In Search SEO Podcast 34: The Best Ways to Analyze Your SERP Competitors

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[Music] welcome to another edition of the in search SEO podcast where we paint the...
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[Music] welcome to another edition of the in search SEO podcast where we paint the town red with search marketing insights this week we welcome investing.com zone eagles doppler who joins us to shed light on search competition analysis how to know which competitors you should or should not focus on how to gauge a competitor's threat level qualitatively and how to be both innovative and effective when creating an SEO strategy based on your competition analysis plus we look at how the length of featured snippets has changed and what it might mean for your site's traffic I am your host Morty overseen I even joined by she who eats anything old including her grandparents Sapir kara bellow my words out of context Morty I said I hate old pop-culture references not that I hate anything old by the way shout out to my grandparents I love you you're awesome but there's nothing there's just no
Chance they're listening because no offense you bring up an old um you know...
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chance they're listening because no offense you bring up an old um you know movie from the 80s like early nineties you're like oh this is terrible not listening by the way you didn't know and you didn't like Back to the Future were talking before the podcast we mentioned Back to the Future right so good on you that you least New Orleans capacitor was but come on every time I pick up an 80s thing like this is old Morty because it's old I can't have this conversation anymore you're pressing me and you're killing my mojo here I'm sorry alright it's okay kid I kid I kid do not forget by the way we put in a new episode of the in search SEO podcast each and every Tuesday you could find it on the rink ranger blog you can find on soundcloud you can find on stitcher you can find on spotify you can find it on itunes where you can subscribe and also do not forget when you want white-label SEO reporting you want a rink ranger our marketing - ports are 100% white label as they give you full access to the HTML and CSS so you can make your dashboard look and feel like any sites you want
Plus it will not cost you an armored or like it's cheap cheap cheap cheap so...
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plus it will not cost you an armored or like it's cheap cheap cheap cheap so head over to the rink ranger site to check them out I should have been a used car salesman it's cheap cheap and on down Bob's discount auto please stop I have I actually have like a used car salesman jacket that I you know I bring out once in a while really yeah it's all wear to work next time million degrees okay all right we've got a great show for you you girls don't lurk um comes in and talks about certain feature competition analysis but before we get into that and before we talk about all things search competition analysis I took a look at the length of featured snippets forea which means it's time to go data in the not-too-distant past I put at least study on the length of featured snippets as they are now relative to the past and I haven't had a time I have had a chance to talk about them here in the podcast so now's my big chance to talk about it here on the in search SEO podcast yeah so if you remember I tie this in okay while back a few months ago I wrote an
Article for search engine land all about why I thought featured snippets would be...
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article for search engine land all about why I thought featured snippets would be getting slimmer why slimmer because one in a diet it's a lame joke I'm sorry dear audience I'm sorry that's terrible I'm superior I'm also sorry okay alright so I think they're gonna get slimmer in terms of the amount of content because Google is getting better understanding on what it's looking at okay and of course there's also some new indexation processes that allow you or allows Google to index short little snippets of content I'm of course talking about fraggles if you wanted to learn more about Fraggles well link to it in the post for this podcast okay now so in other words Google wants to have shorter content well talk about why they want to have shorter content but shorter content is because they're just getting better targeting what should be in there what should not being there so Google rambles on less in the future snippets unlike me who's rambling on right now right so anyway shortly after putting out that article on search engine land I started to notice that some of the content making its way into the feature snippet was getting in there really really really
Really quickly I said I would say let say for example I would see search...
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really quickly I said I would say let say for example I would see search Angelyn do an article and the next day there would be a feature snippet all about I literally never in the next time step times hours later then article we did the quick did a query related to the article you would get a featured snippet I mean so that was really super quick and at the same time I noticed that those particular types of features snippets they looked really short why would Google content in okay so I suspect for two reasons one people like shorter content it's just less to read I am busy and okay but two it lets the featured snippet act like a direct answer so a feature snippet is content by the way it shows the top of the SERP its content with a URL in other words you get an answer but you also get a URL to where the content came from it's a direct answer as Google's own content so if you searched for I don't know when's Danny DeVito's birthday so Google will give you a little box and tells you when Danny DeVito's birthday is and there's no link you can't go anywhere else that's a direct answer okay so having featured snippets that come off
Like a direct answer just give you the answer and then you're done that lets...
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like a direct answer just give you the answer and then you're done that lets Google come off more authoritative like my voice right now hmmm which okay which helps for a few reasons Google want seem more authoritative because a just a good association for people to have we're authoritative we're giving you answers we want to be if you you you want your search engine to be authoritative because you want people to come back to you and say okay Google knows what it's talking about right it also helps our voice search to be very authoritative because I've always searched don't get any options you just get the answer Google gives you so building up that profile that Google is authoritative is really important for really important for voice search so that says I can go into this a lot more in-depth tonight than they will right now but those are two of the reason why I think Google wants to have shorter answers in the feature snippet now by the way what Google if Google could I would suspect they would have more direct answers but the problem is that means that they have to assimilate that content into their own ecosystem sort of speak of their own back end and they
Just don't have it there's uomo most a lot of the queries out there...
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just don't have it there's uomo most a lot of the queries out there sites have the content right Google doesn't have that content if you ask Google you know when is I don't know what day of the week does Thanksgiving fall out and thanks ever those on a Thursday ever hear there's a double question of what day what is a date of Superbowl you know 156 in the year 2000 and 57 so Google will give you a little boxes ok that's gonna be on February 16th right right okay so Google Google has it information but many many queries Google doesn't have the information so it uses the information from your site so what Google does is sort of what it wants to do is sort of the best of both worlds it wants to have his cake and eat it too or pie because I think pie is better than cake ok we talked to us before we talk about pie I love pie I know ok so Google wants to have its pie I need it too so it wants to have a direct answer sort of a direct answer format words were quick answers very authoritative and it keeps users in the Google ecosystem but it doesn't have the content right it's sites have the
Content so what does it do it creates a featured snippet that is very much...
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content so what does it do it creates a featured snippet that is very much mirrors direct answers so it uses your content to create a direct answer for all intents and purposes and there are actually formats of feature snippets where it presents the the content in the box with a header and the header basically is a direct answer with some more content coming afterwards but you don't need to read that there's basically a direct answer there in there via the title via the heading of the of the snippet ok I'm running a little bit off topic here so those are the reasons why I think Google wants to have slimmer shorter featured snippets ok now once I saw that why I suspect it to be shorter content within the feature snippets I did what any normal person does know people don't move on they get stuck and over and think about it experiment with it don't let it out of your thought you stay up in the middle of the night thinking why our featured snippet just looking
Shorter so I did what any normal person did and I took 150 old featured snippets...
