7 SEO Tips And Tricks - That Actually Work | SEO Tips 2020 | SEO Tutorial For Beginners |Simplilearn

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Greetings this is Rob Sanders from simply learned and today we're going to...
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greetings this is Rob Sanders from simply learned and today we're going to talk about SEO tips and tricks so let's get started and throughout this series we're gonna have a few tips to share with you and we'll start out with tip number one up for smarter ways to do keyword research and so if you listen to any of our SEO tutorials in the past you know that keyword research is the first step but the most crucial step in starting SEO so when we do keyword research we want to be able to basically find keywords that we feel are relevant to our business that we want to be found on search for and so here are a few tips that can help you do that research in a more efficient manner the first thing we want to do is identify a list of keywords that are relevant so we only want to focus on relevant keywords for a business that's a given so what I would suggest is the best practice may be you know put down some of those keywords in
A spreadsheet so think of them as a theme of keywords because when you do...
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a spreadsheet so think of them as a theme of keywords because when you do research you're going to want to include a theme of key words relating to one another so you can pick the best ones out of that theme and so as an example if we have a company that sells dried figs in a spreadsheet as an example if I show you a spreadsheet maybe we want to focus in on just dried fig and maybe we want to focus on on dried fig recipes so go ahead and put those in a column you know some of these keywords that you know you want to be found for so that's really the first step they need to be relevant so put them in a spreadsheet so that you can build keywords around that list then we want to choose keywords and when we choose keywords we want to have some criteria around shoes in them and so we always want to choose keywords with a lot of volume and what I mean by volume I mean how many people on average type in that keyword or a related keyword per month the second criteria is the keyword a product fit meaning you
Know is the keyword relevant you always want to stay true to relevancy the third...
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know is the keyword relevant you always want to stay true to relevancy the third is commercial intent what is the tenth of the keyword is it trying to get us a sale is it answering a question so what is the intent of that keyword and then last its difficulty so we want to definitely take a look at how difficult a keyword is to rank for on organic search so that's some of the criteria you may have some additional criteria that you want to use but this is the criteria basically for choosing keywords so again we want to prefer keywords with high volume you want to be careful of seasonality so remember seasonality in this example Christmas tree you're only gonna have a spike you know during the winter or excuse me the October November December months so be careful of seasonality when choosing high-volume keywords and again keywords that are relevant to your product even though it doesn't have much search volume relevancy oh we strumpf volume or any other metric commercial
Intent so we want to look at keywords that for example have Buy in them they...
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intent so we want to look at keywords that for example have Buy in them they may have low search volume but if somebody's typing in that keyword then we can insinuate that the consumer who type in that keyword is ready to make the purchase so we want to look at what the intent is of that keyword and then again the difficulty always up for keywords that have low difficulty or competition and so in order to get these metrics we can use third-party tools and I'm going to show you a couple of examples of third-party tools you can use that will give you some of this information so first Tolle I'm going to show you is Google ads keyword planner so if I'm having Google Ads account I could simply go to tools and then choose the keyword planner and from there I want to find new keywords so if I choose the keyword dried figs cuz that's the keyword I put in my spreadsheet that I'm interested in optimizing for and then maybe drive fake recipes that was the other keyword theme so if I enter those
Two keywords in just to begin with basically what Google is going to give...
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two keywords in just to begin with basically what Google is going to give me is the average search monthly volume so here I can see dried figs I have an average monthly search volume means on average over the last 12 months that's how many people have typed in that keyword here I can see a little bit of a trend I just hover my mouse over that graph I can see again for seasonality impact if there is any seasonality what the volume is on average per month then I can see the competition is high and because this is Google ads because it's paid search they're gonna give me a sense or an idea of what I should be bidding on that keyword now that's another topic for another day but it's good information to have because if you're not ranking for a keyword you could decide to bid on it for paid search so don't discard the bidding information go ahead and put it in a spreadsheet for later use for now we're focused in on keywords and irrelevant how much volume how much competition okay
So once I get this information here I can simply go back to my spreadsheet and...
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so once I get this information here I can simply go back to my spreadsheet and put that information in there what's the volume for dried fig what is the competition now for competition notice that Google Ads gives us a high or low now if you're trying to measure ratio between volume and competition we want to get an actual sense of what that competition is so what I always do is the best practice is go into Google search if I go to Google search and I type in dried figs I'm gonna see the actual volume is thirty four million five hundred thousand so I can see that's the actual search volume for this particular keyword however if I add a syntax called all in title before that keyword with the colon space and then hit enter then I can see the actual volume reduces to thirty one thousand and basically what this tells me is that thirty one thousand listings results have the
Keyword dried figs in the title tag so if a webpage has dried fig our targeted...
