7 Google Search Console Tips & Tricks To Improve Google Rankings - SPPC SEO Tutorial #11

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What's up everyone welcome to the Surfside PPC youtube channel today I'm...
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what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over 7 Google search console tips and tricks to help you improve your rankings this is part 11 of my SEO tutorial for beginners you can find all the earlier parts in a playlist that's gonna be linked in the video description if you want to watch those so to get started with Google search console if you're not using it yet what you want to do is you want to go to google.com slash webmasters you're gonna see this exact page right here and what you can do is you can click on this search console link so the Google search console allows you to track your website's performance in the Google search engine in terms of clicks impressions your average position and then you can also find some technical issues or technical enhancements for your website so in order to get started what you're gonna do is you're gonna click on Google search console you're gonna click on this link right here it's gonna open up a search console that looks something like this and what you need to do is from this drop-down you need to come down and add a property so when you add a property what you can do is you can verify your website using
Google tag manager an HTML file an HTML tag Google Analytics or your domain name...
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Google tag manager an HTML file an HTML tag Google Analytics or your domain name provider I would highly recommend using Google tag manager Google Analytics or your domain name provider any of those three will work perfectly and it allows you to track exactly how your website is performing so now what I want to show you are some of the different things I like to do with Google search console so I'm gonna open up Google search console here for my website farmhouse goals com and you can see it's showing clicks over the last three months from my website directly from Google com so if I come back over here I wanna get started with number one which is going to be to export your search queries and find search volume so step one is we're gonna be going to this performance tab here so we come back over to the Google search console and what we're gonna do is be clicking on performance and it's gonna show the last three months here so we can just use the last three months of data and we're gonna scroll down and you're going to see queries here so it's going to show the top search terms that are driving clicks and impressions to our website so what we want to do with this data is just export it so we're gonna click on export data here you can either download a CSV file or download
This directly to Google sheets for this I'm gonna download a CSV file and open...
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this directly to Google sheets for this I'm gonna download a CSV file and open it in Microsoft Excel okay I've downloaded and open the CSV file so what I'm gonna do first is I'm gonna take impressions here I'm gonna be looking at the top search queries by impressions so we're gonna take this column we're gonna come over here to data and we're just gonna do Z to a so from highest to lowest so it's good we're gonna expand the selection so it's gonna show the top searched keywords the keywords that are driving clicks and impressions for our website so what I want to do is I want to take these search terms right here and we're gonna scroll down and I'm going to select about the first 500 of them I've selected 500 so now we're gonna do is I'm gonna copy these keywords and we're gonna come over to a free tool that's available and its search volume dot IO and what it is is a free keyword search volume tool that's gonna give you this search volume from the Google Keyword planner and all we need to do is enter our keywords here so you're allowed to check 800 daily keywords and you'll get search volume statistics for those keywords so I'm just gonna come here and I'm gonna paste the keywords that I selected in the previous step so basically what we do is we export our
Top keywords from Google search console we open that in a CSV file we're gonna...
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top keywords from Google search console we open that in a CSV file we're gonna copy I'm just gonna choose 500 here you can do 800 keywords if you want if you only want to focus on the top 200 you can but I'm gonna take this and we're gonna click on submit and now what you're gonna see is it's gonna give me all of these keywords and the search volume for all these keywords as well so if I come over here to average monthly searches and we just rank it what its gonna do is go from high to low again and we can see some of the top keywords that are driving traffic to my website so using this data what I can do is I can find okay something like farmhouse dining table rustic chandeliers farmhouse sinks rustic ceiling fans these are all keywords that are getting a lot of searches every month and their keywords that if I optimize better for and try to improve my rankings and true improve my position then it's gonna help me drive more organic search traffic back to my website so number one is gonna be to export these search terms find the search volume for them using search volume I oh and you're going to see here this is gonna give me the search volume for all these different keywords and I can just come in there
And I can download that CSV file and it's gonna allow me to use that data to...
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and I can download that CSV file and it's gonna allow me to use that data to improve my website and improve my SEO rankings as well okay next is gonna be number two and number two is gonna be to find technical issues in the enhancements section so directly from the overview tab in Google search console so we're gonna open up Google search console again directly from this overview tab right here what we can see is if we scroll down it's going to show enhancements and with enhancements it's gonna show us valid errors and trend so errors is gonna allow you to see some of the errors that Google is giving you for your website in the Google search results so if we just take speed and you're gonna see it's gonna say speed experimental for right now that might change over time speed is pretty new it's saying I have complete errors for this section mobile usability I'm pretty much valid across the board accelerated mobile pages I have a lot of errors there breadcrumbs I'm valid logos I have errors their site link search box completely valid so some of these I'm not too worried about if I come to accelerated mobile pages here click on open report it's gonna show me some of
The errors I'm getting valid with warnings and then completely valid so...
