Webinar: Improve Your Search Ranking

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Hello and thank you for joining me today for our webinar today we will be going...
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hello and thank you for joining me today for our webinar today we will be going over improving your search engine ranking the main topic of the discussion today is going to be about SEO which stands for search engine optimization so from the world's biggest brands too modest personal websites search engine optimization is an essential tool to drive traffic and acquire new customers and have your site found online we will be going over how to build your Weebly website in a way where it becomes optimized so it's something that you will do as you go rather than something that you'll do after you build your site and go back and do all the SEO it's going to be much easier for you to do this as you are building your site my name is Justin I work for Weebly in our scottsdale office I'm on our training and communications team I work a lot with the product development and our
Support agents making sure everybody is on the same page and I also get to...
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support agents making sure everybody is on the same page and I also get to participate in internal trainings as well as these webinars like we're doing today feel free to ask questions at any point during the webinar at the end of the webinar I will be doing a Q&A session that will last for as long as there are questions for me to answer I may end up answering your question as I move through the kind of set presentation that I have but feel free to ask your questions at any time you don't have to wait until the end so what we're looking at is a demo site that I've built in an account and we're going to get started checking out how we can increase the search engine optimization of the site so the first thing that we want to take a look at is here in the settings tab and it's the site address
So a domain name defines the location of our website on the internet so for...
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so a domain name defines the location of our website on the internet so for example right now my domain is my art of Ashtanga we calm so this is where people would be able to find my site choosing a domain for our website is a very important first SEO step so keywords in the domain are no longer an SEO factor so we just need to choose a domain that matches our business our brand or our personality so generally the best domains for SEO are short and memorable because a unique easy to remember domain helps with link building and branding so what about using the free sub domain versus a professional domain something that we can purchase here or we can use when we already own so the free sub domain is helpful when we're just getting started but it will carry less SEO weight versus a custom domain so we really can't be
Serious about our SEO until we have our own domain name the free sub domain will...
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serious about our SEO until we have our own domain name the free sub domain will always limit our SEO capabilities and Google and other search engines recognize these as starter sites and so the SEO metrics won't really build the way we want them to with a custom domain our content and links and SEO signals will all be collected and focused to this site and apply directly to our site's SEO growth you just don't get that same thing with with SEO or excuse me with the Weebly sub domain so what about the different endings so these are called TL DS which stand for top-level domains so these are some of the options that you can get with Weebly there's many other endings to domain names in and of themselves they don't particularly matter when it comes to SEO what really matters is what we choose for the main part of our domain name for
The purpose of the webinar I'm going to use the dot weebly.
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the purpose of the webinar I'm going to use the dot weebly.com but again the strong suggestion here is that you're using a professional domain name for your site so we'll click continue and now we have the site address set the next thing we want to consider is URL optimisation so a URL is the location of a page on my website so if I publish the site and we go to the live site and we'll just go to one of the pages so this page is lunchtime asana and right here this is the URL so the full thing is the URL for my website so after choosing the domain name part of the equation we need to make sure we're optimizing the URLs for our pages this is important because keywords in the URL are a ranking factor so keywords in this
Area do matter for my SEO optimization search engines use these URLs to kind of...
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area do matter for my SEO optimization search engines use these URLs to kind of get a clue for what the page contains much like our visitors will as they come to our site so we want to think about using at least one keyword in the URL but we want to stay away from what's known as keyword stuffing so we don't want to have these be incredibly long full of tons of words we want them to be short and concise but utilize keywords that we want on our site also we want to kind of embrace the idea of a semantic URL so we want this to immediately make sense to people that are coming to our website people that are showing up at the page we want it to describe the topic and the content of the page that it represents so the more unique and memorable that we can make these URLs the more likely people will remember them share them and link them across the
Internet a string of you know random numbers or you know nonsensical keywords...
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internet a string of you know random numbers or you know nonsensical keywords can actually hurt our SEO rather than help it so how do we customize a URL like this and how does this come to be in the first place so if we go back to the editor we go to the pages tab we click on the page in the sidebar so this is that page that we were on by default Weebly will turn the page name that we set into the URL for the page it will omit special characters like this hash tag that I used right here and so we just get lunchtime asana so the page name is what's going to show up by default in the URL as well as on our navigation so I've chosen this with the hashtag as something to be you know
Visibly appealing on my site it's just the way that I wanted it to look so I...
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visibly appealing on my site it's just the way that I wanted it to look so I want to leave it like this but what if I wanted to change the URL so I want the page name to be this but I want the URL to be different so we can go to SEO settings and we see a number of different options here we will go through all of these options at some point during the webinar but we're going to focus on this page permalink right here so this is where I can actually choose what I want the URL to be so this page is lunchtime asana and so we can call this it's kind of a gallery or a table of contents for galleries so why don't we call this one asana galleries dot HTML I could even put a dash in here if we wanted to make it you know really clear that there are two words anytime I make changes to my Weebly site I just need to publish to make these changes live on the internet we go back to the
Live website go back to the same page that we were before and we see the URL...
