journal show up here now the first ranking is Wikipedia and then Yoga Journal now Yoga Journal is just a somebody's website that they built it's a blog and we take a quick look we notice there's a lot of content so when I search in Google Google is trying to provide me with the best possible answer it wants whatever's up top to be the absolute best answer for me and my question
Whatever I searched for and it determines that based on the perceived...
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whatever I searched for and it determines that based on the perceived value of web sites so this site and this page are highly valued when it comes to the term yo and the content of this site in this page has a lot to do with it compare that to this test site that I have and we noticed that there's a massive difference and this page will never have a chance at being as valuable as this one so you really want to focus on the content of your site when it comes to the optimization your content is king there's nothing that matters more that has always been true and it's even more true today that's part of the reason the keywords aren't as meaningful as they used to be keywords used to matter quite a bit then people figured out how to try to game the system and trick Google by you know using keyword hacks and now
Google is smart enough to understand that what matters more than your...
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Google is smart enough to understand that what matters more than your keywords are the words and the rest of the content that are actually on your page so as we go through we want to make sure that we are adding content and text again this page doesn't have any this page has a good amount and you're going to want to make sure that your page is providing a lot of value in terms of the text that's on the page because that is what you are going to be primarily ranked against when it comes to search engines ranking you so we've just talked about how text is the most important part of your site providing content and value you know you also want people to come back to your site so you want it to be interesting and keep it fresh so text is very important but we also have these images here so in an image like this how
Can we optimize this image to become more optimized for our site when it...
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can we optimize this image to become more optimized for our site when it comes to search engines so if we click on the image and scroll down click on advanced we can see what I've done here is I've added some alt text now this alt text is basically going to be attached to the code of the image in the source and will be come keywords that are associated with that image so let's go and take a look at my home page we click on these pictures here scroll down go to advanced we see that by default the alt text is set to picture go to the next one advanced picture and this one advanced picture so we can go through and start changing these around so we'll use some keywords for this will
Say ashtanga yoga headstand and here we'll do sangha yoga handstand and then...
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say ashtanga yoga headstand and here we'll do sangha yoga handstand and then we'll call this one sangha yoga balance so we've added these pieces of alt text to three of the images on the page and we will publish so we can see it on the live site so we'll go to the live site we're back to the home page and I don't I don't see anything here I know I added this stuff but it's not visible on the page and again we'll take just a quick look at the code so if I quickly search
For picture so we'll scroll down so we can see here I'm on the wrong page there...
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for picture so we'll scroll down so we can see here I'm on the wrong page there we go that makes sense so now if I search we should find picture okay so here we have the source code for the images on my page and we can see this alt text that is by default just picture we can see how it's part of the code of this image and literally becomes associated with the image on my site so as I move through I see that most of these are still picture but down here the alt text has changed to ashtanga yoga arm balance and down here the alt Texas ashtanga yoga headstand so this picture is now associated with words ashtanga yoga headstand and if I were to
Take these words and go to Google so we search for this google has image...
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take these words and go to Google so we search for this google has image searches and now we can see a whole bunch of different head stands and at some level all of these images are associated with these words via something like alt text so that's the power of adding the alt text to your images I would suggest adding it to all of the images on your site and associating all the images with some text that can then make them findable in Google searches now there are a few different ways that you can add images onto a Weebly site so if we go back to the build tab we see that we have the image element which is what all of these are we have the gallery element and then the slideshow element so we know that we can do the alt text for this what about these two so if you're going to pages
We'll go to at lunchtime asana page so this is a gallery element now if we...
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we'll go to at lunchtime asana page so this is a gallery element now if we click into the gallery scroll down to advanced we notice that there's actually no section for alt text here now if I click on the images themselves I see that I can make them link or create a caption which I've already done or delete them again no place for alt text so for image galleries what we would want to do is use the caption feature and in this way we can associate this term to the image it doesn't work in the exact same way as alt text but it's still a good way to do this so adding captions to galleries in lieu of alt text and then what about slideshows so we'll go to a next page we have this black and white slideshow click in scroll down advanced and we see that there's again no place for alt text so
We'll go to add and edit photos and we can add captions like I've done here so...
