My Simple 10-Step SEO Process - How to Rank Your Content - SPPC SEO Tutorial #2

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What's up everyone welcome to the Surfside PPC YouTube channel this is my...
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what's up everyone welcome to the Surfside PPC YouTube channel this is my Surfside PPC SEO tutorial for beginners part two and it's going to be my simple ten step SEO process and just a quick reminder you'll be able to find all of these videos on this playlist here so it's my s PPC SEO tutorial for beginners I will put this link in the video description and also make it the top comment for this video as well so you can easily find all these different videos as I go through this so coming back over here let's get into step one and step one is gonna be to understand the topics that you want to rank for couple questions that you want to ask yourself are what are the main topics that your website and your content will focus on and what are the subtopics that your website and content will focus on so the website I'll be referencing for the most part throughout this entire process is gonna be this new website I just purchased floor Jack's Entercom so as I implement my own strategy on this website I want to go through the process and show you what I'm doing step-by-step to rank higher in Google for this website and for the pages on my website so the first thing I want to do is find
The main topics and subtopics I want to rank for for this website so to be...
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the main topics and subtopics I want to rank for for this website so to be completely honest I'm not an expert on floor jacks or anything like that basically I'm just a marketer who's trying to get this website to rank so the first thing that all generally do is all go right to Google and I'll just search the main keyword that I want to rank for floor jacks so if I come in here you're gonna see there's some products for sale at the top there's some advertisements here at the top but generally what I'll do is I'll come in and I'll click on one of these links that are ranked up at the top here and it's gonna help me come up with a lot of different topics so what I'm gonna do is I'm gonna click on this one for Walmart so if I come in here what you're gonna see is at the top you can see I'm in in a category called floor jacks and this is a subcategory of automotive stands and supports but within this floor Jack's category you can see there's bottle Jack's floor Jack's scissor jacks transmission jacks so these are all different topics that I want to rank for but what I want to do is I want to come back over here to automotive stands and supports and if I look right here at departments you can see car Jack's wheel chocks creeper seats bottle jacks I don't even know what a lot of these
Things are but what I'm gonna do is take all of these different departments here...
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things are but what I'm gonna do is take all of these different departments here and I'm gonna use them as my main topics and then what I'll do is within my main topics I'll come up with some subtopics as well so I'll generally open a spreadsheet that looks something like this and you able to see a sample SEO process when I'm completely done with this spreadsheet I'll share it with everybody I'm gonna be working on this throughout the entire process but some of the main topics fighters coming here and let's just say we'll use floor jacks car jacks and let's just say scissor jacks so we'll start with these three main topics what I'll do is I'll bend break these main topics into different subtopics so the easiest way to do that is to look at the way that other websites do it and you can also do this using your own keyword research which I'll show you in a few steps but what I'm gonna do is I'm gonna come back over here to Walmart and let's just say I come over here and I click on floor jacks so the first thing that I can do is I can look at brands so if I'm just looking right here you can see there's tauren performance tool one that I see a lot is Pro lifts so you can see Pro lifts gray low profile floor jack two-ton another one down here
Two-ton another Pro lift here 3.
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two-ton another Pro lift here 3.5 ton so two things I'm taking away from this is there's three ton floor jacks there's two ton floor jacks and there's different brands that I can also focus on as well so if I come back over here to my SEO process you're gonna see floor Jack's here so maybe for subtopic one what I want to do is three ton for Jack's so this is a specific type of floor jack and it's gonna lift three tons so another one over here is gonna be two ton floor jacks so now I have two subtopics based on my main topic here and then what I can do over here for subtopic 3 is just something like Pro Lift floor Jack's so just focusing on a specific brand of floor jacks now you can do this regardless of what type of website you're using and the main topics you're trying to focus on so let's just say for example a main topic I'm trying to focus on for Surfside PPC is Google Ads so what I can do for a subtopic one would be Google search ads for subtopic 2 I can do Google Display ads for subtopic 3 I can do Google Shopping ads and then you can even break these down even further so let's just say for
Example I come over here and I have a main topic of Google Display ads I can...
