Can You Pay Google To Rank Higher?

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[Music] hey how's it going it's sam frost here back with some more digital marketing...
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[Music] hey how's it going it's sam frost here back with some more digital marketing advice now in today's video we're looking at a really common question i see this asked all the time it's probably one of the biggest misconceptions about google and that's can you pay google to rank higher so you've got a website for your business can you pay google to rank that website higher for a chosen keyword whatever that keyword might be or maybe it's a series of keywords now before we get into the meat of this video please do smash the like button if you're watching on youtube hit the subscribe button as well i really does help me out to get more subscribers and help propel me forward to create more free digital marketing training videos and if you're watching this on linkedin then i would also appreciate if you sent a connection request or a follow request as well that would be fantastic so let's get stuck in can you pay google to rank your site higher is this possible what's the truth now what's really important to understand here is that there are two bits to google basically when it comes to search there's the
Organic search and there are the ads and most people i speak to are sort of...
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organic search and there are the ads and most people i speak to are sort of familiar of the fact that there are two different parts to google they're not necessarily great at telling which is which uh but google has you know been a bit better recently at making ads more prominent and sort of making it clear which is which some people aren't aware at all they just think everything's google search and that's fine uh you know that might be people are a bit less tech savvy not so familiar with the internet but for the purpose of this video it's critical to understand that there are two bits to google when you do a search two key components the organic results and then the ads uh and obviously you start to get into the sort of other elements of google as well like like map listings and and you know the local pack and all those kind of things but for the purpose of this video we're really focused primarily on conventional organic results and then also the ads as well although we might factor in the map pack into what we would consider the organic results for the purposes of this video for the argument i'm presenting here so
Can you pay google to rank you higher in the organic results...
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can you pay google to rank you higher in the organic results no you can't do that there's no way you can go to google and say hey google i want to rank number one for digital marketing consultant for people searching in new zealand so here's five thousand dollars go and rank me number one for that keyword they don't do it it's not a service they offer uh it's not possible so with that in mind you might be sitting there thinking well how do people rank higher in google well what they do is they do seo search engine optimization that's all about trying to convince google basically that your site deserves a premium top of the pack kind of listing for a particular keyword so there's a lot to go into when it comes to seo it's kind of beyond the scope of this video because we're really looking at whether or not you can pay google to rank higher but long story short seo looks at the quality of your website the quality of your content uh the sort of user experience how fast the site loads is it secure all those kind of things and it also looks at how many other sites linked to your page into your website
So there are a couple of key components to seo itself i've got a lot of seo videos on this...
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so there are a couple of key components to seo itself i've got a lot of seo videos on this channel i'll link some in the video description equally i will link to some other good resources that are third party as well that you can check out and i'll be doing a lot more seo videos in future but for now just just bear in mind that you cannot pay google to rank higher in the organic results now this argument sometimes creates a little bit of contention i'll explain why when i cover the fact that you can pay google to rank higher in ads so if you want to you know rank as high as you can in google you don't want to muck around with seo you want to get there as quickly as you can really you've got to pay to play and that's a big part of google's monetization model i mean you know fair play to them you know i'm pretty sure if anyone controlled that much digital real estate they'd be charging for it basically uh so you can hardly blame them for this so let's say you started a video a business today and you wanted to go out and rank that business for a particular keyword well you're going to take quite a long time to rank potentially with seo
So you'd want to go out and run google ads and this is where you pay google...
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so you'd want to go out and run google ads and this is where you pay google to show up if someone searches a particular keyword now there's no guarantee your ad will show all the time there's no guarantee your ad will show number one you can't really say to google look i i just want to pay for number one position especially now google actually removed the average position metrics from google ads so you actually don't have as much visibility as you used to have when it comes to ad ranking positions within the google ads ecosystem but what you can definitely do for the vast majority of keywords unless they fall foul of google's advertising policies is you can go out there and you can set up a google ads account and you can say to google right i'm willing to pay i want to pay to show up for this particular keyword or the series of keywords and you can put in a budget so you pay per click with google so you know you you don't have to pay if nobody clicks your ad but when someone clicks your ad you pay a cost to google the exact cost will depend on how much you're willing to pay what your budget
Is how competitive your niche is all those kind of things...
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is how competitive your niche is all those kind of things the quality of your advertising is a factor i've got videos on this channel about how much you pay per click with google and how you can actually reduce that so go and check those out as well but basically with google ads you're paying google to rank higher so when you think about it yeah you can actually kind of pay google to rank higher if you consider the ads and the organic results as one cohesive element or one cohesive page if you thinking about the organic results you can't you can pay seo agencies freelancers employees whatever to do seo work to try and rank your site higher but you can't directly hand cash to google to get them to rank you in a better spot and you can spend a lot of money and time on seo and there is no guarantee you actually improve your rankings either i'd be very wary of of you know when people say we can guarantee you're ranked number one for a certain keyword um you know sometimes it might be possible but generally my experience has been that that leaves a sour taste in the
Mouth for the business owner who's on the receiving end of that...
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mouth for the business owner who's on the receiving end of that treatment so yeah you can pay google to rank higher in ads you can't pay them to rank higher in organic results sometimes there's a sort of bone of contention here a lot of people seem to think that if you pay google to rank in the ads that it will elevate your organic ranking and i i hear this tons and tons and tons you know often from people who are new to advertising on google or who are you know sort of new to doing digital marketing they'll say things like oh yeah i used to pay google for ads and then i i stopped paying for ads and uh you know we stopped doing them because we weren't happy with the performance and uh you know now our website's fallen off the face of the organic listings chances are there's probably something else at play there it's probably not that google has said oh this person was paying me for ads and now they're not and so we're going to actually penalize their organic results uh you know there might be some truth to that i i don't know it's a little bit sort of conspiracy theory
Tin hat uh but certainly it's not the core function of the platform they're...
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tin hat uh but certainly it's not the core function of the platform they're two separate elements ads and organic so yeah can you pay google to rank hiring uh their search results for any given keyword yes if you want to pay for ads you can basically get a better listing a better result on the page but no you cannot pay them to rank higher in organic search you can do seo work but it doesn't guarantee anything but if it does work it can be very very effective and obviously have a bit more of a long term payoff than ads do so yeah i hope you find this video helpful if you've got any questions or comments please do leave a comment below once again please like this video if you found it helpful please hit the subscribe button if you're watching on youtube thank you so much and i'll see you next time [Music] you

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