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[Music] hi guys this is Vaishnava from in Eureka and I welcome you all to this...
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[Music] hi guys this is Vaishnava from in Eureka and I welcome you all to this interesting session in which I'll be talking about SEO so this video is mainly to people who are looking for a career in SEO marketing as well as digital marketing almost all people using Internet are very familiar and are making use of search engines to look for anything that is promising and is worth searching for to be more precise up to 93 percent of online experiences usually begin by using a search engine so Ed Eureka brings to you this complete crash course on SEO tutorial for beginners and this will be your one-stop solution for SEO marketing but before we get any further with this session let's take a quick look at the agenda first we'll say why do you need a search engine optimization or SEO and then we'll take a look at what exactly SEO is or search
Engine optimization is then we'll take a look at the types of SEO that is present...
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engine optimization is then we'll take a look at the types of SEO that is present and moving further to the discussion will also see how does a search engine work what are the different tactics and method that is required to get a proper SEO optimization and then we'll see how to optimize keywords title optimization different tools that is required for SEO marketing and then we'll take a look at the guidelines and with this will end the session as well so these are the topics that we'll be covering in this session guys and also take this time to go ahead and subscribe to Ed Eureka YouTube channel and hit the bell icon to never miss any notifications from us on trending technologies also if you're someone who's looking for an online certification training on digital marketing check out the link in the description box below so let's get started with this session so firstly we'll see why you need search engine optimization well SEO is one of the top digital marketing channels used to generate traffic onto your website this marketing
Channel is also very important because it is not only the search engines but...
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channel is also very important because it is not only the search engines but also it is about having a good SEO which improves the user experience and eventually the website traffic so what does it have to do with your business imagine you have your own company and you're just surfing through the internet what could be the best way to increase the traffic to your website and the simple answer to this would be SEO almost all websites need optimization in order to rank on Google or a CRP bethis search engine result pages so in short if I have to say about SEO I would say that you need SEO services because it will help send the right signals to search engines and also push your website up the list of results which help in ranking in the first spot well lots and lots of people search for things right that traffic can be extremely powerful for a business not only because there's a lot of traffic but also there's a lot of very specific
And high intended traffic directed towards your website now what exactly do...
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and high intended traffic directed towards your website now what exactly do you think works for driving traffic from search engines why search engines are very important people are searching for any manner of things directly related to your business beyond that your prospects are also searching for all kinds of things that are loosely related to your business these represent even more opportunities to connect to those folks and help answer that query solve that problems and become a trusted resource for them regardless of what search engines you use search results are constantly changing in recent days so Google particularly has updated lot of things surrounding to how they rank websites by way of lots of different animal names recently and a lot of easiest and cheapest way to get your pages to rank in search results have become extremely risky in recent days so how does it work how does Google determine which pages to return and responds to what people search for how
Do you get all these valuable traffic to your website if I have to say Google's...
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do you get all these valuable traffic to your website if I have to say Google's algorithm is extremely complex guys I share some views about anything that is related to this Google algorithm so you can dive deeper into how Google ranks its site at the end of each section Google is looking for pages that contain high quality relevant information about the searches query so they determine relevance by crawling your website's content and evaluating whether that content is relevant to what that person is looking for mostly based on the keywords it contains and also talking about the quality it is determined by the number of means and also the quality of your websites that link to your page and the whole site as well now surprisingly additional number of elements are being weighed by Google's algorithm to determine where your site will dry this basically depends on how people engage with your site how long did they surf for what action do they
Perform and so many other things actually play a vital role in shaping...
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perform and so many other things actually play a vital role in shaping your website's traffic and also there's another factor that is the speed of your site how long does the loading speed take and is it mobile-friendly and how much unique content you possess if it's a low value content or it's a duplicate content and so many other things so there are mainly hundreds of ranking factors that affect the Google's algorithm considering the fact that you get the response searches and also they're constantly being updated and refined by this process and surprisingly it you don't have to be a search engine scholar to rank for valuable terms in search results we'll walk you through the proven repeatable and best practices for optimizing a website for a search that can help you drive traffic to your website so this was about why you need search engine optimization for your website moving on we'll see what exactly is a search engine optimization or SEO search engine optimization which is
Often called as SEO is basically a process of increasing the quality of...
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often called as SEO is basically a process of increasing the quality of your website traffic the major search engines like Yahoo Google Bend all have primary search results here the web pages are displayed and ranked based on what the search engine selects as the most relevant in accordance with the context SEO helps website achieve a better ranking on the search engine result pages that is a CRP when prospects search for a particular keyword related to your products or services thus this increases the quality and the quantity of traffic on your website through organic results SEO is also the process that organizations go through to help make sure that their site ranks high in the search engines for relevant key phrases and keywords now let's say for example if you have an article on what is digital marketing in order to get your content in front of the right people you want to try to
Optimize your blog post so that it will show up on the top results for anyone...
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optimize your blog post so that it will show up on the top results for anyone who searches for the phrase or keyword what is digital marketing or digital marketing there are so many benefits of using SEO for your business by improving your SEO you can work to expand your visibility on search engines this will eventually help you reach and engage more potential customers and also you can create more engaging and effective SEO focused content which will in turn increase your chances of bringing in more targeted organic traffic and also I would also put up cross this point search is a big source for traffic so here is the most breakdown report as you can see her 60% of all the traffic on the web starts with a simple google search and if you add together traffic from other popular search engines like Yahoo Bing YouTube 70% of traffic actually originates from a search engine now let's say for example if your company is
A e educational site according to Google around 3 lakh people search for online...
