Can I rank my website on Google?

Get 300 checks per monthabsolutely FREE!

No credit card needed. No strings attached.

Good afternoon my friends it's simon lane here from two way digital...
00:04
good afternoon my friends it's simon lane here from two way digital and we're still talking about what can you expect from seo and today's topic is can i rank my website on google if you're watching live say hello give me a hashtag live in the comments below if you're on a replay give me a hashtag replay if you've got any questions at the end of this short video please do feel free to ask you can join me in our group and if you go to sorry wrong one bit dot l y slash property group it's capital p capital g you'll go straight to our property group on facebook and you can join us in there and join in with the conversation so let us get started um can i rank my website on google well maybe it does depend a little bit on how much content created you're creating how good is it what do you know about seo is your website set
Up for seo is all the technical stuff there but yeah assuming that you've done some...
01:04
up for seo is all the technical stuff there but yeah assuming that you've done some of that um seo is it it means search engine optimization it doesn't mean google optimization so when you're optimizing your website for search engines although google is obviously it's getting on the first page of google it's the holy grail and everybody wants to get there but actually the first thing you need to understand is is that the search engines don't rank websites they rank pages and a blog post for example would be considered a individual page and so if you've got a blog with hundreds of different blog posts then each one is considered by the search engines as a page whilst you might get an individual page to go viral potentially you know if you do a really good piece of content and people find it it gets shared on some you know people's sites that do have a lot of traffic it can go viral
And that can affect the traffic to the rest of your website...
02:06
and that can affect the traffic to the rest of your website but because each individual page is ranked on its merits using the algorithm it's by no means guaranteed that one viral piece of content will uplift the rest of your site it can happen and it does happen but there's no guarantee so what i want to do is i want to give you an insight into how the search engines actually work so what we're going to do is we're going to play a little game and the game is called guess the search result now serps is search engine results pages and what i basically want you to do is open a browser and what we'll do is you know this game is going to give you a little bit of an insight into how well you understand the essence of seo and or maybe it'll give you more of an insight into how much more you actually need to understand but either way let's play so if you open up a new tab in your browser and you go to google.com
And in the search bar if you just type best estate agent now before you press...
03:10
and in the search bar if you just type best estate agent now before you press enter what i want you to do and this is the game have a guess of what you think will come up in the search engine results so what is google going to show you when you search for best estate agent now a lot of people are going to guess wrongly on this because they don't understand search intent and they they're not fully aware of how pieces of content get ranked so what you'll actually find and i'll show you actually what comes up when i do this so [Music] if you're watching the replay just pause it have a guess and then these are the results i get and then after you've pressed entered you'll probably see something a lot similar so what i get is uh up here the top of the page i get obviously the
Paid ads then i get the triple pack so this is google my business entries...
04:12
paid ads then i get the triple pack so this is google my business entries then i get people also ask and so there's other questions that people have asked you know based around that question then the organic results are these this is the guides the how to find how to choose a good estate agent and then right at the bottom is related searches to the search that you've just done now be honest with yourself is that what you were expecting yes no maybe most people you know if they're honest about it they would say they were expecting to find estate agents the the the big you know the big three the big five from their area to show up in the search results and most people would think that's the case so why aren't they there well there's actually a couple of obvious reasons but it's not obvious if you don't know paid ads are shown obviously because google wants to get paid you know
They're running the service paid ads is a part of that the triple pack...
05:15
they're running the service paid ads is a part of that the triple pack the google my business results are there because google's business directory um you know are obviously agents in your area and you could say that yes they are organic results i've kind of taken those out of the mix of the true organic results because the you know the triple pack and optimizing your google my business is something that you can do completely outside of having a website you don't need a website to do that but obviously it's going to help um with you know the google trust in you but ultimately you don't need it so it's something that's slightly separate and the first organics results that you saw were the guides the how to's the the created lists and google and every other search engine out there pretty much are going to care more about what their users want than what content you're providing or what you're trying to get ranked or you know what you think is the best keyword for any particular search
And so you know to answer the question why aren't there any estate...
06:16
and so you know to answer the question why aren't there any estate agents websites in that those organic results it's quite simply is because you or the content on your website isn't answering the question that google thinks is relevant to that query and from experience from the data that they've collected from the billions of searches that google handles they have basically decided that for that search query in your area those results are what is going to best serve the person making that inquiry it's not something that yeah it doesn't matter what you think should be there you know if if you want a different result you've got to modify your search and that's where you know you've got the other people asked and you know people also searched for kind of boxes come up because it may not be what you're looking for so they're going to show you what other people search for in relation
To that term but if you can't play in the game you'll...
07:20
to that term but if you can't play in the game you'll you'll see some interesting things so try it try another couple issues so if you try best four bedroom house just you know best number four bedroom house do that as a search and see if you can guess what will come up then try best mortgage advisor and then finally try best mortgage advisor but add near me onto the end of it now given the best mortgage advisor and best mortgage advisor near me given that seo is a local um search factor so if you've got if you're on your phone or if your location data switched on your browser on your computer or your laptop you would think that best mortgage advisor and best mortgage advisor near me are the same search but because google sees the near me added by you as the search it actually changes the intent
Of the search and so the results become different and what you'll see is that on one search...
08:21
of the search and so the results become different and what you'll see is that on one search you get something that's more generic more how-to and on the other one you'll actually get some you know mortgage advisor results and that's because again google understand the intent of research what people are looking for and all they want to do is give them the best possible experience the best possible results for that search and so you know the maybe that you know i said right at the beginning this video of you know whether you could rank you know some content on the search engines maybe we can now change that to probably because now your expectations and obviously this is what this is all about is what can you expect from seo your expectation of what might rank what pieces of content will show up when people do a particular search are now getting slightly more towards alignment with the reality of what seo
Actually is rather than what most people think it should be or how they would...
09:21
actually is rather than what most people think it should be or how they would like it to be so obviously there's a lot more to it i mean seo as a strategy is quite a large thing to get your head around but that's why we're doing these short bite-sized pieces so you know probably yes you can if you do all the right things if you create your consent and put your good seo strategy behind it then yes now that you've got a bit of an understanding of how the seo search engines work or how the search engines work and how seo applies to them you can probably get your content ranked if you're doing it by yourself if you work hard at it and you get to the point where you know all of the elements of an seo strategy so that's it for today i hope you found this interesting um please give me a thumbs up a like um if you're on youtube please feel free to subscribe to our channel if you're on facebook and watch out for the next installments they will be scheduled so have a good day um enjoy the rest of
Your afternoon and i will see you again tomorrow so until then goodbye for now...
10:22
your afternoon and i will see you again tomorrow so until then goodbye for now

Related Topics

Get 300 checks per month absolutely FREE!

No credit card needed. No strings attached. 👍