How to Rank #1 on Google for the World's Most Competitive Keywords | Ranking First Page for "SEO"

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- I'm gonna let you in on a little secret, but you have to make a promise to me.
- I'm gonna let you in on a little secret, but you have to make a promise to me. You can't use this against me. I rank for the most competitive term on Google, on page one. You know what that term is? SEO, I'm competing with other marketers who know what they're doing. That's harder than just competing with other companies. I'm competing with companies with money that know what they're doing. And I'm on page one for the term SEO. And I'm gonna show you the exact steps I took to rank there, but again, you have to promise not to use this for that term, so you would outrank me. (casual uplifting music) The first thing I have to share with you is, your content needs to be super-detailed and thorough. If it's not thorough, like pillar content. What I mean by pillar content is, that one piece of content that pretty much explains everything out there under the sun for that one topic. You know what the number-one result for SEO is? It's Moz, it's The Beginner's Guide to SEO. It's really long, and it discusses everything about SEO, from how to do it, what it's about, how it got started, every little thing and every tactic or formula that Google's looking at to rank a site. Now, my content doesn't rank us high, but if you notice, the content on Neil Patel isn't as thorough. And you don't have to be as thorough, but it just shows, the more thorough you are, the better off you're gonna be in rankings. The second thing you need to know is, your content needs to be beautiful. The better-designed and the more beautiful it is, the better-off you are. People don't like looking at ugly shit. I don't like looking at ugly webpages. No one else does either. Make sure your stuff is really pretty. Third, it has to load fast. If it doesn't load fast, it's not gonna work for most people, especially on their mobile phones. They're pulling out their mobile phone, they're like, oh, this is taking forever to load. More than 50% of the people using Google are on their mobile phone or mobile device. So make sure your site loads fast, and especially that webpage that you're trying to rank. After you do that, cross-link that post
Or that pillar page on every other page on your website.
or that pillar page on every other page on your website. If you go to Neil Patel and you go to any single blog post, you'll notice that I link to my SEO article. It's providing more juice, it's telling Google, hey, I'm linking to this article on every single page for a reason. It's important, I find it important, I want users to know it's important. They're clicking on it, you should rank it high up as well. The next thing you need to do is use Ahrefs. Go, type in your competitor URLs, and go see who links to them. Hit up all of those people and ask them for a link. For example, you can send them a short email saying, hey John, I noticed you're linking to X, Y, and Z site. I have a similar article that came out, but mine covers one, two, and three that their article didn't. Feel free to check it out here, and if you like it, link to it. Cheers, Neil. And leaving an email like that to other people leave to your competitors will cause more links back to you. If you send 100 of those, you should get roughly five people linking back to you. If you don't get five linking back to you, that means the email you're sending is to irrelevant people that shouldn't be linking to you in the first place. The next thing you'll want to do is, be patient. You're not gonna rank right away. That page, after it was put up, it took a year and a half before it popped onto the first page. You gotta be patient and continually update it, provide more value, make it prettier design. But as long as you're keeping everything up-to-date and you're patient, eventually you'll notice that your rankings will climb. Mine went from being in the top thousand to top hundred, to page five, to page four, to three, to two, and eventually page one. It was a slow, gradual build. And here's the last tip for you, and this is what most people don't tell you when it comes to ranking. If you have two sites, General Motors and BMW, they both have a lot of links, they both have billions of dollars to spend on SEO and marketing. So how does Google know which one to rank higher for car-related terms? It's brand-related. If Google noticed that more people are searching for BMW over General Motors,
What are they gonna do? They're gonna start ranking BMW higher...
what are they gonna do? They're gonna start ranking BMW higher 'cause they have a bigger brand. So if you want your articles and your site to rank higher for not just competitive terms, but for everything that you're doing, you need to build a brand. Write blog posts, do a podcast, create videos like this. By building a brand and doing it consistently for a year, two, three years, eventually you'll notice that your rankings will climb, not just for competitive terms, but for everything out there, right? So if you're not sure how to build a brand, 'cause it's different for every single business, leave a comment. Tell me what you're doing and I'll give you feedback and I'll tell you if you're doing the right things or the wrong things. That way, you don't waste time. And because I'm helping you out, I would appreciate if you at least liked or shared this video. That would mean the world to me. And if you want more tips like this, subscribe to this video because I'll be back here in a few days giving you more advice on marketing and entrepreneurship and business. I look forward to continually helping you grow.

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