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example I come over here and I have a main topic of Google Display ads I can come over here and I can do something like Google Display ads targeting Google Display Network and maybe I can do something like Google responsive display ads so these are all different types of main topics and subtopics you can focus on so it's important to cover the main topic best as you possibly can and one of the best ways to do that is to break it into different subtopics so you can create all these individual pieces of content and this is gonna be part of the process as you're doing your keyword research as well so this is really where I start is I list some of the main topics that I want to try to rank for and if I just come over here you're gonna see so something can be bottle jacks I have scissor jacks transmission jacks if I come into just all car jacks I can take all of these different categories here that Walmart's listing I can look on different websites I can look at every different type of product that they sell I can look at all these different brands I can look at different materials and I can find everything I
Need to to come up with different main topics and subtopics that I really want...
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need to to come up with different main topics and subtopics that I really want to rank for so that's really where I start with step one is what topics do I want to run for with my website because when you have a main focus on some of these different topics here like let's just say I just focus on floor Jack's for the next couple months I'm just creating content around different types of floor jacks and I have a main page that I continue to improve and update over time it's gonna help me rank for all these short tail and long tail keywords that's really where I want to get started with step one okay so now I'm moving on to step two the next thing I really want to make sure is that my website is indexed I have no crawl errors and then my website isn't too slow so a couple of different resources that I use here the main thing I'm gonna use for this is just looking at the Google search console so if I open up the Google search console for floor Jack's Entercom here you can see I am getting clicks and impressions from the search results if I go to overview up here at the top you can see I have my performance here which is dropped off recently but I don't think it's due to an indexing issue if I come over here to coverage you can see there's only three
Pages with errors and 49 valid pages so obviously I need to create a lot more...
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pages with errors and 49 valid pages so obviously I need to create a lot more content I need to update my existing content and that's why I'm losing some of these rankings here so if I keep scrolling down what you're gonna see is there's a speed experimental it's saying I have 44 errors with speed so that's something I do need to improve upon mobile usability right now I have 44 valid pages so I don't seem to have any issues with my mobile website I don't need seem to have any issues with people finding me in the search results you can also come over here to index and coverage and you can see all known pages any errors any valid with warnings all of your valid pages and then any excluded pages that you have so you can exclude pages with your robots.txt file I'm not gonna go through that too much in this video but I just want to make sure I have valid pages that are indexed in Google and the other thing you can do is over here with security and manual actions you can look to see if there's been any manual actions on your website or any security issues so if you find any of those issues you want to make sure you get them fixed as soon as
Possible but you just want to make sure that your website is able to be ranked...
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possible but you just want to make sure that your website is able to be ranked and crawled by Google and other search engines and that your website isn't too slow now another resource that you can use it's a free resource is GT metrics com they do have paid plans but if you just type in your website here so I just typed in floor Jack's Entercom and let's put HTTP here and we're gonna click on test your site okay so they'll give you some performance scores here you're gonna see my PageSpeed score I got a B it's 89% my yslow score is a C 73% fully loaded time of 3.4 seconds so overall it's a pretty good performance report for this website if you scroll down you can see some of these different issues that I'm having and some different things that I can fix to improve the speed of my website so you can see PageSpeed here there's y slow and you can look at all these different things to make sure that your website is loading quickly so people can easily access your website and they don't click away as they just wait for a page to load if your page is taking 8 9 10 seconds to load what's gonna happen is people are gonna eventually move away
From your page they're not gonna wait that long and it'll also hurt your...
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from your page they're not gonna wait that long and it'll also hurt your rankings in Google because Google wants to rank fast websites so basically for number two just want to make sure that my website is indexed no major crawl errors no issues with having my pages indexed so people can find them easily through search engines and that my website isn't too slow so if people are clicking through to my website they're not bouncing too quickly and that search engines are gonna rank my website because they know that my website is fast and it's loading quickly for people who are clicking through my links ok so moving on to number three and number three is going to be to do keyword research so have you researched the top keywords based on the topics you chose in step one and do you understand how the different keywords are gonna work together so keyword research can also help you come up with your list of topics and subtopics and I'll show you exactly how so the two main keyword research tools I use are the Google Keyword planner you do need a Google Ads account to use the keyword planner and if you want all of the data in the keyword planner you do
Need an active campaign the other one that I use a lot is uber suggest so you...