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shorter so I did what any normal person did and I took 150 old featured snippets and I compared them to the current snippets that appear in the search engines results page known as the SERP old yes ok so a featured snippets that appeared between 2016 and the end of q3 in 2018 where did you get these right so that's a good question that's like everybody's asking about this studies like where did your father's old snippet so one of the advantages of having no life Omega no you know where I got it from I went I went to the corner of um you know East 4th and and an Avenue way in Manhattan and I saw a guy with a trench coat like hey you have any old snippets he's like no but I got a couple of fake Rolexes hilarious no okay so one of the perks of being a total weirdo who takes tons of screenshots of Sur features at least you know okay you thank you and this might by the way be the only perk is having a very large collection
Of all sorts of Sur features so I have a ton of feature snippets from the past...
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of all sorts of Sur features so I have a ton of feature snippets from the past three years now you know [Laughter] okay do we do I don't know what he found okay why did you find more it featured snippets are longer and shorter than they used to be wow that's super clear way to be decisive Morty that's my middle name clearly decisive okay okay let me let me explain I so by the way I only looked at lists and paragraph featured snippets meaning fetus image that showed leaders a couple of sentences are calling that a paragraph feature snippet and featured snippets that show a list either a bowl of the list or numbered list no tables because tables are really really harness I was comparing I was comparing a feature sim from 2016 and 2019 I had a count of the characters to see which snip is longer or shorter really yeah character yes counting characters I literally counted characters okay and doing a table was a
Real pain in the necks I didn't do them let me let me explain what I did okay...
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real pain in the necks I didn't do them let me let me explain what I did okay and I also had a tool to help me count up the characters I wasn't like literally counting up like one two three I plugged it into a tool that's it here 150 characters okay yeah okay so to be clear about that so what I do is like this imagine okay imagine I had a feature snippet in my collection of feature snippets I will show you my collection by the way for future snippets I'll trade you okay I took a few seven from I know I'll say 2017 and I looked at the same keyword and see if it brought up a feature snippet now now if the format matched if I got a feature snippet that was a list in 2017 for the keyword and today for the same keyword I got a feature snare but that was also a list I counted up the characters and it's okay is it longer this shorter have a how many characters mm-hmm now if the features stupid back then was let's say a bulleted list like I don't know i'm search for let's say I'm making this outfit on my head how to make onion rings now before you get a whole list of like steps you you had to take
To make onion rings and now let's just say that I don't get a list I get a...
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to make onion rings and now let's just say that I don't get a list I get a paragraph just rambling on two or three sentences about how to make onion rings I did not compare those two no okay because the the list format the bulleted list a number list format and the paragraph format inherently have a discrepancy between the number of characters google shows right there the format's are so different that you're always gonna have a discrepancy between the characters how can I look and see this shorter is it longer if it's not the same exact format right okay just to be clear okay so you're ready for the averages bring it yeah okay so um by the way so I'll look I'll explain by the way how I got to both shorter and longer feature snippets like I realize that's not clear I'm not stupid here we go Liss feature snippets right with you search for let's say Hannah make chocolate fudge and you get on a list either numerical list or a bulleted list telling you all about how to make fudge okay those are longer than they used to be those are yep those are about 10% longer interesting interesting I will get to
Why I think that is now paragraph feature snippets right if you were to...
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why I think that is now paragraph feature snippets right if you were to ask let's say Google is it safe to eat the pizza if you left it out on the counter for three or four days this is going back to my bachelor days am i right and Google will give you a whole two or three sentences saying no you're a total idiot okay even considering the thought of eating three day old pizza makes you a total idiot in in need of a professional health professional help help help okay those are those are paragraph feature snippets okay and those are shorter not longer there are about 14 characters shorter which I looked up why how many characters is a word right and the average word is I think like through I'm I forgot the number put scratch reverse I looked up how many words 14 characters would be and that would be about three or four words okay so 14 characters equals about three or four Awards on average by the way some instances there was a massive discrepancy like yeah there's like significant undred character shorter okay now by the way I did not intend on this
Happening so paragraph feature snippets are shorter than they used to be...
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happening so paragraph feature snippets are shorter than they used to be which is what my theory was in my search engine and article I just didn't expect when I roll the article I had no intention of ever doing this study for the next year or two I was very taken aback to find out that my theory would align if feature snippets are now shorter but at least featured snippets got longer okay so it all makes sense okay I mean let me explain okay so my theory is is that Google is looking to turn the feature snippet into something a little bit less clickable okay I'm not saying that Google is bad intentions they don't want you to go to people's sites and they don't want they really hate Google hates web sites and then they're making the fitter snippet let's clickable cuz I hate your website and they hate all web sites Google hates web sites I am NOT saying that I am saying that Google is making it shorter because it's better for them and it might be better for users from Google's perspective which often is not what we think is better for users from our perspective but okay either way they want the features named it to be more like a direct answer like I said they want you to do you want the user to look at the future snippet get an answer and
Move on and not necessarily go to the site for the reason that I said before...
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move on and not necessarily go to the site for the reason that I said before about Authority and so forth okay and that could be better for the user from a certain perspective okay now in the case of paragraph feeder snippets less is more clearer is more more succinct is more more focuses more more targeted answers will satisfy the user like a direct answer would in other words less characters in the paragraph features snippet okay shows that Google is getting better at showing only what is highly relevant in the featured snippet which again makes them let's click worthy okay now yeah I think about like this when I look at a feature snippet from 2016 a paragraph feature snippet there's a lot more was it was a little bit more wordy it was a little bit white why is this sentence have to be here I already I already know what I want to know from the previous sentence so Google is getting better filtering out that that extra content that fluff content that sometimes it's through into a feature snippet because it took a you know it took two or three seconds in the threw him into the snippet and that lasts didn't really need to be there
Okay so the answers are getting sharper okay so if you want to offer a sharper...
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okay so the answers are getting sharper okay so if you want to offer a sharper better more efficient answer that comes off and gives you all you need to know okay then les is going to be more in general for a paragraph feature snippet okay now imagine a list was shorter okay imagine let's say you did your research for how to make fudge and instead of getting eight steps you only got five steps ok would that make you more or less likely to click on the URL inside the inside the snippet I mean I guess the more I see from the receipt the more likely I I wouldn't click on the link you know what I mean right if I could see the entire recipe there is no point of me clicking on the link so I guess the less I see the more chances I would click on exactly the opposite of a paragraph featured snippet in other words ok for Liss more content longer snippets mean less clicks okay in
Other words it's the same paradigm it's the same contract it's the same strategy...
