How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For Beginners | Simplilearn

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Greetings everyone this is Rob Sanders from simply learned and today we're...
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greetings everyone this is Rob Sanders from simply learned and today we're going to talk about how to rank number one on Google so let's get started and let's go with the scenario that you have a friend named Sam and he has a website where he sells shoes but Sam doesn't understand why his websites not ranking number one on Google and so typically the ranked number one on Google there are some factors involved and those are factors that are going to help Sam get his website ranked number one on Google so he can sell his shoes get traffic and convert that traffic to conversions so there are factors involved and so what are those factors well it always starts with keyword research so in order to rank for a website where you sell shoes or you sell products other products like clothing or food or your automobile
Website you know your mechanic it doesn't matter whether you're selling to...
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website you know your mechanic it doesn't matter whether you're selling to customers or selling to other businesses you have to start with the keyword research and so we're gonna go into really explicit detail on how to conduct a proper keyword research and then the second factor involved is high quality content so in order to rank high on Google search you need to have high quality content so we're gonna go over what's involved with creating high quality content then we're going to take that content we're going to optimize it using on-page elements and website level factors so we're gonna take into account what's involved with your website and what's involved with specific pages on your website in order to rank number one on Google then we're going to get into the off-site engagement so when it comes to ranking on Google you need to optimize your website and you need to do some elements off your website you need
To be engaging off your website meaning on other websites and so we're going to...
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to be engaging off your website meaning on other websites and so we're going to talk about what's involved with off side engage so SEO being a major channel for most companies and websites where the opportunity to drive a lot of traffic is there but you have to earn that reward the reward is a lot of traffic but you have to earn the reward and there's a lot of work involved and so ideally what we want to do is follow what we call the 8020 rule when it comes to search engine optimization and ranking on Google and what do we mean by the 80/20 rule well 80/20 means we're investing 20% of our effort and 80% of the results are obtained so we want to invest 20 and get back 80 that's basically me about 8020 so for example if 20% of our targeted keywords bringing 80% of the traffic then that's following the 8020 rule or 20% of our landing pages drive eighty percent of the overall traffic that's
Following the 8020 rule or 20% of our backlinks passed 80 percent of our link...
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following the 8020 rule or 20% of our backlinks passed 80 percent of our link juice that's the 8020 rule meaning these cargo two keywords these targeted landing pages these trying to target backlinks using off-site engagement we want to put in 20% of our effort on those keywords landing pages and backlinks in return for 80% of the results so without further ado let's get started with the keyword research let's talk about that keyword research for a website with shoes and it doesn't really matter what particular product you have if you need to rank number one on Google it all starts with the keywords as I mentioned before and so in this example if you have a website where you sell shoes for kids you're going to want to be found for certain keywords so the obvious keyword here would be shoes for kids well every keyword that you target has search volume associated with it so
That means when we talk about search volume we're talking about how many...
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that means when we talk about search volume we're talking about how many people on average type in that keyword or related keyword on google.com or Google search and there's always an average number of searches Assoc with every keyword and we call that search volume how much search volume so obviously if we're gonna target a keyword we want to have as much fun as possible however there's always going to be competition for those keywords meaning there's always going to be other websites you want to rank number one on Google for the same keywords and we call that competition or difficulty so for every keyword you're going to have volume and you're going to have competition or difficulty and the difficulty ranges as well depending on the tool you use and we'll get into that in a minute but search volume is how much on average people are typing in that keyword or closing variants of that keyword and the difficulty is measured
In terms of how many other websites are trying to rank for the same keyword and...
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in terms of how many other websites are trying to rank for the same keyword and so ideally when it comes to keyword research we want to find that nice balance we want high volume and we want low competition but at the same time we want to focus on keywords that are highly relevant to our business so if we're selling shoes for kids and shoes for kids is highly relevant has high volume in low competition then that's a keyword we want to target so we always want to focus in on those three areas so there's always a trade-off with keywords so shoes for kids might have high volume but also might have high competition or difficulty if we look for another keyword that's just as relevant for example shoes for children it may still have high search volume but the competition or the difficulty may be lower and if that's the case then that might be a better keyword for us to target instead of something highly competitive like shoes for kids we can
Focus on another relevant keyword like shoes for children with just as much...
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focus on another relevant keyword like shoes for children with just as much volume and lower competition and the reason why we want lower competition is because we want to be able to rank for that keyword so the higher the competition the harder it is for us to rank number one on google for that keyword and so the whole idea beyond keyword research is analyzing and choosing the best so we want to identify a list of key words that are always relevant we want to choose the keyword that your competitors are ranking for and we want to use third party tools to choose keywords to identify which keywords have low competition and what keywords have high search volume so one thing to take into consideration when you're doing keyword research is that the longer the keyword phrase or in other words longtail keywords or keywords with three keywords in the phrase or more you're gonna always have less competition but there's always a trade-off with longtail
Keywords meaning the longer the keyword phrase there's gonna be less volume but...
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keywords meaning the longer the keyword phrase there's gonna be less volume but the trade-off is less competition and so what we want to do is we want to brainstorm some ideas and find those relevant keywords so let's look at an example here so if we go to Google ads so Google ads has a total keyword planner and let's just say I have a a website where I'm selling dried figs and if I'm selling dry figs I want people to buy these dried figs however in order to attract them I want to be able to show them at hey we have a bunch of recipes and if I show you a bunch of recipes where you can use dried figs maybe you'll buy these dried figs too using these recipes and so we're gonna look for keywords related to bread recipes because if we can optimize for our recipes page for bread then that will attract an audience who wants to make bread and use dried figs with those
Bread recipes so that's the example I'm going to give here and so if I look at...
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bread recipes so that's the example I'm going to give here and so if I look at the keyword planner in Google Ads if I just type in bread recipes what Google is going to do is you're going to give me an average monthly search volume so I can see the average monthly search volume here is sixty thousand five hundred and so in order to do keyword research what I would recommend is keep a spreadsheet and so the idea behind the spreadsheet is to document the volume and the competition you're getting for certain keywords so if I go into a spreadsheet here my theme keywords is bread recipes my keyword is bread recipes and my volume therefore is going to be sixty thousand five hundred however if I go back into Google's keyword planner Google's telling me the competition is low so that's great I want a high volume I want low competition but how low is low so we want to be careful so if we're going to
Put in numbers into a spreadsheet we want to figure out what that competition...