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need an active campaign the other one that I use a lot is uber suggest so you just go to Oberer suggest calm or neil patel calm slash uber suggest a lot of information here to help you find different keywords for your business so what I can do is let's just say I type in four Jack's here and click on search and we'll come over here to the keyword planner and we'll do the same thing we'll do floor Jack's enter and this is where topics and subtopics can come in handy so let's just say come back over here you can see my main topics and some of my subtopics will get rid of this for now so for Jack's car Jack's and scissor jacks so let's just enter those three keywords for now in to the keyword planner so we have four Jack's car Jack's and scissor jacks okay we'll click on enter you can enter a domain to use as a filter you can exclude brand names and results I'm just gonna keep it wide open for right now and click on get results okay so starting in the keyword planner what you're gonna see here is if we scroll down different key words that I provided so for Jack car Jack scissor jack I can see average monthly searches in here and again in order to see this data
You do need to have an active campaign in Google Ads so if we keep scrolling down we can see...
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you do need to have an active campaign in Google Ads so if we keep scrolling down we can see here so three-ton for Jack car Jack lift low profile Jack so I'm able to find a lot of these different keywords here and you can if I keep scrolling down I could start to find more of these subtopics so an example of a subtopic would be aluminum for Jack low profile for Jack keep scrolling down hydraulic floor jack so all of these different things are gonna be different subtopics based on my main topic of floor jacks so if I continue to create content around all these different keywords and create the best possible content I can it's really gonna help me start ranking in search engines the same thing if I come over here to over suggest so here I just entered for Jack's you're gonna see search volume keep scrolling down and I'm gonna get a bunch of different keyword ideas here so floor Jack's three-ton and then I have some brand names here so you can always look at view all keyword ideas and if we scroll down here so you'll see for ton we come over here to related we're gonna find some more related keywords related
To floor jacks low profile aluminum fort on hydraulics so some of the things we...
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to floor jacks low profile aluminum fort on hydraulics so some of the things we saw in the keyword planner so these two keyword research tools are great for anybody who wants to get started with keyword research for their business you really only need to use one or the other if you're more comfortable using ubersuggest you can do that if you scroll down here you're gonna see you do need to login with your Google account to see more of these related keywords but it is completely free so these keyword research tools are completely free to use you can set up an active campaign in Google Ads and just kind of pause all your advertisements for the time being and you'll still get access to this data otherwise even if you have the ranges of data it's not the end of the world as long as you have an understanding of what the main keywords are for your business now for keyword research what I'm gonna be doing is creating a completely separate tutorial so you'll see there's another sheet here for keywords I'm gonna be doing a complete tutorial for keyword research for this business from start to finish so I can find all the different keywords that I want to rank for but coming back over here to number three you just want to make sure you find all the top keywords
That you want your website to rank for and this is where topics and subtopics...
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that you want your website to rank for and this is where topics and subtopics can really come in handy because keyword research is really a vital part of search engine optimization okay so moving on to number four here is create high quality content for keywords so do you have a content creation strategy and is the content you're creating comprehensive and complete so I'm just gonna go over a couple of things really quickly here so if we come back over here what you're gonna see is I have everything you need to know about for Jax so this is an article that was already created on this website and you can see at the top here of floor Jack's Entercom floor Jack's guide and this is gonna be a huge overview page so if I keep scrolling down you're gonna see in this article you will read about so what are floor Jack's how did four Jack's work different types so floor Jack's bottle Jack scissor jacks if we click right here it's gonna bring us down to scissor jacks and exactly what they are now what I want to do is make sure that I have articles on my website about scissor jacks about different types of bottle jacks and I can link all of those different pages to
This page right here so what you want to be doing is creating some of this really...
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this page right here so what you want to be doing is creating some of this really comprehensive content around these keywords and you want to create the best possible on the internet because that's how your website ranks what Google and other search engines are going to be looking for is really high quality content and they're gonna be looking at how much you cover some of these different topics and some of these different subtopics with your website because if you're covering all these different topics and subtopics then search engines are gonna have an understanding that your website is a great guide for whatever industry or niche you're choosing now the second thing I want to go over is if we just come back over here to Google so you type in one of your main keywords you should always look at what's ranking on the first and second pages of Google so I went over this in the previous video but you can see the five best for Jax for your garage or workshop if I click through this page I can see exactly what type of content is ranking on the first page of Google so if you're not sure what constitutes high quality content one of the best things you can do is a look at what Google is already ranking and looking at what other search engines
Are already ranking and creating content that's better than what is existing in...