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a e educational site according to Google around 3 lakh people search for online training every single month this might be even more but yeah considering the first result in Google that gets around 20% of all the clicks that is 22,000 visitors to your website each month if you show up at the top but let's qualify this how much are those visitors worth the average advertiser for that search phrase spends up to $1.00 per click which means that the web traffic of 22,000 visitors is worth roughly 22,000 dollars a month and that's just the search phrase guys if your site is SEO friendly then you drank four hundreds or even thousands of keywords in other industries like real estate insurance and all other part of digital marketing the value of search engine traffic is significantly higher we even have something called as organic and paid traffic organic traffic is something that has got out of the
Content that you create and how you market it whereas paid traffic is you're...
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content that you create and how you market it whereas paid traffic is you're pushing them so that people can see it and get more traffic out of it okay so this was about SEO now that you've understood how it works let's talk about certain myths about SEO optimization so there's this famous myth seen that SEO is all about optimizing Google but the reality is it's not more platforms like Yahoo Benj and so on also depend on your business so yeah SEO is not only about authorizing Google another method is you should pay for traffic to attain SEO this process is actually called blackhat in digital marketing it's not about only SEO so this were a few myths about SEO now that you've figured out how SEO works let's understand how digital marketing came into existence its roots and how its branches spread out that is the history of SEO search engine optimization is considered as a millennial it is believed that SEO was first born in the
Year 1991 during the span is when the world's first web site was also launched...
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year 1991 during the span is when the world's first web site was also launched that is www that is world wide web this led to the launch of many such websites that crowded the Internet SEO very much revolves around Google today so however the practices that we know as SEO actually predates the world's most popular search engine which was co-founded by Larry Page and Sergey Brin but although when I said it was first started in the year 1991 the story of SEO officially began a bit later around 1997 guys so there are a few series of events that would justify the evolution of SEO so in the year 1993 search engine excite was launched first by the Stanford students so there were six students of Stanford who had been developing the search engine called excite and also in the same here in the month of June worldwide wanderer was launched which was later coined to Windex and in the
Same year Ali Wehbe was introduced this site allows the owners to submit their...
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same year Ali Wehbe was introduced this site allows the owners to submit their own pages this is something interesting and also something new in the field of SEO at that point also correspondingly in the year 1994 yahoo vista Lycos search engines were also created so i think most of them know what yahoo is vista i think everybody might know it also in the year 1995 look smart excite Alta Vista were created look smart is a search advertising content management and online media company it provides search machine learning and chat bot technologies so this was created in the year 1995 and also in the year 1996 the initiation of backrub was started even this is a search engine and also in the year 1997 MSN search engine was built and Google was launched so yeah this was way back before we had Google as a registered domain so now we know that
SEO and Google stand right now right so ever since Google was created it wasn't...
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SEO and Google stand right now right so ever since Google was created it wasn't an easy task to move from a particular domain or to one particular search engine so Google is a search engine where you can find everything now even a small piece of information that you need or you want to know something you can just google it and you'll have the information right away but back then it wasn't that case but then as Google was launched everything changed so this is when a CEO had a major twist in the field of digital marketing so yeah this was about the history of digital marketing hope this satisfies how SEO came into the picture or SEO came into the mainstream of digital marketing now moving onto the next topic we have the types of SEO in use we're talking about the different types of SEO that exist we have a wide range of SEO sin use of your notable ones among them are white hat SEO black hat grey hat let's understand each of them in detail
And also there are a few techniques which also come under this types so...
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and also there are a few techniques which also come under this types so these are not exactly considered as types but yeah we call it techniques which is on page SEO off page SEO and technical SEO now let's start discussing about it SEO is something which is actually used to increase the organic traffic on to your website from search engines so using the right type of SEO you'll be able to achieve this mighty goal so first on the list we have is a white hat SEO as the name suggests white hat SEO basically refers to the most upright practices adapted by the digital marketers worldwide to help rank your product high on the search engine result pages or se RT this type is strictly abided by the Google guidelines so you should follow the guidelines of Google for better SEO you'll also be able to focus more on the meta tags keywords in the title and body of the content it is also called as ethical SEO guys so white
Hat SEO is also called ethical SEO it is most widely used practice for publishing...
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hat SEO is also called ethical SEO it is most widely used practice for publishing quality content on the website restructuring the links and many more now talking about the exact definition of white hat SEO this white hat SEO utilizes the techniques and methods to improve the search engine rankings of a website which don't run afoul of search engines mainly the Google guidelines it also focuses on audience opposed to a search engine guys and people who are looking for in long term investment on their websites rely on white hat techniques okay so the next one on the list is black hat SEO so what exactly is a black hat SEO so this black hat SEO includes certain practices that focus on finding loopholes in Google's algorithm for ranking a particular content higher on the search engine result pages so if I have to say or compare a black hat and white hat SEO black hat SEO is dead
Opposite to the white hat SEO by this I mean to say that the practices followed...
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opposite to the white hat SEO by this I mean to say that the practices followed by the black hat SEO are too against the guidelines provided by Google and its algorithms talking about the techniques that it includes or we have spam links keyword stuffing cloaking hidden text and links so spam links are nothing but linking your blogs or over linking your content and keyword stuffing is something that is required if you are going to write an article off close to 5,000 or 6,000 words and you are not able to being add your keyword at a particular place you stuff those keywords at some points so that it gives up heads up to you tailing that SEO is good cloaking is a SEO technique in which content presented to the search engine spider is different from that present to the users browser this is done by delivering the content based on the IP address of the user agent HTTP header of the user requesting page now the next one is hidden text hidden text
I think most of you know hidden text is something which is invisible or...