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keyword dried figs in the title tag so if a webpage has dried fig our targeted keyword in the title tag then ideally we caná-- sinuate that that page is trying to rank for that keyword so therefore in order for us to rank number one on Google we have to jump over 31,000 results so we want to be able to include this information into our keyword analysis so if I go into keyword analysis here and I go ahead and enter in that information so what's my keyword my keyword is dried figs okay my volume was 8100 my competition was 31,000 and so that gives me a ratio of 81 divided by 31,000 I make that into a percentage basically 26% so that's my keyword effectiveness index or Kei or ratio between volume and competition and so that's an way that you can gather information is by using Google Ads enter
The information into a spreadsheet and then sort all your data by Kei you could...
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the information into a spreadsheet and then sort all your data by Kei you could sort it by volume you could sort of my competition all these metrics matter alternatively as another tool you can use moss so Moz has a keyword Explorer tool okay so if I type in the keyword dried figs I'm focusing on the United States I could see that Moz says hey look there's anywhere between forty three hundred and sixty five hundred in terms of volume out of a hundred the difficulties forty-one and so I can expect a click-through rate of you know forty one percent and so basically a great thing about Moz is keyword Explorer tool is I can also look at the surfer analysis search engine results pages what search stands for and I can analyze the SERP for a particular keyword in Moz so I want to be able to understand what my competitions doing so here I can see if I'm really want to try and optimize for that keyword I can see
What the other pages are ranked for that keyword in the on page one I can also...
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what the other pages are ranked for that keyword in the on page one I can also see what local results show up for that keyword so here I can see that we have a number of different sites listed here so if we want to be number one these are the sites that are basically above us that we need to climb over to be number one on Google so I find that the keyword Explorer tool in Moz is very helpful for understanding your competition as well as getting a alternative check on volume and competition or difficulty if you will and so remember we want to identify a list of key irrelevant I can't stress that enough we want to choose keywords based on difficulty we want to choose keywords based on volume on a commercial intent and more important relevancy we can also to identify trends from a site search query like Amazon and know what your competitors are ranking for so we can also go back into Moz and we can see just by typing in some of the keywords we're focusing on we can see if our
Competitors are ranking for the same keywords just by using that keyword...
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competitors are ranking for the same keywords just by using that keyword Explorer tool and then another thing we want to look at is LSI or latent semantic indexing so it's a fancy word which basically means we want to find keywords related to the topic of the page or trying to optimize so if there are other keywords on that page then you could sway it in that direction and so when it comes to choosing keywords you want to choose always a primary and secondary keyword and so if we go back to our spreadsheet it doesn't necessarily always have to be just one keyword it doesn't necessarily be dried figs we could choose another keyword that has a good volume to competition ratio so we want to choose keywords that are always relevant and if we're analyzing nothing but relevant keywords then we want to be able to choose keywords that have a good ratio between volume and competition so you always want to choose at least two keywords per page we could also stay up to date on industry news as well hope you learn new jargon so it doesn't hurt
To subscribe to sites like search engine watch or search engine land they have...
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to subscribe to sites like search engine watch or search engine land they have lots of good tips so here I'll show you with that one of those sites look like if I simply just go to search engine watch com I find this is a good resource to stay up on the latest news when it comes to search engines here we can see the why SEO and front-end developers are the perfect search marketing team another article about optimizing your channel YouTube channel five easy steps so there's a lot of information here on search engine watch that pertain to SEO and keyword research we could also look at other third-party sites like Wikipedia Reddit and core for example so if I go to Cora I can do a search for dried figs I could see what's being written about that topic so that should give me some ideas to build a keyword a list around so for example the health benefits of dried figs okay our dry figs say for diabetes best ways to eat dry figs so those are all good keyword themes that
We could build a keyword list around and I did that simply just by typing in...
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we could build a keyword list around and I did that simply just by typing in dried figs encore so that's a good tip for you to leverage when you're trying to build out a keyword list okay let's talk about tip number two which is publish high quality content to get more traffic to your website so it's all about content so we've already done the keyword research we still need to kind of merge the two when we talk about merging the two it's not just building content around those keywords it's much more than that when it comes to SEO and so that's why we always talk about high quality content so let's talk about some of the tips that can help you create high quality content so first tip is we want to be able to publish longer and engaging content longer and engaging content tends to rank higher on Google why because you have more content to work with and when you have more content to work with you can optimize it you can structure it you can insert different
Assets like videos and images and by keeping it long you're gonna likely keep...
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assets like videos and images and by keeping it long you're gonna likely keep it engaging and so Google tends to lean in favor of content that is well organized structured and long because it is more likely to be engaging for the end user we definitely want to include there's target keywords so you want to be able to you know insert those keywords into those meta tag descriptions into those title tags into those alt tags but you want to work them in naturally you don't want to force anything content should be naturally written because if it's naturally written it's gonna be engaging so we want to use LSI keywords in the content so LSI or basically latent semantic indexing basically just means different terms and concepts related to your target keywords so feel free to use is terms that are similar to what you're currently using these keywords can definitely be used for SEO because they
Can create more visibility and potentially higher rankings because it...