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other words it's the same paradigm it's the same contract it's the same strategy just in one case Google needs less content in order to make it more like a direct answer ie paragraph feature snippets and in the other case of Paul Ava's new paradigm ie list feature snippets is going to handy to have more content fuller content and fuller more complete absolute lists where you don't need to click on a URL and by the way in many cases used to be when you have a list feature snippet they were having you know five or six step seven right steps and there'd be a little link that says see more or more or more whatever it was in a lot of instances that button is gone really meaning that the list even though it might not be the full list by the way you might see eight steps there might be sixteen okay but it it doesn't come off to the user the way you used to be that okay there's there's eight steps here there's more right right okay now you don't have the button it looks like all right that's just sit that's what I got now by the way the number of steps day is the same okay and just there's more
The steps are fuller I say yeah it's into the okay so then itself is also...
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the steps are fuller I say yeah it's into the okay so then itself is also interesting anyway okay so in the case of lists they're longer because it makes sense for what Google wants to do with reader snippets in the case of paragraph feature snippets they're shorter because that's what makes sense for what Google wants to do with feature snippets and that's that okay I'm done with this but if you want to read the full study the the study is on the rink Ranger blog I'll make sure to link to it here in the in the parrot and the in a paragraph in a blog post in the blog post for this Pam for this podcast all right moving on yeah yeah all right that was interesting it is interesting by the way super interesting very surprising that you see such a difference from just baby a lot of the snippets wrote that I use were from for 2018 they're not all from 2016 I would say about a third maybe half of them are from 2017 2018 that's crazy two thirds 2/3 over 2017 2018 and already we're seeing such a drop-off anyway okay from competing with Google's SERP features ie the future snippet to competing with other sites here is the
Ever insightful the diligently analytic Eagle stunner come on welcome welcome welcome forget...
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ever insightful the diligently analytic Eagle stunner come on welcome welcome welcome forget another insert SEO podcast interview session today for your listening pleasure we have an SMX speaker a search marketing author and he who just so happens to be the vp of growth and investing.com welcome eagle Stiltner my pleasure so I found out a little dirty secret about you you have a musical background don't you know yes that's true can you elaborate oh yeah oh you know it's the web - my mom is - and when I was growing up I was playing the violin then The Jerusalem Music Academy well he all at some point he carded some point and yeah music was part of my life I'd say pretty much until I was like 20-something and I had some kind of like a funny move from music to the web because I started studying web
Development when I was a child so basically a long story short my first...
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development when I was a child so basically a long story short my first thing that I did online was a website for musicians so at some point around 2003 deprived I'd say one of the largest communities in Israel for musicians was a web so that I was operating across my web site with a partner and that's kind of like transitioned me to where I am today that's amazing very cool by the way I also need to point out to my audience at you and tell me if I'm wrong you're the first employee of investing calm well that's true but to be really honest it was one developer who started a couple of days before me no I was a galley but he laughed few months later okay wow that's amazing so how long you been there for well 11 and a half years I'd say that's pretty good check that out it's very long for that industry yeah for a hundred percent that is that is a rarity very very cool okay so let's get into some deep insights onto competitor analysis okay so I got I have to start with this you
Have a really interesting concept that I feel it gets glossed over and it's that...
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have a really interesting concept that I feel it gets glossed over and it's that you have multiple competitors or multiple perspectives so if theoretically speaking you can have a competitor and the product or service level right you offer the same product to offer the same service you of course have competitors on the SERP and you have your paid competitors you've all sorts of competitors the list is really really endless we're just sort of the problem how does a small business a local business handle so many competitors from so many vantage points okay so that's a question that a lot of answers in our industry they begin with an advanced because it depends and yeah it always makes people laugh but the truth is that it depends here as well and I think that my answer for local businesses for relatively small businesses is not going to be very different from larger sites because in the end of the day even a medium-sized company is not going to hire five analysts to only focus on competitive intelligence so basically it's a question of focus I mean there's absolutely you know just so much of
Everything too many competitors too many paid competitors SEO competitors so many...
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everything too many competitors too many paid competitors SEO competitors so many constant competitors as she said and it's all down to the Pareto principle it has to be down to the 80/20 rule so if I would be a small business or a medium-sized really it would be still the same I am saying you have to focus on the competitors that are responsible for most of the threats most of the opportunities and once you find them once you figure out which ones you should be focusing on this is where you begin the process and from there it's just a question of building a process that fits your own business so it's a matter of prioritizing a prioritizing what you want to focus on then prioritizing within that who the competitors are exactly and even then you know for every single website that you'll be looking at you're not going to care about everything your arvo other things that make sense to you as it business right that makes a lot of sense okay so I went from that from quantity I want to jump to quality for a second because we've been a lot a lot of time in the industry talking about competitor analysis from a quantitative
Point of view and we have all sorts of ways for doing this right you know who...
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point of view and we have all sorts of ways for doing this right you know who sells more than I do who ranks higher than I do and so forth it's got more followers whatever it is and I ever I have a problem with this because it's really really easy to get hung up on on that because it's easier to qualify it it's easier to identify who your competitors are from a quantitative point of view right from a social media this guy has more followers than I do a Ferrari from selling products they sell more products than I do and that's easy from a certain perspective but how do you go about looking at your competitors from a qualitative perspective right what's there what's their overall threat level and how do you do that at scale another let me give you let me give you an example right but all can tell you for example who who has more traffic than you do or who's ranking higher than you do but it can't tell you is if that traffic that they're getting is quality traffic or it can for example let's say someone rigs higher than you on the SERP great the number one you're number five whatever it is and they get all the traffic but you have no idea really if they have a terrible bounce rate cuz they've a terrible UX so how do you look at competitor analysis from a qualitative perspective okay so first of
All we have to go back for a second and discuss how ask your tools the same...
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all we have to go back for a second and discuss how ask your tools the same tools that we always go back to how they even identify competitors so they don't really know everything you know as a business owner or even as a marketer from a company they just see what happens within the service right so if these websites they appear next to me again and again and again there are more likely to be my competitors and very often it works or for the very least very often it's a good starting point right right most definitely but I'll tell you this from there you have to look manually and one thing that I keep seeing pretty often is that a lot of SEO or at least a SEOs around me they are studying websites only by tools only by looking at the tools but have they registered everything red content did they buy from this website did they even just you know play with it like go through the site see what's going on and understand the the true features or like the true value these websites that's something that I
Feel like a lot of marketers are still missing because as you said you may rank...