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I think most of you know hidden text is something which is invisible or unreadable so he didn't text is mostly achieved by setting the font color to the same color as a background and rendering the text invisible unless the user highlights it okay it can serve several purposes so using blackhat SEO you can do these so you can link any of your videos of blocks to any of the platform that you're going to be working on so using these techniques you can make your content appear on the ser P which is going to generate more traffic to your website and also your get good leads out of it now the next one that I have on the list is gree hat SEO generally if I say types of SEO we make use of black hat or white hat but also sometimes we make use of grey hat as well so what exactly is a scree head as you defining the scree hat SEO is a little tough but I've put across them in certain way that it could help you understand what exactly it stands for gree hat is not something that is
Between the black hat and the white hat it's much different from what people say...
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between the black hat and the white hat it's much different from what people say guys here in this case it is a practice of using legal methods that help in improving websites traffic these are also referred to as devious witch one day turn into a black hat also this falls somewhere in the middle as these tactics and techniques are not specifically present in Google's guidelines so this is about the types of SEO s that are present in the market right now now talking about the different techniques or which is sometimes referred to as types as well we have something called as on page of page and technical so you might have come across this keyword on page of page SEO s right these are nothing but the strategies that you follow to gain more traffic by having content on the page and off the page now talking about on-page SEO this relates to the content that is present on the web page now you might think what's so special about working on the content that is already
Present on the page well there is all on-page activities primarily include...
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present on the page well there is all on-page activities primarily include distribution of keywords in the right place inserting external links meta tags description for it adding a customized URL to your content and also last one but not the one which you should ignore images so all these are present on the page and hence optimizing it in a better way will eventually drive more traffic to your website now talking about the keyword distribution keyword distribution should be done at the right place by this I mean to say that if you're going to be writing a blog on SEO you need to know where to include the word SEO in the entire blog if you're going to be using SEO or the first part of the sentence on every other line is going to be making it very awkward so keyword distribution plays a vital role in generating more traffic or many leads to your website inserting external links you need not provide links to other blogs or other external resources
You can either link to your company's blogs or articles or also you can link...
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you can either link to your company's blogs or articles or also you can link something which is more relevant to it even if you think the external source is giving more enlightenment or giving more opportunity to learn about a some of the factor that you've mentioned you can always put a link to it links play an important role guys if you are going to be writing an entire blog about digital marketing you need more facts more resources and so stats for stacks and facts you can either refer to the people or companies which are mainly into digital marketing so this is how a links play an important role now talking about meta tag description meta tags are something that is present below your topic on the search engine pages let me show you guys how it is visible if I type selenium release you me you can see that our post is present over here and also you can see a description a small description over here so how to build an effective selenium res you may go through this blog to understand how to build your a
Selenium resume and is an interview so this meta description also plays an...
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selenium resume and is an interview so this meta description also plays an important role because you need to add your keyword or even over here now talking about adding customized URL to your content adding a different URL is definitely going to be working for you guys because the domain is going to be your company's name that is ours is going to be a do record CO and followed by which we are going to be adding the keyword also in the URL right so customized URL is going to help to get a better view to our article and images images should have all tags and also these should contain your keyword make sure that you are your keyword in such a way that it would help users to find it away easily and what you're going to be discussing about so this was about the on-page optimization or on-page SEO now moving on to the next technique we have off page SEO this off page SEO is also required to increase traffic on to your website but it mainly focuses on
External ranking mediums like backlinks internal linking and many more this is...
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external ranking mediums like backlinks internal linking and many more this is most widely referred to as the activities that are performed on the web page after it goes live on the internet link building brand promotion are all a part of this off page optimization or off page SEO in addition to this off page SEO also includes commenting on a post sharing liking and building the user engagement brand promotion is always required guys because branding is something that you should work for from the scratch even if you have a CEO even if you don't have SEO it doesn't matter but branding yourself in front of the social world or social media is very important this can be done using off page SEO there's not going to be dealing with anything that is present on the page but everything that is taking care of after the article is posted online after you finish writing your article or anything regarding a content marketing you'll have to link your force to one
Another right now say if I've written a blog on what is digital marketing I can...
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another right now say if I've written a blog on what is digital marketing I can use this waters digital marketing is linked to another blog where I can just refer to just writing the digital marketing but not writing the entire definition of it and not giving the exact proper explanation to what is digital marketing I can just mention or put up a link to what is digital marketing and then you're there so this is exactly how off page SEO works backlinking and internal linking plays an important role in off page SEO now the next one that I have on the list is technical SEO technical SEO is often related to the parts where there is no content so what's this supposed to mean SEO is basically having the content and optimizing it right so what exactly technical SEO does here it means that you'll have strategies that improve the website's back-end structure also as the name suggests it handles the technical parameters that affect the visibility of your website on the search engine result
Pages so what exactly this means like I mentioned it takes care of all the...
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pages so what exactly this means like I mentioned it takes care of all the backend activities and you'll have to make strategies to improve the backend of your post so when I say technical parameters we can talk about HTML CSS HTML CSS JavaScript now traditionally the phrase technical SEO refers to optimizing your site for crawling and indexing so we see what our crawling and indexing in the next part of the session but it can also include any technical process meant to improve search visibility technical SEO is a broad and exciting field covering everything from sitemaps meta tags JavaScript indexing keyword research and many more it is called technical because it has nothing to do with the actual content of the website or the website promotion the main goal of the technical SEO is to optimize the infrastructure of a website so this was about the types of SEO and also about the different techniques that
Are used in the types of SEO moving ahead let's take a look at the working...