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the errors I'm getting valid with warnings and then completely valid so that's gonna show me some of the issues that I need to fix for my website so with accelerated mobile pages the errors I have over 1,000 errors here so you're gonna say amp HTML tag is an invalid layout specified by its attributes so that's something that I need to fix the next if I come over here to speed so speed is giving me errors it's saying I have complete slow URLs for my entire website if I come here and go to open report and I scroll down and click on details it's saying my issue is that it's taking longer than three seconds to load on desktop devices so if I click on this it's gonna give me some specific URLs and you're gonna see here these are some specific URLs so the average load time is anywhere from three seconds to 4.8 seconds so it's really not the end of the world that's just something where I need to continue to clean up my website and improve the speed for my website which is something I'm planning on working on so you can find all these issues directly from overview or down here on the left and enhancements go through each individual section here and
Find some of these errors that you're getting so for example I get errors with...
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find some of these errors that you're getting so for example I get errors with logos I've tried to fix these errors and it won't fix it doesn't seem to impact my search engine rankings but generally has the best practice what you want to do is make sure that you're completely valid with all of these different things here so that's something that I definitely need to work on for my website so that's gonna be number two is use the enhancements section you can go directly to overview tab and see all these right here or go one-by-one through the enhancements to find some of these technical issues and make sure that you're fixing them for your website next is gonna be number three so number three is to compare date ranges to find negative differences so this is a pretty simple one so what we're gonna be doing is we're gonna be coming back to this performance tab here and you can see total clicks total impressions and instead of using date last three months what we could do is instead of using filter click on compare here and we can compare the last three months to the previous three months before that so click on apply so you can see here I've been able to more than double my clicks
Double my impressions over a six month period so comparing three months to the...
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double my impressions over a six month period so comparing three months to the previous three months before that I've been able to drive a lot more traffic back to my website and that's a trend that I'm hoping to continue to keep improving over time but what we can do with compare is we can come down here and you're gonna see last three months clicks previous three months clicks so you you can rank all these things and you can see something like radon Christmas for example I drove 333 clicks over the last three months compared to the previous three months which was 38 so a lot of this is due to seasonality but some of it's also due to optimizing for these keywords a little bit better before the holiday season one thing that we can do is we can click on filters here and under filters what we can do is we can see differences in clicks and differences in impressions so I like looking at differences in impressions because of up seeing impressions drop I want to know why specific pages or specific search terms are having those differences so I'm gonna come here to difference and you're gonna see right here it's gonna say equals not equals greater than or smaller than so if I'm doing smaller than 0 what that means is
Anything that's how to drop in impressions over the last three months...
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anything that's how to drop in impressions over the last three months it's gonna show here over to the right-hand side so I'm gonna click on done here and you're gonna see last three months clicks previous three months clicks so all of these have had a drop and impressions so if we come over here to previous three months impressions and we do it by that column you're gonna see something here farmhouse Christmas ornaments I've lost about a thousand searches here now some of these I'm not overly concerned about because a lot of times what it means is just seasonality people aren't searching as much for some of these Christmas terms as they were previously I like to do this with pages because if I come to pages and I look at these differences I can find some of the pages that are losing impressions in the search results so if I come down over here you're gonna see best farmhouse dining tables so I've lost a little bit over here now this has had a big drop-off it's an individual product page so you're gonna see I've lost a lot of clicks here and I've lost a lot of impression so that's something where maybe I go back to the product page see if there's something where I can improve add some new images make sure my title tag and everything is optimized so for
Individual product pages it's not something I worry about as much but if I...
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individual product pages it's not something I worry about as much but if I keep scrolling down here you're gonna see farmhouse coffee tables so for that I've lost a thousand impressions only seven clicks over a three-month period so it's really not the end of the world but if I do find some of these pages here where I'm losing clicks losing impressions what I can do is make sure that I go back to that content make sure it's as relevant as possible add anything I need to to enhance that content because this is starting to become a trend where a page like this it's starting to lose impressions so it's gonna start losing clicks as well so since I've had a lot of growth here I don't have a ton of pages that are declining and a lot of these are just individual product pages now you might see something like this this is an accelerated mobile page for farm house ceiling fans so it might just be something where that individual page isn't being indexed as often so with accelerated mobile pages I don't worry much as much about compare but what I do like to do is see some of these impression drop-offs look at some of these click drop offs and if I can find some of these differences I can go back to these pieces of content and I can
Make sure that I optimize them so I don't continue to lose all these clicks...