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are already ranking and creating content that's better than what is existing in on the first page of the search results okay number five is gonna be a pretty simple stip and it's probably one of the easiest parts of this process is to use long term SEO friendly URLs so if I come back over here you're gonna see I come back to this page I have floor Jack's guide so we'll get rid of this right here so this is gonna be a perfect example of a long term URL now let's just say I'm creating a page about bottle Jack's what I'm gonna be doing is doing four Jack's Entercom slash bottle jacks so this allows me to update these pages without ever having to change the URL so you want to make sure that your URL stays the same because once Google indexes your website and your specific pages in the search results you want to make sure that that page stays exactly the same so you're not changing the URL over and over so for example if I did something in 2018 where I did the 10 best so the 10 best bottle Jack's 2018 then what I would have to do every single year is come in here and change this so rather than doing that what you
Can do is just come in here create a long term SEO friendly URL so bottle...
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can do is just come in here create a long term SEO friendly URL so bottle Jack's search engines are gonna know exactly the topic that you're covering and you can continue to improve that page over time so even if you did the 10 best bottle Jack's of 2018 maybe the next year what you do is something like the 20 best bottle Jack's of 2019 and then you can just continue keep that page updated year after year and continue to improve that content over time so I'm not coming back over here and moving on to number six is making sure you're optimizing for some of the top on-page SEO factors so some of the things that search engines are looking for are your title tag your Meta Description your header tags and your image alt tags and then also they're gonna be looking for your internal and external linking strategy so you want to make sure that you're linking some of your related pages together you want to link out to other websites that have really good resources about the topics that you're covering you don't need to worry about hurting your own rankings or helping other websites too much as long as what you're doing is helping the readers that are visiting your website ultimately that's what you want is
Readers that are visiting your website to be able to find all the information...
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readers that are visiting your website to be able to find all the information that they're looking for and to make your website really user friendly so if you come back over here what you can see is it makes it really easy when you see something like this the different types of Jack's and then he scroll down and you can see some of these different types of Jack's here for sale and then what you want to do is make sure that all of your images have alt tags because that's your way to tell different search engines what the image actually is so every single image should have alt tags if we keep scrolling down here you also want to make sure that you're linking off to some of these different pages on your website so best electric car Jack's keep scrolling down you can see there's a link here for some of the best jack stands so any different page on your website that's going to be useful to the reader also helps your website rank higher in the search results so if we come back over here on page SEO is really about telling search engines what your content is all about and it's also about helping the users and the readers who are visiting your website to easily consume your content so it's a variety of factors where you don't just want to
Be writing for search engines you want to be writing for users but you want to...
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be writing for search engines you want to be writing for users but you want to also want to make sure that you have a good optimized title tag you have Meta Description set up for your pages you have header tags so people can easily navigate your articles image alt tags so that search engines understand what your images are on each individual page and then an internal and external linking strategy to make it easy for your readers to get additional information where they need it so you really want to optimize for all these different on-page SEO factors and there's even more than this ultimately what you want to do is create a really user friendly website with content that's easy to read and you want to make sure that search engines are able to crawl your content with ease and understand exactly what every single page on your website is about so number six just can be optimizing for different on-page SEO factors with your content okay number seven so as I continue to improve my content what I want to do is I want to answer questions provided by Google so a couple quick questions to ask yourself have you answered all the
Questions you see when you search Google for your targeted keywords and are the...
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questions you see when you search Google for your targeted keywords and are the questions and answers easy for the reader to find so I have a really good example here so if I come back over and let's just say I searched floor Jack's generally see this on every single page people also ask and there's gonna be different questions here and if you expand these questions and just lapse them it's gonna start listing more and more questions as well so if I just continue to do it you can see it's gonna keep showing more and more questions what you want to do with your content is to answer these questions so that when someone does go into Google and they have what is a floor jack used for you can see this opens up my website everything you need to know about for Jack's and people can easily read a portion of our content so a floor jack is a type of jack that allows you to lift up a part of a vehicle so repairs can be performed underneath so now hopefully people understand what a floor jack is used for and instead of just reading this featured snippet they end up clicking through to the link and opening up the page to my website so you can see what our floor Jack's how do floor Jack's work it's important to answer all these different questions
Within your content because it's gonna help you rank higher especially for some...
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within your content because it's gonna help you rank higher especially for some of these featured snippets and it's just a great way to understand exactly what people are asking directly into Google for the topics that you're covering so that's gonna be number seven is to just search your keywords search the keywords that you're targeting as you're building your content and answer those questions provided by Google and make it easy for the reader to find and make it easy for search engines to find as well now moving on to number eight is just gonna be to continue to improve and update your content over time so I've kind of gone over this a few times throughout this video but it's one of the biggest things that's gonna help you rank higher in search engines is as you come here and you create a page like this everything needs to know about for Jack's it's not gonna be done as soon as you hit pub what you want to do is go back and you want to update this page every six months or even every year just to make sure that all of the content is relevant updated so what I want to do with this website is I have everything you need to know about for Jax right now I'm gonna end up changing this title to the
Ultimate guide to for Jax in 2020 so that people can easily find my website...