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are used in the types of SEO moving ahead let's take a look at the working of a search engine search engines are basically used for a better generation of results that you can look up to knowing the working of search engines is definitely going to be useful for better end results so let's see how these search engines work technically speaking search engines have these primary functions that is crawling indexing and ranking so let's learn about them in detail okay now talking about crawling this process is called as spiders or web crawlers it automatically browses the web and stores information regarding the webpages you visit it can also be termed as a Google bot they help and finding new and updated content online so this starts out by fetching the web pages that you had looked for and then follows the link on those web pages to find new URLs the following the trace of links the crawler will be able to find new
Content and add it to their index this is called caffeine a huge database of...
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content and add it to their index this is called caffeine a huge database of previously searched two URLs that can later be retrieved when you are seeking information about the content on a particular URL I think it is a good match to be honest search engines work by crawling hundreds of billions of pages using their own web browsers so these web crawlers are commonly called as search engine BOTS or spiders a search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available trawling is a very easy process guys so this image here shows you how exactly this works most search engines build an index based on crawling which is the process through which the search engines like Google Yahoo and pinch find a new way to index mechanisms known as BOTS or spiders crawl the web using new pages so these BOTS typically start with a list
Of websites URL determined from previous crawls when they detect new links on...
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of websites URL determined from previous crawls when they detect new links on these pages through tags like href SRC they add these to the list of sites to index then the search engines use their algorithms to provide you with a ranked list from their index of what pages you should be most interested in based on the query that you've provided then the engine will return a list of results that are ranked using the specific algorithm on google other elements like personalized and universal results may also change your page ranking so in this personalized results search engine utilizes additional information it knows about the user to return results at a catered to their interest directly the universal search results combine video images and Google News to create a bigger picture result which may mean a greater competition from other websites for the same keyword so this was about
Web crawling or crawling so the next process is called as index so how does...
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web crawling or crawling so the next process is called as index so how does index work once the spider has crawled through your page a copy of it is stored onto a data center these data centers are massive repository which has all copies of the webpages that were crawled that pages can be easily discovered by search engines and it's done in a better way by adding a data structure coil and index it can also be defined as a repository of web pages that are collectively called an index this concept is very simple guys if your website is not on their index it will not appear for any of the searches it is also true that if you have more pages in the search engine index the more are your chances to appear on the search results we're talking about the algorithm which is used there's a huge collection of web page copies of which are being constantly updated and organized so that you can quickly find what you're looking for but you need
Means by which you can be ranked in order of relevance to your search term...
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means by which you can be ranked in order of relevance to your search term this is where the algorithm comes into play the algorithm is a very complex and the equation which calculates a value for any given site in relation to the search term or your keyword we don't actually know how the algorithm is but the search engines tend to keep this a closely guarded secret from competitors and from people who are looking to game the search engine and get to the top spots that said enough about the algorithms has been working out to let SEO advertise website owners to how they improve their sites traffic and also move up top the lists in the ranking search engines don't actually store all the information found in the page in their index but they keep things like when it was created updated title description of the page type of the content keyword incoming and outgoing links and many more these are all done by using the algorithm guys so
Google likes to describe their index in the form of something called back of a...
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Google likes to describe their index in the form of something called back of a book or a really really weak book so why do you need indexing in this process why exactly next thing is required so why should you care for having an index so it's very simple guys like I mentioned if your website is not in their index it will not appear for any of the searches this also implies that the more pages you have in the search engine in Texas the more are the chances of you appearing on the search results when someone types a query or something it also notice that it is going to appear in the search engine result which means that in any position wants necessarily on the top pages alright so this was about indexing now the next topic is ranking so if dranking plays a major role in optimizing your website as well so it is a process in which the search engine will pick highly relevant content and display it on the highest position on the s erp these are nothing part of the content you create that is
Handpicked by the search engines for better optimized results for a...
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handpicked by the search engines for better optimized results for a particular keyword you can also say that the higher the website is rank the more relevant the search engine thinks that it's a solution to a query also talking about a ranking page rank is one of the best algorithms for improving web search results it is also considered as one of the ways to measure the importance of the website and also in addition to this the websites and the content that are present on the first page of the search engine are those which page rank things is the best I mentioned in indexing if your website is not on their index it will not appear for any of the searches in sames a ranking is based on page rank so this is exactly how SEO works or I would say search engines in general work have these three things satisfied and yeah you're good to go with your company's marketing plan now the next one I'm going to be talking about is tactics and
The methods that you should follow just having a good website and create content...
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the methods that you should follow just having a good website and create content will not help your rank on relevant keywords on the search engine page disguise you should follow a few techniques that will help you in better traffic generation and lead generation so here are a few tactics art will help you rank your content on the top of the search engine page so want to be a leader in analyzing and optimizing your content to rank in the first page here are a few tips from my side okay so the first one is a good user experience so people landing on your website would often be looking for a smooth interface and you should be able to provide them with this with ease this is because Google only picks those website which put up relevant and quality results or quality content so for Google to include your website as a unique content you should have a good UI and justifying solution to the queries that I put up and according to a recent survey it was also stated that the content that you
Create should be useful usable desirable findable valuable credible and...