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live website go back to the same page that we were before and we see the URL is now what we have set while the page name remains the same so we can do this with all of our pages so we can do this with all of our standard pages standard pages are these one with a little note icon here this is a blog page a little comment box icon for the blog page I can do the exact same thing again every page is going to be given the same URL built off the page name but I can set it uniquely here now if I have blog posts so let's say I create a blog post real quick and we post it so if we go to this blog post we see that this URL is Ford slash blog ford slash test so if I
Want this part to be different where it says blog then I'll change the URL of my...
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want this part to be different where it says blog then I'll change the URL of my blog page if I want the second part of the URL where it says test which again came from the name of my blog post then I go in to edit the blog post click on post options advanced and then I can change the permalink so my first blog post and then we'll click update and now we see that this is the URL for this blog post I can do the exact same thing for the products on my website if I have those so here we have a product called yoga mats if we go to the live site find the product so we can see that I've already set a random string here now obviously you would not want to do
Something like this but where I set that was here in the Advanced Options so I...
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something like this but where I set that was here in the Advanced Options so I set the product permalink to this but I could change it to yoga mats for colors save the product and now if we go back to the yoga mat we see that the URL has changed so we will want to make sure that we have URLs that are that have keywords in them that are semantic in nature so we can understand them by reading them and you don't necessarily have to go in and set all of these uniquely if your page names like this page is called inspiration I'm likely to leave the URL of that page to be inspiration so I won't go in and change it for for this page I would just leave it as it is so those are things to think about as you get started building
Your site the next thing that we want to think about when it comes to SEO is...
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your site the next thing that we want to think about when it comes to SEO is setting up our title tags so the title tag is one of the single most important optimization elements for our site from a hierarchy perspective the title tag leads the overall topic of our page in the eyes of search engines so keyword placement in the title tag is not only an important ranking signal it's also a key factor in click-through rates from search pages since the title tag is also the headline represented in the search results so what do I mean by that well let's go to Google and let's just search ashtanga yoga what shows up here as the blue link is the title tag so this is going to be the main indicator of what is on the page so I'm going to be able to set the title tag in two different ways
The first way is by setting the title for my entire website and the way I do...
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the first way is by setting the title for my entire website and the way I do that is by going to the Settings tab go to SEO excuse me stay on general and then the site title so whatever I name my site here is going to be the predominant aspect of what shows up in the search results so this is the title for this page Yoga Journal this is the title for for this website Ashtanga com that's the title that was for this website so we want to follow kind of a similar train of thought anytime we are creating title tags or URLs we want them to be short memorable using keywords especially with the title tags we want to think about creating an engaging short sentence that describes the content of the page or our website so I'm going to leave this as my art of
Ashtanga as the title tag for my site and then when I go to the pages tab...
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Ashtanga as the title tag for my site and then when I go to the pages tab we'll go to the the Welcome page here SEO settings and here where we see page title we can set the title tag for the page now by default this title tag will be whatever the name of my page is so if I were to go to my website right now we see here in this tab we see my art of Ashtanga - welcome so this is the title of my site so the title tag I set in the settings tab and then a dash and then the title of my page so even without actually setting a page title yet Weebly by default will put in whatever you've named your page as the page title so we want this to be more descriptive so
Ashtanga galleries saunas and the practice so using a couple keywords in...
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Ashtanga galleries saunas and the practice so using a couple keywords in here to be the page title we'll publish the changes to make them live go back to the live website and now if I hover over I see the title of my site - the page title that I created Ashtanga galleries of asanas and the practice so now if this page was in google it would show up with the page title and then the site title so it'd be a lot better than just having welcome be here so I'm using something descriptive and using keywords so that's how we can set it for our standard pages we can do the exact same type of thing for our blog pages through SEO settings set the page title we can do the same thing for our blog posts so go in to edit the post click on
Post options advanced and then the SEO post title and for any of you who are...
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post options advanced and then the SEO post title and for any of you who are using Weebly for commerce you can go in to store products we'll go back to yoga mats Advanced Options and then we can set the SEO page title so we're here we'll call this one black pink we'll call this one for color yoga mats - - black on sale and this is something that you can update regularly so you can change it when you do something like that so then we'll save the product go back to the site find the product now we see in the title we see the the page name is the four-color yoga mats the black is on sale and again that's what would show up
In the search results for this product we can also set this for our categories...
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in the search results for this product we can also set this for our categories so we go to one of our categories go to advanced options we can set the SEO page title we can also set the permalink for our categories so again for this category it's called workshops if I wanted my URL to be different than just workshops I would change the permalink if I wanted the page title to be different than just workshops I would change the SEO page title save my changes and then I would move forward the next thing we're going to look at are the meta description best practices so the meta description if we go back into the category and advanced the SEO description that's what we're talking about with Meta Description so it's a short piece of text that summarizes the content of our page so it is displayed on the search engine results page as well so we go back to
Google this here the gray text is the Meta Description for this page so when...
