SEMRush Review: Step-By-Step Guide to Using SEMRush + 30-Day Free Trial

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In this video we're going to take a very close look at SEM rush which is a...
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in this video we're going to take a very close look at SEM rush which is a leading competitive analysis tool many SEO pros use SEM rush for keyword research for site audits and keyword rankings but specifically in this video we're going to look at a number of areas that SEM rush can help you with we're going to look at how to find competitors most profitable keywords we're going to look at how you can find some great link building opportunities and how you'll be able to find the best keywords to target we'll also take a closer look at how to actually conduct an SEO audit for the website you're working on and how to generate SEO reports if you are working with clients and need to report back to them we'll also look at a handful of other topics but that will give you a highlight of what we're about to cover so the best way to really take in all of this information is to go ahead and pull up SEM rush so that you have it up in
Front of you you can watch and try out the different features as you follow...
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front of you you can watch and try out the different features as you follow along with me so if you haven't already go ahead and pull up SEM rush and if you would like to access all of the features that we'll look at you can sign up for a free 30-day trial as well that will give you more results now what we want to do is we want to take a behind-the-scenes look at our competitors to see what they're doing and what they're not doing and what is working well for them and what is not working well that way we can piggyback on their successful marketing and make it work for us so this really makes the difference between just guessing what's going to work for your marketing campaign and really knowing that your campaign is going to work because you can see proven results the first thing we want to do in sem rush now whether you are looking at the dashboard or if you want to do this from the homepage depending on where you're starting from you would enter your domain into the
Main search box here so I'm going to use Huffington Post as an example here so...
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main search box here so I'm going to use Huffington Post as an example here so I'll enter Huffington Post into this search box right here now from the left-hand panel here we are going to click on domain analytics and overview now this is going to give us an overview of our own website because we want to look at our competitors but before we do that we want to start with our own site but we want to get a better gauge of where we're at so that we can better compare our site to the competition now this is going to give you as you can imagine an overview of all of the data for this particular domain you're going to be able to see your organic search traffic numbers any paid search traffic numbers you'll be able to take a look at backlinks you'll be able to see what are your top organic keywords what are you actually ranking for you'll be able to find your main competitors here and even look at a competitive positioning map
Which we'll talk about in a little bit to see where you rank compared to your...
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which we'll talk about in a little bit to see where you rank compared to your competitors as well and you can even take a look at the backlinks that are pointing to your site now if you want to download all this information into report you can simply click on PDF here and you'll be able to email the report or schedule a report even branded if you need to send it to a client and you'll also notice that when you look at certain sections like where you are actually ranking in or and keywords you can click on view full report and this is going to give you a lot more than just the five results that are listed here now here you're going to be able to see a chart view of the information and you're also going to be able to see all of the search positions here so this is very very valuable information you're able to even filter it here at the top by position by keyword search volume cost per click by pages traffic and so on so there are a lot of options here you can even look
For specific keywords if you're looking for those and you receive a lot of...
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for specific keywords if you're looking for those and you receive a lot of different traffic so you can see within about 60 seconds you can see how much organic and paid traffic the site is receiving how many keywords have top rankings and how many backlinks have been acquired so that's a really great start so now that I have a better idea of this site that I'm actually working with I want to take a look at who my actual organic competitors are so to do this I'm gonna head over to the domain analytics section and I'm going to look under their organic research section and click on competitors now here we're going to see the competitive positioning map that you saw on the main overview screen this graph is going to help you see where you rank compared to the competition in terms of the number of top keyword rankings and the overall amount of traffic that the site actually receives so here you can see who your main competitors actually are if you hover over any of the circles it's going
To give you additional information you can hover over any of the circles and...
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to give you additional information you can hover over any of the circles and it's going to give us a general overview of the keywords and traffic numbers but clicking on the actual circle is going to take us to more detailed information about this particular competitor so you can see this is going to take us back to the domain overview where we can get a good idea of the organic search traffic numbers paid search backlink numbers keywords all of that that we looked at for our own site but I'm gonna return back to the last page because there's a lot of valuable data here under the map this is giving us a full list of all of our organic competitors so you can see for this particular site which is obviously a huge website it is listing over 1.3 million organic competitors so even if you're dealing though with smaller sites and you're still pulling a list of 50 competitors 100 competitors this right here saves a tremendous amount of time from having to pull not only all the competitors but all of
These numbers manually so there's a few things that I like to take a look at...