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can create more visibility and potentially higher rankings because it gives you an opportunity to use keywords that are natural and then work for different variations and let's look at an example so if you're optimizing an e-commerce category page and your keyword is one mix used for men so we want to use keywords closely related to one mix shoes for men for example running shoes for men or sport running shoes for men outdoor sport shoes or air-cushion shoes let's take a look at example of Amazon so if I go to Amazon I can see the one mixed shoes for men page and if I look at this page I can see a lot of product and each product has basically some content associated with it ie the title of the particular product and so you want to be able to use different descriptors for this particular product for example men's running shoes or breathable lightweight gym sports shoes or lightweight casual
Sneakers or walking casual sneaker all of these are LSI related keywords...
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sneakers or walking casual sneaker all of these are LSI related keywords they are similar to what we're trying to optimize for so you don't necessarily always have to be brand heavy or stick with one keyword you could definitely show variation especially on the e-commerce side if you're dealing with different products so we want to make the content readable with the help of visuals subtitles and bullet points so if your e-commerce you want to make sure that page is laid out properly easy to read your here I could see the descriptor along with the title all kind of merge together and so there's no break out of okay this is the product name this description it's kind of one all-in-one which I like it just makes it more natural sounding okay and you can see these are all broken out pretty well laid out page and Amazon is more or less you know consistent in terms of how their pages are laid out so make it readable add visuals add subtitles add bullet points it helps break out a lot
Of the content especially if you have a long amount of content or a large amount of...
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of the content especially if you have a long amount of content or a large amount of content so the use of subtitles bullet points and visuals will help break it out structure it and make it more engaging for the end user you definitely want to write an effective and organized content in order to reduce the bounce rate so there is correlation between engagement and bounce rate the more you structure the more you add visuals the more you add subtitles the more engaged somebody's going to be the less likely they are to bounce from the page we also want to share customer reviews and ratings so if you have a webpage you sell product even if you don't sell products it's always good to have testimonials or some type of customer review so if we go back to our example on Amazon and we clicked on a product one of the running shoe products we look here we can see the image we can see kind of the description well I may not be so interested in buying this product I want to know a little bit more about it well that's where the breaking point
Comes and that's where the decision factor comes in where if I read other...
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comes and that's where the decision factor comes in where if I read other reviews then I can possibly have my mind made up to buy this product so here I can see that not only there were reviews but there's testimonials so I can see that here you can see that there's a lot of stars and you can see the kind of the review title these running shoes are very comfortable and lightweight so you have a lot of different feedback and so reading customer reviews is always helpful because even though you're making the decision and kind of will help sway you in one direction or another at least it does for me so that's the beauty of a customer review and a rating we want to be able to use those to our advantage and then you want to be able to update your content on a regular basis so and that goes for testimonials and reviews you want to make sure you're always getting reviews if you're always getting reviews then that's just adding to the particular product and so if you're always updating your content and regular basis as well then Google's going to be able to see that and Google likes fresh content okay
We also want to include the benefits of the product so if you're selling a...
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we also want to include the benefits of the product so if you're selling a product any product you always want to include the benefits you want to do as much as you can to make your product engage into the end user enticing so that they can buy it so in a dish the customer reviews are adding content about the product you want to include benefits so if we go back to Amazon here we could see Amazon lists a lot of the benefits or one mix in this case list a lot of the benefits so here you can see all the descriptors about the particular products it's got rubber so it's got a breathable textile lighting you get free hot quality socks with every shoe so these are some of the features and if we continue to scroll down we can see some of the details about the fabric type specifics about the fabric and a lot of information on this product page even a sizing chart so a lot of different features that will help the end user make the decision so don't hold back add
As much information as you possibly can as much information as you have...
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as much information as you possibly can as much information as you have available it doesn't hurt because in the end what you're trying to do from a product perspective to sell the product and you can't really sell it unless you have information that's going to convince the user that this product is what they want to buy so include the warranty size recommendation return policy and some offers so it should all be listed on the page easy for the end-user to see so can't stress it enough provide as much product information as possible go back here here it has a sizing chart what colors are available against some of the descriptors if I scroll down here I can see some more of the benefits you know waffle rubber outsole soft deodorant insole again fabric type it's got all sorts of information it's got images about the fabric itself the shoe itself how its structured so a lot of information about this and it
Even does a comparison and so there's a lot of information about this particular...