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ultimate guide to for Jax in 2020 so that people can easily find my website and they can understand everything they need to know about for Jax and then what I can also do is build a separate article of maybe 10 15 or the 20 best for Jax for 20 20 so people can find different products for sale and they can also understand exactly what a floor jack is so all of those different things are going to be types of content that you create once and then all you need to do is continue to make sure that your content is relevant over the course of time over here I went over if you did Google Ads as one of your topics so Google Ads changes constantly so one of the things you need to do is if you do have an ultimate guide to Google Ads you need to make sure that that content stays updated that's why it's really important to make sure that you're using these SEO friendly URLs obviously changes one to bottle Jack's earlier in the video but when you use these SEO friendly URLs you're able to easily continue to improve and update your content and then as you complete some of these updates you want to make sure you update your publish date as well so if
Your original publish date is in 2018 and then you update it let's just say...
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your original publish date is in 2018 and then you update it let's just say November 2019 then I would just change that publish date to November 2019 on the day that you made those changes so number eight is just gonna be continue to improve and update your content once you publish something it's not completed what you need to do next is make sure that you keep all that updated over the course of time okay number nine I've referenced this a few time but you want to create what are known as topic clusters to rank for more keywords so are you creating content for your main topics and your subtopics and is your content all linked together so you can rank for some of these short tail and long tail keywords so for this one what I'm gonna do real quick is I want to come over to my website farmhouse goals com so with farmhouse goals com one of the main keywords I want to rank for is farmhouse to core but in order to rank for that keyword the other thing I need to do is create content around things like farmhouse Christmas decor farmhouse bedding scroll down here you see farmhouse wall decor keep scrolling down you can see some of these different things a bathroom
Dining room modern farmhouse decor living room kitchen so all of these...
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dining room modern farmhouse decor living room kitchen so all of these different things are different keywords that I want to rank for and ultimately what they are are known as topic clusters so I have a lot of examples of this on this website if I keep scrolling down you're gonna see something like farmhouse sinks so for this I have a complete guide to farmhouse sinks and then I have all these different types so copper cast-iron double stainless steel vessel fire clay white so all these different things are different types of farmhouse sinks farmhouse furniture what I have are different types of farmhouse furniture here keep scrolling down the other thing I've done it for is farmhouse Christmas decor and this has allowed me to rank for a lot of different keywords related to farmhouse Christmas decor so I have decorations ornaments science tree skirts Garland's pillows wreaths stockings and radon Christmas decor so if we come over here real quick to the Google search console I opened it up for farmhouse Kohl's calm you can see the search terms right here that our driving clicks to my website
Radon Christmas so the second one here is the actual brand name for my website...
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radon Christmas so the second one here is the actual brand name for my website farmhouse Christmas ornament set stockings ornaments wreaths Garland so all these different things are just because I built a lot of different content around farmhouse Christmas decorations just recently so these are what's known as a topic cluster so if I come over here and I click on farmhouse Christmas decorations so what you can see at the top is I have an SEO from the URL a page that I can continue continue to update every single year so I last updated in October 3rd 2019 so as I update this in 2020 I'm gonna make sure I update this date here as well I don't need to worry about changing the URL at all I just need to change the content on the page right here browse its article so I've decoration signs ornaments stockings let's just click on stockings for example so what I did was I listed a bunch of different products for sale and I also linked directly to this page right here so if I open this page you can see that I have a page right here so farmhouse Christmas stockings rustic Christmas stockings and this is linked
To from my main page right here so ultimately what a topic cluster is...
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to from my main page right here so ultimately what a topic cluster is you have your main topic something like farmhouse Christmas decorations and then you have your subtopics and there's a huge variety of main topics and subtopics so one of my main topics might be farmhouse decor up here and then a subtopic might be farmhouse Christmas decor and then you break those subtopics even to even further subtopics so it's what's known as a topic cluster and essentially what you're trying to do is you're trying to rank for all these different topics so if we come back over here to our SEO process the main topic I want to rank for is floor jacks and the way that I'm gonna do that is by writing about all these different subtopics here so when search engines are looking at my website they can see that I have completely covered everything that people ever need to know about floor Jack's about car Jack's about scissor jacks and this is gonna be something I really need to work on for my website and it's gonna help me increase those rankings over time so that's gonna be number 9 it's just just gonna be to create these topic clusters to rank for more of these short tail and long tail
Keywords and you can see here's a great example of it it's shown right here in...