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we'll go to add and edit photos and we can add captions like I've done here so again I just went simple ashtanga yoga headstand Shango yoga arm balance and in this way we can associate these images with text as well similar to how we did with alt text again anytime you make changes on your site we need to publish to make those show on the live site this includes anything that you do with that the hidden stuff like optimizing images and now it's live so the changes wall show up in our code like we saw in this example here but what about on Google now changes that you made to your site are not going to show up on Google right away it's going to take some time in fact it could take up to two to three weeks between visits by Google to your
Site and that's quite a long time that means that this page that I added the...
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site and that's quite a long time that means that this page that I added the page title to that I change the page title it may not reflect in this area of Google for a few weeks unless I do something first so what we are going to do is we're basically going to create a relationship with Google between my site and their search engine so that they will know that my site exists and more quickly go and look for changes when they notice that something has changed and so that is what this Google Webmaster Tools is for so again we'll go to settings SEO scroll down and we have this header code section right beneath it there's this blue link it's going to take us to Google Webmaster Tools now there is a lot that you can do with Google Webmaster Tools they have a YouTube
Channel you can check out all the different things we're just going to...
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channel you can check out all the different things we're just going to kind of get this set up today and show you how to do that so I've signed in to the search console and there's nothing here I haven't set up a site yet so the first thing that we need to do is add a property we see there's some options here is it a website or is it an Android app well it's definitely a web site and so then all I need to do is grab my URL which is this copy it and paste it in now notice that I'm using the dot weebly.com sub-domain and so it does not have aaww at the front of it none of the dog weebly.com subdomains do but if I was using art of ashtanga yoga dot-com what I would want to do is put in the www.vitac.com for the wwg of my domain
Name we don't have to worry about that because we are using a dot wavy.
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name we don't have to worry about that because we are using a dot wavy.com there is no WW and we will now move forward by clicking add a property so we need to verify the we own this address I could have just as easily typed in weebly.com into this Google is not just going to give me access to all this information unless I can prove that I am the owner of this website so they do this based on some verification methods so they recommend an H file upload and this is not the best way to do with Weebly the best way to do with Weebly is here in alternate methods and we're going to use the HTML tag option and we see a couple of steps so we need to copy the meta tag below and then we need to paste it into the site's
Home page it should go in the head section before the first body section so...
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home page it should go in the head section before the first body section so if we go back to our editor we're in settings SEO this header code box is exactly what Google just described to us it is the head section of our website that comes before the body so we can go ahead and paste this code in I don't need to know what it means I don't need to mess with anything I just paste it in remember to click Save and remember to publish nothing changes in the live site until we publish X out of that go back to the search console step two click verify below click on verify and congratulations we have successfully verified our ownership of the art of ashtanga yoga we lucam so that part was that easy we'll
Click continue and now we're taken into a dashboard for our search console for...
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click continue and now we're taken into a dashboard for our search console for this website there's no information here just setting this up wasn't quite enough to do what we wanted what we have to do is we have to give Google like a very intimate look at our website and we do that through the use of a site map so we click on that we see that no site maps are found for the site now what is a site map well it's not something that you have to do anything to create every Weebly website automatically has a site map built into it so we just type a forward slash after our URL type in sitemap XML and like enter what we see here is a list of every non hidden URL that we have on our
Website remember we can hide pages from this by clicking that box in the pages...
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website remember we can hide pages from this by clicking that box in the pages tab right here but we didn't do that and so all of our pages are showing up here on the site map you'll also notice that each page has a date and time stamp that's associated with it this is the last time that my site was published okay so we're going to take this and we're going to share it with Google so that Google has all of this information so we will copy this go back to the search console and we're going to add a sitemap so we see that the forward slash is already there so we don't need to type it in we'll just go sitemap XML and click on submit items submitted refresh the page we refresh and now immediately
Google knows that we have submitted nine web pages that's how many our site has...
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Google knows that we have submitted nine web pages that's how many our site has it knows our sitemap and now Google is aware of the last time that it was updated now if I just go in and click on publish again then this sitemap will update notice this is twenty twenty nine oh four click enter now we got twenty thirty one forty nine so the times have updated so Google will have known that the previous time was the most recent version and now they'll see that that no longer matches up and so they will go ahead and send the bots the the software programs that go and do what's called crawling a website which is learning about the website going through the code reading the description and the text and the alt tags and all of that
Understanding that what they know about our site is out-of-date they'll go back...