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put in numbers into a spreadsheet we want to figure out what that competition really is for the keyword bread recipes so if I go to Google and just type in bread recipes I'm gonna be able to see seven hundred and seventy-one billion results for the keyword bread recipes now these seven hundred and seventy-one billion are real competition maybe maybe not what we want to do is put in a syntax and we want to put in the syntax all in title and then colon space and then our keyword and the reason why we do that in search is because we want to be able to identify the true competitive number or the true number of websites or trying to rank for bread recipes and if we put in the syntax all in title colon and then our keyword bread recipes we'll be able to see that there are nine hundred and ninety thousand results that's a lot lower than seven hundred seventy one billion so that means that nine hundred ninety eight thousand sites
Or listings have the keyword bread recipes in the title tag and the title...
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or listings have the keyword bread recipes in the title tag and the title tag is what shows up in the search engine results and so if I look down and scroll down here I can see bread recipes or every one of these title tags so title tag is an important element to rank number one on google and we'll talk about that in a few minutes but if we understand that they're nine hundred ninety eight thousand results with bread recipes in the title tag then this tells us that those are the websites who are trying to rank number one on google for that keyword and therefore those are the websites we need to jump over in order for our website to number one on Google and so therefore I'm gonna put in 998 thousand in my spreadsheet as the competitive number and so now I could see for the keyword bread recipes I have sixty thousand five hundred and if my competition is nine hundred ninety thousand then my Kei or
Keyboard effectiveness index or in other words the ratio of volume to competition...
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keyboard effectiveness index or in other words the ratio of volume to competition is six percent so that's nothing more than volume divided by competition so that tells me that my Kei or my ratio between volume competition is six percent so remember we want more volume than we want competition so anytime you do a keyword research you're going to find a number of different relevant keywords so if I go back into Google's keyword planner if I typed in bread recipes you could see that Google is going to give me a number of different keywords related to bread recipes let's just say I have another keyword that I want to think about optimizing for being ranked on Google for and that's banana bread recipe very similar keyword as bread recipes except it's a little longer town now if I type in banana bread recipe in Google's keyword planner now I can see the average monthly search volume has
Actually gone up it's three hundred and sixty eight thousand I can also see the competition...
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actually gone up it's three hundred and sixty eight thousand I can also see the competition is low so those are good signs so now I can see three hundred sixty eight thousand I'm gonna go ahead and put that in my spreadsheet now I'm gonna go into Google I'm gonna put in my syntax all in title I'm gonna put in banana bread recipe I'm going to hit enter and now I can see I have two hundred and thirty three thousand results with the keyword banana bread recipe in the title tag so if I look at the title tags I can see banana bread recipe banana bread recipe banana bread recipe on all the listings in the Google search results so that tells me I have two hundred and thirty three thousand results that I have to jump over in order to rank number one on Google so I'm going to put two hundred thirty three thousand my spreadsheet now I can see my Kei or my volume to competition ratio is 157
158 % and so to me that's a lot better number to work with or in other words...
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158 % and so to me that's a lot better number to work with or in other words that's a lot better keyword because it's just as relevant and it has a higher ratio of volume to competition so therefore banana bread recipe is going to be a better keyword to optimize for in order to rank number one on Google so that's the whole idea behind keyword research you want to brainstorm ideas there are plenty of tools out there so the tool I recommend is Google Ads keyword planner Google's gonna give you how much search volume they're going to tell you the competition but then you're gonna go into Google search you're gonna use the syntax all in title to get a more accurate read on the actual competitive number and so to find out how keywords that your competitors are ranking for you can use those keyword tools that I mentioned another tool that I use is Moz so Moz if you go to moz.com they have a
Tool called keyword explorer so if we just type in the keyword for example...
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tool called keyword explorer so if we just type in the keyword for example read recipes it's going to be able to tell us how much volume and the difficulty so you can use other tools at your disposal figure out the volume and the difficulty there are plenty of tools out there but the one thing I would just make sure is you use everything at your disposal so you can use social media to find the most shared article for a particular topic or keyword like bread recipes you could check other platforms that have a lot of shared content like Reddit and Cora where you can ask people about certain topics using keywords to figure out how much competition or volume there might be you can stay up to date on industry news to get an idea of what types of keywords are trending but it when it comes to keywords and keyword research remember for every webpage we want to be able to pick two keywords we want a primary inside
Andheri keyword so when we do keyword research and we enter all our keywords...
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Andheri keyword so when we do keyword research and we enter all our keywords into our spreadsheet we want to be able to have a number of different keywords in this case we're focusing on the theme bread recipes we want to have different keywords because we want to be able to choose a primary keyword and a secondary keyword because we want to be able to focus on multiple keywords for each page because we don't want to put necessarily all our eggs in one basket meaning we won't want to put our emphasis just on one keyword to rank for we want multiple keywords to try and rank for so the primary keyword can define the nature of our business the secondary keyword could be just highly relevant to our keyword at the end of the day we want to choose multiple keywords to try and rank on Google for that page so for example we have a blog and we're using ice cream recipes and we're blogging about ice cream recipes we can have a primary
Keyword that is about ice cream recipes or homemade ice cream recipes we're...
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keyword that is about ice cream recipes or homemade ice cream recipes we're gonna always want to find out what the volume and the competition is our secondary keyword could be built around other similar keywords like low-fat ice cream recipes or fat-free ice cream recipes or low-fat homemade ice cream recipes those are complementary keywords just like our bread recipes and banana bread recipe so one thing we want to do when we do keyword research is we want to be able to target one keyword per content when you can target many we want to be able to target multiple keywords not necessary target one keyword and so we want to be able to cluster keywords see we don't want to target just one we want to target multiple keywords per page and when we talk about clustering if we go back to our keyword research what we're doing is we're clustering a bunch of keywords under the theme bread
Recipes and so by looking at the volume looking at the competition looking at...
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recipes and so by looking at the volume looking at the competition looking at the Kei we can choose different keywords for our page and that's what we mean by clustering we want to cluster Kiwi into a Content 3 so why target only one keyword per content when we can target many because we don't want to put all our eggs in one basket we don't want to target just one keyword we want to target many and so that means clustering your keywords into a theme and choosing multiple keywords for that particular page and when we do that we have a better opportunity to rank high on Google search and the whole idea behind ranking high in Google Search is we can get the volume so if we know we're ranked number one on Google search for bread recipes or banana bread recipe we know we stand a chance of getting a majority of the volume associated with that keyword and if we can get the volume and get the traffic then we can
Get the conversions so let's move on to high quality content and talk about the...