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these numbers manually so there's a few things that I like to take a look at here I like to focus on the first few columns the first one is the competition level now this is based on the number of keywords that the site actually ranks for and a combination of that and how many common keywords you have with that competitor now moving over to the common keywords column this is purely the number of keywords that you have in column with this particular competitor and then lastly we look at the search engine keyword column and this looks at the number of keywords that actually send traffic to a website now all of these are based on rankings in the top 100 search results but to give me an idea of who my top competitors truly are I focus on the common keywords column and I do this because these competitors with the highest number of common keywords are targeting the same keywords that I want to go after but now I very quickly
Already have a full list of my top competitors and what you can do is you...
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already have a full list of my top competitors and what you can do is you can click on the number here under the common keywords column and it is going to show you a domain by domain comparison so you can actually take a look at all of the rankings for specific keywords and where you rank in comparison to the competitor so this is really really helpful to have you can take a look at all of their top rankings you can see where you outrank the competitor where the competitor is out ranking you so you can figure out which keywords you want to target now that we know who our competitors are we want to start analyzing their strategies and really determining what keywords they're going after and how they're going about doing that so we'll start with taking the so what we'll do is work and then go ahead and grab the URL of the top competitor when we look at the common keywords section so whoever has the most keywords in common
We're gonna start with them so we're gonna scroll up and we're going to put...
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we're gonna start with them so we're gonna scroll up and we're going to put their domain up top here in the search box so returning to the domain analytics section under organic research we want to look at the positions report to see where our competitor is ranking for specific keywords now this is going to give us an overview of the competitor search performance how much traffic the site receives and the value of that traffic if they were actually using paid advertisements and the graph here is going to show you whether they are experienced an increase or decrease in traffic so you can see if they really have a successful campaign going on so let's look at their top keywords that send them the most traffic what we're gonna do is we're gonna scroll down to the organic search position now there are two big columns that you really want to pay attention to here the first one is going to be the traffic percentage and that is how much of a site's traffic is generated by this one keyword so in
This case you can see almost 9% of the site's traffic is generated by the...
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this case you can see almost 9% of the site's traffic is generated by the particular keyword in this column then we want to go over to the competition column now the competition is based on a scale of 0 to 1 with 1 being at the hardest level of competition so this is going to help you determine if this keyword is actually worth pursuing now here's where you want to be able to go through and you want to be able to sort the different keywords and you want to see if there are any keywords that you believe would work for your site then if you find those you can further explore those specific keywords to find out how the competition is actually ranking for them so you can see what's working for them so here's what you're going to want to do you're going to want to download the list here you can do that over here using the export button and then you can find the keywords your competitors are ranking for that your site is not so once you filter down that list then you
Can sort by the keywords that have the highest search volume and you can start...
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can sort by the keywords that have the highest search volume and you can start further exploring those keywords from there so this is going to give you a basis for finding potential keywords to go after now we want to find out how our competition is actually ranking and one good way to do this is to find out which pieces of content are producing the most results for them so we can head back over to domain analytics and under organic research we can click on pages now content is very important to rankings so you really want to spend some time diving a little bit deeper into which specific pages the competition is actually ranking for so this pages list tells us which pages are ranking in the top 100 search results and it gives us an idea of how much traffic the page receives each month and then it will actually show us which keywords the page is actually ranking for so we can get a lot of valuable data
Here now if we click on a link I'm just going to choose this one randomly here...
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here now if we click on a link I'm just going to choose this one randomly here it is going to give us an overview of this specific webpage instead of the website as a whole so this particular page it tells us how much organic search traffic it receives how many backlinks it receives and then we can scroll down and we can see which keywords this particular web page is actually ranking for all of their positions so what I like to do here is click on get a full report and then I would like to export this list so that I can look through it and I can pick out any longtail keywords that come up because this is oftentimes a great way to find some additional keywords that your competition may not be working towards that may generate some great traffic for you and it can also give you an idea of other keywords that you can use as variations in the content that you're producing now another thing we can do with this chart here is we can look at the competition column and again this is going to give
Us an idea on that scale of 0 to 1 how competitive it is going to be for this...
