13 Google My Business Optimization Tips to Rank Higher

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Hi welcome to my video and today I'm going to look at some Google my business...
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hi welcome to my video and today I'm going to look at some Google my business tips and tricks and some real secrets that maybe you haven't realized are out there maybe they're hidden know why and also to stick around cuz at the end of my video I'm going to look at the three questions that people are asking most about Google my business so let's delve into Google my business and find out some secrets you need to know about [Music] hi I'm Zane from zanuck design and I use my 20 years of experience to help you as small businesses entrepreneurs or web designers to see how you can benefit your website from the things that I share with you in these videos now today we're looking particularly my business and some secrets so maybe you're not aware of and things that you can do that will really enhance your particular branding or your website when it comes to small businesses obviously Google is
Really encouraging people to get their businesses in on the maps and to get...
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really encouraging people to get their businesses in on the maps and to get them registered and so there are quite a few things that perhaps are hidden away that can really help get your business listing closer to the top when people locally are looking for recommendations and testimonials regarding your particular business so before we go into those three questions that everyone's asking which is someone will go onto we're going to first we'll delve into several things that perhaps aren't apparent when you first log in to your account for Google my business before I go into those though do make sure you subscribe because I'm often coming out with videos that are going to help you and if you miss them then obviously you'll miss out on the benefits of those videos so know you subscribe below but also there's a bell you can press there that will notify you when I next update my channel so if you can do that I'd really appreciate that so let's now look
At some of these things that we can do they're going to help you with your...
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at some of these things that we can do they're going to help you with your business on Google so my first tip is to claim your business and it could just be a case of you've not actually done a search so say for instance you own a flower shop and you haven't actually put your business in it could be someone else has already put the business on google map for you so in a case of like this one possibly here let's see how that's been claimed yeah there you go so it's suggesting do you own this business and if you if it's your business then claim it because a you can then start to ask our answer questions and you can then connect your website and even give it the correct information that probably at the moment someone's just put it in there to try to help Google so claim your business is my first tip so my second tip is to make sure that the address is correct and the reason this is important is if this is incorrect then obviously that's not
Going to do any good take if you've got a website and you mention the address on...
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going to do any good take if you've got a website and you mention the address on your website make sure that the two are identical and just another tip here as well is you may think that hi st is correct so if this is your business you might have put that in or someone else probably put it in for you because it's not been claimed but some there's a difference in Google's eyes between high street and high st so again if you're going to use st use it everywhere you ideally use the full thing like streets same with like southampton don't put s oto n as a shortcut for Sara Hampton but make sure that's correct and the same even with your phone number I don't use oh one number say a home number and then use your mobile as well so don't mix anything even things like the hours the moment they've got equal 24 hours it's probably not the case so again if you've got opening hours on say a set then Sunday they're closed
Make sure that's consistent on your website too so all these things...
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make sure that's consistent on your website too so all these things consistency is so important when it comes to claiming your websites that's the second tip the third tip is just make sure that if you do have any reviews so if we look at say skip for a flower shop that it's got some reviews here so we've got 18 reviews here so they do have reviews 3.9 which is good but just looking through here has any being given replies is important to apply to your reviews as well so if you were the owner you should be replying to reviews if you do that not only you can use the keywords that will help to promote your website or your business again but also at the same time it's just considered a good way of dealing with your customers if you reply to their concerns and that can be particularly even if it's a negative concern or a negative comment so if you've got like a
One-star you can still you don't need to justify it but just say I'm really sorry...
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one-star you can still you don't need to justify it but just say I'm really sorry to hear that you know please make yourself known X time you come to shop and we'll see what we can do to help you that type of thing will help establish you again in Google's eyes as being a reputable company that's worthy of the stars that you've been given so again looking at these shops again I don't know if it's your shop but this is just purely for a reference purpose so tip number four is to make sure you've claimed your shortened URL now the shortened URL appears if you go to information and your notice that we entered mine but if you go to where you've got this app sign this gives you the ability to decide what what will be shown when it comes to a shortened version so the map version of your listing is quite complicated this makes
It a lot easier so I've put zone 8 design limited you can change up to...