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feel like a lot of marketers are still missing because as you said you may rank higher eventually but is that you're really business goal and one thing that we know is that almost everything that we do in SEO whether you're an in-house or an agency is eventually a question of the business goals in the end there's a CEO who will give you an OK or will not give you an OK for this project which means that this is where it starts and you have to connect the things you have to connect both the SEO competitors from a service perspective to what makes sense for your business and by the way you've mentioned us and I think that you asked is something that we are completely overlooking in search but you have seen the end of the day it's not just whether this button is orange or green or is it bigger or smaller it's about the whole experience and we kind of understand that in search it's like part of who we are because one thing that we do as a CEO is we use the web a lot but I feel like we need to move a
Little bit deeper maybe sit with a product folks maybe understand the...
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little bit deeper maybe sit with a product folks maybe understand the features better and see like ok is that truly an opportunity is this really even a threat and how many times you're hearing about a website that's supposed to be your competitor but the company the CEO the boards of director they don't even care about this website so like you have to connect all these things together yeah it's a good point I just recently spoke to I'm still need to Gator about this because we're talking about the nature of language as part of the UX and that gets totally overlooked you can look at a competitor's site have a great UI a great design and whatever it is but you little ghost into analyzing that the language they use a language you use a language at targets users there's so much that goes into analyze your competitor from a qualitative point of view let me ask you this stuff because when I think of quality metrics that's a bad way to say that when I think of analyzing a competitor from a qualitative point of view brand recognition or brand a brand power comes to mind and I just want to ask you how do you deal with that how do you feel like you might be better on the syrup you might be better with your paid search you might be even better or
Whatever it is but they just have better brand recognition how do you combat that...
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whatever it is but they just have better brand recognition how do you combat that so bad grand recognition is something that I'm thinking a lot about because I find it really fascinating important the branding point of view is how important the branding factor is and it's not really Epping rats let's just call it ranking factor but how strong the brand is or brand awareness is is massive now let me ask you this question Dualla SEOs have access to some type of search volume tool I would assume I would assume so - now if you can do that can you track competitors branded searches I would assume so if you can do that you can do two things you can a look at how many searches there are for your competitors one purse the other and B you can also do that with branded searches that are associated with specific topics let me give an example an example that I like is Best Buy the
Store laptops okay people search for Best Buy laptops and they search for...
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store laptops okay people search for Best Buy laptops and they search for Best Buy electrons because they know that best mine has a big variety of left hooks that they can buy online now that obviously helps Google understand the connection to do laptops and Best Buy they rank better for left if that's one thing but also it can help us as marketers understand that among others Best Buy is also known for their left before any people find that way so I feel like Brendan's searches is a very useful metric to look at it's also a fascinating one for us as companies to look and compare for itself so what I like what's your for Brendan searches share over the whole you know list of keywords that you have over time and also compare it over time like what happens this year first before or what sort of KPI for the next one so I feel that this is something that can help a lot of SEOs understand a bit better rent power if I can call it that way all the competitors yeah and there's so much that goes into that now I mean one is I do think that anything John Muller did I
Mean I think he's being interviewed by somebody from distilled he was talking...
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mean I think he's being interviewed by somebody from distilled he was talking about domain level metrics and authority goes into that we know for news results authorities a big factor in there and brand awareness would be part of that and you can really go down the rabbit hole in terms of doing branded searches and all the local features like the the the knowledge panel or the local panel to show up for these things and I don't want to do that what I do want to do is I know you have a concept you call lean visibility or lean visibility tab and I know the relates to all of this and as wonder if you can share a little bit about that so the concept is very simple and it it's it goes back to what we spoke about previously about you know sitting with whatever product folks and understanding like your competitors better so the concept is pretty simple I've been hearing about usability tests for years they be a simple what product and us experts do before launching a new website or you app is going through this process which is called usability test so what is it first they prepare for the test they conduct it with a few people not just one and in the end they analyze the results now what we could do
Potentially is have the same thing for our competitors not if you would do that...
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potentially is have the same thing for our competitors not if you would do that for every single query every single page of a single competitor you would probably never finish so that's not something you'll do but a lean usability test should give you a big chunk or a big part of the answer that you're looking for and this that the three steps that I have a pretty simple to be honest first of all you just start with a search query okay so put yourself in the users shoes and try to figure out like okay what I do now ask questions for example how long does it take me to find the price filter how long does it take me to find any filter really does it require registering yes or no what's this article really helpful or not read and then you kind of try and answer to yourself which competitor out of all the results that I have in the store provides the very best experience now if you do that for your top 5 10 competitors you kind of begin to
Understand things that maybe you did not understand just by looking at the stats...
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understand things that maybe you did not understand just by looking at the stats you kind of understand what's going on behind the scenes why the users prefer this competitor over what I have now this is very much of a product related question but I feel like today more than ever before it actually helped us understand things better I mean yeah you can do this for anything I mean if you're if you're a blog meeting with another blog right wow how easy is it to access the blog from the home page of the website how how easy to view the articles how appealing are the articles what's their aesthetic look like yeah and they I love that because you're looking qualitatively at the site I think so many people don't do is it just I just mentioned which brings me to my next question for you is that wouldn't you do something like this when you do Ally visibility test what you're really doing is seeing how how all the competitors stack up together it's all relative there's no objective for you know sort of criteria maybe there is but as a baseline but you're really looking at K what's the experience for the user on this site relative to that site relative to that site and do you think
That users often or sorry go as SEO is or markers we kind of get lost in...
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that users often or sorry go as SEO is or markers we kind of get lost in absolute values for example site speed will be a good example right we all look at site speed there's all these it defined metrics of what's fast what's not fast and I think it was John Mueller I could be wrong about this and if I am I apologize but someone definitely said over at Google that you know it's really relative it's what's your they have a pool of sites they're gonna pull out that are relevant to a certain query and when they pull out these sites there's all these different site speeds that are relevant to the certain pages and the question is now how fast are you objectively but how fast is your page relative to the other relevant results so from page speed in practicality it's all relative if you're semi fast and everybody else is really slow from that pool of sites that are relevant well then you're super fast relatively speaking how important is it and what are your feelings what are your thoughts on looking at the competition analysis from a relative point of view and not from an absolute point of view okay so you touched upon something that I really like because I'll tell you what I actually realized that not from other
Ratios I realized that from our developers so for a very long people for...
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ratios I realized that from our developers so for a very long people for a very long time I would come to our developers and tell them that investment that counts not fast enough and they will do these actions that they can change at home and they would improve the servers or move them from one country to another and then we would go out from 15 seconds to 12 crate and I realized that none of that really is important unless you're looking at your competitors which means a website such as investing it come again and that's just an example which provides real-time data for lots of different stocks will never have the same site speed as this blog or this website about a specific brand or a offer or individual person's blog because they don't have the same confidence to begin with it so basically I think that absolutely everything in our industry is in comparison to who you convicted and that means side speed and that means bounce rate like what's a good bounce rate morning if you have a good answer for that
No I've none or what's what's a good number of points you know huh if you can...