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google this here the gray text is the Meta Description for this page so when you go just think about yourself when you go and you google things a lot of times what we're looking for is does this match what we're asking is this do we think this is going to answer our question and then we look here for additional information and a lot of times it's you know very clear to us like yep this page has what I'm looking for or no this this is not the answer to my question so then we move on and look at the next result right so we want to make sure that the information we are putting into these fields is going to be the the best information possible to describe the value that our page has okay notice that at a certain point these can get too long so Google shows about 150 to 160 characters in this area so that's really what we want to keep
Our description down to because anything longer than that is not going to be seen...
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our description down to because anything longer than that is not going to be seen and therefore it's really not going to be valuable so this is one of the most effective ways and most valuable SEO elements to actually drive traffic from the search page to our page so we want to write a description that is compelling that's interesting we want to always include some relevant keywords and important terms like brand names if that makes sense and a call to action you know we want to create some sort of emotional response in this stranger who's about to click on our website because we want them to to feel interested we want them to be excited about clicking on this link and checking out our page so how do we customize these meta descriptions in Weebly so for the categories and products it'll be again in the Advanced Options section so we're going to choose a description to describe our workshops so
Weekly workshops whoops to empower your practice or something...
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weekly workshops whoops to empower your practice or something like that I'm using some keywords throughout here how about we would let's do weekly Ashtanga right so using more keywords again this is not going to be just a bunch of random words that don't make sense this very much is something that's going to be read by humans and even Google these days is smart enough to really read through descriptions to make sure that they make sense semantically and if they don't then you're not going to gain any optimization that you otherwise would by doing something like this so we made a change to the category we need to save it I can go back into the products we'll go back to the yoga mat advanced SEO description so we'll say black mats on
Sale now for colors with custom named embossing available about expand your...
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sale now for colors with custom named embossing available about expand your practice with a fail-proof mat again you'll always want to make sure that you are keeping this to the the correct amount of characters you do not want it to go over we don't have a character counter in here but you can really easily you'll find one on google to tell you how many characters you're using so how about this [Music] so we can use a website like this we paste in what we have and so this is a hundred and seventeen characters so I could put even more into this if I wanted so you'll want to to pay attention to the length so we made a change we will save it I will back out we're on the blog so we'll go into the blog post again post options again
Advanced and we will put our description here we can do the same for the blog...
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advanced and we will put our description here we can do the same for the blog page itself so SEO settings and then the page description that will go here and we can do this for all of the rest of our pages and we absolutely should now if we choose not to so let's say I don't do it for the Welcome page what's going to show in Google well basically Google will scrape my site looking for text and we'll pull the first 150 to 160 characters that it finds on the page so if I do not set my page description Google will display whatever I've got going at the top of my my page the next thing that we want to talk about is a kind of basic internal link strategy maybe I'll take a step back and while
We're looking at this page pages tab we have this box for meta keywords right...
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we're looking at this page pages tab we have this box for meta keywords right and keywords are a major factor as we are building our site as we are creating our content as we're choosing our URLs and our descriptions and our titles permalinks keywords are very important in all of those aspects so what about this box on the side here you can go in and set keywords for each pages but ultimately Google really doesn't give much weight to this at all any more in the past it really mattered quite a bit but as Google has gotten much better its paying much more attention to number the content that you have on the page right because when I do a Google search Google's goal is to provide me with the best possible answer to my question no matter what it wants to give me the best answer and so in the past it used things like defined keywords to help it
Understand what the website and page was about but at this point in time Google...
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understand what the website and page was about but at this point in time Google is much better at looking at the page itself figuring out what it's about determining the keywords based on our content our title our description the permalink and determining keywords from that and it doesn't necessarily use meta keywords that we would set in the page so that's why I'm not really going to go over this we can we can add these it's not going to hurt anything to add these so I could add yoga Ashtanga notice I did a comma in between with no space you will want to do this because there's a maximum number of characters so if you add a space it wastes a character so we can add keywords that define the page but in our opinion here we we would suggest that you actually focus your
Time in other areas rather than putting in keywords simply because it just...
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time in other areas rather than putting in keywords simply because it just doesn't matter to Google that much anymore okay so we're going to move on from keywords and we're going to talk about internal link strategy so links are actually an incredibly important part of SEO so external links come from other web sites and point to our site so we'll send traffic to our site and internal links are the links that we place on our page that link to the other pages of our site so things like the navigation menu so I don't have it on my home page but I've got a menu here so these links are very important to Google and in our SEO as well as any other links we have in the body of our page so this is a gallery and all of these images are linked I'll show you here we'll go to lunchtime asana so if I click on any of these images it links me to a different
Page so internal links they they not only help users navigate to relevant...
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page so internal links they they not only help users navigate to relevant pages and content but they also help search engines crawl our content so when the search engine goes to our site to try to figure out what it's all about it's going to show up here at our home page and then it's going to try to move to the next page of the site the only link I have on this page is this Enter button so from the home page I can only go to one other page and so the way Google is going to see that is they're going to believe that as the website owner I think that whatever is behind this button is the most important page of my site because it is the only Avenue that I'm giving people to enter my site from from the home page and for this website that's not necessarily true right I have a store page I would much rather if I have a store page I'm
Obviously trying to make some money off the site so this page is kind of more...