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us an idea on that scale of 0 to 1 how competitive it is going to be for this particular keyword I also like to go ahead and click on this cert button right here because this is going to pull up the actual Google search results for me it's going to show me where the competition is actually ranking it's got to highlight that for me but it allows me to see all of the top results for that particular keyword so this is where I can start some of my keyword research I can see who else is ranking why they are ranking and this is going to give me a better idea of what keywords to go after or what type of content to produce and also to really look at just how competitive the keyword is and what I will need to do to outrank this competition so my general advice here is to go after a competition that is similar to your site in size and page Authority domain Authority and if you're especially if you're a newer site to not try to tackle some of the huge authority sites that are out there it's really going to take your your site time to
Build up some of that domain Authority and trust them for you to be able to...
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build up some of that domain Authority and trust them for you to be able to start generating some traffic to it and lastly I like to go back to the list of pages and then I like to click this icon next to the link and this is actually going to take me to the live web page now what this does is this allows me to explore what type of content the site is actually using what images do they use do they incorporate any video or graphics infographics slides and if it's just an article what type of post is it is it a list post is it a how-to article and this really helps me figure out what type of content I need to create because ultimately we want to be able to create an amazing piece of content that can really go above and beyond what our competitor has posted so this is going to help us in our rankings and once I'm at this point I like to go ahead and take a look at the keywords but I also like to take a look at the particular
Keywords that the site is ranking for as I had mentioned I like to download this...
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keywords that the site is ranking for as I had mentioned I like to download this list and then I want to look for the similar keywords that are on the list and that way when I have the keywords that I'm going to be ranking for I can pull a few variations of those keywords to be able to use in my content so hopefully at this stage you're able to get a lot of new keyword ideas from this and also a lot of new topics that you could incorporate into the site as well I mentioned earlier a little bit about longtail keywords but I really want to dive into how you can easily find a lot of longtail keywords that you can use to rank your site now I like to go after longtail keywords because they typically have lower competition so you can rank for keywords that are still going to convert highly for you but typically in a faster amount of time so to find these keywords we can go over to left hand side here we can go to keyword analytics and overview so the first thing we're
Going to want to do here is put in a keyword that we would like to look into...
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going to want to do here is put in a keyword that we would like to look into so let's say a general keyword I'm just gonna make one up here we're gonna look into toddler bikes now here we're gonna see the organic and the paid search volume we'll see the competition and the search trends here but what we want to do is scroll down and we want to take a look at the phrase match keywords and the related keywords this is where we're gonna get a lot of keyword ideas a phrase match keywords is where you can find a lot of longtail keyword ideas that actually include your keyword so what we'll do is we're gonna click on view full report we're gonna scroll down now to the phrase matched report and here you're gonna see a chart that is going to give you a variety of different keywords you'll see here that they are giving us 326 different keyword ideas here so you can see is some of these are longer tail keywords like we have toddler bike with training wheels for example push bikes for toddlers toddler girl bikes it will also be able to see
Not only the search volume but here you can see the competition so this is going...
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not only the search volume but here you can see the competition so this is going to tell you just how competitive each of these keywords is to go after but you'll also be able to see here the keyword difficulty and this tells you how difficult it is going to be for you to actually rank for these particular keywords a hundred is the highest so the lower the better so what you can do here is you can actually export this list and then you'll be able to sort through pull out any keywords that you don't want to use or not relevant don't have buyer and intent and you can also filter out the ones that have too high of keyword difficulty so that you can target some of the better keywords then and also look for keywords that you can group together and you can look for keyword variations that you can use in one piece of content so this can give you an idea for subtopics or headings and keywords that you can include in the same report because ultimately using different variations of your main keyword within your post is going to
Help you rank for that main keyword as well so I'm gonna pick a keyword here...
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help you rank for that main keyword as well so I'm gonna pick a keyword here I'm gonna select the toddler bike with training wheels now if I click on this keyword and I say okay this is a topic that I want to write about on the site I can go here and I can then go down to the phase match and related keywords that it will give me for this particular keyword so now you can see we're dealing with even longer tail keywords and we started with so this is going to give us that variation that I talked about but let's go back here now I want to look at the related keywords now the related keywords are going to pull up additional keywords that are related to our main keyword but may not necessarily contain those exact words so here again we'll want to click on the view full report and this will give us another full list again now just as with the phrase match keywords you can click on these keywords that it again and we'll give you the related keywords for each particular term so at the top here you can go ahead and export these ideas you can filter your keywords and then
Make sure to group your related keywords that you can use the variations of your...