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create should be useful usable desirable findable valuable credible and accessible so these are some important factors that is required to help have a better user experience now the next one is content creation there's also a scene that longer the content hire is going to be the ranking this is the actual truth guys it has worked in my case as well longer the content hire is going to be the ranking of it say there are videos which go beyond Levinas and also is close to five hours four hours straight right so these content have a better chances of ranking because you will be learning everything from scratch you don't have to sit and watch every other videos that are put up which has bits of content in it like if the video is up to 5 to 10 minutes you'll have information which is straightforward to it you will not be revolving around the topics that is associated with it so longer the content higher is going to be the ranking the content that you create has a major
Impact on your website's ranking a recent study also says that longer the...
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impact on your website's ranking a recent study also says that longer the content the higher the likelihood of its ranking at the top of the ser piece so yeah this is exactly how contemplate is a major role in SEO organic traffic is way better than generating traffic via pH search or social media platforms so organize your business goals in such a way that it does not hinder your company's growth talking about how much you will be spending on advertising rather than getting your organic traffic thing done the average business venture spends up to one percent of its total revenue only on advertising so if your business makes up to $1,000,000 per your you might have to spend close to ten thousand dollars only on advertising so think of the better picture your guys organic traffic is never-ending organic traffic has no end or has no death whereas if you talk about the money factor here it is going to be affecting
You as well as your financial state of your company I wouldn't say the PPC or...
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you as well as your financial state of your company I wouldn't say the PPC or paid advertising is bad but you should know how to push your content and how to generate leads by them but the main focus that I would say or that I've gone through would be organic traffic is getting more views more traffic and also it is leading to the lead generation which is then converted to sales and also gets you good revenue so yeah organic traffic and content creation plays an important role now the next one is keyword research till now we've never spoken about keyword analysis or keyword research the entire topic here so we are going to be talking about keyword research here because keyword is an important factor of SEO SEO is mainly dependent on the keyword that you get how to analyze a keyword how to generate keywords how to build your content on that particular keyword and how to make them rank so keyword players of vital role in making your content track
Google is evolving and so are its algorithms now the main aim is to...
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Google is evolving and so are its algorithms now the main aim is to understand the intention of the viewers or the prospects what do they want their interest the search volume of a particular keyword and to be more specific watch search results to the keyword will help answer the queries now say for example the search engine shows digital marketing has a search volume of 3 billion per month this is a very huge number guys and you'll be exposed to millions and you'll have to target it very heavily so creating a content on a particular keyword or the keyword that you're going to be using plays an important role here we will also see how to optimize your keywords in the next a part of the session now moving on let's take a look at content marketing so these are the tactics that you should follow guys now talking about content marketing be a hero in the field of creating good content and delivering it to the right audience content creating is a must but promoting the content and
Distributing it across the marketing channels is a task in hand but if your...
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distributing it across the marketing channels is a task in hand but if your company is in a private sector say industrial or educational it's required to have corresponding articles or videos marketing is not just limited to of making our videos and writing blocks guys it is something which is way beyond it you can promote your products by using social media as your platform you're good to go platform and also you can go for email marketing as well so when you want to promote any of your product say for example if you are in the private sector and you want to promote the product that you've created on your own I have a friend who is good at quilling she is going to be marketing her product online she chose to use Instagram has a platform her good to go platform I would say because she's getting more views more likes more followers and also people are approaching her with new designs so that she could make and she could deliver it to them what I would say is she is getting something in return for giving something to them so
This is how you market your product now if I see content marketing content...
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this is how you market your product now if I see content marketing content marketing is something that is related to creating content and promoting it you'll have to take the opportunity of writing more articles and make more videos regarding the keywords that has been given to you even in this case you'll have to make sure that you work on the highest search volume keyword this is definitely going to make your content ranked among the top 10 articles all the videos on the essay are P now I wouldn't say you should copy whatever is written on the first 10 links or the first page of the ser P you should make a content which is very unique which has more information additional information regarding a particular topic or the keyword so this was about content marketing content marketing is one of the techniques or a marketing channel which you can go for to get more views to get more people to know about your brand or your product now the next one is create lot of backlinks back linking is important to make your website ranked
On Google lengths are still the number one factor that determines the website...
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on Google lengths are still the number one factor that determines the website ranking because without these links ranking your website would be very hard also links can be earned through high quality content influential marketing and so on so these are considered to be extremely efficient guys so yeah a lot of back linking is also important so this was about the tactics and the methods that you should follow now moving on to the next topic of the discussion that is how to optimize your keywords keyword optimization is very much required if you are going to be having a blog or an article follow these steps of a better keyword optimization so the first thing you should do is select your domain and target the most popular keyword be aware of what domain you're going to be working on and target the most searched keyword in that field this is going to help in better content creation and drive more traffic to your website for that keyword like I mentioned selection of keyword plays an
Important role if you're going to be working on programming languages you...
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important role if you're going to be working on programming languages you should know which programming language you should target there are so many programming languages in the market which has high demand and also which has a lot of importance like say Java Python c-sharp and so many others right so these are the popular domains in languages and also keywords I would say so be aware of what you're going to be working on and target the most search keyword now once you're done are doing your homework about selecting your domain and getting the most popular keyword right effective content on that keyword by doing your proper research by adding appropriate optimized keyword in your website's content you'll be able to connect with your prospects and customers online by doing this you can address your viewers in a much simplified way so creating good content based on the keyword that has been given to you plays an important role so you'll just be given a keyword as like I
Mentioned Java so you should know how to build your content based on that keyword...