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get the conversions so let's move on to high quality content and talk about the impact content has on your ability to get your website ranked number one on Google so let's just say you have content on your website and the content is ranking on you page four of Google and it's that blog with ice cream recipes and if it's just content for the sake of content is not really informative then it's not necessarily gonna get good engagement in the eyes of Google you know they want to rank content that's very informative it's very fresh it's exciting to read it's interesting it's going to have good engagement so if it's a recipe or an article about any topic if it's the content is just not informative then you're not gonna get good engagement and when you don't get good engagement if people don't stay on the site to engage in the content and they just leave the website after landing on the page
Causing a bounce then the content is just gonna continue to fall down the...
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causing a bounce then the content is just gonna continue to fall down the rankings and we want to prevent that we want to move up the rankings we want to be number one on Google we don't necessarily want to fall in the rankings for our content so content is a key driver in being able to rank number one Google so if the content is on page nine what can we do well we want to be able to you know take that content and do something we'll put that we feel like we did right engaging content so let's go ahead and share it on social media and to me social media is a good platform to share your content because on social media platforms like Facebook for example you're building a community on that platform that community is already interested in your content so if you're sharing an ice cream recipe especially in the summertime and you're engaging with your community on that platform then the likelihood of that community on that platform is going to increase engagement
Increased engagement will send social signals to the search engine that says...
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increased engagement will send social signals to the search engine that says hey this content is good quality likewise for any other platform most social media platforms have engagement metrics and those engagement metrics pass signals is it good is it not good do we like this content are we giving it a thumbs up or are we going to want to follow it are we gonna want to share it and so if you share content that you feel is engaging on social platforms then it's going to be engaging and it's likely going to cause an increase in engagement for example and decrease and bounce it and once you share that quality content then the likelihood of it moving up the rankings even as far as number 1 on Google is going to be greater so you always want to start out writing good quality content so let's talk about good quality content because Google does take content seriously they do take into account what other people
Think of that content so high quality content is an important factor so how to...
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think of that content so high quality content is an important factor so how to create good content that's always the question so let's talk about some best practices here remember and the last segment we talked about keyword research so we want to perform good keyword research why cuz we want to choose keywords remember we're choosing multiple keywords per page one keyword could be related to our brand one keyword could be related to the but another keyword could be related to a user's intent like recipes if you recall the example we use with bread recipes maybe somebody's looking to type in a keyword that says how do I make you know a bread or how do I make a specific type of bread or how do I make banana bread or what's the best recipe for banana bread their question related and we want to be able to answer this question so that's where choosing those right keywords that's going to respond to a user's intent so starts with
Choosing the right keywords so remember we talked about a number of different...
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choosing the right keywords so remember we talked about a number of different tools when we talk about keyword research so there's a research tool that you can use called phrase IO and that will help you do quick research on you know key words and trends and whatnot so if you know a better research tool that you use for keyword research then drop us a comment below I'd be interested in getting your comments about keyword research and what research tools are out there so if you know something better than phrase dot IO drop a comment below and we'd be interested in getting your perspective so keyword research is key but creating content the fulfils users requirements so answering those questions it's a recipe we want to answer that question if it's directions we want to answer that question if they don't know how to do something we want to answer that question then that's the whole idea behind content content is not just to fill a page it's to really fulfill users requirements that's when
You get good engagement so if somebody's typing in something on Google and...
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you get good engagement so if somebody's typing in something on Google and they're looking for an answer your content should answer that question but we also want to make the content readable so in other words you know right for your audience don't impress anybody with very high vocabulary type words that somebody doesn't necessarily know the meaning of don't use jargon don't use a street language for example use everyday common language that's just easily digestible when your audience is reading and then we want to keep that content organized and so we mean organize we want to use headers and sub headers you know break your content and keep the flow organized if we can keep the flow organized then it's gonna be easier for somebody to read and then it's okay to add resources especially resources from credible sites so if you can incorporate those resources in there then it's just gonna add the credibility to your content let the audience know
That hey I've done my research on this topic and this is what this person has...
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that hey I've done my research on this topic and this is what this person has to say about it this person who seems to be credible okay so it only adds value to your content so these are all tips to remember when creating content and then the one important tip here is we want to use white hat techniques and when we say white hat techniques that means you know if we chosen keywords that are gonna answer somebody's question we don't want to stuff those keywords into the content we want the content to be naturally written so when we say opt for white hecht techniques that's what we mean write the content naturally keep it organized keep it readable include third-party sources and make sure it answers a question so there are different types of content so there's content where you just write words - it's all text-based you could also use an infographic an infographic is simply just a graphic that visualizes exactly what you're trying to explain for example if we want
To write an article about how to write good engaging content we don't...
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to write an article about how to write good engaging content we don't necessarily have to write all that out of text we can create an infographic so for example here's an infographic on 20 effective ways to basically not bore your readers but write engaging content so you can see this is an infographic it's all graphically laid out so infographics tend to be easier to understand because they're visual they're easy for the end user to comprehend because there's generally no jargon it's usually images that are portraying the points of what you're trying to get across and so it tends to break it up the monotony of just text it's more visually appealing and it's laid out and organized so you can see this infographic has 20 different steps or rules and they lay the is out all here in this infographic and the great thing I like about infographics is you could share them on social media you can re-engage them as a
Post you can save them um really any social platform so infographics tend to...
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post you can save them um really any social platform so infographics tend to tell a better story and versus say just writing text you can use video and images so you don't necessarily have to lay it all out in an infographic you can certainly insert a video or an image into your content especially if it's a blog post if it's a blog post then sometimes video and images on its own tell the story you don't necessarily need text to go ahead and tell your story a video or an image as they say tells a thousand words and so images and videos are great to use in a blog post so using different forms of content you know you always want to review your content when a user dwells on your webpage for a longer time Google will tend to think okay this person is engaged so we're going to rank that favorable so if you're using
Infographics videos and images then the chances of somebody being more engaged...