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even does a comparison and so there's a lot of information about this particular product so don't hold back at as much as you can to give Vince the end user so in the case the one makes on Amazon you know they had a sizing chart you know they had an FAQ be an additional information what other products that customers view from one mix and then testimonial so these are some of the basic bits of information you want to add on your page if you don't have customer reviews it's okay ad FAQ in its place again the end result is to convince the customer to purchase the product and then build a comprehensive internal linking structure of web pages so every product page should link to similar products so if I go back here here I can see other products from one mix so you should always have a linking structure so that if the end user doesn't want to particularly buy that particular product then you have links available so they can go to another page and then add different varieties and related short videos of the product so
If we go back to our product page you know they have different varieties...
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if we go back to our product page you know they have different varieties that they're showcasing here they have the size chart they even have a size convertible chart so if you're dealing with metrics you can go over to US metrics be vice versa you can add a video you know show a video if you're selling running shoes so a video somebody working out you know doesn't have to be a full-blown commercial per se but it could be a short 30-second video of what the shoe looks like on somebody else's feet so that they could see somebody walking with those shoes on so video doesn't have to be a big production you could do it right from your phone so review your content before you publish this goes without saying you want to do that just you make sure you include everything possible because when the content does get published remember Google's going to index that content when they index it it's going to show up in the search results so we want to make sure we have all the information readily available not only for the end-user but for Google as well we want to be able to analyze our meta tags and
URL to improve click-through rates so this is important because the meta tags...
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URL to improve click-through rates so this is important because the meta tags ie the title tag in the meta description and the URL is what shows up in Google search results so we have title tags the first that's the first important element that's what shows up in the search results so what we want to do is we want to optimize the title tag and when we optimize it we want to use modifiers and when I say modifiers I mean you know feel free to use the word best or cash back or free shipping or discount so for example if you're selling running shoes 25 best sneakers or up to 70% off or free shipping or buy shoes on discount very action-oriented but you know what includes these modifiers that are going to help somebody click on that link so some tips for optimizing the title tag in addition the modifiers we want to watch the title length and we want to include there's target keywords in the title tag though remember you're likely going to have two
Keywords to work with you want to have at least one of those keywords in your...
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keywords to work with you want to have at least one of those keywords in your title tag so with the modifier you know up to 60 to 65 characters in length with that targeted keyword should get you a good title tag that's gonna get somebody to click on it so let's look at an example so if I type them a keyword best recipes for dried figs you know here I can scroll down here's my title tag stands out my URL is right underneath that and underneath the URL bar is the meta description and so here I can see some modifiers 188 best autumn dried fake recipes or 25 fantastic fig recipes or 10 best cooking dried fig recipes so these are all modifiers they're gonna help somebody get the click get them to click on your link and go to your website so when you don't hit the 65 character limit name if you go over that Google is going to cut off the title text so we want to avoid that at all possible so the whole idea is you know
Like 10 best cooking dried fig recipes by yummly that's a good enticing title tag ok...
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like 10 best cooking dried fig recipes by yummly that's a good enticing title tag ok takes into account a modifier includes the targeted keyword and is under the 65 character count some additional tips for writing meta description we always want to provide a unique description for each web page of the website so no duplicate meta tag descriptions every page you needs to be unique then we also want to be specific about what we're offering so if you have say you're selling headphones and you have a particular set of headphones from a different specific brand include that in the meta description if you have that particular product from that brand on sale include that in the meta description so you want to be as specific as possible the whole idea behind description is to describe the page but also to get the end-user to click on your link so here's an example of using modifiers and describing a page if we look at Amazon again we can see this
Example here and if we look at it on Google search results if I type in...
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example here and if we look at it on Google search results if I type in Amazon Bluetooth headsets $10 or on sale here we can see a lot of Amazon listings in Google search here you can see they use some modifiers in the title tag and also in the meta description here we can see that you know this particular headset Bluetooth headset is on sale 50% off so if something's on sale feel free to include it beasts descriptive about the page let people know where they're going and use those modifiers don't be afraid to use numbers in the meta description even if it's the price itself even if it's not on sale but it is the price included it's not going to hurt the more information you can include in a meta description the better chance you have of somebody clicking on that link use numbers symbols you know percentages off always help use catchy words like discount or cashback you're competing with other listings on the
Page so if you have something on sale if it's on clearance list then it's on...
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page so if you have something on sale if it's on clearance list then it's on clearance here I can see they even included the coupon code so feel free to list as much specific information about that page as possible the whole idea is you're competing with your own webpages but in other cases with competitors so the Meta Description along with the title tag and the URL helps separate out you from the rest of the listings on search engine results and we don't want a keyword stuff we want to keep it within a hundred sixty something characters or 160 sixty-five characters because Google will break off the Meta Description just like they do with the title tag and so we want lean natural written meta descriptions that separate you from the competition so that means including the keywords when making sure those keywords are naturally included in the meta description so if I go back again to valley fig comm and I could see the meta-description hey welcome to the best
Resource online for dried fig recipes savory sweet snacks or healthy dried fig...