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understanding that what they know about our site is out-of-date they'll go back and do that again more regularly so we can have Google recrawl our site every few days rather than every few weeks and we don't need to do anything else at this point we're completely done setting up google webmaster tools again you can see there is a long list of different things that this free software will do for you I encourage you to look into it we're not going to go any deeper into that today so we're gonna go back to the Weebly editor and talk about what else we can do to help optimize our website the first point that will always come back to is that the content of our website is King sites like Yoga Journal are at the top of Google because of the content and if you look at what this site has it has a lot of blogs so this
Site uses blogs to post stories and insights and whatever else content to...
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site uses blogs to post stories and insights and whatever else content to share to people so that they are interested in the site so that they find it valuable and so that they want to come back more and more to gain more knowledge so we can use sites like this as a great example of what we can do with our Weebly sites to really help them become more highly ranked and again Google ranks on value so we can create a blog page and here we go I've created a test blog post here so we have kids yoga bill to practice early I've got some text again I bet there's nothing on Yoga Journal with this little text on it so ideally there would be more than this if this was a real site of mine these images if I go to advanced I can see
That I have set alt tags for these images so all the same tips that we have...
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that I have set alt tags for these images so all the same tips that we have for just enjoy Rolle how to make your site optimized are the same for the blog but there are a couple of additional things you can do if we go to post options on the bottom left go to advanced we see that we can set a few different themes I can set the SEO post title this is similar to the page title that we set earlier for one of our pages and the SEO post description again a summary of this blog post making sure that whatever you type in here is content words and phrases that are actually part of the content of this page now another thing that you can do is use categories to help build optimization for your site categories
Are nothing more than keywords which make it easy for people to go to...
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are nothing more than keywords which make it easy for people to go to different posts on your site so you have 20 different categories of things that you talked about you know an overtime that grows 40 each one of those is just a keyword that is now associated with more content on your site so it's a great idea to use categories and set the title and description for each of your blog posts as you build them and again to reiterate a blog is so powerful because it's the type of thing that you can just continually add content to assuming that I've just loved my home page and I'm never going to want to change it I love the way it looks and I don't want to continually be changing the content on it a blog page gives me the ability to make my site a
Powerhouse when it comes to content without having to change up the look of...
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powerhouse when it comes to content without having to change up the look of the other pages of my site so if we go back to blog we build a test post real quick test and then I'll just put a title on here go to post options will add a brand-new category we'll call it just test very very creative go to advanced now notice that I can't set a permalink like I could on the other one because it's not published yet okay so let's go ahead and post this so we've posted this we can see this test is live online if I go to the overall blog page I see my test post and I see my first post and I look at the categories and I see kids yoga teaching and yoga I I don't see the test category but in the editor I do it
Brings up a great point blog posts once I post them they show up in my live site...
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brings up a great point blog posts once I post them they show up in my live site but changes to the sidebar have to be published for them to show up so if your categories aren't showing up that is very likely why so will refresh this page now we see this category for tests so if we go to this kids yoga category the first thing we notice is up here it's got a very specific URL blog category kids yoga so this keyword is this key phrase is not only going to be on every blog post because it's on the same page but it's also going to have a unique URL a URL that is going to be found by Google in the search console because it will be on my site map this helps us create a larger more robust site with a larger use of keywords and all of these things really help to just step up the
Optimization of our site what if we have a store how can we use the products and...
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optimization of our site what if we have a store how can we use the products and categories that we have in the store to help optimize our site and again what we're really talking about here is how do we build value with the content that we're providing and then prove that value to Google so we go to store I don't have any products in here but I can add one real quick we'll sell yoga mats and I'm not gonna add a description or pictures we'll just do this quickly down here on the right hand side we have these advanced options if I click on this very similar to what we have seen throughout the webinar we have the SEO page title and the SEO description again the title appears in the browser headline it also will become the blue link that will show up in google if this page is pulled in Google and the description is going to be the result
Text here and we want it to directly reflect the description that we already...