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infographics videos and images then the chances of somebody being more engaged or going to increase versus just text that's not well organized and written out in a way that somebody doesn't necessarily understand so be creative and the types of content you use so longer engaging content tends to bode well with search engines so this is a cortina HubSpot so the more word count you use the more words you use the chances of you ranking higher are going to be better just take into account best practices you want to maybe break up the content with an image organize it make it engaging use headers so it's not necessarily just words it's the words and how those words are written how they're structured the types of keywords you're using how you're engaging with your audience there's a lot of factors again there's best practices we just went over but the key is you know if you have longer more engaging content then
It's going to bode better for you on search engines so a couple of steps...
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it's going to bode better for you on search engines so a couple of steps to create high quality content so you want to begin with a comprehensive introduction so always introduce your content remember the content should be relevant to the keywords so if you're choosing keywords and your keyword research think about answering that question if somebody's typing in bread recipes maybe they're looking for banana bread recipes how to make the best than Ana bread or how to make banana bread using dried figs we want to be able to align our content with that keyword naturally you want to create a title that's worthy that's click worthy so remember if you're in Google search and you're doing search for something simple like bread recipes we want to sell make something that's gonna be you know engaging for somebody to click on like easy perfect yeast bread or easy crusty French bread or something that's gonna be engaging you know the best bread recipes or how
To make the best homemade bread you know something that's going to draw...
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to make the best homemade bread you know something that's going to draw somebody's attention to the title of that blog post so we want to include LSI keywords so what I mean by LSI keywords and your content we mean you know longtail keywords make it natural headings and subheadings should consist of key words and variants so if you're writing headers and sub headers include the key word in there and that way the content always stays relevant to the audience okay shorten your sentences and paragraphs so don't write long paragraphs remember we want to break this up we want to make it easy for the end-user to read and we want to always put internal links on our blog post why because if we have internal links then if we have a link from one blog post to another blog post or say our blog post to an internal page on our website we want to make sure that it's relevant content that way somebody's reading
Something and you have an internal link let's just see from a bread recipes page...
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something and you have an internal link let's just see from a bread recipes page to a banana bread recipes page then they may find it interesting click on that link and go to the banana bread recipes page so we keeping somebody engaged on your website so putting in internal linking will help it keep the end user engaged because you're offering up links that's relevant to the content you always want to break up that content with images okay we want to use alt tags meaning we want to pan the image with text so that way if the image doesn't load then at least the alt text will load so we can incorporate call-out boxes and more importantly we want to update our content regularly so we always want to get the best recipe out there if it's banana bread or different ways to crepe it in a bread or are always just coming up with ways to update the content so we want to keep our content or blog post fresh and then
We want to include a CTA call to action if we include a call to action then...
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we want to include a CTA call to action if we include a call to action then that's going to keep somebody engaged and have them act on your content so these are steps to creating high quality content and so let's look at an example here and this is a three month old post on BuzzFeed and it's 21 pictures that restore your faith in humanity so it has a lot of likes a lot of tweaks and that means it's engaged people are engaged when reading that and so if we go and look at it as an example we could see it on a BuzzFeed here 21 pictures that will restore your faith in humanity so this was written back in 2012 again a lot of engagement but if we look at it we can see immediately that it's taking into account third-party sources it's got some content Scot images it's being broken up by images we can see there's call to actions on there in the form of social so people can go ahead and go
Ahead and share it if they like it okay it includes videos includes images...
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ahead and share it if they like it okay it includes videos includes images third-party sources so it's a good post because listen you know it's engaging content it's probably answering somebody's question about humanity and we could see clearly that look you know there's a lot of different examples here from a lot of different sources and we could take action on this content so nachos video not just images but text as well and so it's very engaging answers questions takes into account the different types of content available so this is a good post in that regard so contents updated regularly it's engaging and it includes sources from high authority websites some do's and don'ts on the content so take into account the best practices I mentioned about creating high quality content they answer those questions that the end user wants to hear you know because that likely is going to be their search and so you want to be able to respond to the
End user that's part of creating high quality content different types of...
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end user that's part of creating high quality content different types of content ie in the form of infographics or videos or text or images you can add images from public domain sites you can be relatable and use examples to clarify points just like the BuzzFeed article simplify complex words don't use sophisticated language talk to your audience as if you they were standing right in front of you and use bullet points to exemplify your examples your points so some do's the don'ts obviously don't lift content we don't want to lift content from another website so that's plagiarism so we want to have our own unique content we also don't want to take images from other websites and so if you do happen a fine an image that works for your post and it's on somebody else's website ideally that's not a good situation but if you do happen to do that then always give credit to the
Website okay so if you took it from xyz.
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website okay so if you took it from xyz.com credit XYZ calm for the image and even put a link back but ideally you don't want to take images from other websites just as much as you don't want to take copy you don't want to take images use your own imagery and content but if you don't have imagery then you can always go to stock photography there are plenty of websites out there where you can sign up for a subscription like Adobe stock images an example you could sign up for an account and in some cases you can sign up for a free account and use stock imagery okay don't give less information to your audience given to your audience what they deserve which is the information they're looking for they're looking for the best banana bread recipes give them the best banana bread recipes incorporate your own images break it up with titles give them a good quality piece of content that they're going to be able to engage with and so if you put long paragraphs and you're
Content then it's going to be less engaging so try to avoid those long...
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content then it's going to be less engaging so try to avoid those long paragraphs remember shorten up the paragraphs keep the language simple added images answer those questions use third-party credible sources but write it in your own words and you should be on your way to creating good quality content okay so now that we've talked about high quality content in order to get your pages ranked high on Google search let's turn our attention to optimizing on page elements and discuss some website level factors that are both going to help you rank high on Google search so let's just do an overview of what we're talking about when we talk about on-page elements and website level factors so optimizing on-page elements include a number of different things but primarily we're gonna focus in on meta tags also known as meta description tags header tags also known as title tags in URLs so those are just some of the
On-page elements we want to be able to optimize using relevant keywords in...
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on-page elements we want to be able to optimize using relevant keywords in order to rank on Google search we also want to take a look at some website factors that will affect our ranking on Google search they include website architecture having a secure website having a sitemap and taking a look at page speed so all of those are some of the website factors we need to take into account in order to rank high on Google search so title tag and meta description together are considered meta tags so both play an important role in ranking high on Google so we want to be able to write unique title and descriptions for each page on our website when I say unique that means a title in the Meta Description need to be different for every page on the website and so if you're not quite sure what a title tag in a Meta Description tag is if you go to search
And just type in any particular search query the title tag is what's going to...