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obviously trying to make some money off the site so this page is kind of more important in the long run than a gallery page so the way out that I designed this where it only goes to a gallery page from the home page isn't the best way for it to be built for the purposes of SEO so we're telling search engines what we think is important by what we link from each page another way to think about internal links and PageRank every page on our site is connected like a trees root system and each link passes SEO life to the pages that it connects to so the home page has the most of this SEO life to pass on and from there we can use internal links to spread the the rank and the value across the other pages of our site and ideally direct the SEO to the most valuable pages again do we really want
Google to think that this gallery is the most valuable page or do we want Google...
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Google to think that this gallery is the most valuable page or do we want Google to think that our store is the most valuable page so when we think about how we're going to build our links we always want to start with the navigation menu again I've hidden that from my home page so I'm really not doing myself any any favors with that but on these pages though these links are here now there are only four which really is is not a lot and there there should be quite a bit more so doing things like sub pages so here in our pages tab I have sub pages under lunchtime asana but they're all hidden so for SEO purposes it would actually be better to unhide all of these pages and then we'll publish our site we'll go back to here and just refresh and now we see the drop down so we are increasing the number of pages
That you can reach from any single page and this is a really positive thing when...
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that you can reach from any single page and this is a really positive thing when it comes to the optimization of our site so we want to think about breaking out our most important pages into these main navigation options and then have related pages underneath them so again we're not only building this to make it easy for our users to navigate our site but we're doing this to make it easy for Google to understand what our site is about and what we think is important what about the internal content links so that's these like linking from galleries these are very important to you know it's a bit more strategic than creating the navigation links so we want to look at pages and contents that we think is valuable so like a product page or maybe our blog if that's the most valuable and we want to link to these pages with the text link in our content so we can mix
It up with images and buttons and we and with with the text itself so back on my...
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it up with images and buttons and we and with with the text itself so back on my home page you know I would really want to go ahead and add something we'll go to build go back to the homepage build and then maybe here we will add some text says enter store and then maybe some other text where we say black Matt's 10% off then maybe add some other text oops you get the idea so then we can go ahead and we can link this one to our product so we'll link it to the mat yoga mats and then we will link this one to our storefront so now we've created these
Two new links on the home page which is going to be very valuable we are telling...
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two new links on the home page which is going to be very valuable we are telling customers and we're telling Google and other search engines what we find valuable just by creating links to those things on our pages now our home page is one of the best places on the Internet excuse me the best places on our site to put internal links so it's usually the most powerful page on our site when it comes to SEO and it carries the most what's called link equity so it passes the most SEO value on to the other pages so creating these links on our home page to a product page like we did here is a really powerful way to send PageRank to this other page and help it start to rank better so that eventually this page shows up in Google it's also really useful for our visitors because we are helping direct them to the product page that they may be interested in instead of just hoping that they find it by
Navigating around our site so we've talked a little bit about the...
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navigating around our site so we've talked a little bit about the importance of content but it really is the most important part of our of our site there's nothing more important we can build a bunch of links and we can set our titles and descriptions and URLs but again search engines are trying to provide the best answer they want to find the most valuable resource for any any question so creating great content is an accession as essential to SEO but we really want to get unique content on our page and it's important to remember like most of the strategies that we're working on so far are designed to help the content of our site rank higher the OPA content is the key foundational element to the entire SEO of our website so when we look at a page let's look at
The inspiration page so when we break down the content of this page we have...
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the inspiration page so when we break down the content of this page we have headlines here this is a headline and then we have text so in the editor we go to the inspiration page this here is the title element so that's considered a headline and then down here is the text element which is considered the body content so when we use headlines on our page there's an HTML markup to tell the browser that it is a headline and search engines also look at headlines as a factor for context of the page it so it's still valuable to use keywords in the content of our headlines again we want to keep it very semantic and natural we don't want to just throw a bunch of keywords in here so in the HTML the headlines are noted by what are
Called H tags and all we have to do and all we have to know in Weebly for adding...
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called H tags and all we have to do and all we have to know in Weebly for adding these is we just need to add the title element onto the page it oughta matically adds the h tag and it allows you to have these headline kind of context denotations on your site the next thing is the body content so these are the main text blocks on our page and it's the most important piece of our SEO because even if we check off every other SEO task it's the body content that we've created and if it's not unique and providing quality then it will never rank so the most basic level we want the pages on our site we want to filled them with content that is unique is going to be valuable and is going to help someone searching for keywords that are represented in the content now as far as the theme goes all themes that Weebly provides have the same basic components
Needed for a great for great SEO they are responsive which means that they are...