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resource online for dried fig recipes savory sweet snacks or healthy dried fig recipes we've got it all start cooking with FIGS and so it's natural sounding it does include the key word it's not keyword stuffing its natural sounding that's hopefully going to get that person to click on this particular website let's turn our attention to the URL so we want to make sure that the URL is basically taking into account best practices so if we take a look at this particular URL here it doesn't necessarily look as attractive as we would like so first of all I don't understand some of it so that makes it unpleasant boring and messy to say the least so you want your rao's that you know basically are clean and understandable so in other words we want to make them SEO friendly because if they're SEO friendly somebody understands the URL then they're likely going to click on it so the old rule of thumb is if you can read the URL then the search engines can read the URL so
Here are some tips for creating friendly URLs for SEO make it readable you want...
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here are some tips for creating friendly URLs for SEO make it readable you want to include the target keyword in the URL so if it's dried figs your route should include dried figs if it's dried fig recipes make sure it's dried fig recipes now avoid using too many subdirectories in the URLs so we want to keep it as close as possible to the root directory and match the URLs to titles most of the time so let's go back to our example here here we can see this is valley fig DICOM such recipes not necessarily dried fig recipes but recipes nonetheless it's in the root directory okay so at all cost now this is in some cases unavoidable given that you may be dealing with an e-commerce website that's calling you know content from a database so if it that is the case you're gonna have some dynamic parameters in the URL which is fine just make sure you avoid having too many of those dynamic parameters it's understandable that parameters but the
Rule of thumb generally is no more than two different parameters in the URL so...
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rule of thumb generally is no more than two different parameters in the URL so prefer to create sure yowls that's really the way to go the shorter the better is the role of them and you know if you're going to break up the URL then use hyphens instead of underscores it's just cleaner it's a more understandable search engines tend to read it a little bit easier if it's - so here's what a friendly URL looks like for search you got your domain you got a subcategory broken up with a hyphen and then the product so that's like just a clean you're off for a particular ecommerce site that has categories and subcategories so again we got amazon.com your category can be electronics your subcategory could be earphones and your product could be boat earphones it's that simple let's start with talking about Rich Snippets this is tip number four so we want to add Rich Snippets to improve your website's visibility on SERPs so tip number four is all about
Rich Snippets so let's start out by asking ourselves what is a rich snippet...
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Rich Snippets so let's start out by asking ourselves what is a rich snippet so rich snippet is simply just a term used to describe structured data markup that you as a website owner can add to your HTML so hypertext markup language or HTML is what is basically constructs a page so if we can add more information to that that will in turn allows search engines like Google to better understand the information that's on that web page so the more Google understands about that web page the more they can put into the search engine results page so Rich Snippets is basically some structured data markup that we can add to our existing HTML and so if we want to add Rich Snippets to search engines then how would you prefer your products to be displayed well if we have products then we want to make sure that maybe we have
Reviews or maybe we have some other information in there like links to our...
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reviews or maybe we have some other information in there like links to our site ok so there's a lot of different types of Rich Snippets that you know we can add that Google can recognize and add to the search engine results so if you have a product then the a lot of things we can add like specifically product reviews so we want to be able to add more information to the search engine results by working in some Rich Snippets so basically the whole idea is to set up the rich snippet to drive targeted traffic okay so because the more information in the SERP the more likelihood you're going to get the click and the more likelihood that click is specific traffic so some of the benefits of structuring the data for Rich Snippets are as I mentioned increasing click-through rates you know also increasing conversion rates so when you get the traffic from organic search to your website if somebody's looking for specific product and you have a number of different good reviews showing up let's just say five stars out of five
Stars and you have a hundred reviews showing five stars then you know...
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stars and you have a hundred reviews showing five stars then you know somebody's probably going to send take some trust in your brand and your conversion rate probability is going to go higher it also helps improve your search engine visibility because you're adding more information so in other words the more Google knows about your page the likelihood it's going to break that page and it's more likely that that information that's contained in that rich snippet is going to get featured in either the knowledge graph which is that graph on the right side or any featured snippet which usually shows up at the top of search engine results so in other words the more information you give Google the more they can use that information on their search results page and there's no disagreement more information that you have in your search engine result the likelihood of getting more traffic increases so for Rich Snippets you could always start with images so some of the common properties that you can add to your product page if you have a product page is the page
Itself is an image you can always start there you can always add a description...
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itself is an image you can always start there you can always add a description you can always add in ratings and you can always add and reviews so these are some of the most common attributes you can add as a rich snippet so if you add that Google picks it up it's going to include that information in the search results okay some others are offers prices site links links to your site and product availability so other information be conveyed to google google understands what you're trying to pass along it's going to include that in the search results so did you know that according to H refs over ninety nine point five eight percent of featured pages that have structured data already ranked in the top ten list of the Google search results page so in other words if you have Rich Snippets in your page your chances of ranking in the top ten of a Google result is going to be very very very good okay let's talk about tip number five
Optimize your site structure for a great user experience so let's go over some of...