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make sure that I optimize them so I don't continue to lose all these clicks I want to make sure my clicks are increasing over time so if I'm seeing a page that I know I want to be ranking I want to get a better average position for then it's something where if I'm seeing these negative trends I need to go and improve that page so that's gonna be number three it's gonna be two compared date ranges to find negative differences number four is going to be to find the individual search queries that are driving traffic to a page so what you can do is if I come over here and we come back to the performance tab if we scroll down and we click on pages here what we can do is we can click on an individual page to see what's driving traffic to that page so let's use this one right here farmhouse bath rugs so we're gonna click on this page so now that's gonna be our filter is gonna be the page up here you can also do this adding individual pages by coming to new and then clicking on page here and entering that URL directly so what this is showing is over the last three months this individual page of my website has driven 109 five clicks 7.4 thousand impressions if
I scroll down what you can see is it's just showing this page if I click on...
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I scroll down what you can see is it's just showing this page if I click on queries instead it's going to show the actual search terms that are driving traffic and driving impressions for that page so what this allows me to do is see what these top search terms are make sure that my content is completely optimized for these search terms and maybe if I want to find something like farmhouse bath mats for example maybe that's a keyword that I can pull out and either create my own piece of content for that keyword or make sure that I really focus a lot on farmhouse bath mats in the article so I like looking at these search terms for individual pages because you're gonna find a lot of different ideas and some ways that you can continue to improve your content so when I did this with farmhouse dining table what I found was people were looking up around farmhouse dining tables rectangle farmhouse dining tables white brown for our mounts dining tables so using all of these different subtopics I can make sure that my content is optimized for those subtopics and I can even take some of those subtopics out and use them as their own pieces of content to continue to improve my rankings for those keywords so this
Is gonna be number four is to find the search queries driving traffic to a page...
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is gonna be number four is to find the search queries driving traffic to a page all you need to do is use the filter at the top enter the individual page and then just look at the search queries for that page and it's going to show you the clicks and impressions that are driving traffic and it's gonna help you continue to optimize for these different keywords even if you have to create a whole new piece of content now number five is going to be to inspect URLs to find indexing issues and technical issues so this is kind of gonna go along with some of these enhancements that I showed you earlier but what we can do is up at the very top you're going to see inspect any URL in farmhouse Kohl's com so if I click up here at the top you can see I've inspected a couple URLs so what I want to inspect right here is farmhouse shelves so in the inspection page that's saying URL is on Google but it has issues so what we can see is coverage submitted an indexed mobile usability page is mobile-friendly my linked amp version is valid but with warnings so that goes back to some of the issues we saw in the enhancements earlier so I have to make sure that I continue to improve that so like if I can click on amp here keep scrolling down you're
Gonna see amp version is indexed but the image size is smaller than recommended...
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gonna see amp version is indexed but the image size is smaller than recommended size so that means I need to fix my image sizes on the version for this page and probably for other pages as well now if we come back over here to URL inspection and we scroll down to logos it sang one invalid items detected so if we click on it it's gonna show us what the exact issue is unnamed item missing field URL I don't know why it's showing missing field URL I have URL here but maybe it's a different issue that I'm not seeing so this is something where I need to go and probably contact a developer or contact someone who can fix this issue for me unless I do a quick Google search and figure it out that way so seeing some of these errors in the URL inspection it helps you find some indexing issues so you might enter your URL here and it says URL is not on Google it's not indexed and we'll show you exactly why it's not indexed it might just be something where your robots that txt file is blocking an individual page or a section on your website so URL inspection can be very useful for finding some of these issues maybe you have your mobile usability issues you
Want to make sure you get those fixed because you want coverage to be good...
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want to make sure you get those fixed because you want coverage to be good mobile usability to be good accelerated mobile pages to be good so that everything is indexed and ranking as well as it possibly can be so these are some more errors that I need to fix and I can find them directly through the google search console next is gonna be number 6 so number 6 is to find data about individual search queries that are driving traffic so what I can do is if I come back over here and we're gonna come to performance and we're gonna click on new here so rather than doing page we're going to be doing query so if we click here you can do exact queries queries not containing specific words or queries containing words and let's just use farmhouse shelves here for example click on apply so over the last week I've been optimizing my website for this individual search term so you're gonna be seeing 28 clicks over 7,000 impressions over the last three months I want to kind of triple even quadruple some of these numbers to make sure I'm driving multiple clicks per day related to farmhouse shelves but if I enter queries containing farmhouse shelves here and I continue to scroll down what
You're gonna see is these different search terms that are driving clicks and...