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needed for a great for great SEO they are responsive which means that they are perfect for mobile you don't have to do anything special to make them look good on mobile they load quickly and they don't contain any blocking resources or crazy scripts that would actually cause you to lose rank so we're a theme could impact SEO is your ability to use it to put lots of unique high-quality content on the page so all themes give us control over layout and design so that we can build content focus pages we just want to find the theme that kind of matches the the visual that we have for our site so in summary your theme choice won't negatively impact your SEO all the themes that Weebly offers here in themes and change theme will be just fine for for your SEO needs so what else do we
Have on these pages we've got the text we've got the headlines we've got our...
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have on these pages we've got the text we've got the headlines we've got our page title we have our navigation links we should have links in here the go to other pages we haven't talked about images yet so images offer unique SEO opportunities to help our page send additional signals to search engines so search engines will crawl the data related to images just like they'll will crawl the content the text of our page and not only work to understand and display them in an image search so if we go to Google and then go to images so this is the Google image search so it also uses them as another source of guidance for the top coal relevance of our page so how do we increase the optimisation of an image I'm going to jump to the home page because I have more images and we'll kind of prove the point here so we've got these images if I click on the image
And scroll down in the modal and click on advanced we see there's a border...
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and scroll down in the modal and click on advanced we see there's a border border color and then this thing called alt text so the image alt tag gives search engines and other bots a context for this image the the tag helps search engines understand the meaning of the image and is also used by screen readers so it serves both SEO and accessibility functions so what do I mean so this one by default the alt text is picture so this is ashtanga yoga headstand ok and then we'll jump into this one and we will set ashtanga yoga handstand maybe we'll do this one here and we'll call it ashtanga yoga arm balance so we're using some keywords best practices for the alt
Tag is we want to keep it short we want to keep it under 125 characters for sure...
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tag is we want to keep it short we want to keep it under 125 characters for sure so we're not writing a whole paragraph here but we certainly can do a little bit more than just a few sentences we don't want to stuff this with just keywords we want to keep it natural and descriptive kind of the same way that we're doing everything else on our site when it comes to SEO now if the image doesn't load on somebody's page for some reason like let's say they have a really bad internet they try to load my page but the images don't load this this line of text that we put here the alt text is actually what would appear for them if the image doesn't load so we want to use something that really describes the image so we need to publish these changes we'll go to our live site so we're on the home page and as we're here we don't notice any changes right away right there's nothing that we can see that tells us that we've added alt tags to these three
Images now I'm not going to get too deep into the code but if we look at the...
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images now I'm not going to get too deep into the code but if we look at the source code for our site I'm going to show you a few things so here we have the title for the page this is the title for the whole site this is the title for the page here's the description that I set and if we go down we're going to find all of these image links and these are the links to the images on my page and we can see here inside of this code for the image we see alt equals picture so this is the default for all of the images that we upload to Weebly so if none of the images loaded or if somebody was using a screen reader they were visually impaired and they went to this page it would just say picture picture picture picture when it got down to these it would say ashtanga yoga arm balance and this one would say ashtanga
Yoga headstand this one would say ashtanga yoga ham stand so just to give...
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yoga headstand this one would say ashtanga yoga ham stand so just to give you an idea of where it actually shows up on your live site it's in the code but it's used in a variety of ways by both search engines and other pieces of software that could be looking at at your site maybe on behalf of a viewer so what about something like image captions so for our image elements we can set the alt tags and we could also set captions but on this page we have a gallery element and the gallery element we go to advanced see that we can't actually add alt tags to these images so what we need to do is utilize captions in order to give the same type of context so captions provide SEO value not only do they give us more on page context for what these images are about but they provide additional
Information for visitors looking at the image so Google looks at text NIR and...
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information for visitors looking at the image so Google looks at text NIR and image to help it understand the context of the image that's in addition to the alt tag the image captions aren't a requirement of SEO like the alt tag but it's generally a good idea if a caption works for the image and the page so for you you know building your page visually if a caption works it's a good thing to have on there and for a gallery it's almost a necessary thing to use simply because you can't have alt tags on these gallery images one thing that I want to note is this page especially on this site is a really terrible page when it comes to SEO ranking all we have is one little piece of text three captions in three images overall this page provides almost no value and that will be reflected in the way it ranks on search
Engines this is something that is never going to rank very high because it just...
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engines this is something that is never going to rank very high because it just doesn't provide value so if I really wanted this page to be meaningful on my site more than just the table of contents I would add text elements down here a title element and I would create more content for this page and we don't have to create a mile-long page every time we build a page we always want to make sure that we are creating value on that page because it will help not only that page rank but our site as a whole now the next concept for images is the URL of the image itself in the file name so if I go to my site if I right-click on the image and I just open the image in a new tab we can see this is the full URL of the image now this part of the URL is going to be by default you won't be able to do anything to change it but this part you
Can actually adjust on your own so I'll do something really quick I'm going to...
43:39
can actually adjust on your own so I'll do something really quick I'm going to take a quick screenshot of this image and we will go back into the editor we'll go back to the home page and then I'm going to rename the image on my computer I'm going to call it oops back here I'm going to call this image ashtanga yoga headstand so now in the editor I'm just going to go in I'm going to replace the image with this new one that I just took a screenshot of and renamed so for my purposes here it looks the same because it's the same image when I publish it go back to the live
Site open a new tab so we can see that the URL has changed to match the name or...
