05 How to Analyze Competitors Website for SEO

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Have to analyze competitors website for SEO hello and welcome in this video...
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have to analyze competitors website for SEO hello and welcome in this video session I'm going to show you some of the most important elements for researching our competitors website now there could be many many reasons for us to analyze our competitors but this video session will lean towards analyzing our competitors from SEO perspective because we want to find out why Google is ranking them in that first position so that we can save time meaning we can perhaps use some of the strategies and methods that they are using okay and we can surely do it better than them so then we want to add rank them that's why and when I think of competitors online it is determined by the keywords that I want to target so you know you will have here perhaps
Millions of competitors for a particular keyword that is competitive right so if...
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millions of competitors for a particular keyword that is competitive right so if the keyword is of worth to you to target so then you know there are millions of other pages that Google calculates for for that first position right now I've also got this people icon here and I wanted to include that for you because when we start analyzing our competitors what I tend to do is I also want to find out if the website owner that I'm competing with you know if they are managing their own website or if they are utilizing services of a perhaps web developer or a online marketer and so on because that will then give me an our idea as to how much time and energy that I need to invest at performing them are
Cranking them okay and some of the things that you are seeing on the screen...
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cranking them okay and some of the things that you are seeing on the screen here is perhaps pretty easy and common sense okay like some of them you may know someone you may not so let's take a look at how our competitors are determined online as I've said at the beginning of this training course our competitors are determined by the keywords that is of interest to us so therefore whoever is ranking in that organic first position they are our competitors until we are ranked them okay when once we do accordingly you know according to what you will be learning then it will be difficult for them to actually outrank you so bear with me be patient follow me through because I will teach you what works and what doesn't and I will also teach you how to ring your keywords now whose information gives us an ideas to how
Long our competitors have been online and you know dedicated IP shared IP if...
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long our competitors have been online and you know dedicated IP shared IP if you don't know what they are you can ignore them but you know when I look at that to see okay you know I'm searching the huge information I found the IP if I search Google with that IP it'll most definitely give me information regarding that IP and shared IP is having one IP you know a hosting company who has one IP days you know rented a up to let's say 100 different domains okay and dedicated IP then means having one IP dedicated to a domain single domain so that kind of tells me okay how serious are they as far as their online business is concerned are they investing that extra dollars to go for that dedicated
IP so all this information gives you kind of a insight as to how important...
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IP so all this information gives you kind of a insight as to how important your competitors are treating their online business okay that's why it is smart for you to do this research simply go to Google type in Hughie's plus the URL of your competitor and it should definitely give you that information okay so looking at that is only smart another one is you can search Google okay because at times when you look at your competitors what you're seeing is their website you know like you go to their website you look at different pages how they present their products or services their prices and so on right but Google is is is the search engine online and it has capability to index and store
Information regarding let's say documents made up with Microsoft Word...
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information regarding let's say documents made up with Microsoft Word documents okay so your competitors may have these documents online and Google may have became aware of these documents so therefore searching Google with search terms like you know in URL and then you give your competitor URL and then space and then you type another in URL colon webalizer webalizer is stats if you are on a website you 99% of the chance you will have a webalizer stats to look through as to you know how people are interacting with your site right but you see Google can also index that so therefore your competitors may have that information laying around if well if that's the case you know searching google for a minute or two to look for that information you know perhaps you're not gonna find
It all the time but nonetheless what if you do and I can assure you because I...
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it all the time but nonetheless what if you do and I can assure you because I live online I have seen you know my competitors stats server logs you know through Google just remember if it's in Google that means it's public that's what Google does it indexes the pub we're not the private web private means let's say you you require registration for your visitors to see your information if that's the case Google can't see that unless you allow Google to see but if the if your competitors website is public which I will presume that it is if it's in Google then it is only intelligent to type that sort of a search query and start searching and analyzing and researching about your competitor in this sense and at times you may want to conduct file type to see do they have PDF documents do they have
Excel s documents Excel documents or text documents and so on okay so I've...
