How To Use Google Search Console For SEO (Rank #1 On Google) 2019
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Hi everyone Stuart here welcome back today I want to share with you how you...
hi everyone Stuart here welcome back today I want to share with you how you can use the new Google search console for search engine optimization and how you can identify particular keywords and optimize your website so that you rank number one on Google all right that being said guys before we dive into it and if you're interested in digital solutions for small business then make sure you subscribe to this channel hit the bell icon so you get notified when we upload new content all right with that being said let's dive into the Google search console [Music] here we are at our Google search console now if you have not installed the Google search console on your website that's the first thing you must do now there are hundreds of tutorials videos on YouTube that can guide you through this process so that's a first step in setting up your Google search console now if you built your website using WordPress a great plug-in is called Yoast SEO and this is great for linking your website to your Google search
Console okay now let's assume you have your Google search console up and...
console okay now let's assume you have your Google search console up and running for your website okay so the first thing you want to do is check out your Google search dashboard now here you'll be able to find track and measure your website performance and results you'll also be able to research keywords that your website is already showing up for on Google and you'll also be able to identify issues and eras on your website pages as well as the indexing issues desktop or mobile response issues however today in this video we just want to focus on performance this is where you can optimize your website for search engine optimization for particular keywords that you want to rank number one for on google here you can measure your website traffic in terms of clicks through to your website as well as the impressions which is basically the amount of times that users see your website shot on Google then we also have
The average click-through rate based on the number the percentage of impressions...
the average click-through rate based on the number the percentage of impressions that result in clicks and then finally we have the average position on Google that your website is showing up for the list of keywords down below here you can also change the period of data you want to see here so for me I'll keep it at three months ninety days that's a good spread of data to look at then you want to navigate down to the section below where you can see all the keywords now this is the most valuable section when it comes to your search engine optimization and your keyword research okay so first we have the keywords or phrases that people are searching for on Google there your website is showing up for then we have volume of searches after this we have cost-per-click so this is if you're using Google Ads this is how much this particular keyword will cost to reach the top of the page on Google then we have the level of competition next to this we have the number of
Collects then we have the impressions the click-through rate and the position...
collects then we have the impressions the click-through rate and the position on Google for these keywords that you rank for now as an example for this tutorial we're going to be using our clients website they are an amazing local Asian fusion restaurant based here in town in New Zealand now here you want to look at the keywords that are driving high amounts of clicks to your website now here we want to take a look at Macau tyranny Macau restaurant area and Macau lounge now these are the focus keyword keyword phrases that we want to look at and we want to rank to the number one position on Google now you want to select the right keyword so you want to make sure that the keywords that you want to select and focus on have high levels of volume you're receiving high amounts of clicks there's relatively low levels of competition but you also rank relatively high for on google because if
You look at all these different sectors and you're already ranking then that's...
you look at all these different sectors and you're already ranking then that's where you want to invest the taemin into those keywords were you're already ranking that are actually generating leads and conversions now you can also look at your website pages that receive the highest levels of traffic as well as the different countries that are finding your website online so the top countries that produce the most traffic through to your website and you can also look at the top device that people using to interact with your website now if you head back over to queries select the keyword that you want to improve your website ranking for example I'll select Macau target as the keyword that I want to focus on my reasons for this is because this is the keyword that's receiving the most clicks however this website is ranking 3.5 on average on Google and I wanted to rank number one for this keyword now this is how you optimize
Your website and website pages for the particular key word so what you need to...
your website and website pages for the particular key word so what you need to do is now add this keyword through all the content on the website pages that you want to rank number one on Google for now for example I'm gonna focus on the top two website pages for Macau as they receive the majority of the clicks and impressions and they have a relatively high click-through rate now as you can see on position they both rank 3.5 on Google for this particular keyword Macau terilyn so what I want to do is ranked number one now it's important to note that you can't just add keywords anywhere on these web pages what you want to do is make sure that the information flows you want to make sure that the landing page of the pages that you're optimizing gives the user an amazing experience okay so you don't wanna just throw in the keywords and any
Random place on the page you want to make sure that it flows so you're going...
random place on the page you want to make sure that it flows so you're going to have to reword the content so that you can embed these keywords that you want to rank for and there you have it you now know how to use the Google search console for search engine optimization and to rank number one for particular keywords alright thank you very much for watching everyone if you got value from this video make sure you leave comment down below smash the thumbs up button and we will see you in the next video
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