Free SEO Keyword Research Using Google Search Console: T-Time With Tillison

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In today's tea time show I'm going to show you how to do free SEO keyword...
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in today's tea time show I'm going to show you how to do free SEO keyword research using Google search console so the agenda for today is how to look at the search query analytics in search console and then how we can analyze those and then how to use them in your SEO campaigns if you'd like to learn more about SEO there are a whole bunch of videos in this back catalog on our channel but also make sure you hit subscribe right now and you will catch us for future videos on how to improve your SEO so let's head into the new Google search console and we're gonna head into the performance section and in there we're gonna find web data for a date range I'm looking at the last 28 days here but you can expand that or contract it if you like we're looking at total clicks and total impressions for organic searches so this is nothing to do with your paid ads Google Ads anything like that this is purely your
Organic search data so this is how many clicks we had through organic in this...
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organic search data so this is how many clicks we had through organic in this period and this is the number of impressions so how many times we showed I'm also going to enable the average position which is really helpful for us when we're trying to conduct keyword research as to what we should try and rank for so the thing to understand here is this is data about what you are already getting found for this isn't gonna tell you anything you're not getting found for so there are other keyword research tools and other keyword methods that you can use and keep subscribing will show you some more of those but this is really trying to do some keyword research here to identify some sort of quick wins welcome what do we need what do we rank fairly well for that we could rank better and get some more traffic quite easily so that's what we're looking here in search console for is some very quick opportunities so we can see our average position on a number
Of these and looking for search terms that we we may want to target optimize...
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of these and looking for search terms that we we may want to target optimize our content through on-page changes or maybe do some external King but but kind of cliched low-hanging fruit if you like so we can see a number here where backyard studio kits male bull we're eight point one there's a handful of impressions we're getting four clicks we can potentially beginning double that quite easily through some some umpire on-page optimization to optimize for that search time so I would be looking at this keyword research and then I'd be going and seeing in here we go so I'm now looking at that specific query and let's see what page so it's our home page which is ranking now it may be that from this you go and create a dedicated page on your website to address this particular keyword if it's
Different enough from the content on the home page in this instance and then...
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different enough from the content on the home page in this instance and then obviously think about internal linking but we can see how many clicks we've got on there we would also be able to see here if we had two or three pages that could rank or do rank on different occasions for that search term we call that cannibalization so you may run into a problem with rankings where Googlebot is confused about which page to which page on your site is the right one the most important one for that particular search term so that's very very quickly how to look at some keyword data and pages we can also look at individual devices and we can see that our rankings are different for mobile and desktop than they are on tablet for whatever reason so that's something we may want to work on maybe the way the pages are rendering on tablet devices aren't so good could be any number of reasons we're looking at quite a small amount of data here here's another similar version
Of that search term where we've got a backyard Studios male born and again we...
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of that search term where we've got a backyard Studios male born and again we can go into that keyword there and take a look at which page ranks for that and again it's the home page another view here which is quite useful is to look for things where we rank in position one and use that sort so just clicking on here will do that for us and some of these are going to be irrelevant but this might be interesting outdoor shed rooms office garden pods things like that so for what this site sails and provides people actually call them slightly different things that we may not understand so particularly where you're talking about a niche market someone will see something not know what it's called and just make up what they think it's called and that's what they search Google for so sometimes you know what we call something in our business
People don't necessarily call it the same thing so that can be quite...
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people don't necessarily call it the same thing so that can be quite revealing in terms of your keyword research here and again these tends to be very very long tail very specific terms and you don't need to go creating pages for these search terms but maybe just mention that particular word somewhere and that could get you from one point five to number one or where are we one point yeah so position two maybe two position 1 or 1 point 5 so and that's only going to get us more more traffic higher visibility more impressions more clicks so definitely worth trawling through here every few weeks maybe every couple of months and just looking at what things you're being found for so just to remind you again this isn't going to tell you things that you are not being found for it's only really going to be only really useful for telling you things that you are currently being found for or currently
Being listed in the Google organic search results even in lower position so...
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being listed in the Google organic search results even in lower position so definitely a good source of keyword research for free looking at your website your data your rankings to try and get some quick wins and good opportunities to improve your rankings get more traffic if you've enjoyed this do subscribe and we'll give you some more tips on SEO and do get this alike if you have any questions about this or your stock then please please do comment and I'll try and answer those for you

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