44:42
site open a new tab so we can see that the URL has changed to match the name or the file name that I gave the image and this is very valuable because again search engines do pay a lot of attention to the keywords that are in our URLs so having the image have its own URL is acting kind of like an alt tag it gives context to this image that Google can then use to have this image show up in a search for you know those keywords and the like so it's a very valuable thing that we can do one thing about images just in general images are pretty large files when when text loads on the screen it doesn't take very long but images can be pretty big and even though most people's internet is really really fast these days it still takes time to download things and one of
The ranking factors for websites is the how quickly a site can actually get...
45:44
the ranking factors for websites is the how quickly a site can actually get ranked excuse me how get loaded so as the more images that we have on the page the more we want to make sure that the images aren't all really big files and the best way to do that is always upload images that are the same science then we want the image to be on our website because I can always go and I can drag this image out and then clearly this image is a lot bigger than it was when it was in this section it was just being resized but if I resize this image down to this on the main website when somebody loads this page the large image is still being downloaded to their computer and then it just becomes kind of morphed to show the smaller image but if I uploaded the smaller image to begin with it would just be a smaller size file and my page
Would load more quickly which does have an impact on how my page is ranked so...
46:47
would load more quickly which does have an impact on how my page is ranked so just something to think about when it comes with images a lot of times you know especially if your photographer so that's going to be a balance that you're going to have to take you know putting these monster HD files on your website you know a lot of lot of best practices with that is to actually link to those so they don't actually like you don't have the huge HD image on a page you use kind of a smaller like lesser version and then you you link maybe to a different page which has the large version or you let people download the file to see the larger version it just helps with your page load times and then in general with your SEO so we've talked a lot about all these things that we can do we can make all of these changes so that Google can see you know and show
Our site but how does it work so if if I were this site and I changed my description does...
47:49
our site but how does it work so if if I were this site and I changed my description does the description change on Google right away and the answer is no Google has to go back and recrawl every site on the internet to get an update about what that site is about and what this data says so when I'm publish my site all the changes that I make show up immediately in my source code but it doesn't show up immediately in Google and if we were to do nothing then it would take anywhere from two to four weeks for Google to come back and recrawl our site it will always come back and see it again but it's not going to do it very often but we can do something to make this happen much more quickly so if we go into the settings tab go to SEL and we scroll
Down and we see this area called header code underneath we see google webmaster...
48:49
down and we see this area called header code underneath we see google webmaster tools link and we'll go ahead and click it we will sign in give me a moment [Music] all right so I'm signed in now to this so where did it go sorry give me one more second all right so here we are after we sign in we see this welcome to search console so this is the Google search console this is where we can basically create a relationship between our website and Google so that Google can more quickly know when we make changes and can know that it has to go back and re update its records about our site so we see this
Toggle here for website and for some reason I can't click in it...
50:32
toggle here for website and for some reason I can't click in it okay so there's a toggle here and you can do this for apps if you're developing apps but obviously that's not what we're doing we're just using a website and then we can go through and put our URL so to get our URL we'll go to our general settings and we'll just copy our site address or we can get it from the live site then we'll paste it in one thing to note here notice that there's no WWE in front of these dot weebly.com domains now if I was using a real domain name such as my art of Ashtanga com I would want to create this using the www dot in the domain name because if I only create it like this without the W then Google will recognize
That hey this version exists you should set up this version with Google as well...
51:57
that hey this version exists you should set up this version with Google as well but if you set it up with the www then Google won't ask you to do it a second time so it just makes things a little bit quicker in our case we don't need to worry about it we're using the DA wavy.com there is no WW and we can just move forward by clicking add a property so at this point Google is asking us to verify that we own this website that we're trying to create this relationship for and it gives us this recommended method this method will not work with Weebly so we need to click on alternate methods and then we are going to use the first option here for HTML tag all we need to do there's some quick instructions but we need to copy this code and then it tells us that it needs to go into the
Site's home page it should go in the head section before the first body...
52:59
site's home page it should go in the head section before the first body section so what does that mean we have created a location here in the SEO summon settings SEO scroll down we see footer code and header code so footer code whatever code I put in here will show up at the bottom of my page in the source that I went into earlier and whatever we put in the header code will go precisely where Google wants us to put this in the head section before the first body section so we have our code here we save we publish and now we can move forward all we need to do is click on verify below so now Google is going to our site checking that that code is there it is there so it knows that we were able to make a change for the website and therefore we own the website and so here we are at
The dashboard and there's nothing on it yet right because Google hasn't yet...