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and just type in any particular search query the title tag is what's going to show up here and bold and then the description is going to show up below it below the URL and that's going to describe the page so both of these meta tags are important because it describes what your page is all about and that's what Google uses in the search results pages so we want to be able to pay attention to the length of our meta tags so if we go back to our search results pages met title tags are generally 60 65 characters Meta Description tags are generally a hundred and sixty characters so anything really longer than that then what's going to happen is the Meta Description tag or the title tag will get truncated and so if we look here for example we can see all of the title tags here fit the 65 character limit but if you run over the character count Meta
Description then Google is going to truncate the copy so you want to stay...
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Description then Google is going to truncate the copy so you want to stay within your parameters in order to avoid getting your content truncated and so the other thing when we're writing title Meta Description tags we want to minimize keyword repetition so if we're optimizing for keyword we don't want to necessarily just plug that keyword into the title tag a meta description multiple time we want to make sure our title tags and meta descriptions are naturally written so if somebody's typing for banana bread recipe with dried figs you know we want to have a nice title tag and into this description that is going to get somebody to respond based on their need and so we definitely want to avoid keyword repetition but we want to be able to use that in the title tag because if you remember from the earlier segment when we did the all in title syntax to find out exactly how many competitors were using that particular keyword well we obviously
Want to use that keyword in the title tag because again the title tags an...
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want to use that keyword in the title tag because again the title tags an important factor when it comes to search engine results so we want to use the key word but we want to avoid stuffing or using it repetitively in our title tag in our Meta Description we want the title tag and the Meta Description to describe the page sound natural but also be engaging because the point is we want people to click on our link and go to our website from search engines so title tags with numbers tend to results in higher click-through rates this is according to Moz so for example if you just put in a title tag that says learn digital marketing well that may work but if you put a number in there like five easy ways to learn digital marketing that might get somebody to click on your link and go to your website so having questions in your meta tags can also increase your click-through rate for example if you just put learn the
Importance of first page rankings not too bad but again generic but if you put...
40:53
importance of first page rankings not too bad but again generic but if you put it into the formal question how to rank number one on Google it's more action-oriented it's going to get somebody to resonate with the question that they have and that may be either a query how to rank number one on Google and so these techniques will help you get higher click-through rates and so according to backlinko title tag with a keyword can improve site ranking so remember we want to include that keyword in the title tag even though we only have 65 characters we want to include that keyword but we want to avoid stuffing the keyword in there we want to again make the title tag action-oriented maybe with the number maybe as a question with the keyword in there once naturally not easy to do but that's the beauty of SEO if you can follow these best practices and write a good title tag then the chances of you improving in
Your search results are going to be greater so having only one h1 tag in your post...
41:55
your search results are going to be greater so having only one h1 tag in your post is going to be good so remember when somebody clicks on a link so let's say they do find a title tag engaging and they click on this this link here and they go to that website you know you want to start out with having that particular h1 tag because the h1 tag especially with the keyword in it is going to signal to Google hey we're organizing our page and because it's an h1 tag it's important we're structuring the page according to best practices so having only one h1 tag in your post is definitely helpful having multiple tags H tags in your post helped organize the page a lot better so we want to add that targeted keyword in that tag and your tighter tags should be relevant to the content so if we go back to our example of the using dried figs with banana breads well the title says California fig banana bread and remember
The last segment when we're talking about high-quality content well look no...
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the last segment when we're talking about high-quality content well look no further than including a video into our content so not only will this video help keep the engagement high but it breaks up the monotony of the page and it's from a third-party source so it adds credibility to the page so adding a videos based on the last segment of high-quality content definitely helps with ranking high on Google search so following hierarchical structure that means putting those H tags in there h2 tags help break up the content and we want to avoid repetition of h1 tags on your different web pages of your site meaning don't just put the same h1 tag with the same keyword in it and keeping it blase we want to make those h1 tags exciting to read but also used appropriately to break up the content to remember all white hat techniques we want to avoid hidden tags
We want to avoid stuffing keywords we want things to be natural we all want...
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we want to avoid stuffing keywords we want things to be natural we all want things to be forced and your h1 tag should be 20 to 70 characters don't make long h1 tags if we go back to our page example a short sweet tag here California pig banana bread it's relevant to the content it's short sweet and it breaks up the monotony of the content and more importantly and again any Content you have on the page should always answer the users intent remember people are using search to answer questions find information our content should be able to answer that for them so according to John Muller Senior webmaster trends analyst at Google header tags would definitely help Google for rankings and the search results so we want to use header tags so when it comes to URLs we want to use hyphens and avoid underscores so if we look at this URL here this uses hyphens fig and banana
Bread so it's all broken up with hyphens that's a best practice remember...
45:00
bread so it's all broken up with hyphens that's a best practice remember canonical URLs a canonical URL signals to Google this is the original content so we want to use original content and if you have multiple sources of content out there on say different web sites we want to use a canonical tag to signal to Google this is the original content please Index this content and not doesn't hurt to use a favicon in URL meaning a small icon and helps to break up the monotony and help your URL stand out we can add targeted keywords in the URL so again looking at the URL here I can see we're using targeted keyword as part of the URL structure Fagin mañana Brett and known as the h1 tag is fake banana bread so it's all consistent and it flows naturally URLs that are no longer existing then we want to be able to set up a redirect for those URLs meaning a 301 redirect is a server
Response for Google that says hey Google this page is no longer available but if...
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response for Google that says hey Google this page is no longer available but if we permanently redirected it to this page which is now available so that's what a 301 redirect does it helps signal to Google and all the other search engines that if the page is no that's fine you're just going to go to this page this is the page that's permanently there now and another thing we want to do here is if you have mobile URLs you want to include those in the sitemap and we're gonna hit on that in just a minute but all URLs should be mobile-friendly as well as that's not friendly meaning take into account this best practices keep your well short use hyphens put the keyword in the URL and make it easy to understand one avoid capital letters in the URLs the URLs are case sensitive so go lowercase you should always go lowercase from the URL readable URLs again the rule of thumb here is if you understand what the URL
Is then Google is going to understand what the URL is so the shorter the URL...