33:45
no I've none or what's what's a good number of points you know huh if you can find the magic answer to that I think you'd be a millionaire exactly or what's it look what I'm what is it it's all in comparison to reopen piglet now we need to remember that there's more than just one list of sites we compete with because it could be the specific query and the launch of the website is the more queries you have and different players bring different from adders so your list of competitors only gets bigger and bigger well then there's the business competitors which is also something to look into but in the end if you're speaking to me about site speed choose a list of sites to compete with and see that you're faster than they are and sexily it's just one example but I feel like it really clears things up because there are no true benchmarks there's no bounce rate there's no losing speed there's no good number of links or what's a good feature you know it's all in comparison - right I mean then and that definitely gets lost on on people
Because it's just it is easier to be objective about or have an absolute...
34:47
because it's just it is easier to be objective about or have an absolute value that you can sort of pace yourself off of instead of actually going out there and seeing how how the competitive market how the competitive landscape actually actually looks and that and I'll tell you what then what happens is not only that you get a better view from an SEO perspective which also often explains things that we don't understand because we don't always understand what someone outranks you but it also explains to you or helps you understand what's going on behind the scenes from the user point right which is you know it's just part of the whole thing so I want to harp on this a little bit because it leads into another point and then and I think it's a theme we've sort of been touching on here is that what's easier is what we naturally do right the path of least resistance right if we want to analyze competitors we're gonna do it quantitatively we're gonna look at something like site speed we're gonna look at it from an absolute benchmark as opposed to relative to the competitive landscape and I feel like particularly I don't maybe it's not particularly in our industry I shouldn't say that but I do see as a problem when analyzing the competition when do we in a competitive analysis there was sort
Of like a monkey do monkey-see monkey-do mentality right well look we'll take a...
35:48
of like a monkey do monkey-see monkey-do mentality right well look we'll take a look at our tools or you know content gap tools are our site explorers and we'll see what a site is is doing what what and what we're doing or not doing relative to that site and what we'll do is try to replicate whatever the competitive landscape is doing that we're not doing it right we're targeting X keywords and the competition is targeting Y keywords all we have to target Y keywords and it's just easier that way as opposed to saying you know what the communist is doing X I'm doing Y but there is option Z I can be creative about this and I can say okay they're doing this I'm doing that but there's room for something totally brand new here something totally creative something that nobody's doing and if you had if you had a I hate to ask you to pick one we had a focus on one versus the other would you focus on making sure that you're up to par of the competition and you're doing what they're doing and you're on the same page they're on the same level there or would you focus on trying to find a new competitive Avenue that no one has targeted altogether yet
So let's do this I'll give you a full answer as much as I possibly can and...
36:48
so let's do this I'll give you a full answer as much as I possibly can and then I'll go and try to pick one because okay I don't think we can really I know and I know it's one of those questions that you can't really answer I get it I get it I'll tell you what and I'm not gonna say it depends but and things that I feel like good SEO or good marketers just as good successful online companies they do both and you cannot do just one first going for a trend is not just okay it's perfectly fine and there are trends which already began and you are a little late and you have to join you have to join the trend everyone's covering X everyone speaking about what why shouldn't you do that either I mean you should be there as well and if a page exists for a competitor and you don't it's fine to edit the only thing that I
Would want it to and this is what I would ask from our product teams or...
37:50
would want it to and this is what I would ask from our product teams or content teams is do it a little bit differently do it a little bit better find out I mean you already have a good start because you know what they have you already see the product and you can build a bad problem but ignoring that entirely just because you want to be innovative I feel like that's that's well staying behind very awful interesting money on the hand okay the other hand if you will only be looking at things that others are doing and you will not be creating anything new you will not be taking the chance but keep in mind you've mentioned this option which is options seem according to what we said the biggest problem with that is that's very often you have no data to back it up with and then in the end of the day you go to your bb product or CEO and you tell them hey guys I want to develop this of course it's a little bit easier but it's just a piece of content like an article an individual blog post
But even then you have to kind of make it up but why do we do this but go ahead...
38:50
but even then you have to kind of make it up but why do we do this but go ahead and produce that but when you go and say hey lacks foresight X this brings 20 to 25 thousand sessions a day we should definitely have that look at the search volume look at the competitors that's a very great starting point and it builds the case for you right no look even if I'll go with option a because I feel like very often for most websites for most of our listeners here that would be the case I feel like ignoring the second one would not make sense and vice-versa yeah I agree and it's what's hard about it well it's almost like a left brain right brain sort of thing it's hard for one person to do both and and it's hard to act on the theory it really is and it's scary and all those sort of things and I do think though that sometimes because we're overly concerned about it because we live in a metrics or a quantitative data world we sort of ignore that that innovation am I talking about look I'm not talking about trying
To jump onto the moon and land on Mars whatever it is something small something...
39:51
to jump onto the moon and land on Mars whatever it is something small something one step further something to try outs always good to experiment that's sort of the sort of thing I'll tell you this when we are speaking about creating content and in general in SEO we speak a lot about creating content I feel like this is something that a lot of us yours and we as well are doing very often and which means that you an idea you come up with an idea he came to go driving a showering to come up with this idea he had a concept he had some kind of a analysis point of view to it for example okay which keywords maybe we should use or maybe what kind of image we should have inside as a general topic everything else is new but when it comes to content creation obviously the last thing we want to do is just copy others yeah finally I feel like content creation in SEO industry it's one of those areas where we we fall back on okay this is what works right I'm gonna write a post I'm gonna throw two posts on you know the top ways to build links in 2019 and everyone's done it's all the same thing over and over again I was just talking to somebody
Else a couple of weeks ago about it you know this really and I'm putting myself...
40:51
else a couple of weeks ago about it you know this really and I'm putting myself out there and I'm not trying to criticize anybody but there really isn't a one website maybe I'm wrong maybe disagree with me or I can go to and get some really innovative SEO you know articles content news on a daily basis it's sort of the same thing over and over again once in a while you'll find interesting piece well I think that people speaking about the whole you know huge list of items we see in the world of SEO and not specifically on this blog over another then you're absolutely right but it will speak outside of the Cassio's during most of SEOs they are not ready for SEO that are writing for the topics they focus on agreed I feel like right about things that already exists again it makes sense if it's a very popular evergreen topic you want to reign for it and it makes sense but or if you're a news publication and you know everybody writes about this thing that just happened you also want to be there and you want to write for that you want to rank on Google News and top stories in just a regular service that's
Perfectly fine and bringing another angle or a piece of evidence or an image...