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Excel s documents Excel documents or text documents and so on okay so I've got some samples here for you to try to gain that insight to see what else you can find about your competitors because here yeah especially if they don't understand certain things this information may be laying around for you to take a look at so you can understand what your competitors are actually doing so let's open up our favorite internet browser and let's randomly choose a some search term and let's say this is our competitors therefore you know when you know who your competitors are first thing that I do is this you see you got this little icon here you can press on that and choose this option cash option
Right click open in new tab so if you're using Internet Explorer Chrome or...
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right click open in new tab so if you're using Internet Explorer Chrome or Firefox trying to learn to open things in new tab to be more efficient okay so this is the cached version that is stored in Google servers because when you conduct the search you're actually not searching the internet per se okay you're searching Google's version of Internet so therefore looking at this what I want to know is when did Google last visit my competitor because that should tell you how popular that website is as far as Google crawling the site itself okay so if I was to let's say now I know who my competitor is let's copy that URL and open it up in a new tab and let's search
The URL itself okay so when I do that obviously it's going to bring me more...
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the URL itself okay so when I do that obviously it's going to bring me more results from that site but I can do this site colon and then hit enter this is telling me how many pages has Google indexed from that URL as we can see Google is saying are gonna be at 16 pages on that domain right so when you look at this then you see how many pages your competitor has because remember if you want to add rank your competitors and when you see this information okay you may reason as to okay what if I create 30 different landing pages so I have more than my competitor surely that's going to be much better in terms of having the ability to target the keyword of interest but also other ones
As well so therefore that's why I search Google for that operator site operator...
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as well so therefore that's why I search Google for that operator site operator to see how many pages surely if your competitor has 100,000 pages you're not going to be able to go create 200,000 pages okay but if that's the case then you choose your keywords much much more intelligently okay so site is Google's index how many pages has Google index on that site right so let's open our competitor website surely this is a sample for you but you can follow the same procedures for your own compare the analysis okay so then what I tend to do is I remove the WWV Arjun and then hit enter as we can see what happened is they has been a redirection because this URL what you're seeing on the screen
Near without the WWF erosion okay that's different like this is different to this...
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near without the WWF erosion okay that's different like this is different to this here so therefore this person who owns this website they have taken the time out to include that redirection okay so that kind of tells me at this moment saying okay at least they've done something to their website regarding you know it's standing on Google so to speak okay so next part is what I tend to do is I search for this document to see if my competitor has this robots.txt file this is user agent directive and at times you know you may look at your competitors robots file and see it's disallowing search engines to index
Certain parts of their website right well if that's the case a question mark...
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certain parts of their website right well if that's the case a question mark should pop up in your mind as to say why is that so you know you're not gonna know that until you copy that and go back to your competitors website okay and actually find that folder as we can see from from what I'm seeing on the screen I know they're using WordPress so now I've got an idea as to what content management system they're using right surely you may look at the source code and see that but at times you may not be able to so therefore you know browsing around our competitors website along these lines is only smart and also although they are disallowing and search engines to see this part of their website well it is available for public ok meaning you know when I type
This URL I've seen what is on that in that folder and as we can see this...
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this URL I've seen what is on that in that folder and as we can see this shouldn't be here ok because these are call files that's firing WordPress so that means you know as I've said to you in the previous slide as to whoever is managing this website you know they're not paying very close attention to certain things right anything you know if we scroll down we've got files for you know database and all this stuff although it's PHP and we can't see it nonetheless someone who knows what they're doing and there are funny characters online they may look at this and you know start playing around with things like that so therefore make sure that you know your private core files if you're using content management system make sure they're not available for me or for anyone else to see ok so that now tells me ok you know what we always managing this website you know
They don't understand certain things right so I can keep doing this and go...
