The Only Google SEO Service You Should Sell FAST

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All right what's up there seo pro welcome back today we're going to be talking about...
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all right what's up there seo pro welcome back today we're going to be talking about the arguably only seo service you should be selling in 2020 and it's something that a lot of people actually don't sell because they don't really know what it is or how to do it now this is actually a thing i showed in one of my previous classes uh for those of you who don't know i have these seo classes that i do every week they're on friday and monday at 3 p.m mountain time you can go sign up for those at chaserender.com but what this is is this is something called click-through rate optimization and i'm gonna actually show you the the process that i use for my own websites and for my clients i'm gonna walk you through what you have to do in order to be able to do this for your clients as well and this is something again you can sell over and over again i've actually been able to rank websites on number one for things like bicep workouts and you know affiliate bed reviews crazy keywords that make tons of money every month and it was only mainly using this click-through rate optimization
Method that i'm going to show you that's very easy to use and um doesn't really...
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method that i'm going to show you that's very easy to use and um doesn't really require any sort of information about you know like you don't have to be great at seo you don't have to be really into tech you can take it and start selling it right away as a service to clients if you have existing clients or if you have new clients it's just a great thing to start selling and it works very very well the only requirement is that you want to have some traffic for this now before i actually get into it i do want to mention that i'm going to be doing a live training with somebody who actually does uh some pretty black hat click-through rate optimization uh named holly starks and what holly is known for is she's able she's known for finding out all of the tricks on how to actually manipulate these rankings i'm going to show you the white hat way to do it today for free but tomorrow at 11 p.m i'm going to leave a link or sorry 11 a.m pacific standard i'm going to leave a link in the description of this video you can sign up it's also a free training she's going to show you the black hat side of things how she's able to rank things in just a couple days using this method and if you use both together i mean
Together i'm sure you're going to be able to do some pretty crazy stuff as well and i...
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together i'm sure you're going to be able to do some pretty crazy stuff as well and i have never even seen what she does for this for her black hat side of things so i'm actually really excited to see tomorrow so make sure you head out to the link in the description and sign up for that all right so let's get into it first thing i'm going to do is i'm going to put my camera down a little bit here in the corner and i'm going to pull up the one thing that you're going to need which is called google search console and welcome everybody in live chat um thank you for being here by the way most of you who don't know most of my trainings are live so if you want to hit that little bell icon next to the subscribe button you can get notified when i do go live so first thing we're going to do is we're going to pull up search console and we're going to pull up one of the websites we want to optimize so if any of you guys are aware of this in my recent trainings in my affiliate seo series on my youtube channel again another free series you should probably go check out if you like free stuff i've been ranking i've been going over how we're gonna rank this gaming website and this website has
Actually got about 6 000 visits a month organically off of google uh just from...
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actually got about 6 000 visits a month organically off of google uh just from doing some basic seo stuff so go watch that it's you know probably one of the videos before this one and so what we're going to do is we're going to pull up the data in google search console for this website so let me go over there and pulled up the wrong property let me go into a different account so all you need is you need to set up google search console let me actually this is the new property i set up let me set up let me see the old one so all you need to do is set up google search console for your website if you don't know how to do that it's pretty simple um you're just going to go over to google search console you're going to add a property like this and then you're going to verify this your property by following the steps in google search console once you do that you should have some data on your website and basically what google search console is going to do is it's going to show you how all your keywords are performing and how your all your pages are performing on google so what i can do here is i can actually go to the different pages like this and what i'm going to do and this is
What this is what i sell for most of my projects most of my clients...
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what this is what i sell for most of my projects most of my clients is i'm gonna i'm gonna go optimize the top 10 pages of their traffic so when i'm selling an seo service to somebody one of the big things i'm going to do is if they already have existing traffic i'm going to go and try to sell them some click-through rate optimization because what i want to do is i want to take their main keywords and i want to optimize their title and their meta description to be the best title and meta description possible for their page now how do you figure that out again this is it's a pretty simple process i'm gonna write it out for you it doesn't require a lot of effort doesn't require a lot of um you know technol technological skill any of that stuff and this is something that i should be selling as information so if you like this type of stuff and you like seeing it for free make sure you leave a like leave a comment let me know so i can i know to make more uh content like this for you so anyways first thing you're going to do step number one is you're going to get cert google search console right you're going to set it up for your website
Step number two is you're going to look at the top 10 pages for your website...
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step number two is you're going to look at the top 10 pages for your website you're just going to click on them right so let's go let's go click on the first page here let me go zoom in so you can see it so right here it says okay siphon king dot com forward slash blog forward slash rust uh forward slash rust console command so that the page here as we can see if we click into it as well it's about um commands for the game console commands for the game you don't even have to know what that that that's about all you have to know is that that's what people are looking up so you don't have to know anything about this game or anything about even the website in order to do click-through rate optimization that's the coolest part so what i'm going to do is i'm going to go i'm going to click on this this first url let me just show you this what i did so again we're in the top pages here right we're in the website we look at the search results that the website's ranking for we're going to click these on and we're going to click on pages right the reason why we're clicking on
Pages is because we want to see what pages are showing up with the most...