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you're gonna see is these different search terms that are driving clicks and impressions back to my website so this allows me to find some different content ideas because someone looking for farmhouse shelves might have a different intent than someone who's looking for them specifically for their bathroom or specifically industrial style farmhouse shelves or maybe they're looking for some than with hoaxes maybe they're looking for floating farmhouse shelves so what I've done is I've used a lot of this data to actually guide some of my content decisions so if I come over to my blog for farmhouse kohls.com you're gonna see some of the different articles that I posted so industrial shelves bathroom shelves kitchen shelves rust the kitchen shelf so I'm trying to optimize for more of these different keywords and the way I've done it is I've taken some of these different keywords here and I've used them as subtopics so essentially I have a page about farmhouse shelves on my website that links off to all these different pages and also includes a lot of content around farmhouse shelves basically everything everyone will need to know about choosing them different styles so using this type of data and using the
Search queries that are driving traffic to your website for specific topics you...
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search queries that are driving traffic to your website for specific topics you can not only find subtopics but you can start to create some of these content hubs some of these topic clusters that's gonna allow you to rank higher in Google for all of these related keywords because my website will be seen as a great resource for people who are specifically looking for farmhouse shelves so next is gonna be number seven last but not least is to look for low click-through rate pages to make improvements to your title tags to make improvements to those pages so you can improve your position and improve your click-through rate in the Google search results this one will be pretty easy to show so all we need to do is we're gonna come over here we're gonna get rid of this search query farm out shelves so we're looking at our entire website last three months so we're gonna click on pages here and what I want to do is I just want to click over here on filters and let's just say impressions are greater than 5,000 so we wanted to find some of our top pages we don't want to find pages that only have 10 20 30 impressions so impressions are greater than 5,000 over the last three months
And then what we can do is we can look at average click-through right here and...
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and then what we can do is we can look at average click-through right here and we'll just add an average position as well so if we keep scrolling down what we're gonna see our clicks impressions click-through rate position so what I'm gonna do is click on click-through rate so these are the top click through rate pages and then we're gonna click it again so this is gonna give us the lowest click-through rate pages the first one here is best farmhouse dining tables so my average position is pretty poor for this individual page so it's definitely a page that I need to improve but if we keep scrolling down you're gonna see some different product pages that have a very low click-through rate and then I can see something here in farmhouse copper sinks very low click-through rate so if I can get this click-through rate up to 1% that's gonna help me 10x the amount of clicks that I'm driving back to my website so keep scrolling down you're gonna see a lot of product pages here so with the product pages what I would probably do is click on each individual one and see if I can improve the title maybe improve the Meta Description a little bit and see what's making these pages have such a poor click-through rate for something like stainless steel farmhouse sinks for farmhouse copper
Sinks what I need to do is find a title tag template that's gonna help me drive...
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sinks what I need to do is find a title tag template that's gonna help me drive more of that traffic back to my website the other issue might just be that the average position is so low that even if people are clicking to the second page or the third page of the Google search results they're not actually clicking on my URL because it's so far down in Google so I need to improve the position here and I need to improve my title tag to make sure that people are gonna be more likely to click some of these different articles so I like to look at low click-through rate pages because if I'm already getting these impressions if I can improve this average click-through rate if I could double my average click-through rate I would double my clicks so it's something kind of simple to understand in theory but is a lot more difficult to execute and it's something where I need to find my pages that are driving this low click-through rate find some of these pages with a poor average position and go through and improve them one by one so I love using the Google search console it's a completely free tool you're gonna drive the majority of your organic search traffic from Google so it makes sense to use this tool to understand the types of
Search terms that are driving traffic to your website do your pages that are...
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search terms that are driving traffic to your website do your pages that are performing well your pages that are performing poorly and then finding some of these technical issues as well and fixing them one by one so I clearly have a lot of work to do with farmhouse goals com I'm happy with my overall results you can see over the last three months I've been able to double my traffic double my impressions so if I continue on with that trend then I can keep driving more and more traffic to my website which equals more revenue so that's why you want to use some of these tips and tricks for Google search console these are seven of the different things that I do when I'm going through Google search console to try to improve my rankings to find some of these different opportunities so this is part 11 of my SEO tutorial again you can find the complete tutorial playlist in the video description thank you for watching my video today and make sure you subscribe to the Surfside PPC youtube channel

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