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make sure to group your related keywords that you can use the variations of your main keyword in your content to help with your rankings now I want to be able to uncover some keywords that my competitor is ranking for that I am NOT and you can do this easily by going back to the domain analytics section and then clicking on domain versus domain so this is going to help you compare domain side by side and you can do three domains at a time so we'll do Huffington Post and we'll compare it to the daily mail site then we're going to be paying attention on this particular example to the organic search results now clicking on go I'm going to receive a chart that has all of the keywords that both sites are ranking for and it gives the ranking for each site so what I like to do is click enable charts now this is going to give me an idea of how many keywords my competitor is ranking for that I am NOT so if you hover over the circle here and it shows that they are ranking for ten point nine million keywords and only for
Point one of those is common between the two sites so that tells me there's a lot...
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point one of those is common between the two sites so that tells me there's a lot of keywords that they're ranking for that I am NOT so going back to the table view here you're able to take a look at what keywords your ranking for versus which ones they're ranking for you can sort either by your site or by the competitor site to get an idea of where you might be able to rank so starting off we can look at where the competitor is ranking in the top spots so here we can see that we're relatively competitive and then all of a sudden we fall off where they're in position one and where we are a number 84 here in 94 and 43 so this gives us some ideas of potential keywords that we could go after that we are already ranking for in the top hundred search results but that could use a little boost to help us compete with this particular competitor likewise we can sort our own site and we can look here for where we have very low rankings and we can compare that to
Their ranking status as well so this can help us identify some keywords that we...
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their ranking status as well so this can help us identify some keywords that we can go after that the competition is already ranking for and then we can go through this process again where we find out why they're ranking and look further into it under keyword analytics there are a couple of other options here I want to take a look at SEO keyword magic which is actually a new feature they just added so this section really helps you to build a huge list of potential keywords it also helps you group those keywords in particular niches and analyze those so let's take a look if I want to look at toddler bikes going on for that exam so you can see it's gonna give me a list of the different words that are also included in these keywords here so what I can do is I can include specific keywords if I want to include bikes but if I don't want any keywords that include the word helmet it's automatically gonna take that out and you'll see the number here goes down so I can also narrow this down by search
Volume so let's say I want to look for a search volume from let's say a hundred...
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volume so let's say I want to look for a search volume from let's say a hundred to let's say a thousand again that's going to narrow down my results as well now I can change the keyword difficulty so let's say I don't want anything this is a more competitive niche so we'll say 20 to 85 so now you can see the number of keywords that I have it has greatly gone down and also I can get an idea of what the total volume of these keywords is and the average difficulty so this is a great way to really narrow down key words especially if you are trying to group keywords together and you want to come up with some similar variations you can really narrow down your list easily using this tool let's also look at the keyword difficulty feature here as well now once you have put together your list you can simply just copy and paste your keyword list right here and this is going to help you compare side-by-side all of the different keywords that you have so let's say I'm looking at toddler bikes toddler helmets toddler bikes for
Girls I'm just gonna put in a few just to give you an idea here and this is...
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girls I'm just gonna put in a few just to give you an idea here and this is going to show me the difficulty for each one the volume the results so obviously these are some higher competition keywords but it's going to let me sort by the lowest difficulty to rank 4th so this will help you find a starting point and also help you identify some keywords that maybe too hard to start with SEM rush also makes it very easy to monitor the changes in rankings from month to month in your organic research section under position changes we can take a look at new keywords the site is ranking for any lost rankings and then we can look for which keywords have gone up in rankings or decline so to start off we can look at the chart here we can look at a one month view six month one year all-time view so to start off this gives us a list of the new keywords that the site is now ranking for within the past 30 days so we can see all our position 1
Rankings here and the search volume and how much traffic we're actually getting...
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rankings here and the search volume and how much traffic we're actually getting from those particular keywords this month we can also take a look at our lost traffic we can take a look at improved and this is going to show us the number of positions that we have gone up so we are now in position 1 and we current we previously were in position 5 so of course our position difference is 4 so we can also sort this to see which particular keywords have the greatest position difference within the past 30 days so you can see some of these keywords have had a huge jump from position 99 all the way up to 298 to 6 so this will give you a good idea of what's happening with particular keywords likewise you can look at the declined list of keywords and this is a good idea because this can help you identify which keywords actually need some help which ones you should be focusing on so that you can maintain your rankings and hopefully help get
That ranking back so here again we want to sort by a position difference you can...