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pages is because we want to see what pages are showing up with the most traffic you can see here we're sorting by clicks let me actually move my my face down a little bit more so you can see this a little bit better so we're sorted by clicks right here and what we're gonna do is we're gonna click into the url that has the most clicks off of google this is this is based on the last three months so we're gonna click into here and then we're gonna we're gonna wanna see what keywords is this url showing up for right we don't wanna know what all the other keywords are that every url on the website's showing up for we just want to know what keywords are the is this url right here showing up for so how do we do that all we have to do is click on this queries button right here it's going to show us every single keyword that this page shows up for so here you can see this page shows up for rust teleport command rus admin commands rust teleport how to how to teleport in this game and again
You don't have to know how this works in the game all you need to know is how does...
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you don't have to know how this works in the game all you need to know is how does this search result show up for people and what are people typing in to get to the search result so all these keywords here all these queries this is everything that people um are typing in to find this url on google so if i look up rust teleport command you can see it's an average position three on google that means this when somebody types this in the website url this one right here is showing up average position three on google so let me go type that in there it is it's average position two right here actually so if i type in another keyword like rust admin commands it show this url here the one that you saw show up average position 2 shows up average position 9 for the other keyword and that's the cool thing about doing click-through rate optimization is you can not only show up higher for one
Keyword but you can show up higher for a ton of keywords if you learn...
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keyword but you can show up higher for a ton of keywords if you learn how to do this method correctly so again if i want to look at all the keywords that this url is showing up for all i have to do is go to my google search console for this website i'm going to go to pages i'm going to click on the top page because again i want to optimize the page that has the most traffic and then if i click on keywords or queries i can see everything that this page is showing up for now how do i find out what keyword this page should show up for what what is the task that i have to do in order to figure out okay should i show up for rust teleport command should i show up for respawn commands should i show up for maybe at the other thousand keywords right that's that's a pretty overwhelming task to go through all these different keywords and figure out well what's the best thing that i want to show up for
And the answer is really easy if you think about it what we want to do is we...
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and the answer is really easy if you think about it what we want to do is we want to figure out first of all what is this page about when we go to this page here let me actually go back to the page i'm going to go to pages here it is i'm going to click this little box and an arrow icon and what it'll do is it'll pop up with the actual page and when i click on the page i can actually see what this page is about so here you can see the heading tag says the best rust console commands for 2020 and then we have all these other things in here like how to open the rust console how to teleport and rust teleport commands how to spawn a car and again you don't have to know what these things mean for the game you just want to figure out what does this mean for what people are searching so what am i talking about what i'm talking about here is that if we go to queries and we see there are certain things from the queries that are also on the page we know that the page is also about these queries
Right now let me break it down a little bit further so here's our step-by-step instructions...
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right now let me break it down a little bit further so here's our step-by-step instructions for the click-through rate optimization first of all you're gonna you're gonna you're gonna get your site set up with google search console next you're going to go to the top 10 pages for your website and you're going to click on the first page that shows up the one with the most traffic now what you're going to do is you're going to observe the keywords that the page that you just clicked on is showing up for once you observe the keywords you want to see which of these keywords best match what the page is about so right here we can see the page is probably about the best rust console commands it's probably not how to teleport even though how to teleport is something that can is contained in the article so once you figure out what the article is about you want to match um
What the article is about you want to match that main keyword to what that article...
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what the article is about you want to match that main keyword to what that article is about so all i'm going to do here is i'm going to look at the article i can see here it says the best rest commands for 2020. i'm going to click back in the search console and i'm going to look through these queries that it's showing up for i'm going to see which one best matches what the article is about so if i look here i can see rus teleport command is that what this article is about it is a subsection but it's not ideally what the article is about rust admin commands okay we can see here that that's another subsection admin commands but it's not what the article is mainly about we're going to keep scrolling down rus console commands now look at this that is what the article is mainly about so what i'm going to do is i'm going to do something called keyword mapping so once i figure out my main keyword i'm going to map that keyword to the url
So what does keyword mapping mean it means that i want to i want to...
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so what does keyword mapping mean it means that i want to i want to know that if i'm going to optimize my url for a higher click-through rate that my main keyword is mapped to the url i'm trying to rank for so in other words i'm just assigning my main keyword to the url and that could look like this i could open up an excel spreadsheet let me actually open that up on google drive on my other screen and once i open up an excel spreadsheet i can drag the two columns really it's not really a whole lot i'm going to drag the url that i want to rank or that i want to have a higher click-through rate through rate for and i'm going to put a keyword section in it right here pretty simple that's that's you're not doing much else so all i have to do is i'm going to take this url i'm going to go to my pages i'm going to grab the url i'm going to plug it right in here and
I'm going to figure out what is the keyword that i want to create a higher...
