How To Rank Higher In Google: 1 Easy Trick

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If you want to learn the one tactic that makes it super-easy to rank higher in...
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if you want to learn the one tactic that makes it super-easy to rank higher in Google in just about 10 minutes I'm going to show you how and we're starting right now if you want to transform your website into a customer or lead generation machine I'll show you all my best tips tactics and secrets to get their best let's dive in hey guys West McDowell here for the deep end and if you're not subscribed yet just go ahead and click the subscribe button and a little Bell icon so you never miss another video you need to succeed online now I'm really excited to share this tactic with you today we're gonna be talking about one of my favorite methods for almost instantly raising your Google rankings for your website now as much as I'd like to take credit for this method I can't it was introduced to me a few years ago by Andy Kristina but as we know with Google things change including the tools and the overall algorithms that are used so basically this video is more or less an update of what he taught me to do several years ago using a
Different tool but overall the concept is the same so basically what we're...
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different tool but overall the concept is the same so basically what we're doing is we're identifying pages on your website that almost rank we're gonna identify those pages and make a few really simple tweaks to them to push them on to the top page possibly the top positions within a Google search so if you're ready to go we're gonna jump right on over to the computer okay so here we are on the Google search console the the old way to do this that I talked about used google analytics do the problem with google analytics now is that they don't report most of the keywords that people find you for so now you will want you to go to search console for that so the thing is you have to be set up on search console to be able to use this method so if you're not already go ahead and get set up on it you there's many videos on YouTube it'll teach you how to set it up so go set it up and then unfortunately you're probably gonna have to wait a few
Weeks to a month to get enough data to really get going with this but if you...
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weeks to a month to get enough data to really get going with this but if you are already on search console let's get started so from the dashboard you're just going to go over to on the left hand side where it says search traffic and then search analytics so click that and then we're going to make a few changes here's all we're gonna do is click on impressions and position to load up a little bit more information and then we're just going to go down down the page here so basically it is now showing us all of the keyword phrases that we rank for so what we want to do is we want to we want to put these in order of positions so just go ahead and click position once and that way it's gonna load it from the all the words you rank first for all the way down through the lowest-ranking ones so it puts them in a nice order so we can see what we're up against so remember how I said what we want to do here is find those keyword phrases that we almost rank well for now how I
Would identify that would be anything between the fifth position and the 20th...
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would identify that would be anything between the fifth position and the 20th position because anything after the fifth position really gets very little attention and then anything between 10 and 20 is going to be considered to be on the second page of Google so if you can get from the second page to the first page that's going to be a pretty big win and if you can get from the fight number five to ten positions to the one through four positions that's also gonna be a really big win for you so let's go ahead and scroll down the page and I'm gonna go ahead and load it to show 500 rows just to show everything at once and they're all going in order here so I'm going to look at everything starting from five onward so basically what I want you to do is look at all the search terms and find ones like you're gonna want to prioritize by importance for your business so in other words which of these keywords shows some actual buyer intent see for me a lot of
These aren't super relevant and I wouldn't really want to pursue them...
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these aren't super relevant and I wouldn't really want to pursue them because they're old blog posts that were just made for graphic designers so they wouldn't really do me much good and getting new clients out of it so I'm gonna ignore most of these and I've identified one that I'm actually going to concentrate on today so let me go find that and here we go here it is web consulting so as you can see my average is 7.9 so let's just call it I'm normally in the 8th position for that and this number this 860 refers to the number of times my listing was showed to somebody and then we've got 11 times that it was actually clicked on so what you're gonna want to do is definitely find the words that are that show the most buyer intent that would be beneficial for you to rank for and you're also gonna weigh that against the the number of impressions so if if one were really strong and it was gonna do a lot of good for your business but only one or two people ever saw it that that
Kind of tells you that there's not a whole lot searches for those keywords so...