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that ranking back so here again we want to sort by a position difference you can see these have just gone down one position so it was just a little bit of fluctuation there but we can also sort this list as well and see if we've had any particular keywords that took a huge hit so here we can see this went from position 7 to position 98 and that happened for several of these keywords so this will help us really go into these particular keywords look at these particular pages this links here to the specific page this keyword was linked to then this is going to help us identify what is going on so that we can fix the issue now that we've looked into keyword research we've looked into who our competitors are it's time to turn our attention into link building so we really want to find out some good backlink opportunities and a good way to do this is to find the good sources of backlinks by analyzing our competitors
Backlink profiles so to do this we can look under domain analytics and click on...
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backlink profiles so to do this we can look under domain analytics and click on backlinks first thing you'll want to do here is to insert your competitors URL here in the top search box now this overview screen is going to tell us the number of backlinks that the website has the number of referring domains which backlinks are follow versus nofollow and a lot more now if we look at referring domains this is going to tell us just how diverse our competitors backlink profile is so they have 14 point 1 million backlinks in this case but those backlinks are only coming from a hundred and thirty four thousand domains so for example if you're working with a very small site and you're looking at a low competition industry let's say the competition only has ten referring domains but they have a total of 300 backlinks so that means that a lot of those backlinks aren't holding us much weight because they are getting so many
From the exact same source so you're really looking for diversity here now...
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from the exact same source so you're really looking for diversity here now scrolling down we can look at the type of domain backlinks that they're getting so for example are they gov dot edu ComNet org and this is good information to have because typically they are GDU gov they hold a little bit more weight they can give a little bit extra boost above some of the other domains we can see where these domains are coming from by country but we want to take a closer look into the referring domains because this is where we're going to be able to see the actual backlink sources here it's a good idea to look for relevant sources that are related to the industry that we're in we can look for forums or online communities or guest post opportunities social links directories anything that's going to give us a good idea of what we could do moving forward and it also helped us to see if our competitors are active online in certain communities so we can scroll
Through the list of referring domains as you can see there's the hundred and...
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through the list of referring domains as you can see there's the hundred and thirty-four thousand so this is going to be a full list here so the first thing we see here is a domain score and this is based on a scale of 0 to 100 so the higher the number the higher the quality of site that you're working with you can also see the actual site that is linking to the website in question and also the number of backlinks from that site that are pointing to your site so you can click through on any of them to get more information now especially when you're dealing with larger sites and you're gonna have a lot more data to go through the filters option is really going to be your best friend here you can either include or exclude different options so here we're going to want to look for a particular zone or a particular country that you can filter by so let's say we only want to look for websites that have a.com extension or let's say we want to look for dot edu so we can see if they have any dot edu backlinks that are
Helpful then we can go ahead and we can add in some more filters if we want to...
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helpful then we can go ahead and we can add in some more filters if we want to and we can apply that so that is going to help us narrow down to some of the best quality backlinks sources that there are so you can see that it is on from one hundred and thirty four thousand down to about a thousand so now I can continue to filter out down this list and sort by domain score and start pulling out the top backlinks so now I can also click on the backlinks number here and this is very important information this is going to give me this is going to show me if these links are follow if they're nofollow but it's also going to show me the exact source here of where the site is receiving the link from and it's also going to show me which particular web page is actually receiving the backlink then we can also see how many backlinks that particular source actually has pointing to that page and then the anchor text is used so really with the anchor text you're looking for a variety of anchor tag
You can look for if they have branded anchor text using their company name for...
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you can look for if they have branded anchor text using their company name for example or their website URL also if they're using the main keyword for that particular pages and another a mix of other keywords that are not the actual main keyword or the brand so it's good to have that mix of a profile so you can see how well your competitor is doing with that and also give you an idea of how they're ranking for particular keywords here is really to find which of these backlinks are of the highest quality that you would be able to use in your own link building campaign so your goal another very useful tool here on sem Russia use all the time is the site audit tool now you can access this by going to the project's menu here and then you can select the project that you are working with or if it's not already set there you can add a new project in now what the site audit report is going to do is really show you any technical issues that are on the site that may be
Hurting your SEO and within a minute you'll have a full list of all the...