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i'm going to figure out what is the keyword that i want to create a higher click-through rate for for this url and again all i have to do for that is i see what the page is about and i match what data i already have on search console now you might be thinking chase i don't have this data already now again as i told you before this method's not going to work for you very well if you don't have existing traffic that's why we do this to the top 10 pages of your website versus uh you know some page on your website that maybe has zero clicks so you have to have some click data in order for this to work but again this works very well if you have existing seo clients because you can always go back and optimize for a higher click-through rate so i have the keyword here rust console commands which matches what the article is about and i have it right next to my url now all i have to do is i have to optimize the title and the meta description and this is a
Very simple process it's extremely quick it's extremely easy...
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very simple process it's extremely quick it's extremely easy it doesn't require any sort of knowledge all you're going to do is you're going to take your main keyword the one that you mapped and i'll leave all of these instructions in the in the youtube video so you guys can watch this again or if you're on facebook wherever else you're going to take your main keyword that you mapped and you're going to place it to the left of your title tag so what does that mean i'm going to take this keyword right here i'm going to go into my title tag let me show you actually how i do this i'm going to actually log into my website so you can see this let's actually do it in real time we're going to log in we're going to go to that page go to pages and i'm on wordpress you can be on whatever you know it doesn't matter you can do this on any on any content management system that's the cool part about it i think it's actually under posts let's go look for
Admin commands uh hold on one second um okay uh i'll i'll i'll do it on a...
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admin commands uh hold on one second um okay uh i'll i'll i'll do it on a different post i'll go back and change it on my own but what you're going to do is you're going to scroll down if you have yoast if you have all-in-one seo whatever seo plugin you have and you're just going to change this title tag and you're going to put the main keyword to the left so your title tag is actually going to look like this you'll see here it says rust console commands now here's the thing you don't want your title tag to just only have your main keywords that's going to look weird right because right now all we have is it just says russ console commands is not even capitalized so obviously you want to capitalize your title tag but what you're doing here is you're putting your main keywords to your left so that when somebody searches for that thing that you want to have a high click-through rate for the the thing that shows up right away is the thing that they're searching for it's the main subject based on what your main topic is about now
Once you've put your main keywords to the left what you're going to do is you're going...
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once you've put your main keywords to the left what you're going to do is you're going to figure out what your qualifier is so see how we have title and meta description you could also put a little um section here called qualifier and what a qualifier is it's basically a fancy way to say um you know what is the other things people are looking for around your main subject so in this game when somebody googles rus console commands they might be thinking of other things like uh maybe teleport or the other things that we saw in google search console so what we can do is we can look through the top keywords associated with our main subject like rust teleport command admin commands spawn commands and we can actually include that in our qualifier so what does a qualifier look like in an actual title tag you might be wondering so let's just take the qualifier i'm going to put in um we got russ console commands here on the far left and then in the qualifier i can take the other things
That are related like teleport i'm just gonna open my notepad and take...
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that are related like teleport i'm just gonna open my notepad and take notes so teleport is one that's important um we have spawn we have uh uh uh admin and what you'll find is a lot of the other things in here are just variations of these other things that we're talking about so what we can do is we can actually just put this in our qualifier and now we have a complete title we just have to smash the two together so let's go back to our post you can see again we have rust console commands i can put a little dash and i can say teleport spawn and admin uh and admin and then i'm not gonna say commands twice because we already set it up there um maybe we're gonna say um something else that might be more applicable uh let's just call it actions because that's similar to command
Or we could call it codes or we could call it secrets we could put some sort...
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or we could call it codes or we could call it secrets we could put some sort of clickable thing in there and now your title tag is fully optimized you can see again we have rust console commands teleport spawn and admin secrets this is all the things people are looking for around this subject and i can almost guarantee you if you do it like this you will get a higher click-through rate now what you can do is if you want to check this let's say you went and you you changed all of your title tags just like we talked about today you can actually measure 28 days from now you can go and make a reminder to check and we can compare how the previous 28 days did to those to our last 28 days and all we have to do is is leave on average click-through rate and we can actually see the differences in the click-through rates now we're not only going to just see it in the click-through rates you're going to see across the board your metrics go up because anybody who clicks anytime you get more people to click the
More traffic you're going to get which means you're going to get more...
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more traffic you're going to get which means you're going to get more conversions more people to the website you're going to get more sales the click-through rate is really the best way to optimize a website if you already have existing traffic so with that being said the only other thing that you have to think about is the meta description and the meta description is pretty simple i don't do anything crazy here i usually just take the first part of the text and i'll include it in because most of the time google will actually change your meta description based on what people are searching for so that's my seo secret that's one of my main seo secrets it's something that i've been able to charge tens if not tens of thousands of dollars for and so this is a free training obviously there's another free training coming up again with holly starks holly is a serious black hat seo she has tons of data about being able to manipulate these click-through rates without even changing the title she actually does it all externally with robots and all this crazy stuff and we're going to be i'm going to be showing you
With her tomorrow at 11 a.
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with her tomorrow at 11 a.m pacific standard how she actually goes and does this it's a free training all you have to do is go to the link in the description click on it and you can sign up and i will see you there tomorrow and until then happy seoing we'll see you next time bye

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