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kind of tells you that there's not a whole lot searches for those keywords so the fact that it's a great keyword for my business and it has 860 impressions tells me that if I were to rank a little higher for this I could probably get a lot more clients so once you've picked out a search term that you want to try to improve or maybe you have a couple you're just gonna click this little arrow over here on the right and then you're just gonna come right up here and click on pages that tells you so now we already know what the search terms you are ranking for are but now this is going to tell you which specific pages those are because think about it if you have a bunch of search terms those aren't all going right to your homepage right they're going to some might be going to your home page some might be going to service pages some might be going to blog posts so now I've identified that this page the deep end design com slash web consulting internet marketing is the page that I need to make my changes to okay so once you've
Identified the page that you want to edit and the actual keyword phrase you...
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identified the page that you want to edit and the actual keyword phrase you want to rank for you're gonna go to that page so this is basically the dashboard of my WordPress website so here we are in my wordpress dashboard so this is the behind-the-scenes of this page so here we have the title and here we have some of the content the written content on the page so we're gonna take a look at a few things to see where we can't improve to rank a little higher for that keyword phrase and remember the phrase we're going for is web consulting so right off the bat I could say I see a few things so we have the title which says website consulting so what if I were to just delete the website and now it's a web consulting that works and we also have right here we have the website address the website URL which is website consulting internet marketing we can change this if we wanted to we could change it to web consulting and leave it
At that however I'm gonna caution you on that if you're gonna change the URL you need to...
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at that however I'm gonna caution you on that if you're gonna change the URL you need to make sure that you don't have a lot of links that are pointing to this page because if you do and they're helping you rank and then you change the URL suddenly that link is broken and you're no longer getting the benefit of those backlinks so make sure before you do that that you won't be screwing anything else up and yeah you can always do 301 redirects which is sounds a little complicated it's really not but we're not gonna get into all that right now we're just kind of doing a few quick simple wins here so let's just go ahead and click okay and now we're gonna look at the some of the text on the page so let's look for opportunities where we can work that keyword web consulting in a few times okay and I found one right here so it says the deep-end is a full-service website consulting again we can just delete that so it's web consulting what we're doing what we're trying to do is just add a few instances of the keyword so that Google
Really knows what it's about so once you've got it that in there a few times...
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really knows what it's about so once you've got it that in there a few times and you don't have to keyword stuff I want to caution you against that as well so there should be maybe a few instances where it says website consulting or web consultant Google really has gotten much better in the past few years of understanding overall topics of a page so it's not super necessary that we make it exact keywords every time so I'm just gonna do it a few times and we'll get on with the next thing that we want to look at which is if we go down the page this is the web pages meta title and meta description this is what shows in the search engine results and in case you're wondering I am using a plug-in here called Yoast see oh I highly recommend that it makes it very easy to edit all this stuff on the fly and I'll show you how it works right now so we're just gonna click on edit snippet so I'm just gonna change that again to web consulting and then in the description let's see what we can
Improve here says struggling to attract customers with the deep ends of website...
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improve here says struggling to attract customers with the deep ends of website consultant that tells me I think I was going for that term at one point I'm gonna go ahead and change it I think it's gonna even sound better with with the depends of web consulting so we've got one more instance of it there and that's it I'm just gonna go right on up and I'm gonna click update to save the changes it should be no more than a week before Google reindex is the page and hopefully we'll see a nice little boost in rankings because of it alright so that is my favorite method of improving your Google rankings in a really short period of time but I want to hear from you now I want to know if you do end up using this method I want to know your results so post your before ranking as well as your after ranking usually it takes about a week to really see those results but go ahead and post it in the comments when you have it or if you have any questions about any of this just leave those in the comments section below as well and I'll get to them alright and if you're not subscribe to
The channel yet go ahead and click the circle icon right over here to instantly...
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the channel yet go ahead and click the circle icon right over here to instantly subscribe and if you've not accessed my free mini-course how to guarantee website ROI I want you to click the box right up here to access that all right guys I'm Wes mcdowell for the deep end and I'll see you in the next video

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