Google My Business: How To Rank Your Listing Higher
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So it is garrison through bug media and today we're gonna talk about how to get...
so it is garrison through bug media and today we're gonna talk about how to get high rankings for your Google my business listing now if you're a local business your Google my business listing is as important or even more important than your website so when people do a local search it's your Google my business listing that shows up in the local search results or the map pack the when you see a map show up in the listing there's actually not your website it's your Google my business listing and that shows up above the organic search results so your Google my business listing gets a lot more visibility than your website when it comes to local search so we're going to talk about some of the factors how to get high rankings for it and also we're going to talk about the possum update quickly in 2006 Google pushed out an update called the possum update now previous to that one of the biggest ranking factors was being having your location closest to the city centroid which is the center of your city so the closer you were to the city you enjoyed a huge ranking bonus for
That and it kind of Clips you know you kind of got screwed if you are out in...
that and it kind of Clips you know you kind of got screwed if you are out in the suburbs of you're kind of in the outskirts of the city well last year 2006 Google pushed out the possum update which essentially made proximity of the user of the searcher the number one ranking factor so this kind of chased a game a little bit so now it wasn't one listing that was dominating a city now it really depends on where the searcher is so the searcher is on the north side of the city and does a search they'll get businesses closer to the north side of the city same thing in bigger to south side of the city West you know even out in the suburbs it kind of follows them and it picks businesses around them that are most relevant and that kind of changed the game because now here were a business on the outskirts of the city or countered the edge of town you now have a much more level playing field to work with okay so that was a big ranking factor and proximity is very important so here's a couple things that we're going to discuss number one when it comes to your Google my business listing complete and accurate information sounds
Like a no-brainer but people make mistakes all the time you want to make...
like a no-brainer but people make mistakes all the time you want to make sure your nap your name address and phone number your email address and your website are exactly the same as they are on your website so even little stupid changes can make a big difference so you want to make sure number one that everything is accurate and it's complete Google get your progress bar on there make sure it's 100% make sure you fill out every single thing the type of payments you can collect your business hours things like that fill everything out they do give you a reward in the bonus for complete and accurate information number two is your category make sure your category is accurate sounds silly people make people make mistakes on this all the time now in Google my business listing you have a primary category and you're allowed to list several subcategories secondary categories in there number one make sure
You only list highly relevant categories for your business don't think I'm just...
you only list highly relevant categories for your business don't think I'm just going to pick a whole bunch of stuff I'm going to rank for all this stuff get visibility and bring people to my website that will backfire on you because engagement rates also plays a role so if you're if you have your business on a non relevant listing and people are show your showing up four people clicking on it they go to your website realize you don't have what you're looking for they go back to the search results Google knows this and that starts happening they realize your business people aren't satisfied with your business so you'll lose rankings for so only pick categories that are highly relevant to your business and also make sure they're in order I was just talking to somebody the other day they were a coffee shop owner and they had asked me well I can't show up I'm not showing up for right town it's a small town there's only about five or six coffee shops there and they're not showing up on the map so we opened up their Google my business listing and what they had was there they do coffee roasting - they had coffee roaster as their primary category and coffee shop as their secondary category something
Simple made a huge difference because they weren't showing up when people...
simple made a huge difference because they weren't showing up when people looking for coffee shops in their town they made you switch within a couple days they were showing up on again so take time to make sure your categories are correct number three Google loves images the more the merrier with this so lots of images for your listings so you as the listing owner upload lots of images so they'll give you this so many different categories in there they want to know exterior photos interior photos product pictures team photos brand logos brand pictures things like that upload all of them as many as you can into the relevant categories also of the bonus Google loves engagement from customers they love when customers interact with the business so when customers come into your store or your friends family come in if they have a mobile phone if they have Google Maps have them open up Google Maps do a search for your business when they find it there'll be a little tab there that
Says add photos from there they can click on it they can open up their...
