How to INCREASE Your SHOPIFY CONVERSION RATE
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I'm losing money every day and if your Shopify site is not optimized for...
I'm losing money every day and if your Shopify site is not optimized for conversions you're losing money every day too so I've decided today to take some time and optimize my Shopify site for conversions and I'm going to share with you everything I do so hopefully you learn one or two things that you can apply to your own site and make more money so let's get into the tactics if you're new to this channel my name is Travis and I was stuck in a corporate job that was soul-sucking ended up quitting that struggling for five years in e-commerce before realizing that I needed to create and sell a product that I was passionate about that was performance nut butter and now I spend one day a week on Tuesdays working on performance nut butter every week it's something new to optimize the sales for the company and this week it is improving my conversion percentage which I think is one of the first things you should do on your website because there's no reason to
Drive traffic to it if it's not converting well today I'm gonna try out...
drive traffic to it if it's not converting well today I'm gonna try out a bunch of different things to increase my conversion rate on my Shopify site now if you're a drop shipper sure you can use these tactics as well but I think it works best if you were selling a product you are truly passionate about so far I've had a pretty good morning pretty typical morning to be honest though I have a little bit of anxiety this morning and I think it's because I woke up and I made the mistake of checking my stats right away and doing checking some emails and checking on some things that I probably shouldn't have I usually try to wait till the end or till like lunchtime to do that but I made that mistake so I do have a little bit of anxiety but let's get started with some of the tactics let's start off by looking at what I'm already doing good as far as it comes to conversions on my website so one of the first things is the Add to Cart button being above the fold so what I mean by this is you see here this little Add to Cart button it's above the page people don't need to scroll down to see it so that's the
First thing that I think I'm doing fairly well that will help with...
first thing that I think I'm doing fairly well that will help with optimization the next thing is reviews you need to have reviews and that right now I only have one I'm going to get more reviews for the product because this is how people know what real people think about the product so getting more reviews is definitely high up on my list next thing for conversions is looking at making sure that there's different angles had multiple pictures and I probably could get multiple angles of this box that probably would be a good idea but at least I have you know some pictures of what it's like to use the product so that is at least helpful and then the last thing that I think I'm doing well is I actually have a PayPal option option so you can see I think it's yet right there there's a PayPal option so people can check out using PayPal if they prefer okay so with all that being said today I'm actually working on doing some things to help
Improve the conversion so one of the first things I'm gonna do is install and...
improve the conversion so one of the first things I'm gonna do is install and spec lit inspect it allows you to record people using your website and so you can actually see what it's like for them to interact with your website and you can fix it based on whatever issues they're having or whatever you see them doing differently the next thing I did today was I actually added an email capture so let me show you what that looks like and I'll explain why that's so important so when someone goes to your website most people aren't going to buy they're gonna scroll around they're gonna do a bunch of stuff mmm that's interesting oh look at a pop-up save 10% now you're gonna get some people that maybe weren't sure if they were gonna purchase before but to save 10% they'll enter their email which will increase your conversions percentage for me and my website I use sumo which I highly recommend checking out funny enough I actually met the owner of sumo who's a bindle at Tim Ferriss podcast he's like a really big deal Noah Kagan he was hosting a pop-up magic show and a friend
Of mine Sam actually invited me to this pop-up magic shows really really cool...
of mine Sam actually invited me to this pop-up magic shows really really cool experience some really interesting magic happening there like close-up magic stuff like I've never seen before anyway you sumo their pop-ups are dope and it's worked really well so far speaking which I'm actually going right now to get lunch with my friend mark and Sam will be there as well so I'm gonna go you hit some lunch and we'll come back and finish the rest of stuff I need to do today I have a confession to make I'm not actually recording this video on Tuesday if you watch my vlogs you know that I'm working on performance nut butter only on Tuesday I did I worked on performance nut litter this Tuesday and as I mentioned earlier in the video I was having an off day I was super anxious and just things weren't flowing properly I recorded the wrong screen i have triple monitors and the whole time i was vlogging that day i was recording the wrong screen so it's kind of a recap
Of everything I did to increase my conversion percentage my website was...
of everything I did to increase my conversion percentage my website was already pretty mobile-friendly and you can check how mobile-friendly or responsive it is by just narrowing it so that's more or less what its gonna look like on mobile except for I made it one mistake it actually won't look like that it'll look more like this and what happens is my video actually gets cut off so that's not fully mobile-friendly the rest of stuff you can see kind of scales with it but that video in this video get cut off so that's something I need to fix and I'll probably fix that later today or Tuesday when I work on performance nut butter but making your website more mobile-friendly is a huge way to increase your conversion optimization I'm gonna work on I did a lot of good stuff on Tuesday when I worked on it but what I'm gonna work on is making that video responsive as well the whole general idea with how to increase your conversion percentage is to make it what I call grandma proof make it easy to navigate and check out so what you're gonna want to do is go
Through your website and anything that doesn't make sense or doesn't flow well...
through your website and anything that doesn't make sense or doesn't flow well make it easier one example right now I noticed on my website is it's not clear what are you buying you're providing performance nut butter macadamia coconut and cashew fat bomb keto snack packets but is it a is it one box is it a box of ten like what is it exactly so let's go in here and we're gonna change the title from this to boom that's it so now people at least know what they're getting they're getting one box of ten packets pretty simple did just get a package from Amazon I'm pretty sure I know what it is and it might be useful down on the beach show let's open it up and see what we got so I just got a GoPro so I've been I had an old GoPro I lost it and this one is better so I'm gonna be testing this out right now
There are some advanced things that I'm gonna be working on to make my...
there are some advanced things that I'm gonna be working on to make my conversion percentage go even higher one of them is getting more testimonials what I mean by this is actually in the website like down here like showing pictures of people and I do have some testimonial like some reactions videos right here but showing people and what they think about it like in their picture higher-quality images I do have some high quality images I do have videos about my product but all these things are higher in things trust seals is another thing like saying that this is Norton a security approved we're all as I mentioned you want your website to be is easy to navigate as possible and is easy for people to trust it as possible so if you follow all these things all these checklist items from the e-commerce checklist which you can get for free down below there's a link and there should be a link up here in the corner then your website will convert about as well as it can I'm gonna get into the lesson I learned this week in just a second but first don't forget to comment
Below on which of these tips was most helpful for you for a chance to win a...
below on which of these tips was most helpful for you for a chance to win a free one-on-one consulting session with me and of course subscribe and like this video but ultimately the biggest lesson that I learned this week was that I can take a break whenever I want I can go to the beach whenever I want and I don't mean that in a bragging way I mean that is a message for myself and everybody listening that you probably put a lot of pressure on yourself and you don't need to you need to know when to take a break you need to know when nothing is going your way and to push through it but also to realize when nothing's going your way and it's time to take a little break take a little time to go to your beach whatever that means to you [Music]
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