47:04
is then Google is going to understand what the URL is so the shorter the URL the easier it is to read the easier it is to read the better chance you have to rank high on Google search so according to backlink to URLs that are shorter definitely definitely help you rank so we want to be able to shorten those URLs keep them short and sweet don't make them long and unreadable so those are some on optimized ways or on-page elements that help you optimize now we want to look at some website level factors that will help you optimize and rank high on Google search so good site structure provides better crime for search engine BOTS and what do we mean by that when we mean having your site organized in a fashion that Google is going to be able to find all the pages so what do we mean by that create a logical hierarchy structure so if you're selling shoes you know you're gonna have a home page break the structure up into men's shoes women's
Shoes children's shoes then under men shoes you can have it by brand it could...
48:05
shoes children's shoes then under men shoes you can have it by brand it could be Nike Puma adidas on the women's side it could be Nike Puma adidas on the child side it could be Nike Puma adidas and so you want to keep the structure flow in a hierarchy do we want to balance the amount of subcategories within each category so the men's if it has Nike Puma adidas the women should have Nike Puma adidas and so you want to code your site navigation and CSS or HTML meaning we want to be able to use something that Google is going to be able to index so most sites are built in HTML and that's what Google likes to index they like to index something that they could take back to their servers and then more importantly build a comprehensive structure for internal linking so internal links meaning that if you're on a site you should have natural links pointing to other pages on your website so to keep the flow going and we don't want to have unnatural inbound links you
Always want to have natural internal links to keep the flow of the user going...
49:06
always want to have natural internal links to keep the flow of the user going from one page to the other so here I can see as an example all the ingredients in this recipe well this has an internal link to another page on our site and this happens to link to page where somebody can buy the ingredient so it's a natural internal link so John Dougherty of credo has claimed that one of the biggest changes that he can make and fixing the Credo website is architecture so for example in credo John dirty has increased the organic sessions by 74 percent of pages by per session by 41 percent just by changing the site architecture so you'd be surprised by changing the site architecture what that will do to engagement and so let's turn our attention to secure versus non secure so what we mean by that is securing your site we want to make it sure that compliant with certain protocols and so if we go back here we can see that this particular site is compliant it is
Secure HTTPS means it has a secure license meaning the site is secure so...
50:07
secure HTTPS means it has a secure license meaning the site is secure so Google likes secure versus non secure so non secure would be HTTP so we want HTTPS as our protocol and what that means is just enabling SSL Certificates and that means when you enable an SSL certificate that means your domain or your protocol is going to be turned to HTTPS so Google prefers sites that are secure versus non secure so if you use H ts as a protocol that adds an extra layer of security over the HTTPS in HSTs prevents cookie hijacking so adding multiple layers of security always helps in my opinion if you have an HTTP website a non secure website you should look into buying an SSL certificate getting your sites flipped over to HTTPS
Because what's gonna happen is your your RAW structure is going to change when...
51:09
because what's gonna happen is your your RAW structure is going to change when your URL structure changes Google's gonna recognize that because they're gonna index your site and when they index your site they're going to see those secure URLs and that's gonna work favorably in your favor and help you rank higher on Google search so web sites using secure or HTTPS have a higher chance of ranking higher so HTTPS is a ranking signal because Google indexes those pages so let's also talk about sitemaps so sitemap is one of the most important ways to improve your website ranking why well because sitemaps are a way to organize all your rels into one file so we're basically going to prioritize all our web pages in a sitemap so if you go to any particular website and you type in sitemap XML you're likely going to see all the pages on your website so usually the sitemap
Is located in the root directory so if I type in sitemap XML I'm gonna be able to...
52:09
is located in the root directory so if I type in sitemap XML I'm gonna be able to see all the pages in my root directory and I can also prioritize them I can also alert Google as to how often they change and every page is going to have a date stamp associated with it so Google can actually see how often it changes so remember we want our content to be updated frequently so contents not updated frequently or it's not fresh then Google is going to see that size that that date stamped that last modification did so we want to be able to make sure our contents updated frequently we want to let Google know that we changed it frequently and we want to be able to prioritize our pages Google no hey these pages are important to us so all that can be set up in a sitemap we want to be able to add canonical versions of URLs and the sitemap so we want to be able to add all our original URLs in our sitemap and so we always want to build dynamic URLs sitemaps for larger websites and what I
Mean by dynamic URLs that means that if I look at this site map and we're always...
53:12
mean by dynamic URLs that means that if I look at this site map and we're always adding content let's just say in the form of a blog well guess what we want those pages to be added to the sitemap as they're published so as we add pages to the blog or to the site then they should automatically be added to the sitemap and so in effect what's going to happen is we're gonna be able to see the sitemap grow with more URLs when the sitemap grows with more URLs then that means then Google's gonna index more pages they're gonna index more fresh pages so they're gonna be able to get those pages that are just published quicker so that's the whole idea behind dynamic sitemaps is we want to be able to capture all the URLs chesses are published and we want to be able to maintain our sitemaps and so I would always recommend a dynamic sitemap but you can always create your own sitemap just by going to a tool called XML sitemap so if I just type in XML
Sitemaps into Google search here I could see XML sitemaps generator and I can be...
54:14
sitemaps into Google search here I could see XML sitemaps generator and I can be able if I have a small website just create a free and simple sitemap on my own when XML sitemaps creates it or your platform creates a dynamic sitemap either way the sitemap is going to sit in the root directory and then what we want to do in turn is like Google know where that sitemap is so in search console we want to be able to submit the sitemap so you're gonna add the sitemap you're gonna let Google know where it is it should be in the root directory and it should be called sitemap XML and when you do that Google is going to be able to take those URLs and index them so we could see we submitted 528 URLs Google index 521 so what thing about URLs here is when we create a sitemap we're putting all your URLs in there we do not add no indexed URLs in
Your sitemap and what that means is that any URL we don't want Google to index...
55:15
your sitemap and what that means is that any URL we don't want Google to index we're just going to exclude from the sitemap okay so we want Google to take all the URLs we want indexed and put them in the sitemap so according to edgy using side maps for SEO can increase your website's visibility and help you get indexed why because what you're in fact doing is taking all your URLs that you want indexed you're telling Google how often they're modified you're telling Google which ones are important and you're submitting that to Google and so Google's going to be able to take all these URLs quicker index them quicker and when they're indexed quicker you can get ranked quicker and when you get ranked quicker you can get traffic quicker so that's the whole idea behind sitemaps so let's turn our attention to Page Speed now so when the last factors for our website besides architecture making it secure and adding sitemaps is want to take a look at how quick our pages load here are some tips in order
To optimize page speed because ideally the quicker a page loads the more...