40:59
mentioned Java so you should know how to build your content based on that keyword I would say what is Java why is it required how it came into existence what is it as a programming language what are its major uses what are its loopholes and so many other things so you should know how to build your content now the next one is after you know what your keyword is after you know what content to add you should know how to add title tags content strategy links URL and meta description so when you work on digital marketing the success of your organization is mainly contributed by organic traffic which mainly focuses on researching analyzing and many more and the title of your content is also very important guys so make sure that you add your targeted keyword in your title because this is the most important piece of work on your website both on and off page and also try to make sure that you write a title which catches the users eyes you shouldn't say that we learn
About this we'll learn about that you shouldn't be doing that...
41:59
about this we'll learn about that you shouldn't be doing that so yeah also add corresponding links to the topics you feel relevant and have inbound and outbound links that help in better optimizing your keyword like I mentioned if you have a digital marketing block that is what is digital marketing if I want to specify or define digital marketing in each and every block that I'm going to be writing it's going to be very hectic for me as well as you because you're going to be going to the same thing again and again so leave links which help in better optimization you're content and just going to be neat it is going to be making it look good and don't forget to add relevant internal inbound and outbound links internal linking is something that is related to the Articles that is already present on the website and you're linking it to this page now if I say pison pythons keywords or Python blogs will have different keywords right in each of the blog that you're going to be writing you can add a keyword which is already present you can use the keyword
In that blog and also link it to the other block so this is our internal...
43:00
in that blog and also link it to the other block so this is our internal linking works always make sure that you are adding the slug part of your article this is because this should contain your focus keyword and also if you have a doubt written let me just show you guys how this looks like I had already searched for selenium resume I'm just going to be opening this yeah you can see this is a slug part this is the keyword which I had and this is exactly how I have used the slug so this is exactly how you can optimize your keyword hope this is going to be a proper help for you guys now talking about the next part of the session we are going to be talking about title optimization title plays an important role if you're going to be strategizing your business so even before of your clicks on your link he is going to look at the title right so how exactly you should design your title what exactly are title tags so Riker mentioned users or the viewer will look for the title
Even before he clicks on the link that is present on the Google web page so the...
44:01
even before he clicks on the link that is present on the Google web page so the post title should drag more attention a well-written title holds the power to the interest of the reader but that's all on the side of the audience so make sure that you create a lively or a good title title tags are an important part of the SEO strategy this is because these are unique short and should have the focus keyword in it this is also the first thing that the audience look once they search for a particular query related to your product so you need to focus on crafting captivating titles so let me just show you guys a title tag ok the blog which I had opened so this is a title tag building an impressive test engineer resume selenium resume I have the keyboard and I'm going to be building my words across the topic that is building an impressive test engineer resume this is going to help the viewers get some idea about what is
Happening and also they're going to be much impressed with title now how to...
45:02
happening and also they're going to be much impressed with title now how to optimize your title there are some rules even here to follow that you should watch out for every other thing which is going to help your company's name go up and also a rank your page on the Google web page so the first thing is watch the length of your title do not displayed oddly guys normally the search engines display only the first 50 to 60 characters of the web pages title so make sure that you fill in the right title within the given spot or 50 characters let me show you guys how it is you can see here this also contains close to fifty to sixty characters in it so yeah this is a maximum length of your block or the article which you can write always use unique titles do not try to copy or plagiarize your content or title all the web pages or unique guys who customized your title accordingly see you could see that let me show you guys if I go back
Yeah you could see that there's this title called selenium resume for...
46:04
yeah you could see that there's this title called selenium resume for selenium webdriver job-interview selenium test engineer in all of it if I have to check for digital marketing itself I would see digital marketing see you'll have so many results here and also you can see that this is the ad ad is something which is called a spade ad pay-per-click now take a look at the titles over here if I've told digital marketing it sees exceed your marketing goals different marketing for business if I go around we have digital marketing made simple what is digital marketing digital marketing what is digital marketing overview and resources you can see that all the topics are different but just that the keyword is similar keyword is same digital marketing is same but you'll find all the other things revolving it all the other words corresponding to the keyword digital marketing is changing so this is exactly how you should create your titles your title should be very unique do not try
To copy anybody else's guys so this is going to result in a downfall of your...
47:13
to copy anybody else's guys so this is going to result in a downfall of your article or your blog that you're going to be writing and it is not going to be present on the search engine pages so yeah and also prioritize your keywords this has to be done because according to the recent researcher to set that the keywords at the beginning of the title may also have a lot of impact on the ranking of your page so prioritize your keywords more stuffing is also required I wouldn't say no if you're going to be writing a blog close to 8,000 or 9,000 words you should know where to stuff your keyword also prioritizing them accordingly is also important and also this is the best practice to follow guys this is also one of the things which we as the research analysts also follow and the last but not the least branding your product is important branding yourself is also important if you have a well-known brand take advantage of it by adding it at the end of the title now like I mentioned or like I should've
Sure you can find the name of the brand so I've mentioned selenium resume...
48:14
sure you can find the name of the brand so I've mentioned selenium resume automation test a resume and at Eureka this is the SEO title guys and SEO title is different from the actual title that you're going to be writing for the blog so yeah you should optimize both of them by doing this you will be driving more traffic to your website and also the prospects would know about your work okay so this was about optimizing your title now let's move ahead and take a look at the tools that you should consider for SEO those are very important if you are going to be optimizing your website and also you'll be able to find a variety of tools available in the market that helps you in one way or the other the booming tools are namely Google Analytics H refs Moz SEM rush ubersuggest and many more so let's take a look at the tools we also have Moz Google search console keyword tool Google Trends keyword research you rank and so many others so
So let's understand them in detail so firstly I would like to discuss about H...