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text here and we want it to directly reflect the description that we already have for the product so we'll just go ahead and save the test storefront this is where we can show off all of our products on the right-hand side Advanced Options we can set SEO page title SEO description the same two things and we can also set a permalink for the storefront so what is a permalink well if I go to my live site and go to store I see that naturally my storefront is going to be my URL forward slash store forward slash c1 which stands for the first category and featured products so I can change this to really say whatever I want so category permalink I don't want it to say featured products I want to say ashtanga yoga necessities and we'll
Update the changes so now if I go back to my live site and just click on the...
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update the changes so now if I go back to my live site and just click on the store link again now we see that that URL changed and our keywords now appear as part of the URL instead of featured products so it's another way to get keywords into different places of our site into the content of our site which is what we are trying to do here the exact same way as we set the storefront we can set SEO for other categories on our site so here's a new test and Advanced Options same thing title description and again the permalink the last thing that I want to touch on inside the editor is going to be what we skipped over at the beginning which are these 301 redirects and what exactly is this well let's go to the
Live site and let's say that I had a page at my old site that was for slash...
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live site and let's say that I had a page at my old site that was for slash poses for slash galleries forward slash black and white dot HTML this page does not exist on my Weebly website I do have a page that has a black and white gallery but this URL doesn't exist and it actually can't exist on my Weebly site there is no way for me to create a URL like this one but what we can do is do a 301 redirect so we will copy this last part after the.com will copy everything after that go back to the editor we're going to add a redirect so the old URL so the page that used to show up and now goes to a 404 we'll put
In that excuse me that text that is after the.
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in that excuse me that text that is after the.com so forward slash poses forward slash galleries forward slash black and white dot HTML the destination page now we can choose from any page that's on our pages tab so I have a page as for black and white gallery so I save that so I saved a 301 redirect and now I need to save the settings overall on this page and as always publish to make these changes live so now this URL that went to a 404 watch what happens up here I'm just going to click refresh and now I am automatically redirected to a page that does exist on my site so this is really powerful if you are rebuilding your site with Weebly you do not want a whole bunch of dead links that people used to go to because
Not only will those people not be able to find that content but search engines...
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not only will those people not be able to find that content but search engines find those links they go through the link and if they find a 404 page they're going to think that there's a problem and it's going to create an issue for your search ranking so what we'll do is as we're rebuilding a website we want to understand what all of our old URLs are maybe by looking at an old site map of our old site and then see which ones we need to create 301 redirects for and it doesn't have to be something you know as simply it can be literally whatever we need it to be so I'll just throw in a whole bunch of letters press ENTER and of course it's going to 404 what if I take it copy it we'll add a redirect I
Want this to go to the blog save save publish and now if i refresh I am taken...
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want this to go to the blog save save publish and now if i refresh I am taken to the blog so 301 redirects a very powerful tool for your site if we go to the apps we have a few apps in our App Center that are extremely powerful when it comes to helping your site become more optimized so if we go to the App Center itself see we can boost traffic spikes sales get social apps that are made by Weebly so if we go to boost traffic we see that the top two here market goo and site booster so marquee goo is an SEO company one of the best in the game and this app
They're basically giving you their insight into your website where it is...
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they're basically giving you their insight into your website where it is strong where it is weak how you could improve upon what you have to do great analytics of what you have certainly something to look into when you're ready now let me take a step back and say that this type of stuff spending money on additional resources is not something that I would do until I have gone through the steps that we took in the webinar right we built a foundation and it's important to have a strong foundation of our SEO Before we jump into having third parties help us out because the amount of help that they can be when we don't have any optimization is it's not going to be as great of a help to us is if we've already built the foundation and then can make tweaks after the fact so we'll go to boost
Traffic again site booster so this tool is phenomenal for anybody any of you who...
45:44
traffic again site booster so this tool is phenomenal for anybody any of you who have a physical location a business that you know you now you're going online but you have a physical store so Google if we go to google.com slash business Google will allow you to create a profile for your physical location this profile has your address your phone number your hours it brings the reviews in you can add photos it's really powerful and any time that you make a change you go in and you just have to change the information and then you're good to go so what site booster does is it does this except for it doesn't just do it for Google it does it for Google search engine Maps Bing Yahoo Yelp Foursquare Google+
Over a dozen different popular sites that do this same type of theme where...