41:51
perfectly fine and bringing another angle or a piece of evidence or an image for statistics that's obviously not only perfectly fine but it also something that will help you rank better but I feel like with innovative articles it will go back to the SEO field for a second they often don't succeed through SEO they often succeed because people share them and they become actually viral and people speak about them because they have this you know innovative angle or a very interesting point of analysis these are cause usually are not written because they want to rank for se or anything else you know the high search volume no it's for the social I I can I can speak to that and do the same thing I get it absolutely yeah okay so let me I like I like talking about theory and we're talking about theory now so let's continue talking about theory a little bit and I want to talk to you about how you conceptually look at competitors how you look at them holistically like for example I'm an oddball right I I spend
Most of my time analyzing Google like there's were on the verge of a or the...
42:53
most of my time analyzing Google like there's were on the verge of a or the middle of an ague --gel update as we're talking about on thinking and it back these things analyzing these things that's best my perspective I don't do SEO first sight I have a weird sort of perspective on things and that allows me to be a little bit you know head in the clouds in a way which I kind of like anyway one of the things that I get to do is they get to collab with my competitors we I have collaborated numerous times with numerous competitors I think it's a great thing maybe not short term but long term and the idea of looking at the competition am you know sort of kill cutthroat it's us or them sort of thing it just doesn't make sense to me so let me ask you am I crazy and in the age of you know the digital world where there's so much interaction there's so many layers and so many complexities to it the sort of old-school outlook of it smear them is this cutthroat environment to know what they're the competition we've got to destroy them does that still work well first of all of course it works to it I
Mean ultimately works a short term I agree there's short term it works under...
43:55
mean ultimately works a short term I agree there's short term it works under percent and you know we're not gonna go back to what we said in the in the beginning about different businesses and different things that work with them because on top of that I think that even for the same business for the same online business it could be very different approaches with different competitors so let's say you have a list of 10 competitors in your life ok I'm going to be super competitive with these 3 because you know we have a better potential there and on the other hand we are going to be a lot more holistic with others or we are going to be we're going to even work with them like in the end of the day there are some competitors that you simply cannot be and then the only thing you can do is join them so let's join and join the means to work with them join them means to have something of a collaboration that can eventually help both sides and again I think that this is going back to business goals for a minute business goals means that in the end you have the
CEO who wants you to do X we want you to achieve something it could be traffic...
44:57
CEO who wants you to do X we want you to achieve something it could be traffic it could be leads it could be a better experience it could be improving a funnel or whatever it is really but it's always back to what matters to the business so take them competitors see what works with some of them see what works with the other list and no I don't think you're crazy it's just bad that you don't know me not yet but I think that both ways can definitely work and the secret really when it comes to competitive intelligence is understand what's the best approach for every single side and on the other hand which side is I simply want to ignore because there are irrelevant for the business because I can't compete with them and if I can't compete with them and I'm they're not on my radar so where are they what are we doing with ignoring is one option but even then you want to list it you want to officially say that you want to kind of decide what you want to do with such a competitor that's where do you think
Within that where do you think of me just ask you off-the-cuff the idea that...
46:00
within that where do you think of me just ask you off-the-cuff the idea that so one of you know how you interact with your competitors or how you interact with the industry in general whatever industry you're in and part of that includes your competitors is perceived by the consumer so how does that factor in knows it might be you know interacting or collaborating with competitor a it's none of my best interest you know it's dollars and cents wise and they mediate the quantitative sense of it it's not going to work out well for me but to what extent or to or how do you factor in how that is perceived how your interaction with them is perceived by the by the consumer so you need to take all things considered really because I can give you an example where I would see these tough guys come to me and say okay we want to work with this website because the content department wants this type of content cover we're not going to go into this right now it's a new trail we gotta take this what else they want canonical tax or they want linkbacks is that okay with you ego and i'ma let me think about that
But you look at this thing what does it what does it even mean to...
47:01
but you look at this thing what does it what does it even mean to the business you can't just give an answer without understanding the whole thing and very often it's - no because it's that practice for our SEO you have to take all things considered you know bizdev in general in companies in-house companies they have a big part in it because they want their own things and sales department they want their own agenda to be covered and addressed and we have our home on which is very often different so you know I still contradicts very often with sales and visit them I'd say generally speaking the approach is to find the balance that works the back in the best possible way for the company yeah that's why the age-old question of how that how that actually comes about it is it is but she has to look at the whole thing and yes sometimes to be very honest it's not you as the marketer who takes the decision sometime it will be the management that I manage for sure right that's how it
Goes okay since you're talking about things holistically a bit how do you...
48:02
goes okay since you're talking about things holistically a bit how do you measure how do you best measure your competitor overall in other words there's so many ways somebody metrics so many vantage points you can look at a competitor you can look at there there's social prowess right you could look at how they're doing on the Serbs you can look at their their their branding how do you how do you a you can look at their content is another way right where our content gap how do we compete in terms of our content are they ahead of us and out ahead of us whatever it is there's so many ways as we mentioned where you can or how you can look at a competitor but how do you measure it up overall how do you or is it not possible to create a holistic overall profile of a competitor it will never be fully holistic Marty but it can be pretty close to it so I think that a very good starting point is pages and when you're looking at top pages you very quickly understand okay this is what they rank for this is where they get traffic to and I think it is important to differentiate between organic traffic and the rest of the traffic because from
A user point of view it's less of a thing it's more of something that we...
49:02
a user point of view it's less of a thing it's more of something that we have to see also looking at and that when you understand the whole list of pages and where this traffic is going to you can go towards key words and with key words you know a for us as a CEO it's definitely central of things we could write for but it can also tell you a lot about things that are new for them things they now cover or even trends in fact I feel like looking at competitors keywords over time can help you even uncommon trends they're covering now it only works if you list this and you are looking at that for four months you know you can just look at at once and understand everything if you'll do just once you will understand what's the current focus or or what current he wants them and then I would have one more thing to it because when you're speaking about pages we are very often not seeing the whole thing and one thing that can really help is subfolders not all SEO tools provide subfolder of
You but a few of them do and if you do that you are basically looking at the...
50:03
you but a few of them do and if you do that you are basically looking at the categories of the site and you understand what they actually dominate now from there I'll take you to another thing entirely which we at the best thing that's how we do monthly every single month we list the traffic changes just the one number in sessions for our top competitors and that allows us to basically see what's going on so one or two months ago we saw one of our top competitors decreasing by over 20% and the trend is very similar to most website six five four three percent up or down now there's this one site that is down 20% now you don't know yet what it is but she know that there is something to look into and you let someone dive deeper until we figure it out and we figure it out and it's something that helps you really track everything that is going on I feel like this is a big big part of that but
Definitely that you know top ages they have a very big part here because they...
