How to make the most of Google's People Also Ask | SEO Tips & Tricks

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Hi guys it's dan here today we'll be showing you how to expand...
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hi guys it's dan here today we'll be showing you how to expand your content within google's people always ask so when you search something in google this actually pops up here sometimes which is the people always ask section and as you can see these are questions related to the search that you're actually searching in so uh google essentially correlates all these questions together and actually ranks people who answer the questions best within this section so you can see that this company here search intent watch is actually ranked here for the is seo worth it in 2020 question as they've answered that within their content and obviously they rank for it again if i look at another example for this how can i improve my google ranking in 2020 this different company here web ascender actually ranks for it with their answer there too so it's a really great way to um actually instill some trust in google that you're actually in authority within your niche and obviously to rank some new key key phrases too so it's a really great technique to actually apply if you can get these questions down now obviously it can be quite time consuming to go through and try and find each question within here and search different things to find them but there's this really nice tool here called seo minion which i really recommend you actually download so it's actually just a plug-in for chrome so if you just search seo minion plug-in it'll pop up
And all you need to do is actually press download there and then it's actually on...
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and all you need to do is actually press download there and then it's actually on your um dash at the top there so once you've actually got that you want to head over to your search so say for example i searched something like how can i improve my seo in 2020 as i just showed you all these people to people always all of these people also ask actually say for example i search how can i improve my seo in 2020 uh all of these people also ask questions pop up here at the bottom uh but it'll actually pull in all of them through seo minions so seo minion tool here is on the right-hand side and you can see i've got these options here when i go on this drop down now these five options here are the ones you want to focus on these are actually uh going to download either the first 10 um questions that are there through google first 20 50 100 or 200 and put them all in excel sheet for you so it's really valuable information and it's really easy to actually do for this example we're just going to do the top 50 but often times we'll usually go for the 200 as obviously it pulls in the most results for us to actually look through so what you want to do is obviously make sure that's on download select 50 clicks as i said and then press go and what it's going to do it's going to pull all that into an excel sheet for you so obviously with
All the keywords in that excel sheet you're able to work through and work out...
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all the keywords in that excel sheet you're able to work through and work out which ones are worth actually adding onto your site and answering within kind of some of your articles and to obviously help improve ranking for those key phrases you may also choose to actually create a new page that entirely if you feel like that question actually deserves one or needs one so that's actually something for you to decide when you're actually analyzing the key phrases so we're gonna wait for that to actually download then and i'm gonna show you the actual sheet when it's done okay so that's done so we're gonna just press the download there and as you can see it's popped up now ready so basically these actually all the uh different uh people also ask questions that are actually within google related to your key phrase so as you can see they're all super relevant to what we were searching and will be really relevant for kind of an seo or marketing website which is what we're looking for for this example now what you can do you can work through these individually and have a look and see kind of if you've got them on your site you can put them through kind of a bulk keyword checker if you want if you're interested in kind of search volume for it so it's kind of different ways you can analyze this what we like to do though is actually go for this actually key key phrase here so we go site semicolon www.farang.com and then actually put in the uh question itself so if we go back to that sheet
Quickly say we use the example is seo a dying industry so we just write that on the...
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quickly say we use the example is seo a dying industry so we just write that on the end of there is seo a dying industry what that's going to do it's going to find whether we've actually used that within our website and it doesn't look like we have at all actually it looks like we've not used that key phrase at all so that suggests that we don't really have that content on there which might be a really good one for us to answer within our actual site so there's different ways you can analyze this as i just said you can analyze it through that you can actually put all the keywords into a bulk checker and check if they actually get searched volume all that kind of thing but basically what's really great is if you start answering all these questions within your um within your articles within your pages for your website you're going to rank for more key terms that are related to your actual um niche and also you're going to just kind of show google that you're an authority in it by answering the questions that they want answering so it's a really great way to actually dominate the people always ask section in google and obviously show that you've got a bit more authority in there alternatively another great way of doing this technique is actually going to this website here called seotesting.com obviously you need to set up an account for this and set up your website through it but once you're actually in the dashboard section like this
All you need to do is go to reports and then scroll down to the bottom and it's...
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all you need to do is go to reports and then scroll down to the bottom and it's the questions to answer section there and as you can see when i click on that it's actually going to pull back loads of different suggestions with actually the clicks impressions ctr from google already pulled in which is really nice and handy obviously it saves you a step there and you can find some new ones through there as well so there are a few different techniques and ways to do this but they're probably the best two ways that um we found so far to actually answer google's people also ask questions and just a great way to show your authority through the niche really so thanks a lot for watching and we'll see you guys later

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