Improve Page Quality (Google Search Algorithm REVEALED)
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Do you want to rank higher in Google? Google has actually revealed the qualities of a website which will make it rank better in the search results!...
Do you want to rank higher in Google? Google has actually revealed the qualities of a website which will make it rank better in the search results! These guidelines are used by Google researchers to evaluate websites and improve the Google algorithm. But YOU can use this to optimize your website and make sure you’re presenting Google with everything they’re looking for. In this video, we’re going to tell you the most important factors that Google looks for when determining the rankings. After this video, you’ll be able to tweak your content to appeal to Google’s algorithm, earning you higher rankings! The first thing you need to know about Google’s Search Quality Guidelines is page quality. Page quality is a rating which will determine how well a webpage answers a user’s search query. And this is going to be the most important factor which determines a website’s ranking on Google! To determine page quality, Google looks at the purpose that that specific page serves. Then, it assesses whether or not the content on that page fulfills the purpose. For example, a page’s purpose could be to: Sell products or services Share information Entertain Or allow users to download files After the purpose of a page is determined, the page is then compared to the original search terms which were typed into Google. If the page fulfills its purpose and matches the initial search query, it is likely it’ll achieve a high page quality rating. It is important to note that Google does not discriminate based on page type. This is because Google’s priority is finding webpages that match the user’s query, whatever it may be. Imagine a Google search for “cat memes”. Despite the valuable information that it may present, an encyclopedia website, such as Wikipedia, probably wouldn’t be rated highly on this search. This is because, well, it wouldn’t provide content that users are looking for. Only pages that provide users with cat memes will rate highly on this search. This means that if your page is purely for entertainment, it can still provide value to users and receive priority in the Google rankings. Although most webpages are treated equally, there is one type of page that receives a lot of scrutiny. These are pages that could make an impact on an individual’s health, happiness or financial stability. They’re also known as “your money your life” pages. And that’s because these pages could affect a user’s quality of life; Google is stricter on this evaluation. Additional requirements are also placed on webites that are accessed via mobile devices. The first need of mobile users is to complete a task quickly and easily.
They rarely need the details that a desktop search will provide.
They rarely need the details that a desktop search will provide. To create this user experience, Google uses a “results block”, which provides a snippet of information which will fulfill the user’s query. A mobile webpage that contains content that can fit into one of these snippets will have a higher page quality. When it comes to page quality, the key is to clearly answer common search terms in your page content. Of course, there are many webpages out there that can serve the same purpose. So, Google has to look at several specific qualities to find a page that BEST suits the user’s search. The websites that excel in these qualities are usually the sites that appear at the top of the search results. Of these qualities, there are FOUR major factors that Google focuses on. One of these is: Expertise, Authoritativeness and Trustworthiness or, E-A-T. Google wants to make sure that the information on your page comes from somebody with formal expertise. This is especially important for webpages on healthcare, maybe legal advice, and other “Your Money Your Life” subjects. Information on these pages should come from industry professionals with the appropriate education or accreditation. E-A-T is also important for highly technical fields, Maybe something like computer programming or civil engineering. Of course, some topics should not require formal expertise, and Google takes this into account. Content like restaurant reviews or home remodeling tips can be attributed to anyone with any practical experience. Instead, this content just needs to be comprehensive and actionable. The next factor Google examines is your On-Page Content. Your content can be split into three categories: Main content Supplementary content And Ads. Main content is anything that directly helps your webpage achieve its purpose. This includes text, images and any other type of media. Your main content should be clear and detailed, and created with a lot of expertise, time or effort. Supplementary content is other text, links or media that help your page achieve its sole purpose. These should improve your user’s experience and help them to stay on your page longer. Just avoid using any material that may be distracting or unrelated to your main content. You should also eliminate any disruptive ads that may be disguised as supplementary content. These can both damage your page quality rating. Google also looks for Website Information.
Users need to be able to find out who is responsible for your website and the writers of your content.
Users need to be able to find out who is responsible for your website and the writers of your content. Common pages for this would be a home page, a contact page and an about us page. Wherever you place this information, it should be clear and easy to access. The last main factor that Google assesses is going to be the Website Reputation. Google will look at reviews, articles and other resources that rate your website’s reputation as well as usefulness. Some of the sites commonly referenced for this would be Yelp, maybe Amazon and the Better Business Bureau. They won’t consider any material that was written by your company or website, so you’ll have to rely on the opinions of actual users. But, if you follow these other guidelines correctly, your website’s reputation should take care of itself! So, if you meet some of Google’s page quality standards, you’re off to a good start. But, your job isn’t done yet. If you want to maintain and maximize your Google rankings, you need to excel in all of these categories. This means you’ll need to consistently update your website with high quality content. Make sure this content is written by E-A-T authors, and plan it around the search queries you want to rank for. You may also want to consider revamping your website for easy navigation and optimal functionality. If you need help improving your Google rankings or want to learn more about optimizing your website, visit us at THEHOTH.COM. We offer tons of resources and services that can help you with your Google rankings. Leave us a comment below and tell us how you’re going to use these tips to take your page quality to the next level! And, if you liked this video, then be sure to like and SUBSCRIBE for more SEO videos!
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