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they don't understand certain things right so I can keep doing this and go deeper into other folders that I've seen in that robots.txt file the next bit is I tend to do is I want to see how many pages they have and to see if they have a sitemap as we can see it didn't bring any results right but sitemaps can be named something else ok so therefore for me to find that information now is in to see if they have an XML document I can simply copy the URL and go back to Google and search this and I can say ok file type give me XML hope as we can see well this is not the au version okay what if I then turn around say okay what if in URL
And search that as we can see right now I can see that Google that has not...
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and search that as we can see right now I can see that Google that has not indexed the XML sitemap so therefore at this moment when I'm looking at my companion along these lines I know that they are missing certain elements of importance so therefore although they are ranking in that first position it seems at this stage they have not gotten certain things in place properly so therefore if I then turn around and make everything work properly then it will be very easy for me to outrank them you see that's why we need to do that competitor analysis so let's go and visit the site itself now let's do browse around our competitors you know front end so to speak okay what you need to keep an eye on are the links within the navigation menu as in the keywords being used
Within the navigation menu itself all the keywords that is let's open up...
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within the navigation menu itself all the keywords that is let's open up another page another one it makes no difference we want to see if there is internal links as we can see there is one here and when we look at that most often if they are ranking in that first position they will have utilized internal linking right and most SEO is because they don't understand certain things they put all our keywords only in their internal links so therefore looking at that information kind of gives you an idea as to what is important you know what keywords are important for my competitor so that's what you do you browse around to see that information okay so let's press control U and open up the source code of that web page now when we open this okay don't get overwhelmed if you don't
Understand what's going on here if you if you don't understand what this is...
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understand what's going on here if you if you don't understand what this is okay so don't get overwhelmed because it's simple I've shown you what a web elements are all about before that's all you need to know you don't need to know all these things to do your SEO but and this is an important one when you open up the source code oftentimes the latest browsers as you can see they are color coded and it it highlights things in red here you see and sometimes if they have broken codes okay let's close this let's open up few different pages to see let's control you bear with me I just want to see if they have the red thing red highlight over broken code just to show you not they don't have it let's have a
Look okay they don't have no problems but it is smart to double-check that...
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look okay they don't have no problems but it is smart to double-check that right so let's open this page up let's have a look now when we analyze the source code there's a reason that we should be doing this although we don't have to understand all this stuff we should at least understand things that is out of place as we can see there is a paragraph element with nothing in it right so this is a paragraph element with with nothing in it right it's empty okay is there any other ones something empty are ordinary that's about it for that page no problems let me go to the home page because home pages are important as well so let me look at the home page let me have a look up am i seeing something yes I'm seeing something not right here I've got a
Strong tag with a br and line break but it's empty okay...
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strong tag with a br and line break but it's empty okay I am seeing h1 here but there is nothing in it see I've got another h1 here there is nothing in it so obviously these are common sense but nonetheless when you look at this information then you're you know straightaway that this website has not been updated a while also if it is then whoever is managing the website itself is not professional okay so that automatically tells you okay you know what if I design my website more properly having everything in place properly okay combining all the information that I am learning in this SEO training course then seeing your website here is a walk in the park because you are understanding what your competitors are
Doing to their website okay so let me close this up let me close this up let...
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doing to their website okay so let me close this up let me close this up let me close this up let's go back and to see have I missed anything we've done the back end analysis we've looked at the back end we've checked the site map we've checked Google index and cache where you should have done the Hughie's information we've checked the redirection we know there's at least redirection happening and we've also got an idea as to whoever is managing the website you know they are not doing things properly okay the card itself when I look at it it's terrible so therefore when you look at your competitors website that's what you look at to see you know who is behind that website perhaps it's a one-man show your competitor is managing their own website right perhaps that's the case perhaps it's not analyzing your competitors website along these lines gives you the
Insight that you need to perform them in Google rankings so we have not explored...
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insight that you need to perform them in Google rankings so we have not explored how to use the SEO tool as your frog screaming spider as your tool next video session that's what we're going to do I'm going to show you how easy it is for you to see your competitors using this tool thank you very much I'll talk to you in the next video session

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