49:19
so let's understand them in detail so firstly I would like to discuss about H refs this tool is one of the most popular digital marketing tools that is used for analytics preparing backline analysis audit reports URL ranking and many more eh refs tool is also used for our keyword analysis but also a sad news here is it is not a free version you have to pay for it but the features that this tool provides is very very very good and also it's worth paying a buck for it well one of the important tool for SEO and also talking about EHRs it is one of the most recommended SEO tools online it is only second to Google when it comes to being the largest website crawlers and SEO experts can't get enough of h.res site audit features as it is one of the best SEO analysis tool around this tool highlights what part of your website requires improvement to help ensure the best ranking from a
Competitive analysis perspective you likely want to use this hor F's to...
50:20
competitive analysis perspective you likely want to use this hor F's to determine your competitors backlinks to use them as a starting point for your own pride you can also use this se tool to find the most linked to your content within your circle now the next one is SEM rush SEM rush is also one of the best marketing SEO tools which is used throughout the world sem rush tends to be the fan favorite in the SEO community and experts love using this tool as it can easily access your ranking and changes them as well as also the new ranking opportunities one of the most popular features of this tool is the domain vs. domain analysis allowing you to easily compare your website to other competitors so if you're looking for analytics reports that'll help you better understand your website's search data traffic or even your competitors you'll be able to compare keywords and domains so on page SEO checker tools
Allows you to easily monitor your ranking as well as find some...
51:22
allows you to easily monitor your ranking as well as find some recommendations on how you can improve your website's performance well this is a magnificient tool I would say for SEO marketing and it does your keyword research keeps a track of your business strategy and runs an SEO audit on your blog or article the main agenda of this tool is to create the best competitive intelligence solution for all digital marketing spears SEM Rush is definitely a perfect match for PPC atras paper click as it allows a ton of keyword research that helps in planning tracking and performance of your paid search campaigns so folks this is one of the best SEO marketing tools which is currently booming in the market right now now the next is a kW finder or SEO keyword tool an SEO keyword tool like kW fine drill helps you in your long tail keywords that have a longer level of
Competition the experts use this SEO tool to find the best keyword that run...
52:22
competition the experts use this SEO tool to find the best keyword that run analysis reports on backlinks and a CRP their rank tracker tool helps you in easily determining your ranking while tracking your improvement based on one key matrix plus if this is not enough you'll get a ton of new keyword ideas to help rank your website even higher and the best part of the kW Finder is how darn easy it is to use but don't let this fool you into thinking a kW finder isn't powerful it's a legit keyword tool that a lot of pros use the best feature I would say according to me about this tool would be the link profile strength this feature basically tells you how many links you need to rank for that keyword so if you find a keyword that has a LPS of 50-plus you know that you need to do some more serious link building to rank for that term alright
So this is exactly how a kW finder works okay so this was about the most amazing...
53:23
so this is exactly how a kW finder works okay so this was about the most amazing tool that is keyword finder now talking about the next tool that I have on the list is Moss this is the SEO software so SEO software Moss kept popping up as one of the best SEO tools that experts usually use some raved about how Moss was always up to date despite Google's regular algorithm changes and others read about their chat portal because it allowed them to always use an insightful response to every question asked whether you are looking for a keyword recommendation or a site troll Moss is a full-service powerhouse you can get great insights into how your website is performing but also you can get information regarding how to improve your website's performance you also have something called as a free Moss ball toolbar which you can easily download for free and it allows you to see the stores matrix while browsing any page this was founded by the great grand
Fishkin and Gillian music in the year 2004 from then on Moss has come a long...
54:25
Fishkin and Gillian music in the year 2004 from then on Moss has come a long way from just a blog and an online community to a giant in the world of SEO and digital marketing so Moss is actually a software which is also used as a tool so the page optimization feature in Moss tells you exactly what steps are required to improve the SEO of your every single page of your website Moss is SEO tool improves the business as it provides increased transparency comparing your website to competitors on basis of and optimization has never been easy to see using this tool has been made easy now the next tool that I have is Google search console this is offered for free to everyone with a website but a search Google buy console it lets you monitor and report on your website's present in Google s ERP all you need to do is verify your website by adding some code to your website or going through the
Google Analytics and submit your sitemap for indexing although you need a search...
55:26
Google Analytics and submit your sitemap for indexing although you need a search console account to appear on Google search results you can control what gets indexed and also how your website is represented with this account as an SEO checker tool a search console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results ok so this was about Google search console ok we also have something called SEO spider if your spider is an effective web crawler part of the free version is very limited also the SEO spider was originally created in the year 2010 by the euphemistically named a screaming frog okay so one of the most attractive feature of the SEO spider is its ability to perform a quick search of friendly URLs let's see your best practices dictate that the search engines are much more likely to index simple relevant and human readable URLs
/ addresses which are meaningless strings of characters so SEO spider can...
56:27
/ addresses which are meaningless strings of characters so SEO spider can also troll your site to check for broken pages as well this saves you the trouble of manually clicking each and every link to rule out the 404 error so this is going to be a very good application if you have broken pages or broken sites in your website this tool also allows you to check for pages with missing title tags duplicated meta tags tags with wrong length and any other feature which is not in line with the SEO practices that is both free and a paid version of SEO spider guys so the free version contains the most basic features such as crawling redirects but it is limited only to 500 urs so you cannot customize robots and no Google Analytics integration is possible this makes a light version of SEO spiders suitable for small domains so the paid version costs more so and it also has more advanced feature as well as the support
And we also have something called Google Adwords Keyword planner so knowing the...