51:04
definitely that you know top ages they have a very big part here because they often help you both understand like what is that they are truly known for what they bring for and also like what changes from one month one up yeah I mean that the drain I love trends I'm a big trends person I think that they're also not focused enough I mean even for around brain tracking I did a piece recently about you the idea that you're gonna track your rank at one point versus another point versus another point is ridiculous like who cares where you're drinking you have no idea where the trend really is you have no idea where your volatility really is you've no idea what your stability isn't that really applies across the board prize for your traffic it complies it applies to everything the trends are the way to go before we move on I have to ask you I have a little bit that we're gonna do in a in a few seconds but what are we not you know it's a it's only a short interview really because there's so much you can really talk about but what are we not talked about what are some tactics um some ideas to consider that we haven't really hit on yet they just sort of want to get off your chest before we move on if I have to choose one I would probably go into crawling through compares I feel
Like Indy SEO industry we speak so much about crawling our own websites to like...
52:07
like Indy SEO industry we speak so much about crawling our own websites to like figuring out the problems the 404 that's real ones leading know about but we barely do that for competitors now if you crawl competitors there's so much that you can find let me think of a few examples so what happiest staying would be to kind of like see the whole staff of their titles descriptions URL structures because you will never just go and list your competitors titles and see like what's the common ground for all of them but you know especially for larger websites usually sites use templates for titles for descriptions and when you crawl the website you can just get a whole list in one place then I really like to think about the question why do they even know index no follow something because most crawlers what they can do today is they can just give you a whole list of all the URLs that cite ax noindex is no host and then
You kind of like okay so they decides decided to no Index this page which we...
53:08
you kind of like okay so they decides decided to no Index this page which we do let's ask yourself why let's have a little brainstorm inside the team and that can come up help us come up with a lot of interesting insights well you know what web crawl depth is a big thing as well how can I understand like how far their pages are from the home page or any relevant stop folder and what else I think that like the domains they are linking to is massive can help you understand like easily I mean you will never be able to find all the domains they're linking to but a crawler can't can easily give you a whole list of all the domains the link to both the number and specifically the sites so crawling competitor there's not something I do it on a daily basis but it's something we do from time to time especially in periods when we learn or go through changes and I feel like it can really be helpful for SEO I love it I love that idea by the way looking at a size titles and looking at how they change over time for example I have to
Plug this rank Ranger does offer to local the SEO miner where you can see...
54:09
plug this rank Ranger does offer to local the SEO miner where you can see how or what title changes a competitors made over the course over the last 30 days you can see each time how that impact the rank and what they're doing what their strategy is but looking at what the competitor is doing whether they're not using this tool or another tool looking at what they're doing in their titles or do what they're doing in the middle scription look how they're using their even-even their URL structure it's it's tremendous insight into wow they're thinking this is very interesting because if you are then able to find correlation between this and ranking changes it can be very big for you and give you a lot of it yes and you know how often people say in SEO the titles are not what it used to be from like your rankings front of you of course they're not but they still matter sure and and larger websites that have hundreds of thousands of URLs a little change in their template can make a change so optimizing these is like part of a day-to-day for for enterprises oh for sure no I think you want I for
Example I don't know what the key word was or the type of key word that it was...
55:09
example I don't know what the key word was or the type of key word that it was but I saw when you added the year in or if you added in there with silver 2019 so he had a 20 whatever X x y&z 2019 all of a sudden you rank and just shut up or or even something that we've noticed just remember a few months ago that one of the competitors they made all of their titles shorter I don't know what was exactly but let's say something like by 20 percent of its length and over the sudden they prove not all rankings obviously but some specific rankings that you noticed and it's something that you definitely want your SEO team to to oh yeah notice and then it's what it's a good point it's not across the board you can't add you know 2019 onto whatever niche industry you're in or whatever Pepa site you have and that's gonna work it all depends upon what depe site you are what the keywords are what the niches all that sort of stuff is no across-the-board rule for any of these things weird is sort of the point everything that's right there I would
Put it this way everything is at the page level I don't think there are...
56:10
put it this way everything is at the page level I don't think there are niches the way that it used to be certainly general factors are non-existent to a certain extent everything is is at the page level okay so with that I have this little game that we do for my regular listeners you know what it's called optimize it or disavow it's where I give you either two really good options or two terrible options you're stuck having to choose either one good option over another good option or one really bad option over another really bad option so this is the Eagle stop their version of optimize it or disavow it [Music] so I'm gonna ask you okay so since we're talking about competitors right if you could identify your competitor by looking at their ranking right you know this competitor ranks above me for x y&z keywords all these keywords I'm being outranked by this competitor or you can look at who has a better or over you know social media presence who is more followers who's on more
Platforms if you can gauge it by rank or your competitor by social media which...
57:10
platforms if you can gauge it by rank or your competitor by social media which profile do you look at one over the other one there's no depends here I guess so if they're know it depends I'll go with the first one probably without a doubt I have very mixed feelings about social media these days I love social media on the one hand what I feel like for my brand and for a lot of large brands the things that are happening in around social media are not great anymore and a lot of frustration here as well but we're not gonna go there basically what I feel you're going to go build up a long story short I feel like without a doubt so much more potential from ranking you know improvement ranking from four to three then from seeing if host acts works a little bit better Facebook for your competitor I agree I couldn't agree 1 yes I definitely feel that social media is not what it used to be it's very very difficult and it's so much fun isn't it
Yes yes lots of fun all right Thank You AG I really do appreciate this was great...
58:10
yes yes lots of fun all right Thank You AG I really do appreciate this was great and we should do it again sometime yes I had a lot of fun Thank You morning everyone you do and we are back to your regular scheduled in search SEO podcast his answers by the way are so thorough like really really really thought out seriously substantial good very I was very very impressive really like solid answers each time ok so now that we heard the interview I am still on the fence with how cutthroat you have to be ver just how collaborative you should be with your competitors obviously there are competitors by the way you should not partner with for a variety of reasons okay they're jerks that's always a good reason um they themselves are hyper cutthroat also a good reason not to really you know align yourself with them they're gonna stab you in the back okay yeah okay okay sorry they'll stab you in the back ah okay but excluding that I'm still
Curious what what people think okay should you be collaborative should you...