56:15
to optimize page speed because ideally the quicker a page loads the more engaged the users going to be if it takes a longer time for the page to load all the elements of that page then what's going to happen is the user is going to get impatient maybe leave the website all together or go to another page and so we want to be able to optimize images so any image that's of large size in terms of megabytes we want to be able to optimize that compress the image so that's one way to speed up page speed we want to use a simple website design you know HTML with CSS or cascading style sheets just a simple design with simple hierarchy and website navigation structure so nothing fancy nothing complex just a simple website design with optimized images we want to leverage browser caching and we want to upgrade the server response time meaning all your files are sitting on the server so when somebody goes to web
Page the server is sir all of those files the images the texts...
57:16
page the server is sir all of those files the images the texts etc and so we want the server to respond as quick as possible so when it comes to PageSpeed we can look at the factors affecting PageSpeed in Google Analytics so if I go to Google Analytics and I go under behavior and I go under site speed and I go to overview I'm gonna be able to see what my average load time is for my site and ideally we want our pages to load as quick as possible so that means anything under four seconds anything four seconds are higher and it's likely the end user is going to leave the page there's a correlation BP between page load time and bounce rate and so what Google actually does is give you speed suggestions so if we do have a page that loads slow we can just go to speed suggestions in Google Analytics and we go to speed suggestions then Google is going to be able to tell us hey this particular page load fast this potato
Page load slow and if it loaded slow why is it loading slow so here we could see...
58:18
page load slow and if it loaded slow why is it loading slow so here we could see the home page of the example is loading on average of seven seconds well if we look here they're gonna give us some suggestions so if I click on this PageSpeed suggestions it's going to load a report and a tool called PageSpeed insights and basically what it's then going to do after it's done running is it's gonna tell me all the ways in which I can optimize my pages not only for desktop but also for mobile so here I can see for desktop or from mobile I can look at some ways in which I can optimize it to increase page speed for example sizing my images properly server response time reducing my server response time avoiding multiple page redirects so there's a lot of opportunities that we can do to peep speed up page load time and all that's found in PageSpeed insights and all that's found within Google Analytics so
Remember optimizing code minimizing redirects optimizing your images...
59:20
remember optimizing code minimizing redirects optimizing your images upgrading your server response and all of those are factors and so again you can go into analytics PageSpeed inside and you could see exactly what Google is recognizing as what's lowering or slowing down your page load time so Google takes site speed as one of the most important ranking factors why because they're going to rank pages not only with high quality content that are relevant to the keyword queries but they want those pages to have a good user experience so if somebody clicks on the page then the user should be able to see that content fairly quickly and so that's why it's such an important factor so the quicker your pages load the chances of you ranking higher are gonna be better so according to web performance today Walmart as an example experience to declining conversions so what they did was looked at their page speed and when they looked at their page speed you'd be surprised what that did
Just increasing it from one to four seconds or decrease in it basically...
01:00:20
just increasing it from one to four seconds or decrease in it basically increase conversion so there's always going to be a correlation between how quick a page loads and how engaged the user is because if it's users engaged they're gonna stay on the site and if they stay on the site then their chances of converting are gonna be higher so just even one to two seconds increase in page load is low time will make a world of difference in terms of engagement in conversions it's our attention to off-site engagement so previously we talked about on-page elements and website factors that affect our rankings for search results but we also need to turn our attention away from our website meaning what we do on our website and turn our attention what we can do for our website off our website and on to other websites so that's off side engagement and so let's look at an example so that ice cream recipes blog so we did everything we possibly could we updated the meta
Tags the title tag the meta description we added h1 tags we've made sure the...
01:01:22
tags the title tag the meta description we added h1 tags we've made sure the site architecture was sound we submitted a sitemap we we made sure the page load was good and fast so we did all the things we're supposed to do on our web page but we're still not ranking well what do we need to do well we need to turn our away from our website into other websites we call this off side or off page SEO and we need to basically generate links from high quality sites back to our site so if we've done everything we can on our own website and we're still not ranking where we want to be well then we need to turn our attention to other web sites and so if we turn our attention other websites and other websites that are relevant other web sites that are quality web sites that have high domain Authority then we're going to see an increase in rankings so it's just a matter of
Getting quality links from quality websites that are relevant that's what's...
01:02:24
getting quality links from quality websites that are relevant that's what's going to move the needle on search after we've taken care of all the on-page elements so more backlinks from high domain authority results in higher rankings SEO is a combination between what we do on our website meaning optimizing the page and making sure our website has good site architecture and follows the best practices in terms of sitemaps and page load then we need to turn our attention to the backlinking to improve our domain authority so according to backlinko analysis off site engagement is one of the most important elements for ranking number one in google so you can't just focus your attention on updating the title tag and making sure the pages load fast you have to turn your attention as well to getting back links from high quality sites that's off site engagement and so
Gaining links backlinks from multiple danes is vital it's vital because they...
01:03:24
gaining links backlinks from multiple danes is vital it's vital because they bring referring traffic to your site they bring credibility to your site but more importantly Google is going to recognize the relationship between these sites and your website and if these sites that I have backlinks or links pointing to your site and if they're of high quality then we call that passing link juice so it's going to bring quality to you in terms of organic search so if we look at an example if I do a search for banana bread recipe there 240 1 billion results for banana bread recipe why did this particular page from simply recipes ranked number one well we can turn our attention to Moz and Massa has a report called link Explorer and so Moz link explorer report helps us identify our own page Authority our own domain Authority and how many links we have
From other quality websites so if I put that particular URL into link Explorer...
01:04:26
from other quality websites so if I put that particular URL into link Explorer and notice the URL here is short even though it uses an underscore when it she use a - it's still ranked number one and why because off page elements help this page rank number one why their page authority out of 100 is 58 their domain authority out of 100 is 82 and what does that mean well that means that they have a lot of good links from other domains of high quality they have 824 linking domains to this one domain they have 3600 inbound links and two ranking for a lot of different keywords so if we scroll down we're going to be able to see kind of a break out the quality of websites that are linking to them so they have 19 domains with a domain authority of 91 to a hundred linking to them they have fifteen domains between
The range of 81 and 90 so what does that tell me between 15 and 19 that's thirty...