57:27
and we also have something called Google Adwords Keyword planner so knowing the right keyword to target is all important when priming your web copy and the next one that I have in the list is vu ranked as a top is your analysis tool boo ranked offers free and paid options to track and report on your marketing data you can plug in your competitors to discover which keywords they are targeting so that you can overlap with this try reporting on how keywords perform over time to really understand your industry and optimize for users in the best way possible and the most important thing about boo ranked is understanding the things your website is lacking from both the technical and the content prospective as the stool can identify duplicate content downtime and security issues and provide guidelines on how to fix them so we rank is one of the top listed analysis tool for SEO now Google Trends is also one of the most useful digital marketing or SEO tool so
Google Trends has been around with us for years and has never been...
58:29
Google Trends has been around with us for years and has never been underutilized not only it gives you the information regarding a keyword but also it offers great insights into trends about the topic which can be invaluable at the stage of business truth search for keywords in any country and receive information around it like top queries rising queries interest over time and geographical location depending on the interest of your viewers if you're not sure which SEO keywords are the ones for you this is the best SEO tool you can use this tool helps you give you the insights of a particular keyword and also lets you know that there are not many blogs or videos regarding that keyword so that it can increase the number of views and also it can increase the traffic to your website so these are the tools which you should consider using if you're going to be working on SEO so with this we come to the last part of the session that is what are the different guidelines you should follow to create better content and also
Optimize it so the first thing that I would say is create content that is...
59:31
optimize it so the first thing that I would say is create content that is extremely relevant to focus keyword do not beat around the bush in this case if you're going to be working on one content one keyword you should know how to work your way around it you should add relevant topics related to that keyword and then do the stuffing part write a small introduction to the topic this is also called as Meta Description guy Sol in this don't forget to add your keyword so like I mentioned Meta Description also plays an important role in generating traffic to your website yeah so do consider writing a small introduction to it and proper usage of hydro tag for the topics that you're going to be discussing apart use a different header for the heading and also for the subtopics as well say for example if you have topics that is being listed and for the first topic you have some two to three subtopics under it so the first header should be h2 and then if the subtopics are present put
Them in h3 and if those subtopics have further topics to be discussed put them...
01:00:31
them in h3 and if those subtopics have further topics to be discussed put them in h4 h5 have a proper usage of header tags and appropriate images to your content don't forget to add image or sky so images plays an important role if you're going to be making videos or blogs and also if you're going to be making PPG's if you're going to be giving a presentation to somebody who's interested in your product yeah you should know how to add images relevant to the topic add alt tags to your images even in this case add your focus keyword here so alt tags are included in blocks if you are going to be writing blogs regarding a topic and you want to add an image to it alt tags are required in which you need to have a focus keyword as well internal linking is a must guys this is a very important factor which helps in ranking the relevant pages so if we've already discussed a lot about internal linking in this session so let's not focus more about it and a readability should always be good so if
You're writing a blog the readability of that block should be very very good and...
01:01:32
you're writing a blog the readability of that block should be very very good and the sentence formation should be very simple it shouldn't be complicated it shouldn't make the reader think that you're just adding a few words to make a sentence that shouldn't be the case so readability should be good you should be up to date with the topic or the trends and also you should know how to work your way around in creating your content so these are the few guidelines which I as a research analyst follow for writing a blog not talking about SEO marketing EDD Eureka has lately come up with this new postgraduate program on digital marketing which is forged in partnership with IMT Ghaziabad so let me just show you how the course thing looks like okay let's present try to be here so I'm just gonna click it this is a new post graduate program in marketing with specialization in digital marketing this is in partnership with the InP Ghaziabad guys and the best part of this course is you're going to be getting hundred percent policemen
Guarantee by us where we'll help you build your resume you'll have mock...
01:02:43
guarantee by us where we'll help you build your resume you'll have mock interviews as well and talking about the core structure of this post graduate program we have 200 plus live instructor-led courses followed by 15 plus case studies in which will be given assignments at the end of each module and also you'll be dealing directly with the industry projects and talking about int Ghaziabad it is one of the top five B schools in India and also it is a hero in the private sector as well ranking at the fifth position in terms of private B schools and you're going to be directly taught by the industry professionals of I am PK Abba so hurry up you can see that there is only limited seats available right now so fill in your applications and kick start your learning now you can just apply to this amazing course by clicking on this link here where you'll be directed to this page and also you'll have to fill in your details regarding yourself and they're talking about this amazing postgraduate program you will have a
Small interview with the technical leaders of I am Takashi Awad this is to...
01:03:43
small interview with the technical leaders of I am Takashi Awad this is to make sure that you have proper knowledge of digital marketing and also I am Takashi ABBA and also at the end of this amazing postgraduate program you'll be handle over certification of completion yeah you can see here this is how the certificate looks like so but this in hand you'll be able to buy yourself good job in the field of digital marketing we'll also be teaching you in C over here social marketing digital marketing one which has basics of digital marketing video marketing yeah SEO digital marketing to this comprises of the entire notion of a search engine optimization so this is going to be a good exposure to you in the field of SEO so yeah enroll yourself now guys this is a very limited period offer and yeah kick start your learning with edu taken off also with this we come to the end of this video on SEO tutorial for beginners I hope you have enjoyed listening to this and also thank you for watching this
Video happy learning I hope you have enjoyed listening to...
01:04:45
video happy learning I hope you have enjoyed listening to this video please be kind enough to like it and you can comment any of your doubts and queries and we will reply them at the earliest do look out for more videos in our playlist and subscribe to any Rekha channel to learn more happy learning

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