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keywords and you can see here's a great example of it it's shown right here in the Google search console these are a lot of these search terms that are driving a lot of traffic to my website right now so it's a strategy that absolutely works for increasing your search engine rankings and driving these clicks to your website and ultimately these clicks end up turning into revenue for your business and now last but not least is gonna be to get your content and to build backlinks so a couple different questions to ask yourself are you creating content that people will share and link to and do you have a strategy for marking your cut marketing your content to your audience so one of my favorite guides for building backlinks is this guide on backlinko com and you can see SEO from the URL up here and they also have how to get high quality backlinks in 2019 so I can pretty much guarantee you that this page will be updated to say how to get high quality backlinks in 2020 but they have some really good strategies here and some of the main strategies is really just to create great content that people want to link to and then also building
Links from outdated resources so what you can do is find different pages that...
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links from outdated resources so what you can do is find different pages that need their links updated and you can reach out directly to those website owners so when it comes to backlinks a couple of the different strategies that I use is you can reach out directly to people who have websites that are similar to yours so you can see something like this how to use a floor jack correctly and safely so what I can do is link to this website and then just reach out directly to them and say hey I link to your page thought you had a great piece of content I also think that your content can be improved by linking to this page on my website so really the main goal of building backlinks is to make sure that you're building this great content on your website because then people are gonna actually want to link back to your website and then you can reach out to other website owners the other thing you can do is you can do things like guest blogging so you can try to blog on other websites so I if I come over here I can reach out to some of these different websites and see if they're looking for guest bloggers and then link back to my own website so linking back to my own guides on my website but what I would do is if you
Are looking for ways to build backlinks I would start by looking at this guide...
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are looking for ways to build backlinks I would start by looking at this guide right here it's the guy that I use if I'm ever trying to build new backlinks for my website I don't do a lot of manual link building so really what I try to do is just focus on creating content that people will share and link to now the other thing is content marketing so if we come back over here and I just come to this search again you're gonna see some of these videos how does a four Jack work so one way to market my content for this website would be to create a YouTube channel and to go over how to use some of these different floor Jack's that's not something I'm gonna be doing for this specific website just because I don't really have the time and the resources to be able to do that you can also use different things like Facebook like Twitter like Pinterest and Instagram using some of these different social media channels and also building up your email list are great ways to market your content to your audience what you really want to do is focus on building an audience so if I come over here to farm house calls calm good example is I have a pretty big following for this website for Pinterest and for Instagram just because of how
Visual it is and then I also have a pretty good following on Facebook as...
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visual it is and then I also have a pretty good following on Facebook as well so all these different things helped me drive additional traffic back to my website and when I do create these pages of content it's gonna help me increase my social shares get more people to read my content and hopefully eventually they'll start to link back to it as well if I can get some people with similar websites to see the content that I'm creating so this is my SEO process ten step process to quickly review it one more time one is to understand the topics that you want to rank for two is going to be to make sure your website is indexed you don't have any crawl errors and your website is moving quickly so people can quickly access your content doing keyword research to find the top keywords for your business creating high quality content around those keywords using long term SEO friendly URLs so you can update content over time and not have to worry about changing URLs ever optimizing for on-page SEO factors making sure that it's easy for search engines to read what is on your page and
Also easy for your readers to read what is on your page answering the questions...
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also easy for your readers to read what is on your page answering the questions that are provided by Google it's gonna allow you to get some of those featured snippets that I showed you continuing to improve and update your content over time and updating your publish dates after you make edits creating topic clusters it's gonna help you rank for more long tail and short tail keywords and last but not least using content marketing strategy and building backlinks just something you want to continue to do over time is building your audience and building those backlinks to help you constantly improve your rankings just focus on improving your rankings month by month year by year and over time you're gonna have a website that's getting a lot of search engine traffic and ultimately you're going to be able to monetize your website so if you have any questions about my ten step process please leave them in the comments section this is part 2 of my Surfside PBC SEO tutorial I'm gonna have at least ten parts but possibly more so if you have any questions again leave them in the comment section thanks for watching my video today and make sure you subscribe to the SERP side PPC YouTube channel

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