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optimize your site structure for a great user experience so let's go over some of the tips that you would do for planning a good website for SEO and so tip number one is you want your structure that follows your site's navigation hierarchy so obviously homepage interior pages so depending on what type of site you have obviously the navigation needs to follow that sites navigation that site hierarchy and it all starts with a home page you want to optimize your home page to tribe traffic to your product pages so the home page is nothing more than a doorway into your website and so the site's navigation should link to all those different products so if you have an e-commerce site with subcategories or category subcategories then you want to be able to make sure your navigation reflects that you want to build a comprehensive structure for internal linking as well because when you're from
The home page obviously you want to be able to easily navigate to other pages...
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the home page obviously you want to be able to easily navigate to other pages however when you're on other pages you want to be able to have a link pointing back to relevant pages and not necessarily on the home page so this serves two purposes one for the end user obviously you want the end user to navigate through your website seamlessly right second for the search engines they're following links they want to be able to understand how your website flows and links together so you don't want a scenario where it's a one-way street from the home page to interior pages you want basically a home page to interior terior to other relevant interior pages and that could be a lateral or that can be a situation where it's a hierarchy for example homepage category subcategory sub sub category etc you want to be able to make sure your site is constructed in a manner in which the search ends you can read it so CSS or cascading style sheets or hypertext
Markup language HTML are your two most common languages that's basically what...
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markup language HTML are your two most common languages that's basically what browsers load that's what search engines like to index it just makes it easy for them to understand what your page is all about remember we talked about Rich Snippets in the previous tip Rich Snippets are nothing more than supplemental HTML to describe what the page is all about so that the search engines can understand that page and include reviews or include site links in the search engine results so this is all based on HTML so the more you provide the search engines in a more structured manner via HTML the more the search engines are going to stay in the page adding breadcrumbs to your product pages is also a good practice if you have an e-commerce site and you have a category than a sub category then a sub sub category than a product page what's probably not a bad idea to make sure you have a breadcrumb so that was that way somebody can easily go right back from the product page to say the category
Page or to the sub category page directly without having to hit the back...
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page or to the sub category page directly without having to hit the back button or having to go through the navigation some good examples I think Amazon does a good example of using breadcrumbs giving the amount of products they have on their site so go checkout Amazon if you want a good example for breadcrumbs and then canonical tags we want to make good use of canonical tags and that's in order to avoid duplicate content so an a canonical tag is nothing more than a link element basically or an HTML element that basically prevents duplicate content issues so in other words if we have a canonical tag as a meta tag basically we're telling the search engines this is the preferred or canonical version of a web page is to use this webpage so it signals to the search engines which page they should basically index and pay attention to and avoid at all the other pages that have similar content so that's the idea behind a canonical tag so that's a good
Best practice and then optimize your site for desktop and mobile I can't...
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best practice and then optimize your site for desktop and mobile I can't stress the mobile part enough most users begin their journey on mobile so if you're not sure about what the search engines like it don't like you can always refer to Google search console for an example so if you go to Google search console they have a report called mobile usability so if we click on mobile usability you can see what pages they like what pages they don't like from a mobile perspective and if you have errors they're going to tell you what those errors are so if your website has text that's too small to read they're gonna tell you that these are the pages with this error and so that allows you to go and address those errors because from a Google perspective if you have if a page has a mobile usability error then Google will not index that page so leverage Google search console to get a sense of what
Type of errors your site has from a mobile perspective you also want to...
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type of errors your site has from a mobile perspective you also want to prefer to keep your checkout page simple so again from an e-commerce perspective you want to keep the checkout page as simple as possible for obvious reasons you want the end-user to have a good experience and you obviously want the conversion so when I say keep a checkout page simple really now with today's technology you can create a one-page checkout process you want to optimize your sitemap so when we talk about sitemaps we want to make sure that it's a file and XML file that basically includes all of our URLs and we can then turn around and give that sitemap to the search engines so if you have a sitemap an XML make sure you go to Google search console so if I go to Google search console and I click on sitemaps I can just simply just tell Google where my sitemap is low and when they recognize that sitemap they're gonna be able to basically index
The URLs from that site map so we could see here or how many URLs they discover...
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the URLs from that site map so we could see here or how many URLs they discover and how many they index so make sure you create the sitemap in an XML format submit the sitemap via Google search console and then you can go back and see how many pages they've indexed versus how many you've submitted and you want to make sure that sitemap is dynamic meaning any time you publish your Rao that URL is added to the sitemap fixing broken links so broken links is not something you want but it's something every website has it's unavoidable you know people publish pages all the time there's test pages there's all sorts of reasons why a site has broken links you want to be able to address those and again going back to Google search console we can basically see just by looking at some reports what pages have broken links which ones don't so we could certainly look at search console but get information about basically what pages are broken which
Ones on it and then we want to prefer predictive searches and integrate...