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it a lot easier so I've put zone 8 design limited you can change up to three times a year and you need there's a couple of rules like you need it to be more than five letters but we're going to use that what does that mean what it means is you can give a shortcut to your website by just typing in G dot page and then as you can see there's a net design limited so let's just do that again G dot page slash as a net and then you just there's a knit design limited so that's kind of quite an easy thing to put on a business card or to send through to someone but what that does is it gives you the complete entry to where you are on Google Maps and all of the reviews and everything about you and what your business does and so on so that's kind of a really nice hand
Way to get someone to that section or to that area of your site so that's just...
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way to get someone to that section or to that area of your site so that's just dumb go back to to where we were okay my fifth tip is to just really make sure that all of your opening and closing times are correct again this is important it's good to get it on your website as well so on your website these times should also be reflected on your website so make sure that even closing dates are kept up to date too so that's important to make sure you keep your business entry up-to-date when it comes to opening times the sixth thing I like to say is really just about categories as well so you'll notice here that you want to pick your number one category or primary category and then after then do fill out the rest of these try and get the most relevant categories to what it is that you do if you only do one or two things then just try and find something that's as close as possible obviously if you really can't find all
Five then that's fine but try and get them as updated as you can and again...
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five then that's fine but try and get them as updated as you can and again that can take a while to be approved so it doesn't necessarily mean that if you choose it that'll be a proof for you but normally about three days later it's published so that's another tip that I'd like to remind you of our next tip is when it comes to writing posts again it might just be worth considering how you're going to grab someone's attention so it could be that you've written a post and you link it through to your website but because you can't format anything you need to just consider perhaps how the image itself needs to directors grab their attention or maybe just something that said that will help them to to think like here would you like a free review of your website well if so people are looking for web designers then probably to get a free review and again emphasizing it's free may want them help them to click through so at the moment that's when the
Promotions I'm doing they can order online for free and they get a free...
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promotions I'm doing they can order online for free and they get a free website review so just consider how it would sound if someone visited you website and obviously again the more visitors you get that the greater the response will be now one of the most important things to help when it comes to getting your business known is when you write the description here as well so the description area has a limitation 750 letters that you can use so try and just consider again putting as much information in there that's going to help someone to come along and to see what you do and see that you really can understand what it is that is their needs and how you can help them with it so maybe mentioning your experience at the beginning where you are again bearing in mind this is a local listing really so maybe worth mentioning where you're based what you do and how they can contact you as well those are all kind of good ways and try and use up
Those 750 letters as best as you can so that's my eighth tip my ninth tip would...
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those 750 letters as best as you can so that's my eighth tip my ninth tip would be to make sure that you have an offer an opening offer even so if you go to post and then you've got offers there and this is you can make an offer to anyone in general but you can also have an offer where it's particularly aimed for people that are there for the first time so people that haven't subscribed they can then contact you as well so make sure that you use that facility that you choose out sheet for specifically people that are there visiting you for the first time put number 10 is to make sure that you keep using the photos I find a lot of my traffic comes from just uploading really high-quality photos of what I do so videos photos just helps people it draws them in so you can see some of these they've got some views people do want to see what you do what work you do as well
And that can set you apart from the majority of other people so then in the...
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and that can set you apart from the majority of other people so then in the case of of perhaps even people just looking at my office 617 view that so it's just good to try and recognize they keep uploading photos that keeps it nice and fresh tends to get a lot of traffic I found well my next tips is just to make sure also that you've registered your mobile with Google here if you look at how there's a the ability to request a quote and that will just go straight through to contacting me so we click that then it goes straight through and they can then put in a quote or they can ask to contact me and that'll immediately come through to my mobile so the Google my business have this ability where you can request a quote button but you do have to first of all set it up using the Google my business app so once that's installed on your mobile phone then you can have that feature when it'll come
Through and immediately it that you know one of the other things as well is to...
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through and immediately it that you know one of the other things as well is to have offers and products so again if you if you have for instance a special offer you can put that there so that would be another tip also ask questions one of the suggestions is to put some questions yourself and answer them because if you do that it just helps people get answers to their questions so here you can see that we've got some questions that I've given answers to as well these are some common questions that people ask and that again and just helps Google understand that we're trying to make it as easy as possible for people to really understand what it is that your business is doing well locally so questions and answers again really help to provide you with tips so in effect we've come up with 13 tips there for you to use on your listing for Google my business hopefully these Google my business tips
Have been helpful and please comment let me know if you feel there's anything...
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have been helpful and please comment let me know if you feel there's anything I've missed you

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