01:05:27
the range of 81 and 90 so what does that tell me between 15 and 19 that's thirty four particular domains that are very high quality linking to it and so we could see the breakout of the linking domains we could see the top file links to the site and we could see the page Authority so the link Explorer report gives us an overview of what pages are linking to ours and it also gives us an idea of what our own page Authority and domain Authority are because domain Authority and page Authority both need to be high in order for us to rank on Google search in order for it to get high we need links from high quality sites so that's the whole idea behind side engagement so some of the off side engagements are influencer marketing meaning is there somebody out there on social who has a huge following but not only do they have a huge following but are they relevant to our product for example Hussein Bowe who's a famous
Sprinter if we're selling shoes and we're selling Nike shoes maybe Hussein...
01:06:28
sprinter if we're selling shoes and we're selling Nike shoes maybe Hussein both can reference us on Twitter or Facebook that's influencer marketing getting people to influencing people to buy our product we can engage with audiences on multiple social media platforms like Facebook and Twitter meaning if we're running a promotion on those running shoes then we can promote that on Facebook okay we can promote that on Twitter we can also bookmark our webpage on popular bookmarking sites like stumble upon we can also put our content on discussion forums like Reddit we can join high PR quality a Q&A sites excuse me and post answers to questions related to our business like Korra calm so we can engage in sharing our content and answering questions so there's lots of ways to get links to your website if you have a blog post as an example you
Can make sure that maybe that content is shared on a similar blog post so if you...
01:07:28
can make sure that maybe that content is shared on a similar blog post so if you have an ice cream recipe blog post well maybe you can look at a dessert blog post and share your content on that particular blog post and have a backlink pointing from that blog post to yours as an example and you can reciprocate so the whole idea of content is sharing the content but at the same time I shared it you're producing backlinks and backlinks help domain Authority so not only do they help domain Authority but they improve the search rankings so in Google's eyes the higher your domain authority higher the page Authority in Google's eyes that means your page is important it's credible and we're going to improve it in the search engine rankings it increases brand visibility if we have our content awning highly and website a highly popular website or a blog it's not it's gonna lift our brand
Visibility if we have Hussein Baal who's very famous sprinter do some influencing...
01:08:29
visibility if we have Hussein Baal who's very famous sprinter do some influencing marketing for us then that's gonna increase our preamp his ability so anytime we can associate with something that has some influence or some clout or high domain Authority then it's only going to increase our brand awareness and visibility so again it's going to increase our domain authority because of the association of passing link juice from one domain to another it's going to then as a result increase referral traffic because if we're on a high quality website that gets a lot of traffic then the chances of some of that traffic going our site's going to be great and again it improves the credibility and trust of our website and that's what we want we want Google to trust us and a way to build trust is by associating our website with other websites of high equal or higher quality so when we talk about off-site engagement we want to do some guest post on relevant websites so if you have that ice cream blog go to another blog like
The dessert blog and do a guest post so not only that will that improve your...
01:09:30
the dessert blog and do a guest post so not only that will that improve your brand awareness but it'll generate a backlink and maybe drive some referral traffic you could participate in forums and blog discussions like core calm or reddit get your content out there start a discussion about a specific topic to engage users build brand awareness and generate that backlink you can always you know put your your site on a directory like Yelp for example or Yahoo directory you could prefer testimonial link building meaning if you serve products or offer up a service well somebody can provide a testimony on their website or you can just earn backlinks from relevant authoritative web pages just like we mentioned Cora or Wikipedia or there's plenty out there so the idea is to associate yourself with high quality websites but do it naturally you don't want to force anything so if you're selling a specific service or you're selling a specific
Product look for like mining services or products that complement what you do and...
01:10:31
product look for like mining services or products that complement what you do and that'll create natural environment natural ecosystem that will eventually give you the benefits that you need to rank higher in the search results pages so we don't want to purchase any links we don't want a cloak content we don't want to just inject links on sites that aren't relevant we don't want to just have site-wide links all over the place pointing to the same page and we certainly don't want to be on low quality websites or directories it's all about quality not quantity with off-site engagement so having off-site engagement complements what you do on your website for on-site together both of those efforts will get you higher search engine results let's go over some key takeaways for today's session we started out with the keyword research remember with the keyword research it's all about relevancy combined with volume and low competition so that combination is going
To get you the keywords you need for on-page optimization so use the tools to...
01:11:33
to get you the keywords you need for on-page optimization so use the tools to do respose alike Google's keyword planner Google's keyword planner is going to give you the volume you need use the the all in title syntax on Google to get an idea of competition cluster your keywords together in themes like bread recipes look for a bunch of keywords related to bread recipes if that's what you're trying to optimize for take the keywords that are going to generate high-quality content so when you pick good keywords that generate high-quality content then focus on the high quality content you want to start with a good title you want to choose keywords that are going to complement the content that you can work into the content naturally you can you know organize the content by using headers you can write your content so it's going to be easy to understand right shorter paragraphs incorporate images call-outs videos you know mix it up a bit add CTAs
In there make it engaging answer the users questions all of these are going...
01:12:36
in there make it engaging answer the users questions all of these are going to contribute to good quality content whole idea beyond good quality content is to make sure users are engaged because the more engaging the content the better chance you have to rank on Google so when you create content they gives you the opportunity to optimize that content and by optimizing we mean working those keywords naturally into the meta tags the title tag in the meta description you know work those keywords into the header you know make sure the header is short sweet concise but powerful and makes sense it's relevant to the content you make sure the URL is short but readable and then we talked about off page so off page elements for the website meaning submit the sitemap look in Google Analytics at page load time make sure your site's secure and once you do all those things to your website all those factors then you could turn your
Entire attention to link building off-site engagement we talked about...
01:13:36
entire attention to link building off-site engagement we talked about influence or marketing or or social platforms or other websites that are going to not only provide a link but they're going to give you credibility brand awareness they're going to refer traffic to your website and then they're going to overall improve your domain and page authority so all those factors combined are going to help you improve your search engine rankings so thank you for attending for more information please visit simply learn com hi there if you like this video subscribe to the simple learn YouTube channel and click here to watch similar videos to nerd up and get certified click here

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