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hurting your SEO and within a minute you'll have a full list of all the issues that need to be addressed so going here on the dashboard we can simply click on site audit and as you can see we have a report here it's telling us that we have a score of 76% tells us how many pages have actually been crawled tell us how many errors and warnings there are so we see that there's 6 errors that need to be addressed and we have a hundred and ninety warnings that could be addressed as well so now we can dive into what some of these issues are and what we would need to do to fix them so here we're shown our top three issues and it's showing that we have a number of images that don't have two alt attributes so that's a very easy fix then we have some pages that looks like they need some more text and some pages that maybe have too many links on them so those are all tasks that are fairly easy to address but more specifically what we like to do here is go across these specific tabs here and this is going to tell us more specifically
What's going on so it's going to show us the specific pages here that could not...
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what's going on so it's going to show us the specific pages here that could not be crawled I can click in here and it will give me the exact pages so I can figure out what the issue is I can show me that there are broken links and any of these other issues that appear and then I can also break that down into errors or warnings that are appearing same with the crawled pages statistics we can go through each one and we can see what the issue is and then we can fix those when you come back you'll be able to rerun your campaign and you can also set your reports to be automatically generated and emailed to you so that's really great for you to be able to see what's going on on your site see what has been improving and see which issues still need to be addressed but the airports are really good for also showing potential clients so they can see the issues that are on their site and how much work it actually needs so that can help you convert some potential clients into leads as well and all you have to do is click the PDF
Button and it's going to generate a nice report for you...
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button and it's going to generate a nice report for you I'm going back to your project dashboard you probably already noticed a number of other tools that are available from within your dashboard the first one is position tracking so you will actually be able to go in here and you can track your specific keywords and you can see any changes in your rankings here as well so the position tracking allows you to insert specific keywords that you want to track when you first set this up so here it shows that I am looking at only eight specific keywords so you can insert several of those here and then it's going to give you an overview of your ranking and also going to look at where you are actually ranking for the specific keywords that you put in now if you were working with local businesses this will actually also show local pack rankings as well for those sites so you can look across the tabs you can see the rankings you can look at the specific landing pages that are ranking for these particular
Keywords and you can also look at some of the competition as well see if...
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keywords and you can also look at some of the competition as well see if there's been any new competition that has come into the picture now another feature that's very helpful is SEO ideas so this is especially if you are new to SEO or even not this will give you some optimization ideas that you can work on so for instance here I can click on add a landing page and for this instance I'll just go with the home page that they put in so let's say I want to rank the term Kate Middleton which Huffington Post happens to rank for so I will put in the actual web page that I want to rank that keyword for the actual landing page and then I can put in the actual keyword right here and click Save now clicking this refresh button is going to is going to run this report so now notice I've only put in one keyword here and it shows that I'm ranking in position number seven and there is 1.2 million searches per month for that term
And it's giving me three ideas of what I could do to better optimize the page for...
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and it's giving me three ideas of what I could do to better optimize the page for that particular keyword so here it's giving me content and it's giving me two content ideas as well as a backlink I so it gives me specific backlinks that I may want to target to better rank for that keyword and also gives me a couple of content ideas so for instance this tells me some related keywords that I could also include on this particular page to help boost my ranking as well this also says that the page has relatively little word count as compared to the competitors so I can increase the length of the content which has been shown to also improve rankings as well so if you're not really unsure why they are suggesting this or you are new to SEO you can click on why should I do this and this gives you a better idea of why they are coming up with this recommendation why it's important why would help your SEO campaign and then if you want to figure out where they are
Getting this information from you can click on get data behind it so as you...
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getting this information from you can click on get data behind it so as you can see there's some really helpful tools there in the dashboard and actually have a few more they have a social media tool so you can track your audience online you can track the engagement that you have with your social following and then you can keep an eye out for any brand mentions that are going on and also perform a backlink audit so some of these are a couple newer tools but you can really do a lot from your project dashboard to really help you get a good idea of your site what you're dealing with and how you can improve your SEO campaign now if you're trying to get a quick glance at a particular set of data it is helpful to use the charts feature in SEM rush so to do this you can go to domain analytics and then go down to charts and this is going to help you create any chart that you would like for either your particular domain or if you want to look at a number of domains so you can
Compare where you were historically to where you are now or also compare where...