54:04
the dashboard and there's nothing on it yet right because Google hasn't yet crawled this site it's too new and it doesn't know anything about it but we can kind of speed that process up by using what are called sitemaps so here in the right-hand column we can click on these arrows next to no sitemaps and then we want to go ahead and add a sitemap what is a sitemap and how do you get one right if we go to our website to our home page forward slash sitemap XML this will be the same for every single Weebly website and when we go to this URL we see a list of all of our pages in the last time that these pages were published one thing to note is that if you have chosen to hide your entire website from the search engines or if you've chosen to hide your individual
Pages from the search engines they will not show up here in your sitemap so this...
55:04
pages from the search engines they will not show up here in your sitemap so this is what our sitemap looks like it's nothing that we would ever share with our users it's 100% away a to help sites like Google take a really quick look at our website so all we have to do is copy this part of the URL sitemap.xml we go back in here paste it in and then we click on submit so the item was submitted we refresh the page and now immediately Google knows that there have been 17 pages submitted so it's aware of what our site looks like now and it's pending being looked at by the Google BOTS the things that crawl the website and that's it so right now we have just created a relationship with
Google where it has a very in-depth view into our site and how it is right now...
56:06
Google where it has a very in-depth view into our site and how it is right now and the neat thing about this is once Google crawls the site it recognizes this number here so we have the date and the time the last time that the site was published so in its database it will know what this number is for this page so when I go back into Weebly and I publish my website again and I go back to the sitemap notice this is 54:56 right here so if i refresh the page now we see it's 57-47 so this page has changed completely all of these entries have changed so Google will recognize that hey our database no longer matches what shows up here on the sitemap we better go take another look at the website something has changed so then it goes and looks at your site more quickly
So rather than waiting two to three weeks for your changes to show up on...
57:07
so rather than waiting two to three weeks for your changes to show up on Google these changes will show up in two to three days or less so that is setting up Google search console you can do this with Yahoo and being and a number of other search consoles google is the most important one to do it for so that's the only one we're going to go in the webinar but the process for the others is the same they're similar and there's help documentation available for that a couple other topics that I want to cover before we get to the QA really quickly in settings SEO if we scroll down all the way we see this thing called 301 redirects this is a very very important topic especially if you are rebuilding your website from like a previous version of your website that exists somewhere else
So in Weebly let's go to find our site so in Weebly the way that the the URLs...
58:07
so in Weebly let's go to find our site so in Weebly the way that the the URLs work is every page has its own URL so just because these three pages are sub pages of lunch time asana they don't show up like um like this so on some websites you would see asana galleries and then lunchtime asana dot HTML but this page doesn't exist because we we doesn't organize the URL structure in that way so if I had a website that I built somewhere else where this page existed and this page ranked on google and I knew people went to this page I don't want to lose this because if google goes back and is like hey let's check out this page and then it reaches a 404 that's going to kill the search ranking and the value of that page so
What can we do we can use 301 redirects so we click on add or redirect and we...
59:09
what can we do we can use 301 redirects so we click on add or redirect and we just paste in the last part of the URL so the old URL is this asana - galleries ford slash lunchtime with song not dot HTML and then I can choose which page on my website I want that to go to so let's say I want that to go to the lunchtime asana page so I save the redirect save all the changes I'm going to copy this save it save it and publish to make our changes live so now if I go back to the 404 page I change the URL so this page would 404 before but now we see that it automatically routes us to the lunch time asana page and I could do the same thing for black and white professional selfies for any page even if it was some
You know totally random string you know if it was forward slash and then a bunch...
01:00:15
you know totally random string you know if it was forward slash and then a bunch of letters and numbers and another forward slash and then a dash and whatever I can set it up so that all of these work all I have to do is create 301 redirect I can create multiple publish the site and now this craziness that I just typed in there if I go to it it's going to route me to a particular page so a very valuable thing to do for your site the last thing that I want to mention if we go to go to Google so we're searching ashtanga yoga mmm I don't really want the math oh wait that was perfect okay so when I the Google realizes my location right now right so
When I search ashtanga yoga it recognizes that I'm in you know the...
01:01:17
when I search ashtanga yoga it recognizes that I'm in you know the Scottsdale area of Arizona and so it's pulling up studios that match this result right based on the ranking that these websites have but this here this is something that you doesn't just come automatically okay so you can build something like this and it's very valuable just because so many people use Google and this type of information is pulled from people's on people's phones you know or on the internet Google Maps so really really valuable so if we went to google.com forward slash business we could create that type of layout right here and then we would you know build the address in the hours and then anytime that we wanted to change something like our hours changed we could go in and change it here as well and I can do this for
Google for Yelp for Facebook for dozens of different major websites online but...
01:02:16
Google for Yelp for Facebook for dozens of different major websites online but that's very time-consuming because every time my hours change I have to go to Google and Yelp and Facebook and update all of them but Weebly has an app that we've partnered with so in our app store when we go to site booster site booster does the exact same thing that you can do here except for you only put the information in once and anytime that you need to edit it it automatically pushes the edits out to all of these different groups all these different big web sites so it's a huge time saver and the price point for the value that you're getting is super low so it's you know yes it costs money and so you wouldn't do it
Right away everything else that I've talked about in this webinar is you want...