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ones on it and then we want to prefer predictive searches and integrate product type of graphic errors on your search bar so basically have a search bar that's the best practice but anticipate knowing what people are typing in so that means maybe going into Google Analytics and looking at the search terms report so we can go into analytics and look at search terms to get a sense of what people are searching for but you know when we talk about integrating product type of graphic errors we're talking also about fonts so we want to make sure we're using the latest fonts so that we don't run into any issues on our website people not being able to read based on a specific font that you're using and then as a best practice what I found and this is not necessarily for everyone but using a live chat widget sometimes helps in fact I would even go beyond sometimes I'm most the time again depending on your business but I see most businesses now have live chat enabled and so basically
Having live chat enables somebody who has a question to immediately reach out to somebody versus...
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having live chat enables somebody who has a question to immediately reach out to somebody versus picking up the phone versus sending an email it's just instantaneous gratification in some ways so inserting live chat on a website is more common practice than not nowadays given it lends to a better user experience tip number six improve your page speed and reduce the bounce rate so let's talk about page speed and how page speed correlates with higher bounce rate if it's a high page load and so according to crazy page speed is an important overlook the CEO tactic because for every second delay and page load can result in 11% fewer page views 60% decrease in customer satisfaction 7 percent decline in conversion rate so you know you can see here regardless of how specific the numbers are when you have a page that
Loads slow you're going to have lower user engagement in a poor user...
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loads slow you're going to have lower user engagement in a poor user experience so you have to pay attention to page speed and so since 2010 Google has been using page speed as a factor for page ranking in the search engine results so here are some tips to focus on making sure your pages are optimal in terms of speed so enable browser caching ok you can reduce plugins if you're using WordPress as an example you know disable plugins you're not using get using a simple website design going back to tip number 5 stick with CSS and HTML don't do anything fancy in terms of technology because it's only gonna complicate matters optimize your code minify files meaning hey if you're not using any code just get rid of it because code has to execute and that slows down page load time so if your website has numerous CSS and JavaScript files basically minify and combine them and there's that's what we're talking
About there you know you don't necessarily need a lot of you know...
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about there you know you don't necessarily need a lot of you know JavaScript on your page you can leverage Google tag manager or you know other features that help minimize the number of JavaScript files you have and so you can also get some of these ideas by going into Google Analytics so in analytics under behavior under site speed under page timings you can basically see how quick each page loads and then if you click on speed suggestions right below page timings what happens is Google is gonna actually give you some suggested ways to increase speed so if we lit this report load we'll be able to see some speed suggestions per page and so here you can see for example the home page has an average page load time of four point eight nine seconds you can see right next to that we have PageSpeed suggestions seven total so if we click on that basically what it's going to do is going to launch another Google
Product called PageSpeed insights and what PageSpeed insights is going to do...
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product called PageSpeed insights and what PageSpeed insights is going to do is it's going to analyze the page in question whether that be the home page or in a chariot page and what they're actually going to do is not only analyze the desktop version of your website but also the mobile version and so now we can see opportunities to improve our page speed by making sure the image is a properly sized making sure server response time is changed again defer unused CSS not using CSS that's or getting rid of CSS or minifying it so there's lots of things you can do and again this is desktop and mobile so on the mobile side we could see some of the other issues too that are causing high page load and so analytics site speed reports PageSpeed insights are good ways to get an idea really excellent ways to really address page load time issues so again these are just some of the common
Issues with page load time there could be other factors so leaning on those...
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issues with page load time there could be other factors so leaning on those PageSpeed insights reports will definitely help reduce page load time so basically according to Google a website should have you know time to first byte lesser than 200 milliseconds milliseconds are very very fast so case your website is slower than 200 millisecond such as 500 milliseconds or more you need to improve it so you don't even have to measure it by milliseconds you can even go by seconds which is what most of us count time and again you can see that simply going into the speed suggestions report in Google Analytics so ideally in terms of seconds you want something that about you know four seconds or less three seconds or less obviously as fast as possible so case study Walmart Walmart reported the following results so Walmart experienced a two percent increasing inversions for every one second of page speed improvement so think about that there's
Definitely correlation between page load time and speed so in conversions and...
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definitely correlation between page load time and speed so in conversions and user engagement so the quicker your page loads the higher the engagement so with that improvement they also experienced an increment in revenue so meaning the pages load people had a better user experience they were able to checkout easier and that led to more revenue so they were able to measure revenue against milliseconds and that's something you can certainly do in analytics you can correlate revenue with bounce rate you can correlate revenue with page speed a tip number 7 built quality links and increase their domain authority of your website so Google's top 3 search ranking factors includes link building so you need to have quality links from quality sites pointing to your site and so that's a factor in terms of ranking so that's falls under off page SEO you need to
Build references and links on quality sites and so building quality links to...