says add photos from there they can click on it they can open up their camera on their phone and they they can take as many pictures as they want and then they can upload them all to your Google my business listing okay so Google loves that kind of interaction they love to see customer engagement so you as a business owner upload lots of pictures and also encourage friends family customers who come into your store to also do the same from their phones and upload them it'll show a lot of engagement from from your customers and help you with your rankings so these are kind of some of the base ones on here the green ones here are more ones that are going to kind of if you have these right these ones here are going to push you up higher in the right goons okay so number four is reviews on Google my business really important your your Google reviews are most likely going to be the first set of reviews somebody finds when they do a search you know for your business or your industry whatever they're looking for so you need to have
Lots of good google reviews and lots of positive reviews those definitely play a...
lots of good google reviews and lots of positive reviews those definitely play a ranking factor in there how many should you get it really depends on your industry look at your competitors some of your competitor competitors may only have twenty thirty and then you're going to benchmark against that more than them but if you're in something like food or really well-established businesses you can be looking at hundreds of reviews so in that case you need to up your game and try to get you know one or you know at least five or six a week to try to stay competitive with them so Google reviews are really important to get make that a core part of your customer service strategy is try to get reviews whenever you do a good job for somebody keeping with reviews reviews from across the web so not only does Google look at your Google reviews it actually scans the internet and aggregates reviews from across the web and sometimes when you look at your local listing you'll see it'll pull in reviews field pull and review counts from the Yellow Pages Facebook things like that so getting reviews from all different types of
Sites across the web also plays a ranking factor for your Google my...
sites across the web also plays a ranking factor for your Google my business page so that can be Yelp Angie's List Facebook Yellow Pages things like that or there's probably certain ones you know if you're in food you know restaurants and things like that there's probably certain ones for each of those industries where getting reviews to those sites will help you with your rankings so Google reviews and lots of reviews from across the web numbers say citations getting citations the citation is basically a mention of your business doesn't have to be a link it could be a link of not be a link just mention of your business on there getting lots of citations especially on higher authority sites even these will be citations if you have a listing in Yelp you have a Facebook page yellow pages things like that those are all citations as well you have structured and unstructured citations so a structured citation is where your business information is in a set format just like that like your Yelp listing yellow page listing Angie's List
Business directory listing things like that those are structured reviews...
business directory listing things like that those are structured reviews unstructured reviews would be something like local media mentioning you in an article local bloggers mentioning your business or linking to your business in their blog post those are unstructured citations so getting lots of relevant citations for your business is very helpful for your Google my business page so citations you'll make sure there's probably a lot of industry specific one's or things for your trade things like that get listed on those websites as well so lots of citations will help you with your Google my business listing rankings and lastly here is strength of your website now and this is a big difference between regular SEO and local SEO when we're talking about Google my business because with regular SEO the strength of your website you're trying to rank your website you're trying to rank web pages on your website when it comes to Google my business you're not trying to rank your website you're
Trying to rank your business entity and that's why it looks at a lot more of a...
trying to rank your business entity and that's why it looks at a lot more of a broader scope of things than you know the amount of links or the strength your website to rank it's looking at reviews it's looking at citations it's looking at third-party websites where you have a presence things like that it's looking at up a lid more of a holistic view of your business because it's trying to determine if your business should rank as a whole higher in the local search results okay so but with that being said the strength your website still plays an important role with your overall rankings for your Google my business page so make sure you have a good solid website you're getting traffic to it and you're taking care of your site you have a lot of good information people are coming there they find it useful and helpful things like that and that will play a role in helping you rank your Google my business page okay so if you do all these things here like I said proximity is number one there's not really that much you can do about unless you relocate your business but all of these fees you know one one two three or kind of basics get these right and once you get these basics
Right four five six and seven work on those and that will push you push your...
right four five six and seven work on those and that will push you push your listing up higher in the rankings because as of today is only a three pack which means in the initial local search results and a map listing only three businesses are showing up until somebody clicks on the map and it opens up an expand so it is very little real estate there so you want to make sure you do everything you can to show up because those three businesses will get the wide share of the views from a lot people searching okay so hope this helps if you have any questions you can go to three bug Mediacom and be sure to subscribe to our YouTube channel oh thank you very much have a good day
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