01:03:18
right away everything else that I've talked about in this webinar is you want to do first but especially for you know a business this is a major major positive thing that you can do for your website to help really leverage your time and make sure that you have a really good SEO the last thing before we get into the Q & A is there is a website Weebly calm /sco and this is the ultimate guide to SEO everything that I've gone over today was from getting started and I went in order because we flesh this out this was a very well built document and it has a lot more than what I can get to in the time to do this webinar how to do keyword research how to think about growth this is an amazing document and would be the first place that I would go to get started if I had any questions about what I went over in this webinar or just wanted to make sure that
I as a business owner had a full understanding of what I'm trying to do...
01:04:20
I as a business owner had a full understanding of what I'm trying to do here so I'm going to get a quick drink of water take a look at some of the questions and be back in less than a minute and we'll start the Q&A okay so the first question is from Frasier and this question is so you make changes then you publish and you make more changes and then you publish to keep these changes you do not understand then and then republish so the question is in order to get my changes to show do I actually have to unpublish what was previously published the answer is no so I can just publish on once on one on you know over and over and over and it will just continually update my live site if I click the unpublished button and unpublish my website if I were to go to any page on the site now I would see that it's down right there's a 404 page
And then all I have to do to get it back up let's click on publish again and now...
01:05:21
and then all I have to do to get it back up let's click on publish again and now we see the website again the next question is you so you're not really published to the Internet until you include a domain name right so kind of two ways to answer that question so again we have a couple of options when it comes to our domain names we can use a dot weebly.com or we can use a professional domain name like my art of Ashtanga com ultimately for a serious website you want to have your own domain name especially when it comes to SEO but when you're getting started and you're just kind of testing out Weebly and you're getting you're starting to build your site you can publish to a Weebly sub domain and then at a later time
Connect your site to a real domain name when when you're ready for your site to...
01:06:22
connect your site to a real domain name when when you're ready for your site to really start gaining search ranking you want to make sure that you're using a professional custom domain name rather than the dot weebly.com just because search engines recognize dot weebly.com addresses as kind of starter sites so they don't get you no credit for being as valuable as something with a real domain name and then there was a follow up to that so in other words even when publishing while working on the web page the publish just saves the changes but not a live site unless I transfer my domain name to Weebly so if I had an existing website that was my art of Ashtanga comm and I was rebuilding that web site on Weebly I wouldn't I wouldn't want to start publishing my Weebly site
To this until it was done but I would want to you know see my website my...
01:07:23
to this until it was done but I would want to you know see my website my Weebly site online make sure that I was working the way I wanted and that's why I would use the the dot weebly.com Fraser asks another I have an old web site and a domain name do I need to use the redirect if I transfer my domain name to my new Weebly site and so the answer is yes if you have pages at your old domain name that you can't create on Weebly so again the example was but and it could be anything so under lunch time asana their selfies now add a lot of excuse me at a lot of different web hosts the way that this navigation structure works is it actually changes the structure of the urls so this one if I go to lunch time
Asana it's a sauna - galleries and so any of any of these subpages actually become...
01:08:24
asana it's a sauna - galleries and so any of any of these subpages actually become sub URLs to a sauna - galleries so let's say my selfies page used to show up at a sauna - galleries ford slash selfies HTML but I can't make that happen on Weebly I can't create a page that looks like this all I can do is have the page that's actually the the selfies page here so this is the only URL that I can have so if that's the case and you have pages like that you want to go to settings SEO add a redirect throw in the old URL we want this to go to the selfies page save save and publish and then when we try to go to this page it directs us to the correct page so as
You're building your site you may find like okay so this URL that I used to...
01:09:29
you're building your site you may find like okay so this URL that I used to have I can't I can't build on on Weebly so I need to use a 301 redirect and so you'll want to you'll want to do that if you have any more questions about 301 redirects you can find so this weebly.com 4 slash SEO here under getting started we can go to redirects and there's a video which goes through some more of it and you can get more information here from our Help Center our Help Center has all sorts of information under the SEO topic where you can get additional help in addition to the SEO guide I would start with the guide but if you have questions you can come here and you can go to our community so at the community you can
Scroll down and on the Left we see SEO and here is where you can see people...
01:10:29
scroll down and on the Left we see SEO and here is where you can see people discussing their best practices what is working for them what apps they're using to help with their SEO and all sorts of stuff and you can ask your own questions so this is a couple Weebly community moderators but it's mostly users just like you or building sites and want to help each other out so that brings us to the the end of the webinar today there are there are no further questions at this time again there's a huge number of resources that are available to you I would always start with the Weebly com4 / SEO this page here when you're getting started with SEO but if you do have any questions that you just can't figure out from there you can always send us an email you can give us a call or you can write in and chat with us so thank you very much for joining me today again my name is Justin I feel very grateful to be able to deliver these to you I hope
It was valuable to you and I look forward to seeing you and the webinars...
01:11:30
it was valuable to you and I look forward to seeing you and the webinars that we have about building a store and using promote if you have any interest in learning about those topics thanks again have a great day and we'll see you soon bye

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