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build references and links on quality sites and so building quality links to your content can give your product or category pages or even content or blog post a boost in the SERPs so it's all about quality over quantity so it's always building quality links not quantity so let's talk about what kind of strategies you should implement so if you implement these strategies then you're going to likely see a lived in the SERPs so earn backlinks from relevant and authoritative webpages so what's authoritative well authoritative is subjected to some degree but it's also measurement in others so you can use Moz as a good tool to measure page Authority or domain Authority so if I go into Moz Moz has a page and domain Authority score between 1 and 100 and so you can actually see what sites have good domain or page Authority just by entering in the domain
So relevant you obviously want to rank to something that's relevant so if...
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so relevant you obviously want to rank to something that's relevant so if you're in the food industry something food-related you want to promote your content regularly on social media so social media I always considered although low-hanging fruit when it comes to backlinking you know there's so many different social media platforms available Facebook LinkedIn Twitter there's so many varieties from images to Pinterest and Instagram to video being YouTube so there's lots of ways to get your content out on social media that will allow you to not only promote your band build a community but also establish a reference back to that page you can opt for guest blogging ok so you can reach out to another blogger and blog on that platform it could be reciprocal as well a blogger can certainly you know blog on your platform and have a link back and it works both ways influencer marketing so influencer marketing is working with somebody who has a large amount of followers who can
Influence those followers to you know mention you in a hash tag linked to your...
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influence those followers to you know mention you in a hash tag linked to your particular product or brand or even drive traffic to your site so you want to take advantage of social media platforms and start your own page as well so Facebook is a good example it can be having a YouTube channel if you're into video you can certainly set up a YouTube channel build a following around YouTube as well so always start your own page if that's the platform of choice the last thing you should do is set up a page on social media and not keep it updated you can certainly participate in 4 you can participate in other websites like kora or reddit that's very you know content based content driven user driven I always recommend starting your own blog blog is a good way to not only generate content but it's a good way to incorporate different types of content so you could set up different types of content in categories it's a good way to incorporate different assets like images
And video that's a good way to get users engaged by having comments or having...
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and video that's a good way to get users engaged by having comments or having social share buttons it's a good way to leverage that content onto other social media platforms so there's lots of benefits to blogging very few cons the only con would be a time constraint but it's better to have one blog post in one month consistently than not blogging at all so getting listed on high quality link directories like Yahoo directory is still a way to add a link from a high quality site and then make use of broken link building so again on the last tip we mentioned search console search console certainly has reports available for you that allow you to see what pages on your site are no longer there and allow you to see what pages they're linking from you can also do testimonials there's lots of ways to generate quality links in a way you almost have to get creative but creative in a way that's going to generate
Quality not quantity quality is the key so even if it's one source whether that...
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quality not quantity quality is the key so even if it's one source whether that be somebody else's blog so be it as long as its quality that's what counts so let's talk about some of the key takeaways from today's tips so remember tip number one we want to opt for smarter ways to do keyword research so remember we want to look at volume we want to look at competition we want to create things put them in a spreadsheet so we want to be smarter and which in the way in which we choose our keyword tip number two remember publish high quality content to get more traffic when we say high quality content remember break up the content use different assets organize and structure it you know make sure it's answers these questions then we talked about in tip number three analyzing your meta tags and URLs so we want to make sure that title tag meta descriptions are creative using modifiers like numbers or promotions you know we don't want to go
Over character counts we want to make them unique and distinct so that...
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over character counts we want to make them unique and distinct so that somebody clicks on them then we talked about Rich Snippets and tip number four remember Rich Snippets are just additional HTML that communicates the search engine so the search engines can understand exactly what's on your page so if you have recipes if you have reviews if you have videos if you have images the operating is all these things can be added to the SERPs just by communicating with the search engines vyas Rich Snippets tip 5 optimize your site structure we want to make sure that you know you have good in bound links you want to make sure you incorporate breadcrumbs you want to make sure users can navigate your site more easily and then at tip number 6 if your pages load fast then it's going to enhance the user experience it's going to increase user engagement and increase conversions and then tip number 7 we want to build quality link quality to increase the domain authority so remember we can use
Mods to measure domain authority it's all about quality whether that be via...
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mods to measure domain authority it's all about quality whether that be via I'm fluence or marketing guest blogging directories social media setting up a social media page there's always something you could be doing to generate a quality link to your website thank you for attending today's session if you have any more information please visit simply learn com thank you hi there if you like this video subscribe to the simple learn YouTube channel and click here to watch similar videos to nerd up and get certified click here

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