59:14
curious what what people think okay should you be collaborative should you not be collaborative with the competition in this digital day and age in other words yeah good question I think I'm curious anyway that does mean that is time for rank Rangers SEO community question of the week which means it's time for superior to tell you what that question is mmm-hmm Wow so yeah basically I'm generally speaking do you think you should collaborate with your competitors or not or not or not mm-hmm all things being equal of course okay obviously gonna tell me well in this case edit it and that gets all things being equal as a general rule I'm curious to know do you think being collaborative with your competitors makes sense or does it make sense I mean I will be honest with you we've had some of our competitors here right at we've done blog post with them I have no expert roundups I'm people from the podcast because I do feel that being collaborative and is a better way like look there's room for and generally speaking there's enough room for people if you collaborate and if you're with
Other people and your show that you're really interested because the truth is...
01:00:15
other people and your show that you're really interested because the truth is to me as a content creator and this is why I'm asking the question because as a content creator for me it's more worthwhile to focus in and make better unique content that means bringing somebody in who may be a competitor of mine who may I have a really unique perspective on this then it's worth it but maybe not cuz I'm just a Content guy so what do I know I'm also a marketing person so I dunno anyway I'm selling myself short moving right along moving right along because I do not have a better transition than that you know a lot of ins lot of outs a lot of what-have-yous to quote the Big Lebowski over the past week or so and the SEO you look at me like The Big Lebowski you know the Big Lebowski right courseid you do not you have not seen a Big Lebowski I do not abide to that the do does not abide to that that is a classic Oh your old classic right
What were you're moving right along there are a lot of ins and outs a lot of...
01:01:18
what were you're moving right along there are a lot of ins and outs a lot of what-have-yous in the SEO news recently Wow spice appear not knowing that reference we're going to ask her to please take it away with the news [Music] okay so first Google proclaimed that it is working to make the robots exclusion protocol an official web standard then Google announced you will not be able to use robots.txt to tell the search engine not to crawl a page Google did list some alternatives such as using a 404 status code or the search console removed URL tool right and this goes into effect September 1st right right so it didn't happen yet like don't freak out but you should freak out soon if you're using robots.txt to tell Google not to crawl a page you might want to change that that's not gonna work out well for you as of September 1st okay let's move on
Google says it is going to be showing more app ads in iOS...
01:02:20
google says it is going to be showing more app ads in iOS I guess or no okay depends on your perspective okay okay say hello to place topics in the local panel Google is now looking at reviews pulling out themes and highlights and plus placing tags in the local panel so that a user can get a quick look at what a business is about oh boy okay okay so imagine like this imagine you're a you're a restaurant you're a seafood restaurant okay I hate seafood either okay but let's say you're a seafood restaurant okay and users know you've all sorts of review is all about that you know the unique character of your restaurant what maybe some of the things you offer in your restaurant some things that make it good and they make it bad and Google's gonna be looking through the reviews it started already doing this and pulling out some highlights some of the reviews like you know great atmosphere or excellent lobster you know whatever it may be and putting these
Little bubbles or tags at some point near the review section in the local...
01:03:24
little bubbles or tags at some point near the review section in the local panel so the users can look and see okay this place is you know good at this and it offers this it's sort of like a description and tag form it's really awkward I don't know it looks awkward I think the format of it take a look at it we'll link to a an article where you can find it I think it looks awkward I don't know what will I say your business like I don't know let's say your acupuncture so you're gonna have things like painful needles hurt this looks great let me sign up for this also let's just say okay I'm cool does a bad job at your pulling up the descriptions like what's gonna show up there may not align to what you do at all or may not be reflective of what you do at all I will I ever say I do understand having the the reviews being used what people write actual customers I'm being used as a way sir to describe the business but I would like a little bit of like maybe hey maybe let the owner themselves
Offering two or three suggestions you can have them in a different color...
01:04:25
offering two or three suggestions you can have them in a different color different cover different color tag right so you know the ones now or have a white background maybe put them in a blue background if it's from its from the owner themselves but something from the owner to balance it off I think would be a nice little do you hickey to have in there okay yeah okay lastly Google seems to have indicated that no other search console reports will be pulled from the new construct right so okay so your search console google has redacted pulled into legacy a bunch of old or now they are old searching search engine I'm search console reports Google says hey we're done with that well John Mueller indicated they may be done with that well I was in a kind of fishel statement but he seemed to say if it's there now we're probably leaving it alone so that's that's probably some good news for you some stability you don't don't worry about it's gonna be taken away from you next okay alrighty so here it is we've reached the pinnacle of the show yes y'all ready for this doo doo doo
As our time here passes and we're close to ending the show we are at the height...
01:05:24
as our time here passes and we're close to ending the show we are at the height of search engine optimization talk right now with the fun SEO send-off question okay so this week since it was recently America's birthday also known as the 4th of July also known as Independence Day and if you're not from America you should know that hotdogs are a major part of fourth-of-july culture they actually have a contest where people compete to see how many hotdogs they can shove down their throat it is disgusting the first of you get to dip the hotdogs in and a bun and and and and dip it in water you gotta get down the gullet okay so these guys eat like 70 something hotdogs I can eat like maybe like four and where do you where do you put 70 hotdogs I
Know there's like skinny guy it's disgusting at the same time it's...
01:06:26
know there's like skinny guy it's disgusting at the same time it's fascinating it's fascinating 7-yard now weird people love that there are bets in Vegas about who's gonna win the contest so I'm weird that's weird you know bet on this kind of thing all right with that okay with 4th of July just passing and with people eating salmon what does Google put on its hotdog please my Google won't eat a hotdog he's not a commoner go and get like a prestige catering service or something and we go for a rib steak a common dog yeah oh I'm sorry as peasants eat hot dogs I'm saying it like me let me just let me just go back to steering Google's being and I don't buy deal with would eat fine okay right cuz they have
No class I didn't say that just said it only people in steerage eat hot dogs I...
01:07:28
no class I didn't say that just said it only people in steerage eat hot dogs I love hot dogs I don't know what's in them but they taste delicious okay I want to eat 70 of them right now [Laughter] disgusting at all it's like eating like soggy cereal with meat in it alright so if I were to say Google were to eat a hotdog I think Google does eat hotdogs cuz Google is just like us no just like us no I always say Google loves condiments all of them mustard sauerkraut ketchup pickles relish onions cheese whatever because one condiment for every CERP teacher out there that was again a little bit lame a little bit lame as you know these answers are not easy to come up with as you may think in fact the hardest part of this podcast is the segment all right and that'll do it for this week's episode of the in
Search SEO podcast don't forget to tune in each and every Tuesday tune in next...
01:08:32
search SEO podcast don't forget to tune in each and every Tuesday tune in next Tuesday for another episode of the insert SEO podcast and it's in search because Ron of something thank you thank you [Music] you [Music]

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