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Seo is an important part of the marketing strategy in case your website doesn't show up on...
seo is an important part of the marketing strategy in case your website doesn't show up on the first page of the search engine then you need to work on it to solve all your seo related problems we have come up with a solution welcome to simply learn's youtube channel and today we will be discussing the top 10 tips that every marketer needs to know in the year 2021 so let's get started and see our first step the first step we have is the voice search voice search will impact search queries in 2021. according to dialoguetech.com the united states of america 55 of the households will have their own smart speaker by 2022 well that's a lot in that case if you are planning to optimize your voice search consider choosing wise keywords find out longer phrases that searchers use in daily life conversation voice search is more suitable way for searching long and
More natural sounding phases creating detailed and relevant...
more natural sounding phases creating detailed and relevant answers are essential when optimizing for voice search so always remember to create a persona based content next create web pages that can answer faq use because when searchers ask a question they begin their question with words like who when what however there are many reasons for using voice search such as dictating text messages looking for a video on youtube calling a person from your contact list asking for directions etc according to forbes voice search drastically improves your user experience due to its extensive use search engines such as google are focusing on voice search optimization google's voice search shows websites on top that load quickly in that case you must always ensure that your website has a responsive design its images are optimized the files are compressed
Implementation of website caching is done properly to improve...
implementation of website caching is done properly to improve page speed and finally the last important point your server's responsive time is reduced so followed by the first step the second one is the mobile optimization you must already know how important is it to make your site mobile friendly for a better user experience but did you also know that having a mobile friendly application impacts your search engine optimization sem rush confirms that by the year 2025 approximately 73 percent of internet users will access the internet through mobile devices google's mobile friendly update has resulted in a big change in search rankings with the help of google's free mobile friendly test have a look at how effective mobile website is also take a peek at mobile usability report in google search console now let's talk about the tip number three that is google's
Eight principles google has confirmed that content quality is an essential factor for...
eight principles google has confirmed that content quality is an essential factor for ranking on search engine result pages but what does the quality mean to google well content that fulfills the google eat principle will rank higher it stands for expertise authoritativeness and trustworthiness these elements will determine if a webpage has useful quality content google uses the combination of algorithms to deliver the best results for users google panda is one of the famous algorithms of google which emphasizes delivering high quality content it removes web pages from index that have low quality and duplicate content not just that there is one more algorithm called rank brain rank brain is an algorithm that uses artificial intelligence to interpret search queries that audience search on google whereas the search query may not have the right
Keywords that were searched for for example when you search for chocolate cake recipes...
keywords that were searched for for example when you search for chocolate cake recipes you will also get results for chocolate truffle cake recipes on the search engine result pages google panda and rankbrain send bots to crawl each and every website and as a result shows high quality content on the top of the search engine results page next is our tip number four featured snippet these results are featured on top part of the page google programmatically chooses the best answer from the third party website and displays it on the featured snippet here's how a featured snippet looks like according to ahrefs a specific search query almost 99 of web pages shown in the featured snippet already rank on serp's first page some of the ways to optimize feature snippets are organize your content in a structured way
Make sure one article answers many similar questions use eye catchy images...
make sure one article answers many similar questions use eye catchy images and the last point create answers with tables to drive clicks and write dedicated headings to answer featured snippets like is red meat healthy suppose you want to create snippets plan on creating question based questions along with the relevant keywords for ideas you can also look at google search function that is usually written in blue color and it reads out as people also ask now let's move into the fifth tip image optimization according to sem rush image optimization will play a prominent role in search in case the images on your website aren't optimized make sure to take care of it right now remember to use high quality images relevant images and use a suitable label for your image file include images in your site map as it becomes
Easier for the bots to crawl and finally use alt tags as crawlers use it to...
easier for the bots to crawl and finally use alt tags as crawlers use it to classify the images alt text is displayed on the web page when an image fails to load on a user screen it is also utilized by google to drive meaning from images a well optimized image can improve your page ranking and increase the engagement on it image optimization can help your web page show the image keroses on search engines next we have semantically related keywords semantic search will have become an important factor for ranking in the future semantic keywords are linked to the primary keywords they drive relevant traffic on search engine result pages a simple way to look for lsi keywords is on google serp semantic search can be performed wisely by writing content that targets the question that your target audience is looking for
Remember to optimize content for topic clusters instead of focusing solely on keywords...
remember to optimize content for topic clusters instead of focusing solely on keywords and finally use structured data and pick your semantic keywords this can also be done with the help of a comprehensive keyword tool it finds out semantically related keywords next comes our tip number seven building quality links building quality links to your website is important if you are aiming to manage a successful and long-term seo strategy building quality links can't be ignored in 2016 google declared that building quality links are one of their top three ranking signals always opt for quality over quantity as building quality links to your content can give your product and category pages a boost in serps let me share you a few effective strategies that will increase the number of links pointing to your website dramatically
First one earn backlinks from relevant and authoritative web pages...
first one earn backlinks from relevant and authoritative web pages next promote your content regularly on social media opt for guest blogging and influencer marketing next take advantage of social media platforms like facebook twitter instagram and start your own page then participate in forums to engage with your target audience start your blog and attract your target audience with your valuable content finally get listed in the high quality link directories this will help you build links from authoritative websites next number eight is local search listings local seo is the practice of optimizing a website in order to obtain traffic from location-based searching it is the best way to market your products and services to local customers according to google local results are based on relevance distance and prominence these factors
Help google to find the best match for your search due to this reason it becomes important...
help google to find the best match for your search due to this reason it becomes important to have your nap details accurate and consistent across the internet sem rush confirms that local search listings will play a larger role in the seo strategies suppose you want to know how to get your business into the local pack go to google my business page and create your own for this it is also important to have strong backlink profile next we have the number nine that is improve the user experience for a past few years ux has become an important ranking factor for google however more and more seo specialists have gained an interest in ux ux optimization is nothing more than focusing on the visitor consider the partnership of search engine optimization and user experience this way the search
Engine optimization focuses on search engines and user experience targets website visitors...
engine optimization focuses on search engines and user experience targets website visitors so both share a common goal of giving users the best result this is what the content king app says about the user experience let me show you a few practices on how effectively leverage ux designs to provide your site's seo performance simplify your site's navigation a good site architecture helps to gain traffic utilize ux design to seo friendly layouts which means make content easy to digest infused images and videos whenever possible use ctas very wisely and finally optimize for site load speed optimize for mobile responsive design as more than 50 percent of all the traffic is now driven by mobile search in case your site isn't
Mobile responsive you will notice poor engagement and finally...
mobile responsive you will notice poor engagement and finally we come at our 10th and last tip that is using schema markup according to search metrics 36 percent of search keywords bring up at least one feature snippet that is derived from schema markup schema markup is a micro data that every individual can add to his website in order to give an enhanced description to users on a search engine results page in simple words schema markup is used to define website content adding structured data will give your website a significant seo boost and increase your rankings some of the schema markup examples are ratings and reviews image thumbnail product availability and finally the site links adding schema markup to your html is one of the
Ranking factors and with that we have come to an end of this video on...
ranking factors and with that we have come to an end of this video on seo tips in 2021 i hope it was informative and interesting if you have any questions about the topics covered in this video please ask anyway in the comment section below our team will help you solve your queries thanks for watching stay safe and keep learning hi there if you like this video subscribe to the simply learn youtube channel and click here to watch similar videos turn it up and get certified click here
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