46:49
over a dozen different popular sites that do this same type of theme where you can create a profile for your business wherever that is here site booster allows you to build the profile once and share it to all of those different networks so it's extremely powerful additionally if you need to change the hours you don't have to go to Google and Yahoo and Yelp and being and change it at each of those places all you do is change it in the site booster platform submit it and the changes go out to all of these different sites as well so it's an extremely powerful way to spread the presence of your site to a bunch of very popular search engine sites where people are looking for businesses like yours so those are a few things to look into again my suggestion
Would be after we really understand and build the foundation of our website the...
47:52
would be after we really understand and build the foundation of our website the very last concept that I want to talk about before we get to the Q&A is the concept of linking back to your site so this is a concept of backlinks so the reason that sites like you know Facebook are so phenomenal for business isn't really that you can have you know a profile on there and people can comment the real value is is funneling people from your Facebook page to your Weebly website as you build your website you want to build it with the idea in mind that this is going to be the hub of your online world everything that your business does online everything that you know everything else that you do
You are going to want your business to come back to your website so on Facebook...
48:55
you are going to want your business to come back to your website so on Facebook when you want to share something put it in a blog post and then share the blog post to Facebook so people get to read a little bit of it but then they get sent back to your website and that will increase the value of your website because the value of your website is based a lot upon how many people go to it and then how many of those people come back to it there has to be a reason for me to go back to a site think about all the options the billions of options of websites in the world and we all have the ones that we go to the most often why do we go back to the same sites it's usually because there's going to be different content we expect them to have something new and fresh and informative so we use those sites to learn right now
A site that has some information but the information is never changed those sites...
49:59
a site that has some information but the information is never changed those sites will be good to reference and we may go back to them you know once every once in a while but that kind of site is never gonna be something that I go to every single day or every single week whereas a site that continually updates with new content and really draws you in makes you want to come back because you know it's creating value for you it's teaching you I'm just giving you knowledge those types of sites become very powerful and that type of web traffic really snowballs because Google sees the number of people who go to your site they see that there must be value there and then and so they rank you a little bit higher so more people find you more people go to the site you know and come back and they go to multiple pages in your site spend some time there so Google ranks you a little bit higher so even more people find you right and
You can kind of see how this snowball happens until a site like this Yoga...
51:01
you can kind of see how this snowball happens until a site like this Yoga Journal ends up at the top of Google for the search term yoga and it really all starts with having a great foundation and having great content for your website and that concludes the presentation that I have for you we're going to jump into a question and answer session I will answer questions as long as you have them I'm gonna take a look at what you have so far feel free to submit more if you've already submitted some Nancy asks how do you get to the SEO panel for each page so for each of the pages that I have in my pages tab if I click on so we'll start we'll start the builds tab here are our elements this is what you see at first when you get into the editor every time so we will click on pages and then we will click on whatever page we are looking to update
So we'll choose welcome which is my home page down here and we see SEO settings...
52:06
so we'll choose welcome which is my home page down here and we see SEO settings and then we see the full panel here on the left the ability to change the title the description and the keywords all right so it looks like we've that's that's all we have for questions for this webinar again there's a lot to digest here but I think that the most important takeaway will be always that there's not any magic button that you can press there is no like magical box that you can type in there is nothing that you can buy that is going to all of a sudden make your site at the top of the Google search results it is a process and it all begins with the content of your site so if you're overwhelmed with you know adding page
Titles and keywords then I wouldn't think about this stuff right away I...
53:06
titles and keywords then I wouldn't think about this stuff right away I would focus on this side what is my content say how am I gonna draw people in what makes it interesting or funny or informative what am i sharing how am i building value how am i increasing somebody's knowledge and really focus on that and then once the page is done this stuff basically fills itself out these are just summaries right this is just a summary of what you have here so this is the important part the content you have on the page and that should be your primary focus as as you build your your Weebly site so thank you for joining me today we really appreciate having so many viewers to our webinar we love giving them definitely my favorite part of the week I love interacting on a macro level with you our users feel free to sign up for the
Other webinars we have I've shown you the Help Center but you can also go to...
54:06
other webinars we have I've shown you the Help Center but you can also go to the community if we go to community we'd be calm this is a place where our users as well as employees of the company hang out and discuss websites best practices all of the information that you may be seeking or want to share so there's a lot of topics right now about SEO this is SEO week if you have any questions this is a great place to start I hope you all have a great week I wish you the best of luck with your websites and we will see you soon

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