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compare where you were historically to where you are now or also compare where you are now to where your competitors are as well so this is good to get information on a quick glance this is also very helpful if you want to be able to have graphics that you can include in your SEO reports to be able to better show clients where they are in comparison to where they were or in comparison to where they are against their competitors so let's insert a couple of domains here I'll go with the Huffington Post again and you'll see that you can create a chart for all types of different data so total keywords the traffic numbers that they have the price of that traffic improved or decline keywords you can also look into the same data for advertising for paid advertising so you can create a chart that uses all organic total keywords for example and use that data for all of the sites that you are comparing or you can select a different
Data point so let's say for example you want to compare one particular site to...
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data point so let's say for example you want to compare one particular site to where they are ranking organically and where they are ranking and paid search results and how much traffic is being driven then you can create all of that here in one chart so let's say I want to look at traffic numbers for these two websites so I'm just gonna leave it as the same type and click plot chart so as you can see here this is showing me how much traffic is actually being generated by these two sources so you can clearly see which one's the larger site but you can also change how this looks so if you don't like this graphic let's say your that's not how you see things visually easily or it's not how you want to display it to clients you can change the format here as well in two different types of charts you can also look at the calendar view you can select the dates that you want to look from and if you want to you can go ahead and create an another chart so you can create several of these charts and then if you want you can download a report of all of the
Charts so you can see them easily together at the end of the day you need to be...
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charts so you can see them easily together at the end of the day you need to be able to provide SEO reports to clients if you are working directly with clients so that they understand the work that is being done and they can also see the results from your efforts and SEM rush allows you to create reports that you can provide to clients very easily so to do this you can click on the reports menu then you can click on the create report button and here you'll be able to upload your own logo so that way you can white label this report you can brand it as your own as you can see you can easily add the title the subtitle the date is automatically generated for you the logo is automatically going to change once you update your logo and you can insert in your own information here now here you'll see it says drop here and this report builder here allows you to drag and drop headings and text
Blocks so that you can organize the report in any way that you want to and...
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blocks so that you can organize the report in any way that you want to and that you can also add comments to specific charts that you'll be adding so that way the client can really understand what it is that the chart actually means what it is referencing and then you can use the layout settings to create different columns so what we'll do is we'll look at let's say our organic search let's say we want to pull in our organic search summary so this is a good way just to give them an idea of what's going on I simply drag and drop that in we can put in the domain that we're working with and click OK after we select the device and the database and then let's say we want to put in our top keywords here so we can go through and add in any of this information here that we would like and you'll be able to change the order if you don't like how something is displayed here it shows that you can actually add in a text block so you can add that to whatever you would like it to go and then you can
Insert your text here and really describe what the report is about to...
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insert your text here and really describe what the report is about to help your clients out again if you want to put different headings in here if you want to have a special layout let's say where you have two columns this is good for having two graphs let's say if you want to compare your site with the competitors or you want to show where you were to where you are now any of that information you can change the layout look here also adding in a page break you can add that as well and if you want to look at specific projects let's say you want to add in the site audit and talk about the issues and then you can add in let's say a text box that describes that what you'll be doing is addressing some of the issues that are displayed here in the upcoming month and that'll tell clients only what has been done show where they our site is currently ranking the traffic that they're getting but also shows what they can expect for you to be working on the upcoming month so this is great for you to be able to customize the report in any way that you would like add in any
Sections that you would like and then when you're all done you can generate...
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sections that you would like and then when you're all done you can generate the PDF report so now you can go ahead and you can email this report directly to yourself to the client you can schedule the report to be sent at a specific time and if you have a very long report you can even add in a table of content so then you can go ahead and save that and generate the report to see all of the data so as you can see there is a tremendous amount of value that you can get from SVA and Rush and you can see just how much it can help you in your SEO campaigns and it could really save you a tremendous amount of time and effort from doing many of these tasks manually or by using a variety of different tools to gather the same information but as the EM rush also tackles a number of topics that I didn't cover here including paid advertising if you are working on video ad campaigns and it can also help you find your competitors highest performing ads and take a look
At the actual ad variations that they're using and you can even use it to track...
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at the actual ad variations that they're using and you can even use it to track down potential advertisers that may be interested in the site that you're working with so there's a lot of additional benefits that you can get through sem rush so I hope you enjoyed this video walkthrough of sem rush if you enjoyed this video please subscribe to be notified of new tutorials and don't forget to share it with anyone who may find this helpful as well

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